連帽衫和運動衫市場規模、佔有率、成長分析，按材料類型、最終用途、分銷管道、地區 - 行業預測，2025-2032 年

2023年，全球連帽衫和運動衫市場規模為1989.2億美元，從2024年的2114.5億美元成長到2032年的3447.3億美元，在預測期內（2025年-2032年）預計複合年成長率為6.3。

運動衫和連帽衫市場已從實用的冬季服裝演變為當今年輕人的重要時尚宣言。為了保持競爭力，製造商正在提高印刷設計和布料的質量，透過新技術和生活方式的改變為重大創新鋪平道路。阿迪達斯、耐吉和彪馬等知名品牌的名人代言在影響消費者購買行為方面發揮著至關重要的作用。此外，時尚產業的數位轉型正在加劇，品牌越來越關注數位行銷策略和平台。 JDA Software Inc. 的一項研究顯示，43% 的時尚零售商計劃在未來五年內投資資料主導的方法，根據個人和當地趨勢定製商品，進一步推動市場成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 客戶和購買標準分析

按材質類型分類的連帽衫和運動衫市場規模

• 市場概況
• 棉布
• 羊毛
• 皮革
• 羊毛
• 其他

連帽衫和運動衫市場規模：依最終用途

• 市場概況
• 男性
• 女士
• 孩子們

連帽衫和運動衫市場規模：按分銷管道

• 市場概況
• 線下零售
• 服飾零售店
• 超級市場/大賣場
• 網路零售

連帽衫與運動衫市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Nike Inc.（USA）
• Adidas AG（Germany）
• H&M Hennes & Mauritz AB（Sweden）
• Puma SE（Germany）
• Under Armour Inc.（USA）
• Gap Inc.（USA）
• Levi Strauss & Co.（USA）
• American Eagle Outfitters Inc.（USA）
• Urban Outfitters Inc.（USA）
• ASOS plc（United Kingdom）
• Boohoo Group plc（United Kingdom）
• Abercrombie & Fitch Co.（USA）
• Superdry plc（United Kingdom）
• Ralph Lauren Corporation（USA）
• Hanesbrands Inc.（USA）
• The North Face（VF Corporation）（USA）
• Columbia Sportswear Company（USA）
• Lululemon Athletica Inc.（Canada）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• Zalando SE（Germany）

結論和建議

Global Hoodies and Sweatshirt Market size was valued at USD 198.92 billion in 2023 and is poised to grow from USD 211.45 billion in 2024 to USD 344.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sweatshirt and hoodie market has evolved from practical winter apparel to a key fashion statement for today's youth. To remain competitive, manufacturers are enhancing printed designs and fabric quality, paving the way for significant innovations driven by emerging technologies and lifestyle shifts. Celebrity endorsements from major brands like Adidas, Nike, and PUMA play a pivotal role in influencing consumer purchasing behavior, as their brand presence creates a desirable image that attracts buyers. Additionally, the fashion industry's digital transformation is intensifying, with brands increasingly focusing on digital marketing strategies and platforms. A JDA Software Inc. survey highlighted that 43% of fashion retailers plan to invest in data-driven approaches over the next five years to tailor offerings based on personal and local trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hoodies And Sweatshirt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hoodies And Sweatshirt Market Segmental Analysis

Global Hoodies and Sweatshirt Market is segmented by Material Type, End-use, Distribution Channel and region. Based on Material Type, the market is segmented into Cotton, Wool, Leather, Fleece and Others. Based on End-use, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Offline retail, Clothing retail stores, Supermarkets/hypermarkets and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hoodies And Sweatshirt Market

The global market for hoodies and sweatshirts is significantly driven by the increasing interest among the youth in stylish sports and winter apparel. The surge in outdoor sports participation, including activities like basketball, football, and cricket, has amplified the demand for versatile and functional clothing such as sweatshirts. Additionally, the expansion of gyms and fitness centers has further popularized their use. Furthermore, the influence of independent music, especially rap culture, has bolstered hoodie popularity among fans, creating a vibrant trend. As colder temperatures raise concerns over health issues like colds and flu, consumers are increasingly purchasing hoodies and sweatshirts for warmth and protection.

Restraints in the Global Hoodies And Sweatshirt Market

One of the significant challenges hindering the growth of the global hoodies and sweatshirt market is the reliance on seasonal demand. The popularity of hoodies peaks during the winter months, while demand diminishes in warmer seasons, creating fluctuations that can disrupt market stability. This pronounced seasonal variation limits the ability of key players to maintain consistent sales year-round, ultimately stalling the market's expansion on a global scale. As a result, companies face difficulties in inventory management and resource allocation, which poses a significant restraint to overall growth, compelling them to find innovative solutions to mitigate these seasonal limitations.

Market Trends of the Global Hoodies And Sweatshirt Market

The global hoodies and sweatshirt market is experiencing significant growth driven by the digitalization of the economy, which has redefined competitive dynamics in the fashion industry. Digital platforms and marketing strategies are enhancing brand visibility and customer engagement, enabling retailers to offer customized products that cater to individual lifestyles and localized trends. As fashion manufacturers leverage customer-centric data analytics, they are poised to deliver tailored merchandising solutions that resonate with diverse consumer preferences. This trend underscores the industry's shift towards a data-driven approach, fostering innovation and expanding market opportunities in the hoodies and sweatshirts segment over the next five years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Hoodies and Sweatshirt Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Leather
• Fleece
• Others

Global Hoodies and Sweatshirt Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Hoodies and Sweatshirt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail
• Clothing retail stores
• Supermarkets/hypermarkets
• Online retail

Global Hoodies and Sweatshirt Market Size & CAGR (2025-2032)

• North America (Material Type, End-use, Distribution Channel)
  • US
  • Canada
• Europe (Material Type, End-use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, End-use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, End-use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, End-use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boohoo Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superdry plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (VF Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations