沐浴和淋浴設備產品市場規模、佔有率、成長分析，按產品類型、形式、價格分佈範圍、地區 - 行業預測，2024-2031 年

2022年全球沐浴和淋浴設備產品市場規模為452億美元，從2023年的478.2億美元成長到2031年的750.8億美元，預計在預測期內（2024-2031年）將會成長。 5.8%。

浴缸和淋浴設備產業正在經歷顯著成長，其中美國領先市場，2021 年銷售額將超過 90 億美元。近年來，由於肥皂和沐浴露等沐浴產品是日常生活的重要組成部分，這一類別的成長強勁，達到 10%。人們對體臭的認知不斷提高，刺激了消費者對富含精油、保濕劑和甘油的芳香沐浴選擇的需求，以增強皮膚健康並提供奢華的體驗。值得注意的是，40 克肥皂因其便利性和便攜性而優於較大的產品。由於對衛生和污染的擔憂持續存在，浴缸和淋浴設備市場預計在未來幾年將繼續擴大。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

沐浴和淋浴設備產品市場規模：依產品類型和複合年成長率（2024-2031）

• 市場概況
• 沐浴肥皂
• 沐浴露/沐浴凝膠
• 浴鹽
• 其他

沐浴和淋浴設備產品市場規模：按形式和複合年成長率（2024-2031）

• 市場概況
• 固體的
• 凝膠
• 液體
• 其他

浴缸和淋浴設備產品的市場規模：按價格分佈和複合年成長率（2024-2031）

• 市場概況
• 優質的
• 中間價格分佈
• 經濟

沐浴和淋浴設備產品市場規模：按分銷管道和複合年成長率（2024-2031）

• 市場概況
• B2B
• B2C
• 線上
• 離線

沐浴和淋浴設備產品市場規模：按最終用戶和複合年成長率（2024-2031）

• 市場概況
• 男性
• 女士

沐浴和淋浴設備產品市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Unilever Plc.
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• L'Oreal SA
• The Estee Lauder Companies Inc.
• Beiersdorf AG
• Kao Corporation
• Colgate-Palmolive Company
• Revlon, Inc.
• Avon Products, Inc.
• Henkel AG & Co. KGaA
• Bath & Body Works, LLC
• Yves Rocher
• L Brands, Inc.
• Crabtree & Evelyn
• The Body Shop International Limited
• Natura Cosmeticos SA

結論和建議

Global Bath And Shower Products Market size was valued at USD 45.2 billion in 2022 and is poised to grow from USD 47.82 billion in 2023 to USD 75.08 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The bath and shower segment has experienced significant growth, with the U.S. leading the market at over $9 billion in revenue in 2021. This category saw a robust 10% increase over recent years, driven by the essential nature of bathing products like soaps and gels in daily routines. Heightened awareness surrounding body odor has fueled consumer demand for fragrant bathing options enriched with essential oils, moisturizers, and glycerin, which enhance skin health and provide a luxurious experience. Notably, the 40gm soap segment has outpaced larger products due to its convenience and portability. As concerns about hygiene and pollution persist, the bath and shower market is poised for continued expansion in the upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath And Shower Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath And Shower Products Market Segmental Analysis

Global Bath And Shower Products Market is segmented by Product Type, Form, Price Point, Distribution Channel, End User, and Region. Based on Product Type, the market is segmented into Bath Soaps, Bath Wash/ Shower Gel, Bath Additives, and Others. Based on Form, the market is segmented into Solid, Gels, Liquid, and Others. Based on Price Point, the market is segmented into Premium, Medium, and Economy. Based on Distribution Channel, the market is segmented into B2B, B2C, and Online. Based on End User, the market is segmented into Men, and Women. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath And Shower Products Market

The global market for bath and shower products is significantly driven by the rising demand for baby care and shower products. Parents are increasingly aware of the importance of their baby's skin and overall health, leading to greater consumption of safely formulated bathing items designed to moisturize and provide gentle skin care without adverse effects. Additionally, the growing prevalence of bath and shower products in commercial and public settings contributes substantially to market expansion. Heightened awareness about health and hygiene is motivating individuals to utilize these products while traveling or exploring new destinations, further propelling growth in the bath and shower product sector throughout the analyzed period.

Restraints in the Global Bath And Shower Products Market

The Global Bath and Shower Products market faces several constraints, primarily due to the inclusion of toxic and carcinogenic substances in many formulations. These harmful ingredients can lead to adverse skin reactions, creating significant concerns among consumers. Additionally, the demand for natural products, which often come with a higher price tag, further complicates market dynamics. The incorporation of high levels of fragrances and other additives aimed at enhancing product appeal not only raises production costs but also contributes to toxicity. As a result, these factors are likely to hinder the growth of the market throughout the analysis period.

Market Trends of the Global Bath And Shower Products Market

The Global Bath and Shower Products market is witnessing a significant trend towards the demand for toxin-free and organic products, driven by heightened consumer awareness of the adverse effects of harmful chemicals. As consumers increasingly prioritize health and sustainability, the shift towards organic formulations is expected to gain momentum, resulting in robust growth for this segment. This evolving preference is not only influencing product development and manufacturing practices but is also prompting brands to innovate and expand their organic product lines. Consequently, the market for bath and shower products is set to expand substantially, aligning with global sustainability goals and shifting consumer values.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Bath And Shower Products Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Bath Soaps
• Bath Wash/ Shower Gel
• Bath Additives
• Others

Global Bath And Shower Products Market Size by Form & CAGR (2024-2031)

• Market Overview
• Solid
• Gels
• Liquid
• Others

Global Bath And Shower Products Market Size by Price Point & CAGR (2024-2031)

• Market Overview
• Premium
• Medium
• Economy

Global Bath And Shower Products Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• B2B
• B2C
• Online
• Offline

Global Bath And Shower Products Market Size by End User & CAGR (2024-2031)

• Market Overview
• Men
• Women

Global Bath And Shower Products Market Size & CAGR (2024-2031)

• North America, (Product Type, Form, Price Point, Distribution Channel, End User)
  • US
  • Canada
• Europe, (Product Type, Form, Price Point, Distribution Channel, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Form, Price Point, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Form, Price Point, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Form, Price Point, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever Plc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabtree & Evelyn
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura Cosmeticos S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation