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市場調查報告書
商品編碼
1547579
全球行動加值服務市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測Global Mobile Value Added Services Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球行動加值服務市場需求預計將從2023年的8,972.6億美元達到2032年近22,308.9億美元的市場規模,2024-2032年研究期間複合年成長率為10.65%。
行動加值服務是指電信服務供應商提供的非核心服務。除語音通話、簡訊和資料外的所有服務均被視為行動增值服務。這些服務作為行動用戶使用行動電話的附加服務,使營運商能夠提高每個用戶的平均收入。行動加值服務有不同的類別,包括影片搜尋、實用加值服務、社交網路、資訊娛樂和行動教育。這些服務是營運商免費或額外收費向客戶提供的額外服務。營運商將其視為額外收入的可能來源或旨在與客戶建立牢固聯繫的功能。
該市場主要受到智慧型手機普及率不斷成長以及全球網際網路普及率較高的推動。可支配收入的增加、網際網路用戶數量的迅速增加以及電信營運商和手機製造商之間為獲得競爭優勢而進行的競爭預計將推動行動增值服務市場的發展。此外,對行動裝置的需求不斷成長,加上對網路的可靠性不斷提高,預計將推動市場的成長。此外,娛樂服務需求的增加以及4G和5G網路服務的推出是預計推動市場成長的一些重要因素。然而,行動網際網路和智慧型手機的成長使客戶可以透過付費或免費從網路獲得更好的這些服務,這可能會限制市場的成長。因此,行動增值服務收入下降。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具也對全球行動加值服務市場的各個細分市場進行了包容性評估。行動加值服務產業的成長和趨勢為本研究提供了整體方法。
行動增值服務市場報告的這一部分提供了有關國家和地區級別細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲行動增值服務市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。行動加值服務市場的主要參與者包括蘋果、沃達豐集團、Bharti Airtel Limited、AT&T Inc.、OnMobile、Spice Digital Limited、Comverse Technology Inc.、One97 Communications、Google LLC、空中網、InMobi、中國Mobile Ltd.、 Telkom SA SOC Limited、中興通訊公司、Verizon Communications Inc.、Teligent Telecom、TelefoNica, SA、Comviva Technologies Limited、Etisalat、德國電信AG 等。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Mobile Value Added Services Market is presumed to reach the market size of nearly USD 2230.89 Billion by 2032 from USD 897.26 Billion in 2023 with a CAGR of 10.65% under the study period 2024-2032.
Mobile value-added services are those services that are non-core that offer by telecom service providers. All the services except voice calls, SMS, and data are considered as mobile value added services. These services act as an additional service for the mobile subscribers to use their mobile phones to allow the operator to improve their average revenue per user. There are different groups of mobile value added services, including video search, utility VAS, social networking, infotainment, and m-Education. These services are something extra services offered by an operator to their customer either at free or at an additional charge. Operators consider it as a possible source of extra revenue generation or features intended to create a strong bond with the customer.
The market is mainly driven by the growing penetration of smartphones, high internet penetration across the globe. Rising disposable income, a swiftly increasing number of internet users, and competition among the telecom operators and handset manufacturers to acquire a competitive edge are other factors expected to drive the mobile value added services market. Also, the growing demand for mobile devices coupled with increasing dependability on the Internet is estimated to drive the growth of the market. Further, the increasing demand for entertainment services and the introduction of 4G and 5G network services are some significant factors expected to boost the growth of the market. However, the growth of the mobile Internet and smartphones made it feasible for customers to get better these services from the Internet either with a cost or at no cost, which may restrict the growth of the market. Thus, falling the mobile value added services revenues.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Mobile Value Added Services. The growth and trends of Mobile Value Added Services industry provide a holistic approach to this study.
This section of the Mobile Value Added Services market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Mobile Value Added Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mobile Value Added Services market include Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, TelefoNica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, Others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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