文字分析市場規模、佔有率、成長分析、按組件、按公司規模、按應用、按行業、按地區 - 行業預測，2024-2031 年

2022 年全球文本分析市場規模為 46 億美元，從 2023 年的 56 億美元成長到 2031 年的 201 億美元，預測期內（2024-2031 年）複合年成長率為 17.3%。

由於對預測和社交媒體分析的需求不斷成長，以及客製化和產業專用的應用程式的出現，全球文字分析市場正在強勁成長。然而，對資料安全的擔憂、缺乏技術純熟勞工以及對文字分析功能的了解有限正在阻礙成長。然而，透過改善客戶服務和競爭情報工作，市場機會正在擴大。文本分析將非結構化文字轉換為結構化資料，並透過分解語言元素、採用先進的機器學習演算法以及利用自然語言處理 (NLP) 和文字探勘技術來揭示有價值的模式。文字分析和人工智慧的整合將極大地推進商務策略。隨著時間的推移，公司利用機器學習來完善分析並改進對事件、情緒和文字細微差別的檢測。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

文本分析市場規模：依組成部分和複合年成長率（2024-2031）

• 市場概況
• 軟體
• 服務

文字分析市場規模：依公司規模及複合年成長率（2024-2031）

• 市場概況
• 主要企業
• 小型企業

文字分析市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 客戶體驗管理
• 行銷管理
• 文件管理
• 人力資源管理
• 其他

文字分析市場規模：依產業及複合年成長率（2024-2031）

• 市場概況
• 零售
• BFSI
• 旅行和招待
• 媒體和娛樂
• 衛生保健
• 資訊科技和通訊
• 其他

文本分析市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• IBM（USA）
• Microsoft（USA）
• Oracle（USA）
• SAS Institute（USA）
• SAP（Germany）
• Google（USA）
• Amazon Web Services（USA）
• RapidMiner（USA）
• Clarabridge（USA）
• NetBase（USA）
• OpenText（Canada）
• AYLIEN（Ireland）
• Text Analytics（USA）
• Infor（USA）
• H2O.ai（USA）

結論和建議

Global Text Analytics Market size was valued at USD 4.6 billion in 2022 and is poised to grow from USD 5.6 billion in 2023 to USD 20.1 billion by 2031, growing at a CAGR of 17.3% during the forecast period (2024-2031).

The global text analytics market is experiencing robust growth driven by the rising demand for predictive and social media analytics alongside the emergence of tailored, industry-specific applications. However, growth is hindered by concerns over data security, a shortage of skilled labor, and limited understanding of text analytics capabilities. Nonetheless, the market is poised for opportunities through enhanced customer service and competitive intelligence initiatives. Text analytics transforms unstructured text into structured data, uncovering valuable patterns by breaking down language elements, employing advanced machine learning algorithms, and utilizing natural language processing (NLP) and text mining techniques. The integration of AI with text analytics is significantly advancing business strategies, as businesses utilize machine learning to refine analysis and enhance the detection of occurrences, emotions, and textual nuances over time.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Text Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Text Analytics Market Segmental Analysis

Global Text Analytics Market is segmented by Component, Enterprise Size, Application, Vertical and Region. Based on Component, the market is segmented into Software, Services. Based on Enterprise Size, the market is segmented into Large Enterprises, SMEs. Based on Application, the market is segmented into Customer Experience Management, Marketing Management, Document Management, Workforce Management, Others. Based on Vertical, the market is segmented into Retail, BFSI, Travel and Hospitality, Media and Entertainment, Healthcare, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Text Analytics Market

The global text analytics market is being propelled by the rapid increase in unstructured data produced from diverse sources, including social media platforms, customer feedback, and online interactions. As these data volumes surge, organizations are increasingly aware of the necessity to analyze this information to extract valuable insights. This analytic process not only supports better decision-making but also enhances customer experiences. Consequently, the rising importance of effectively managing and interpreting vast amounts of data is significantly driving the demand for advanced text analytics solutions across various sectors, illustrating a clear trend toward leveraging data-driven insights for competitive advantage.

Restraints in the Global Text Analytics Market

The global text analytics market faces notable constraints, primarily arising from heightened data privacy concerns. As organizations grapple with stringent regulations such as the General Data Protection Regulation (GDPR), navigating the complexities of legal compliance becomes a critical challenge. The necessity to protect sensitive information can impede the adoption of text analytics solutions, consequently restricting the potential insights that can be extracted from unstructured data. This balancing act between leveraging analytics capabilities and ensuring adherence to privacy laws complicates the market landscape, making it vital for companies to develop robust strategies to mitigate these challenges while harnessing the power of text analytics.

Market Trends of the Global Text Analytics Market

The global text analytics market is witnessing a robust shift towards AI-driven solutions, significantly enhancing data processing and analytical capabilities. More organizations are leveraging these advanced technologies to refine sentiment analysis, bolster contextual understanding, and enable predictive analytics. This trend empowers businesses to extract actionable insights from extensive volumes of unstructured data, thereby optimizing decision-making processes and fostering improved customer engagement. As industries strive for competitive advantage, the integration of AI into text analytics is becoming increasingly vital, signaling a growing reliance on intelligent systems to meet evolving market demands and drive transformative growth outcomes through enhanced data interpretation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Text Analytics Market Size by Component & CAGR (2024-2031)

• Market Overview
• Software
• Services

Text Analytics Market Size by Enterprise Size & CAGR (2024-2031)

• Market Overview
• Large Enterprises
• SMEs

Text Analytics Market Size by Application & CAGR (2024-2031)

• Market Overview
• Customer Experience Management
• Marketing Management
• Document Management
• Workforce Management
• Others

Text Analytics Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Retail
• BFSI
• Travel and Hospitality
• Media and Entertainment
• Healthcare
• IT and Telecom
• Others

Text Analytics Market Size & CAGR (2024-2031)

• North America, (Component, Enterprise Size, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Enterprise Size, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Enterprise Size, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Enterprise Size, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Enterprise Size, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AYLIEN (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Text Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2O.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation