行動附加價值服務市場規模、佔有率和成長分析（按類型、產品、商店、產業、地區）：產業預測（2024-2031）

2022年全球附加價值服務市場規模將為2,884億美元，預測期間（2024-2031年）複合年成長率為14.5%，從2023年的3,302.2億美元增加到2031年的9,755億美元。萬美元。

由於智慧型手機的普及和行動網際網路使用的擴大，全球對行動附加價值服務（VAS）的需求預計將迅速成長。隨著可支配收入的增加和創新服務的普及，增值服務市場預計將在未來幾年蓬勃發展。多樣化行動應用的高滲透率和通訊業者之間的激烈競爭進一步支持了這一成長軌跡。此外，轉向基於訂閱或免費增值模式為增值服務公司帶來了利潤豐厚的機會。然而，監管合規問題和分散的行動生態系統等挑戰可能會阻礙 2031 年的成長。策略調整對於駕馭這些動態並利用市場中的新機會至關重要。

目錄

介紹

• 分析目的
• 市場範圍
• 定義

分析方法

• 資訊採購
• 次要/主要資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及前景

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考慮因素

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場魅力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析

全球行動附加價值服務市場規模及複合年成長率：按類型分類（2024-2031）

• 市場概況
• 短訊服務（SMS）
• 語音通話
• 資料/附加價值服務

全球行動附加價值服務市場規模及複合年成長率：依產品分類（2024-2031）

• 市場概況
• 手機遊戲
• 行動音樂
• 手機錢包
• 行動商務
• 行動廣告
• 電子郵件/即時通訊

全球行動附加價值服務市場規模/複合年成長率：按商店分類（2024-2031）

• 市場概況
• Google Play
• App Store
• 其他

全球行動附加價值服務市場規模及複合年成長率：按產業分類（2024-2031）

• 市場概況
• BFSI
• 資訊科技/通訊
• 媒體娛樂
• 零售業
• 醫療/政府
• 其他

全球行動附加價值服務市場規模及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 韓國
  • 其他亞太地區
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2023年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Comviva 技術（印度）
• OnMobile Global 有限公司（印度）
• InMobi（印度）
• 信實工業有限公司（印度）
• 康維科技公司（美國）
• One97 Communications（印度）
• 莫札特私人有限公司（新加坡）
• 百度公司（中國）
• 華為投資控股有限公司（中國）
• 蘋果公司（美國）
• Mobily（沙烏地阿拉伯等）
• Alphabet 公司（美國）
• 三星電子有限公司（韓國）
• 空中網 (中國)
• 沃達豐Group Limited（英國）
• AT&T（美國）
• 威瑞森（美國）
• 中國移動（中國）
• 中國電信（中國）

結論和建議

Global Mobile Value-Added Services Market size was valued at USD 288.4 billion in 2022 and is poised to grow from USD 330.22 billion in 2023 to USD 975.54 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).

The global demand for mobile value-added services (VAS) is set to surge, driven by the increasing proliferation of smartphones and the growing use of mobile internet. As disposable incomes rise and novel services become more available, the market for VAS is expected to flourish in the coming years. The high adoption of diverse mobile applications and robust competition among telecom providers further bolster this growth trajectory. Additionally, the shift towards subscription-based and freemium models presents lucrative opportunities for VAS companies. However, challenges such as regulatory compliance issues and the fragmented nature of mobile ecosystems may impede growth through 2031. Strategic adjustments will be essential for players to navigate these dynamics and capitalize on emerging opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Value-Added Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Value-Added Services Market Segmental Analysis

Global Mobile Value-Added Services Market is segmented by type, product, store, vertical and region. Based on type, the market is segmented into short message service (SMS), voice and data and value-added services. Based on product, the market is segmented into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising and email and IM. Based on store, the market is segmented into google play, app store and others. Based on vertical, the market is segmented into BFSI, it and telecommunication, media and entertainment, retail, healthcare and government and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Value-Added Services Market

The global Mobile Value-Added Services market is primarily driven by the surge in mobile internet usage, fueled by the escalating sales of smartphones and mobile devices. This noteworthy trend has significantly boosted the consumption of mobile data, generating a corresponding rise in demand for value-added services. As users increasingly rely on their devices for connectivity, entertainment, and productivity, the market for mobile value-added services is expected to experience substantial growth in response to this heightened reliance on mobile data. Consequently, the future development of this market appears promising, propelled by the evolving digital landscape and consumer needs.

Restraints in the Global Mobile Value-Added Services Market

The global mobile value-added services market is hindered by various regulatory compliance challenges that providers must navigate. Adhering to these regulations can compel companies to alter or limit certain functionalities of their offerings, potentially impacting overall service quality and user experience. Furthermore, the need for compliance may also lead to increased operational costs, which can reduce profit margins. As a result, these constraints can hamper the market's growth trajectory, making it essential for stakeholders to develop strategies that balance regulatory adherence with the demand for innovative and profitable mobile services.

Market Trends of the Global Mobile Value-Added Services Market

The Global Mobile Value-Added Services market is increasingly shifting towards personalization as a key trend, with providers recognizing the need to tailor offerings to individual customer preferences. This focus on personalized mobile value-added services not only enhances user experience but also drives customer loyalty and engagement. By developing customized plans and incentives, such as attractive discounts, service providers can effectively expand their market presence and appeal to a broader consumer base. This trend is expected to bolster growth in the mobile value-added services sector in the coming years, as companies aim to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Value-Added Services Market Size by Type & CAGR (2024-2031)

• Market Overview
• Short Message Service (SMS)
• Voice
• Data and Value-Added Services

Global Mobile Value-Added Services Market Size by Product & CAGR (2024-2031)

• Market Overview
• Mobile Games
• Mobile Music
• Mobile Wallet
• Mobile Commerce
• Mobile Advertising
• Email and IM

Global Mobile Value-Added Services Market Size by Store & CAGR (2024-2031)

• Market Overview
• Google Play
• App Store
• Others

Global Mobile Value-Added Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• IT and Telecommunication
• Media and Entertainment
• Retail
• Healthcare and Government
• Others

Global Mobile Value-Added Services Market Size & CAGR (2024-2031)

• North America (Type, Product, Store, Vertical)
  • USA
  • Canada
• Europe (Type, Product, Store, Vertical)
  • South Korea
  • Rest of Asia-Pacific
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Store, Vertical)
  • China
  • India
  • JaLatin America (Type, Product, Store, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Store, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Comviva Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnMobile Global Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comverse Technology Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One97 Communications (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mozat Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Investment & Holding Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobily (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KongZhong Corp. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Telecom (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations