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市場調查報告書
商品編碼
1577248

瑪芬市場至2030年的預測：按類型、口味、包裝、​​分銷管道和地區分類的全球分析

Muffins Market Forecasts to 2030 - Global Analysis By Type (Sweet Muffins, Savory Muffins and Other Types), Flavour, Packaging, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的資料，2024年全球瑪芬市場規模將達到 114億美元，預計2030年將達到 166.9億美元，預測期內年複合成長率為 6.5%。

瑪芬是一種小型獨立包裝的烘焙點心，有甜味或鹹味兩種。它們由麵粉、雞蛋、砂糖和發酵粉等發酵劑組成的麵團製成，通常在襯有紙襯的瑪芬模具中烘烤。甜瑪芬通常含有水果、巧克力片、堅果等，而鹹瑪芬可能含有起司、蔬菜、香草等。瑪芬是一種受歡迎的早餐或休閒食品，以其柔軟濕潤的質地和易於攜帶的形狀而聞名。

對方便零食的需求不斷成長

瑪芬以其多功能性和多種口味而聞名，透過提供方便且令人滿意的零食或早餐選擇來滿足這些需求。在繁忙的工作安排和旅行的推動下，邊走邊吃的趨勢進一步推動了瑪芬的受歡迎程度。此外，越來越多的更健康、更美味的瑪芬品種，包括低碳水化合物和無麩質選擇，也擴大了對不同健康意識消費者群體的吸引力，並推動了市場成長。

關於糖和脂肪的健康問題

對糖和脂肪的健康擔憂導致人們偏好低糖和低脂肪的選擇，理由是過量糖和不健康脂肪（如肥胖和糖尿病）對健康產生負面影響。這一趨勢將導致對高糖和高熱量傳統瑪芬的需求減少。因此，製造商被迫改進產品以滿足更健康的標準，使生產過程複雜化並可能影響盈利，阻礙市場成長。

產品線拓展

無麩質、純素和低碳水化合物瑪芬等新品種的推出將吸引注重健康的消費者並擴大市場基礎。此外，融入創新的口味和成分，如異國風的水果、堅果和香辛料，可以吸引那些尋求獨特選擇的富有冒險精神的消費者。季節性或限量產品會引起興奮並鼓勵重複購買。這種產品多元化有助於品牌在競爭日益激烈的食品行業中脫穎而出，保持客戶興趣並增加市場佔有率，推動市場成長。

改變消費者偏好

無麩質、純素和低碳水化合物飲食等飲食趨勢的興起減少對高糖和高脂肪的傳統瑪芬的需求。此外，消費者更傾向於自製和手工產品，對麵包店批量生產的瑪芬不太感興趣。這些變化需要對產品進行調整，並迫使製造商創造創新和更健康的替代品來滿足消費者的期望，進一步阻礙市場成長。

COVID-19 的影響

由於供應鏈中斷、麵包店營運減少以及咖啡館和餐廳暫時關閉，COVID-19 大流行對瑪芬市場產生了負面影響。停工導致戶外消費減少，消費者偏好轉向健康意識，影響了對傳統瑪芬的需求。然而，家庭烘焙趨勢和烘焙點心的線上銷售增加，部分抵消了市場下滑。隨著限制的放鬆，消費者對方便即食零嘴零食的需求增加，市場逐漸復甦。

甜瑪芬市場預計將在預測期內成為最大的市場

由於消費者對偏好和方便零食的偏好多樣化，預計甜瑪芬細分市場將在預測期內獲得最大的市場佔有率。甜瑪芬有巧克力、藍莓、香蕉等多種口味，吸引了廣泛的顧客，尤其是年輕人和家庭。此外，甜瑪芬擴大出現在咖啡館、麵包店和雜貨店，它們的受歡迎程度和可用性進一步支持了整個瑪芬市場的成長。

預計超級市場領域在預測期內年複合成長率最高

由於有效的細分和有針對性的行銷策略，超級市場部門預計在預測期內將顯著成長。透過提供各種瑪芬，包括無麩質、低糖和口味豐富的瑪芬，超級市場可以滿足各種消費者的偏好和飲食需求。此外，一站式購物的便利性使顧客可以輕鬆地將瑪芬納入雜貨購物。預包裝即食瑪芬趨勢也符合忙碌的生活方式，進一步推動了超級市場領域的需求。

佔比最大的地區：

在預測期內，由於都市化進程的加速、生活方式的改變和可支配收入的增加，亞太地區預計將佔據最大的市場佔有率。消費者擴大尋找方便、隨身攜帶的零食選擇，導致對各種口味（包括甜味和鹹味）瑪芬的需求激增。市場也受益於創新產品的推出以及無麩質和低碳水化合物瑪芬等健康意識替代品的日益普及。此外，現代零售業態和電子商務平台的擴張改善准入並增加銷售額。

年複合成長率最高的地區：

在預測期內，由於人們對即食零嘴零食的偏好日益成長，因此預計北美地區的年複合成長率最高。市場有多種口味和健康選擇，包括無麩質和低碳水化合物食品，迎合了不同消費者的偏好。現在它在超級市場、便利商店和咖啡館出售，促進了零售額。疫情期間家庭烘焙的趨勢進一步加劇了人們對瑪芬的興趣。包裝和行銷創新也提高了人們的認知，並鞏固了瑪芬作為受歡迎的早餐和輕食的地位。

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目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • COVID-19 的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球瑪芬市場：依類型

  • 甜瑪芬
    • 藍莓瑪芬
    • 巧克力瑪芬
    • 香蕉瑪芬
    • 其他口味的瑪芬
  • 美味的瑪芬
    • 起司瑪芬
    • 草本瑪芬
    • 蔬菜瑪芬
    • 肉餅
  • 其他類型

第6章 全球瑪芬市集：依口味

  • 果味
  • 巧克力口味
  • 堅果風味
  • 香辛料味瑪芬
  • 其他口味

第7章 全球瑪芬市場：依包裝

  • 單份包裝
  • 多件裝
  • 散裝包裝
  • 其他套餐

第8章 全球瑪芬市場：依通路分類

  • 超級市場
  • 便利商店
  • 網路零售商
  • 經銷店
  • 食品服務
  • 其他通路

第9章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第10章 公司概況

  • Grupo Bimbo SAB de CV
  • George Weston Foods Limited
  • Einstein Noah Restaurant Group, Inc.
  • Bruegger's Enterprises, Inc.
  • United Biscuits Limited
  • Edeka Group
  • Flowers Foods, Inc.
  • Hostess Brands, Inc.
  • ARYZTA Food Solutions Schweiz AG
  • McKee Foods Corporation
  • Dunkin'Brands Group, Inc.
  • Starbucks Corporation
  • The Kellogg Company
  • Mondelez International, Inc.
  • The Kroger Co.
  • Yamazaki Baking Co., Ltd.
  • Nestle SA
  • Haagen-Dazs（a brand of General Mills）
  • Monginis
  • Bimbo Bakeries USA, Inc.
Product Code: SMRC27568

According to Stratistics MRC, the Global Muffins Market is accounted for $11.4 billion in 2024 and is expected to reach $16.69 billion by 2030 growing at a CAGR of 6.5% during the forecast period. Muffins are small, individual-sized baked goods that can be either sweet or savoury. Made from a batter of flour, eggs, sugar, and a leavening agent like baking powder, they are typically baked in a muffin tin with paper liners. Sweet muffins often contain fruits, chocolate chips, or nuts, while savoury versions may include ingredients like cheese, vegetables, or herbs. Muffins are a popular breakfast or snack item, known for their soft, moist texture and convenient, portable form.

Market Dynamics:

Driver:

Rising demand for convenient snacks

Muffins, known for their versatility and wide flavour variety, cater to this need by offering a quick, satisfying snack or breakfast choice. The trend toward on-the-go eating, driven by hectic work schedules and travel, has further boosted their popularity. Additionally, the growing availability of healthier and indulgent muffin variants, including low-sugar and gluten-free options, expands their appeal to health-conscious and diverse consumer segments, thereby fostering the growth of the market.

Restraint:

Health concerns over sugar and fat content

Health concerns over sugar and fat content causes negative effects of excessive sugar and unhealthy fats on health, including obesity and diabetes, has shifted preferences toward low-sugar and low-fat options. This trend leads to decreased demand for traditional muffins, which are often high in sugar and calories. As a result, manufacturers face pressure to reformulate products to meet healthier standards, which can complicate production processes and affect profitability, thereby hindering the growth of the market.

Opportunity:

Expansion of product lines

Introducing new varieties, such as gluten-free, vegan, or low-sugar muffins, attracts health-conscious consumers, broadening the market base. Additionally, corporating innovative flavors and ingredients, like exotic fruits, nuts, and spices, appeals to adventurous eaters seeking unique options. Seasonal or limited-edition offerings create excitement and drive repeat purchases. This product diversification helps brands differentiate themselves, retain customer interest, and increase market share in an increasingly competitive food industry, hereby fuelling the growth of the market.

Threat:

Changing consumer preferences

The rise of dietary trends, such as gluten-free, vegan, and low-sugar diets, has led to a decline in demand for conventional muffins, which are often high in sugar and fat. Additionally, consumers are gravitating toward homemade and artisanal products, diminishing interest in mass-produced muffins from bakeries. This shift necessitates adaptations in product offerings, requiring manufacturers to innovate and create healthier alternatives to meet evolving consumer expectations, further hampering the growth of the market.

Covid-19 Impact

The COVID-19 pandemic negatively impacted the muffins market due to disruptions in supply chains, reduced bakery operations, and temporary closures of cafes and restaurants. Lockdowns led to a decline in out-of-home consumption, while changes in consumer preferences toward healthier options affected demand for traditional muffins. However, the market saw a rise in home baking trends and online sales of baked goods, partially offsetting the decline. As restrictions eased, the market gradually recovered, driven by increasing consumer demand for convenient, ready-to-eat snacks.

The sweet muffins segment is expected to be the largest during the forecast period

The sweet muffins segment is predicted to secure the largest market share throughout the forecast period, due to diverse consumer preferences for indulgent and convenient snacks. With a wide variety of flavors, including chocolate, blueberry, and banana, sweet muffins attract a broad audience, particularly among younger demographics and families. Additionally, sweet muffins are increasingly featured in cafes, bakeries, and grocery stores, enhancing their visibility and accessibility, further driving growth in the overall muffins market.

The supermarkets segment is expected to have the highest CAGR during the forecast period

The supermarkets segment is projected to witness substantial growth during the projection period, through effective segmentation and targeted marketing strategies. By offering a diverse range of muffin varieties, including gluten-free, low-sugar, and indulgent flavors, supermarkets cater to various consumer preferences and dietary needs. Additionally, the convenience of one-stop shopping allows customers to easily incorporate muffins into their grocery purchases. The growing trend of pre-packaged, ready-to-eat muffins also aligns with busy lifestyles, further boosting demand within the supermarket segment.

Region with largest share:

During the projected timeframe, the Asia Pacific region is expected to hold the largest market share due to the rising urbanization, changing lifestyles, and increasing disposable incomes. Consumers are increasingly seeking convenient and on-the-go snack options, leading to a surge in demand for various muffin flavors, including sweet and savoury varieties. The market is also benefiting from innovative product launches and the growing popularity of health-conscious alternatives, such as gluten-free and low-sugar muffins. Additionally, the expansion of modern retail formats and e-commerce platforms is enhancing accessibility and driving sales.

Region with highest CAGR:

Over the forecasted timeframe, the North America region is anticipated to exhibit the highest CAGR, by a growing preference for convenient, on-the-go snacks. With a wide variety of flavors and healthy options, including gluten-free and low-sugar alternatives, the market caters to diverse consumer preferences. Retail sales are boosted by increased availability in supermarkets, convenience stores, and cafes. The trend toward home baking during the pandemic further accelerated interest in muffins. Innovations in packaging and marketing also enhance visibility, solidifying muffins as a popular choice for breakfast and snacks.

Key players in the market

Some of the key players profiled in the Muffins Market include Grupo Bimbo S.A.B. de C.V., George Weston Foods Limited, Einstein Noah Restaurant Group, Inc., Bruegger's Enterprises, Inc., United Biscuits Limited, Edeka Group, Flowers Foods, Inc., Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, McKee Foods Corporation, Dunkin' Brands Group, Inc., Starbucks Corporation, The Kellogg Company, Mondelez International, Inc., The Kroger Co., Yamazaki Baking Co., Ltd., Nestle S.A., Haagen-Dazs (a brand of General Mills), Monginis and Bimbo Bakeries USA, Inc.

Key Developments:

In February 2024, George Weston Foods acquired a regional bakery in Canada to diversify its product offerings and strengthen its presence in the North American market. This strategic move is aimed at responding to the increasing consumer demand for a variety of baked goods, particularly artisanal and specialty items.

In June 2023, George Weston Foods announced plans to expand its manufacturing facilities in Australia to increase production capacity and meet rising demand for its bakery products. This expansion reflects the company's commitment to strengthening its market position and responding effectively to evolving consumer preferences in the bakery sector.

In March 2023, Grupo Bimbo launched a new line of plant-based snacks under its Bimbo brand, catering to the growing demand for healthier snack options. This strategic initiative was designed to meet the increasing consumer demand for healthier snack options, reflecting a broader trend toward plant-based diets and wellness-oriented food products.

Types Covered:

  • Sweet Muffins
  • Savory Muffins
  • Other Types

Flavours Covered:

  • Fruity Flavours
  • Chocolate Flavours
  • Nut-Based Flavours
  • Spice-Flavoured Muffins
  • Other Flavours

Packagings Covered:

  • Single-Serve Pack
  • Multi-Pack
  • Bulk Packaging
  • Other Packagings

Distribution Channels Covered:

  • Supermarkets
  • Convenience Stores
  • Online Retailers
  • Bakery Outlets
  • Food Service
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Muffins Market, By Type

  • 5.1 Introduction
  • 5.2 Sweet Muffins
    • 5.2.1 Blueberry Muffins
    • 5.2.2 Chocolate Chip Muffins
    • 5.2.3 Banana Muffins
    • 5.2.4 Other Flavoured Muffins
  • 5.3 Savory Muffins
    • 5.3.1 Cheese Muffins
    • 5.3.2 Herb Muffins
    • 5.3.3 Vegetable Muffins
    • 5.3.4 Meat Muffins
  • 5.4 Other Types

6 Global Muffins Market, By Flavour

  • 6.1 Introduction
  • 6.2 Fruity Flavours
  • 6.3 Chocolate Flavours
  • 6.4 Nut-Based Flavours
  • 6.5 Spice-Flavoured Muffins
  • 6.6 Other Flavours

7 Global Muffins Market, By Packaging

  • 7.1 Introduction
  • 7.2 Single-Serve Pack
  • 7.3 Multi-Pack
  • 7.4 Bulk Packaging
  • 7.5 Other Packagings

8 Global Muffins Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets
  • 8.3 Convenience Stores
  • 8.4 Online Retailers
  • 8.5 Bakery Outlets
  • 8.6 Food Service
  • 8.7 Other Distribution Channels

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Grupo Bimbo S.A.B. de C.V.
  • 10.2 George Weston Foods Limited
  • 10.3 Einstein Noah Restaurant Group, Inc.
  • 10.4 Bruegger's Enterprises, Inc.
  • 10.5 United Biscuits Limited
  • 10.6 Edeka Group
  • 10.7 Flowers Foods, Inc.
  • 10.8 Hostess Brands, Inc.
  • 10.9 ARYZTA Food Solutions Schweiz AG
  • 10.10 McKee Foods Corporation
  • 10.11 Dunkin' Brands Group, Inc.
  • 10.12 Starbucks Corporation
  • 10.13 The Kellogg Company
  • 10.14 Mondelez International, Inc.
  • 10.15 The Kroger Co.
  • 10.16 Yamazaki Baking Co., Ltd.
  • 10.17 Nestle S.A.
  • 10.18 Haagen-Dazs (a brand of General Mills)
  • 10.19 Monginis
  • 10.20 Bimbo Bakeries USA, Inc.

List of Tables

  • Table 1 Global Muffins Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Muffins Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Muffins Market Outlook, By Sweet Muffins (2022-2030) ($MN)
  • Table 4 Global Muffins Market Outlook, By Blueberry Muffins (2022-2030) ($MN)
  • Table 5 Global Muffins Market Outlook, By Chocolate Chip Muffins (2022-2030) ($MN)
  • Table 6 Global Muffins Market Outlook, By Banana Muffins (2022-2030) ($MN)
  • Table 7 Global Muffins Market Outlook, By Other Flavoured Muffins (2022-2030) ($MN)
  • Table 8 Global Muffins Market Outlook, By Savory Muffins (2022-2030) ($MN)
  • Table 9 Global Muffins Market Outlook, By Cheese Muffins (2022-2030) ($MN)
  • Table 10 Global Muffins Market Outlook, By Herb Muffins (2022-2030) ($MN)
  • Table 11 Global Muffins Market Outlook, By Vegetable Muffins (2022-2030) ($MN)
  • Table 12 Global Muffins Market Outlook, By Meat Muffins (2022-2030) ($MN)
  • Table 13 Global Muffins Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 14 Global Muffins Market Outlook, By Flavour (2022-2030) ($MN)
  • Table 15 Global Muffins Market Outlook, By Fruity Flavours (2022-2030) ($MN)
  • Table 16 Global Muffins Market Outlook, By Chocolate Flavours (2022-2030) ($MN)
  • Table 17 Global Muffins Market Outlook, By Nut-Based Flavours (2022-2030) ($MN)
  • Table 18 Global Muffins Market Outlook, By Spice-Flavoured Muffins (2022-2030) ($MN)
  • Table 19 Global Muffins Market Outlook, By Other Flavours (2022-2030) ($MN)
  • Table 20 Global Muffins Market Outlook, By Packaging (2022-2030) ($MN)
  • Table 21 Global Muffins Market Outlook, By Single-Serve Pack (2022-2030) ($MN)
  • Table 22 Global Muffins Market Outlook, By Multi-Pack (2022-2030) ($MN)
  • Table 23 Global Muffins Market Outlook, By Bulk Packaging (2022-2030) ($MN)
  • Table 24 Global Muffins Market Outlook, By Other Packagings (2022-2030) ($MN)
  • Table 25 Global Muffins Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 26 Global Muffins Market Outlook, By Supermarkets (2022-2030) ($MN)
  • Table 27 Global Muffins Market Outlook, By Convenience Stores (2022-2030) ($MN)
  • Table 28 Global Muffins Market Outlook, By Online Retailers (2022-2030) ($MN)
  • Table 29 Global Muffins Market Outlook, By Bakery Outlets (2022-2030) ($MN)
  • Table 30 Global Muffins Market Outlook, By Food Service (2022-2030) ($MN)
  • Table 31 Global Muffins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.