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市場調查報告書
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1703393

奢侈沐浴及身體護理產品市場-全球產業規模、佔有率、趨勢、機會及預測(依產品、銷售通路、地區及競爭狀況,2020-2030 年)

Luxury Bath and Body Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product, By Sales Channel, By Region & Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球奢侈沐浴和身體護理產品市場價值為 163.6 億美元,預計到 2030 年將達到 251 億美元,預測期內年複合成長率(CAGR) 為 7.45%。

市場概覽
預測期 2026-2030
2024年市場規模 163.6億美元
2030年市場規模 251億美元
2025-2030 年複合年成長率 7.45%
成長最快的領域 線上
最大的市場 北美洲

市場成長的動力來自於消費者對高階自我照護產品的日益成長的傾向,這得益於可支配收入的增加、健康意識的增強以及對天然、有機和永續配方的強勁需求。奢侈品牌越來越重視環保包裝、道德採購和個人化護膚解決方案,以吸引更富裕、更挑剔的客戶。

關鍵市場促進因素

高階化和可支配所得的成長

主要市場挑戰

競爭加劇,差異化需求

要在線上和跨市場擴張的同時保持良好的形象,需要精心策劃品牌訊息、合作夥伴關係和客戶體驗。

主要市場趨勢

個性化和客製化產品

這種個人化的轉變正在促進品牌與消費者之間更緊密的情感聯繫,提高忠誠度並強化奢侈品牌體驗。

目錄

第1章:簡介

第2章:研究方法

第3章:執行摘要

第4章:全球奢華沐浴及身體保養產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品(身體油、沐浴露、身體乳霜和乳液、其他)
    • 依銷售管道(大賣場/超市、專賣店、網路、多品牌店、其他)
    • 按地區
    • 按公司分類(2024)
  • 市場地圖

第5章:北美奢華沐浴及身體保養產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按產品
    • 按銷售管道
    • 按國家/地區
  • 北美:國家分析
    • 美國
    • 加拿大
    • 墨西哥

第6章:歐洲奢華沐浴及身體保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲:國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第7章:亞太地區奢華沐浴及身體保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區:國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第8章:中東和非洲奢侈沐浴及身體護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA:國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第9章:南美洲奢侈沐浴及身體護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲:國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章:市場動態

  • 驅動程式
  • 挑戰

第 11 章:市場趨勢與發展

  • 合併與收購(如有)
  • 產品發布(如有)
  • 最新動態

第 12 章:波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 13 章:競爭格局

  • 公司簡介
    • L'Oreal SA
    • Unilever PLC
    • The Procter & Gamble Company
    • The Body Shop International Limited
    • L'Occitane International SA
    • Kao Corporation
    • Beiersdorf AG
    • CHANEL Limited
    • The Estee Lauder Companies Inc.
    • The Boots Company PLC

第 14 章:策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 28023

Global luxury bath and body products market was valued at USD 16.36 billion in 2024 and is projected to reach USD 25.10 billion by 2030, registering a compound annual growth rate (CAGR) of 7.45% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 16.36 Billion
Market Size 2030USD 25.10 Billion
CAGR 2025-20307.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market growth is fueled by an increasing consumer inclination toward premium self-care products, supported by rising disposable incomes, heightened wellness awareness, and a strong demand for natural, organic, and sustainable formulations. Luxury brands are increasingly emphasizing eco-conscious packaging, ethical sourcing, and personalized skincare solutions to attract a more affluent and discerning clientele.

Key Market Drivers

Premiumization and Growth in Disposable Income

A key driver of market expansion is the growing desire for luxury self-care experiences, particularly among middle- and high-income consumers. As purchasing power increases globally, individuals are increasingly willing to invest in personal care products that deliver indulgent, sensorial experiences and superior performance.

Consumers are moving away from mass-market offerings in favor of premium products that feature high-quality ingredients, sophisticated packaging, and exclusive formulations. In response, luxury brands are enhancing their portfolios with products enriched with rare botanical extracts, unique fragrances, and advanced skincare technologies. These elements not only meet functional skincare needs but also evoke a sense of exclusivity and prestige.

Key Market Challenges

Intensified Competition and the Need for Differentiation

The luxury bath and body segment is becoming increasingly competitive, with a blend of legacy players and boutique brands vying for market share. Industry leaders such as Estee Lauder, L'Occitane, and Jo Malone face competition from niche, independent brands that offer tailored, artisanal experiences appealing to specific consumer segments.

In this saturated landscape, brand differentiation is a critical challenge. Companies must continuously innovate in terms of formulation, design, and customer engagement to remain relevant. Furthermore, luxury brands must strike a balance between accessibility and exclusivity, especially in the digital space. While e-commerce expands reach, overexposure may erode the brand's luxury positioning.

Maintaining a prestigious image while scaling online and across markets requires careful curation of brand messaging, partnerships, and customer experiences.

Key Market Trends

Personalization and Custom-Tailored Products

Personalization is emerging as a pivotal trend in the luxury bath and body products market. Consumers increasingly seek bespoke experiences that align with their individual preferences, skin types, and lifestyles. Leveraging advancements in AI and digital technologies, premium brands are delivering highly tailored product recommendations and experiences.

Tools such as AI-powered skin diagnostics, online quizzes, and virtual consultations enable consumers to receive customized solutions-ranging from fragrance blends to ingredient preferences. Products such as customizable oils, scrubs, and lotions allow for ingredient-level personalization, further enhancing perceived value and exclusivity.

This shift toward personalization is fostering stronger emotional connections between brands and consumers, boosting loyalty and reinforcing the luxury brand experience.

Key Market Players

  • L'Oreal S.A.
  • Unilever PLC
  • The Procter & Gamble Company
  • The Body Shop International Limited
  • L'Occitane International S.A.
  • Kao Corporation
  • Beiersdorf AG
  • CHANEL Limited
  • The Estee Lauder Companies Inc.
  • The Boots Company PLC

Report Scope:

In this report, the Global Luxury Bath And Body Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Luxury Bath and Body Products Market, By Product:

  • Body Oil
  • Body Washes
  • Body Creams & Lotions
  • Others

Luxury Bath and Body Products Market, By Sales Channel:

  • Hypermarket/Supermarket
  • Specialty Store
  • Online
  • Multi-branded Stores
  • Others

Luxury Bath and Body Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Luxury Bath and Body Products Market.

Available Customizations:

Global Luxury Bath and Body Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Luxury Bath and Body Products Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product (Body Oil, Body Washes, Body Creams & Lotions, Others)
    • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Multi-branded Stores, Others)
    • 4.2.3. By Region
    • 4.2.4. By Company (2024)
  • 4.3. Market Map

5. North America Luxury Bath and Body Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product
    • 5.2.2. By Sales Channel
    • 5.2.3. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Luxury Bath and Body Products Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product
        • 5.3.1.2.2. By Sales Channel
    • 5.3.2. Canada Luxury Bath and Body Products Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product
        • 5.3.2.2.2. By Sales Channel
    • 5.3.3. Mexico Luxury Bath and Body Products Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product
        • 5.3.3.2.2. By Sales Channel

6. Europe Luxury Bath and Body Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Luxury Bath and Body Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Germany Luxury Bath and Body Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Spain Luxury Bath and Body Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel
    • 6.3.4. Italy Luxury Bath and Body Products Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product
        • 6.3.4.2.2. By Sales Channel
    • 6.3.5. United Kingdom Luxury Bath and Body Products Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product
        • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Luxury Bath and Body Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Luxury Bath and Body Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2.Japan Luxury Bath and Body Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. India Luxury Bath and Body Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. South Korea Luxury Bath and Body Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Indonesia Luxury Bath and Body Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Luxury Bath and Body Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Luxury Bath and Body Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. Saudi Arabia Luxury Bath and Body Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. UAE Luxury Bath and Body Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. Turkey Luxury Bath and Body Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel

9. South America Luxury Bath and Body Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Luxury Bath and Body Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Argentina Luxury Bath and Body Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. Colombia Luxury Bath and Body Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Porters Five Forces Analysis

  • 12.1. Competition in the Industry
  • 12.2. Potential of New Entrants
  • 12.3. Power of Suppliers
  • 12.4. Power of Customers
  • 12.5. Threat of Substitute Products

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. L'Oreal S.A.
      • 13.1.1.1. Business Overview
      • 13.1.1.2. Company Snapshot
      • 13.1.1.3. Products & Services
      • 13.1.1.4. Financials (As Per Availability)
      • 13.1.1.5. Key Market Focus & Geographical Presence
      • 13.1.1.6. Recent Developments
      • 13.1.1.7. Key Management Personnel
    • 13.1.2. Unilever PLC
    • 13.1.3. The Procter & Gamble Company
    • 13.1.4. The Body Shop International Limited
    • 13.1.5. L'Occitane International S.A.
    • 13.1.6. Kao Corporation
    • 13.1.7. Beiersdorf AG
    • 13.1.8. CHANEL Limited
    • 13.1.9. The Estee Lauder Companies Inc.
    • 13.1.10. The Boots Company PLC

14. Strategic Recommendations

15. About Us & Disclaimer