沐浴玩具市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球洗澡玩具市場價值為 14 億美元，預計 2025 年至 2034 年期間的複合年成長率將達到驚人的 6.5%。越來越多的父母選擇包含數字、字母和形狀的洗澡玩具，將洗澡時間變成孩子們一次有趣的、有教育意義的體驗。

市場依產品類型分類，包括浮動沐浴玩具、吸盤沐浴玩具、堆疊沐浴玩具、創意沐浴玩具和托盤包裝機。 2024 年，漂浮浴玩具成為市場領導者，佔據 39.7% 的市場佔有率，預計未來十年將以 7.3% 的強勁複合年成長率成長。這些玩具以其有趣的設計而聞名，它們使洗澡時間變得更加愉快，同時促進運動技能和手眼協調。漂浮沐浴玩具採用安全的橡膠和塑膠材料製成，已成為追求趣味性和實用性的父母的首選。

依配銷通路細分，洗澡玩具市場分為線上和線下兩類。線下市場將在 2024 年佔據主導地位，佔據 68.2% 的市場佔有率，預計在預測期內的複合年成長率為 7.3%。超市、玩具店和百貨公司等實體零售店仍然是父母首選的購物目的地。這些商店提供了親自評估產品品質和安全特性的機會，從而提供了額外的保證。此外，促銷、折扣和現場演示進一步增強了店內購物體驗，特別是在網路存取有限的地區和重視立即購買的消費者中。

2024 年，美國沐浴玩具市場佔據 68.9% 的主導佔有率，預計到 2034 年將以 6.6% 的複合年成長率擴大。家長們更青睞那些將娛樂性和教育價值融為一體的玩具，以符合永續性和安全性的更廣泛趨勢。電子商務平台的興起進一步擴大了可近性，使父母能夠探索和購買各種各樣的洗澡玩具。製造商正在利用這些趨勢，提供個人化選擇並遵守嚴格的安全標準，從而促進市場成長。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測參數
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商概況
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 對教育和互動玩具的需求不斷增加
    • 人們對兒童安全和無毒材料的認知不斷提高
    • 電子商務和線上零售平台的擴張
  • 產業陷阱與挑戰
    • 對材料安全性和毒性的擔憂
    • 競爭激烈，價格壓力大
• 成長潛力分析
• 消費者購買行為分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 漂浮沐浴玩具
• 吸盤洗澡玩具
• 堆疊沐浴玩具
• 創意洗澡玩具
• 托盤纏繞機

第6章：市場估計與預測：依年齡層，2021 – 2034 年

• 主要趨勢
• 1 歲以下
• 1-3年
• 3歲以上

第7章：市場估計與預測：依價格範圍，2021 年至 2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
• 離線

第 9 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：公司簡介

• Alex Brands, LLC
• Battat Incorporated
• Boon, Inc.
• Green Toys, Inc.
• Hape International AG
• Infantino, LLC
• Juratoys SAS
• Luv n' Care Ltd.
• Mattel, Inc.
• Munchkin, Inc.
• Playgro Pty Ltd.
• Skip Hop, Inc.
• TOMY International, Inc.
• VTech Holdings Limited
• Yookidoo Ltd.

The Global Bath Toy Market, valued at USD 1.4 billion in 2024, is projected to grow at an impressive CAGR of 6.5% between 2025 and 2034. This growth is fueled by the rising demand for educational and interactive toys designed to enhance cognitive and motor skills. Parents are increasingly choosing bath toys that incorporate numbers, letters, and shapes, turning bath time into an engaging, educational experience for their children.

The market is categorized by product type, including floating bath toys, suction bath toys, stacking bath toys, creative bath toys, and pallet wrap machines. Floating bath toys emerged as the market leader in 2024, capturing 39.7% of the market share and are forecasted to grow at a robust CAGR of 7.3% during the next decade. Known for their playful designs, these toys make bath time more enjoyable while promoting motor skills and hand-eye coordination. Crafted from safe rubber and plastic materials, floating bath toys have become a top choice for parents seeking a combination of fun and functionality.

When segmented by distribution channel, the bath toy market is divided into online and offline categories. The offline segment dominated in 2024, accounting for 68.2% of the market share, and is anticipated to grow at a CAGR of 7.3% over the forecast period. Physical retail outlets, such as supermarkets, toy stores, and department stores, remain the preferred shopping destinations for parents. These stores provide the opportunity to evaluate product quality and safety features in person, offering added assurance. Additionally, promotions, discounts, and live demonstrations further enhance the in-store shopping experience, particularly in regions with limited internet access and among consumers who value immediate purchases.

The U.S. bath toy market held a commanding 68.9% share in 2024 and is poised to expand at a CAGR of 6.6% through 2034. Increased awareness about child safety and a growing preference for eco-friendly, non-toxic, and BPA-free products are driving demand in this region. Parents are prioritizing toys that blend entertainment with educational value, aligning with broader trends toward sustainability and safety. The rise of e-commerce platforms has further expanded accessibility, enabling parents to explore and purchase a diverse range of bath toys. Manufacturers are capitalizing on these trends by offering personalized options and adhering to stringent safety standards, which is strengthening market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 – 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for educational and interactive toys
    • 3.6.1.2 Rising awareness of child safety and non-toxic materials
    • 3.6.1.3 Expansion of e-commerce and online retail platforms
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Concerns over material safety and toxicity
    • 3.6.2.2 High competition and pricing pressure
• 3.7 Growth potential analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Floating bath toys
• 5.3 Suction bath toys
• 5.4 Stacking bath toys
• 5.5 Creative bath toys
• 5.6 Pallet wrap machine

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 – 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Under 1 year
• 6.3 1-3 year
• 6.4 Above 3 years

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa

Chapter 10 Company Profiles

• 10.1 Alex Brands, LLC
• 10.2 Battat Incorporated
• 10.3 Boon, Inc.
• 10.4 Green Toys, Inc.
• 10.5 Hape International AG
• 10.6 Infantino, LLC
• 10.7 Juratoys SAS
• 10.8 Luv n' Care Ltd.
• 10.9 Mattel, Inc.
• 10.10 Munchkin, Inc.
• 10.11 Playgro Pty Ltd.
• 10.12 Skip Hop, Inc.
• 10.13 TOMY International, Inc.
• 10.14 VTech Holdings Limited
• 10.15 Yookidoo Ltd.