成人擦拭巾市場規模、佔有率和成長分析（按產品、類型、性別、分銷管道、地區）：產業預測（2025-2032）

2023年全球成人擦拭巾市場規模將為39.8億美元，預測期間（2025-2032年）複合年成長率為7.6%，從2024年的42.8億美元增至2032年的76億美元。到美國9000萬美元。

成人擦拭巾市場正在經歷顯著成長，這主要是由於人們對個人和醫療保健意識的不斷增強，特別是在 COVID-19 之後。這些產品主要供面臨失禁和失智症挑戰的老年人使用，有多種形式，包括可重複使用和一次性版本。成人擦拭巾有多種用途，從臥床不起的病人洗澡到協助換尿布，通常採用蘆薈和橄欖萃取物等親膚成分配製，以防止刺激和皮疹。與老齡化相關的健康問題，特別是與失禁相關的皮膚炎和與導尿管相關的尿道感染，日益普遍，增加了有效衛生解決方案的緊迫性。因此，成人擦拭巾的需求預計在預測期內將激增。

目錄

介紹

• 分析目的
• 市場範圍
• 定義

分析方法

• 資訊採購
• 次要/主要資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析

主要市場考慮因素

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場魅力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

全球成人擦拭巾市場規模及依產品分類的複合年成長率（2025-2032）

• 市場概況
• 臉部化妝擦拭巾
• 手/身體濕擦拭巾
• 可沖散濕紙巾
• 其他

全球成人擦拭巾市場規模與複合年成長率：按類型（2025-2032）

• 市場概況
• 一次性擦拭巾
• 可重複使用的擦拭巾

全球成人擦拭巾市場規模/複合年成長率：性別（2025-2032）

• 市場概況
• 男士用
• 女性用

按分銷管道分類的全球成人擦拭巾市場規模和複合年成長率（2025-2032）

• 市場概況
• 離線
• 線上

全球成人擦拭巾市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• 高樂氏公司（美國）
• 金佰利克拉克公司（美國）
• Nice-Pak Products, Inc.（美國）
• 寶潔公司（美國）
• 莊臣 (美國)
• 洛克萊恩工業（美國）
• 鑽石濕紙巾國際公司（美國）
• 全國雨刷聯盟（美國）
• 阿爾巴德（以色列）
• Edgewell 個人護理（美國）
• 恆安國際集團（中國）
• 索菲德爾集團（義大利）
• 克魯格公司（加拿大）
• Svenska Cellulosa AB（瑞典）
• CMPC Tissue SA（智利）
• 亞洲紙漿與造紙（印尼）
• Premier Care Industries（美國）
• 蘭花紙製品公司（美國）
• Sani Professional（美國）
• PDI 醫療保健（美國）

結論和建議

Global Adult Wipes Market size was valued at USD 3.98 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.69 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The market for adult wipes is witnessing significant growth, primarily driven by the increasing awareness of personal hygiene and medical care, especially in the wake of COVID-19. Primarily utilized by the elderly facing challenges such as incontinence and dementia, these products come in various forms, including reusable and disposable options. Adult wipes serve multiple purposes, from bathing bedridden patients to assisting in diaper changes, and are often enriched with skin-friendly ingredients like aloe vera and olive extracts to prevent irritation and rashes. The rising prevalence of health issues associated with aging, notably Incontinence-associated Dermatitis and Catheter-associated Urinary Tract Infections, has heightened the urgency for effective hygiene solutions. Thus, the demand for adult wipes is expected to surge during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segmental Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The global adult wipes market is experiencing significant growth driven by various factors. The rising demand for hygiene products, especially in areas where clean water is limited, is propelling the usage of adult wipes. Their effectiveness in infection prevention and the convenience of disposability are additional incentives for consumers. As the aging population increases, alongside rapid urbanization and higher consumer spending on personal hygiene, the market is set to expand further. Key attributes such as cost-effectiveness, ease of use, hygiene standards, and attractive design are central to this growth. Moreover, the emergence of the middle-income demographic in developing nations like China and India encourages manufacturers to forge new partnerships across both offline and online platforms. This diversification in product offerings, such as organic wipes for special skin needs, is poised to enhance market expansion even more.

Restraints in the Global Adult Wipes Market

The Global Adult Wipes market faces several significant restraints that may hinder its growth. A number of wet wipe products have been recalled due to adverse effects, packaging defects, or failure to meet advertised claims, stemming from consumer complaints regarding bacterial contamination that can lead to infections, particularly among individuals with weakened immune systems. A notable example is the recall of Cottonelle Flushable Wipes by Kimberly-Clark after reports of bacterial presence, specifically Plurilateral Gergovia, which affected susceptible customers. Additionally, wipes containing harmful chemicals can cause skin irritation, including redness and soreness, further restricting market expansion. Moreover, many individuals living in rural areas remain unaware of adult wipes, which contributes to the overall limitations in market growth.

Market Trends of the Global Adult Wipes Market

The Global Adult Wipes market has experienced significant growth, driven by a surge in demand during the COVID-19 pandemic. Countries like the United States, India, Brazil, Russia, and the United Kingdom have seen a marked increase in personal hygiene product purchases, particularly adult wipes, as hygiene became a priority amidst health concerns. This spike has prompted manufacturers to pivot from traditional reliance on Chinese raw materials to local sourcing due to disrupted supply chains. As hygiene awareness persists and consumer habits evolve post-pandemic, the adult wipes market is poised for sustained growth, reflecting resilient market dynamics in the face of global challenges.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Global Adult Wipes Market Size by Types & CAGR (2025-2032)

• Market Overview
• Disposable Wipes
• Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Adult Wipes Market Size & CAGR (2025-2032)

• North America (Product, Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Wiper Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue SA (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Pulp & Paper (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Care Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchid Paper Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sani Professional (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations