鬆餅市場規模、佔有率、成長分析、按類型、按偏好、按分銷管道、按地區 - 行業預測，2025-2032

2023年鬆餅市場規模估值為8.4億美元，從2024年的8.7億美元成長到2032年的11.2億美元，在預測期內（2025-2032年）複合年成長率為3.2，預計將成長% 。

隨著消費者對創新甜點和糖果零食產品的需求日益成長，全球鬆餅市場預計將顯著成長。對天然成分、糖替代品和全穀穀物等更健康替代品的需求不斷成長，為市場參與企業提供了利潤豐厚的機會。消費者對健康意識的偏好不斷變化，促使製造商使其產品多樣化，以吸引更廣泛的受眾。此外，烹飪實驗的趨勢正促使品牌推出獨特的鬆餅品種，其中包括起司和歐芹等非傳統餡料。隨著這些趨勢繼續塑造市場，公司可以透過開發多樣化且有吸引力的鬆餅產品來滿足注重健康和敢於冒險的個人的需求，從而利用不斷變化的消費者格局。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及前景

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 客戶和購買標準分析
• 原料分析

鬆餅市場規模：按類型和複合年成長率（2025-2032）

• 市場概況
• 包裝
• 店內

鬆餅市場規模：依偏好及複合年成長率（2025-2032）

• 市場概況
• 甜味
• 鹹味的

鬆餅市場規模：依分銷通路及複合年成長率（2025-2032）

• 市場概況
• 大賣場和超級市場
• 雜貨店和便利商店
• 線上
• 專賣店

鬆餅市場規模與複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
• 產品系列分析
• 按細分市場分類的佔有率分析
• 收益與前一年同期比較（2022-2024）

  主要企業簡介

  • Grupo Bimbo SAB de CV（墨西哥）
  • 通用磨坊公司（美國）
  • 億滋國際公司（美國）
  • 英國聯合食品有限公司（英國）
  • 不列顛尼亞工業有限公司（印度）
  • 鮮花食品公司（美國）
  • Hostess Brands, Inc.（美國）
  • ARYZTA AG（瑞士）
  • 家樂氏公司（美國）
  • 好時公司（美國）
  • JM Smucker 公司（美國）
  • 星巴克公司（美國）
  • Dunkin'Brands Group, Inc.（美國）
  • 麥基食品公司（美國）
  • 芬斯伯里食品Group Limited（英國）
  • 喬治韋斯頓有限公司（加拿大）
  • 沃伯頓有限公司（英國）
  • J & J Snack Foods Corp.（美國）
  • 斯巴達納許公司（美國）
  • Sensient 技術公司（美國）

結論和建議

Muffin Market size was valued at USD 0.84 Billion in 2023 and is poised to grow from USD 0.87 Billion in 2024 to USD 1.12 Billion by 2032, growing at a CAGR of 3.2% during the forecast period (2025-2032).

The global muffin market is projected for significant growth as consumers increasingly seek innovative desserts and confectionery options. The rising demand for healthier alternatives, such as natural ingredients and substitutes for sugar and whole grains, presents lucrative opportunities for market players. Shifting consumer preferences towards health-conscious choices encourage manufacturers to diversify their product offerings, appealing to a broader audience. Additionally, the trend of culinary experimentation is prompting brands to introduce unique muffin varieties, featuring unconventional fillings like cheese and parsley. As these trends continue to shape the market, companies can capitalize on the evolving consumer landscape by developing diverse and appealing muffin products to meet the demands of health-oriented and adventurous eaters alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Muffin market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Muffin Market Segmental Analysis

Global Muffin Market is segmented by type, taste, distribution channel and region. Based on type, the market is segmented into packaged and in-store. Based on taste, the market is segmented into sweet and savoury. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, grocery & convenience stores, online and specialty stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Muffin Market

The muffin market is significantly influenced by the growing popularity and demand for in-store bakery products, alongside robust supply channels. Key factors contributing to this trend include the rise of in-store bakeries in supermarkets and the launch of innovative private label products by retailers. Additionally, the expansion of supply channels has been bolstered by the development of new shopping malls and organized retail establishments in emerging economies. This combination of factors is driving increased consumer interest and sales in the muffin segment, creating new opportunities for manufacturers and retailers alike in a competitive marketplace.

Restraints in the Muffin Market

The growth of the muffin market is being hindered by heightened awareness surrounding the health issues associated with high-calorie foods. As consumers become more informed about the negative impact of such diets on their well-being, particularly in relation to obesity, elevated blood sugar levels, and cardiovascular diseases, they are increasingly wary of indulging in high-calorie products like muffins. This shift in consumer mindset towards healthier eating habits is putting pressure on manufacturers to reformulate their products, ultimately restraining the growth potential of the muffin market. The trend toward healthier lifestyles continues to influence purchasing decisions, limiting demand for traditional muffin offerings.

Market Trends of the Muffin Market

The muffin market is witnessing a significant trend driven by consumers' increasing willingness to experiment with their culinary choices. This evolving consumer behavior has prompted manufacturers to innovate and develop diverse muffin flavors, catering to adventurous palates. Savory muffins, for instance, are gaining traction, reflecting a broader acceptance of unique flavor profiles beyond traditional sweet options. As health-conscious choices and gourmet ingredients become more prevalent, consumers are eager to explore a variety of muffin offerings, including gluten-free and protein-enriched options. This trend not only enhances product variety but also presents opportunities for brands to differentiate themselves in a competitive market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Muffin Market Size by Type & CAGR (2025-2032)

• Market Overview
• Packaged
• In-Store

Global Muffin Market Size by Taste & CAGR (2025-2032)

• Market Overview
• Sweet
• Savoury

Global Muffin Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Grocery & Convenience Stores
• Online
• Specialty Stores

Global Muffin Market Size & CAGR (2025-2032)

• North America (Type, Taste, Distribution Channel)
  • US
  • Canada
• Europe (Type, Taste, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Taste, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Taste, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Taste, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYZTA AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Weston Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J & J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpartanNash Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensient Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations