教育與學習分析市場規模、佔有率、成長分析、按組件、部署模式、分析類型、按最終用戶、按應用、按地區 - 行業預測，2025 年至 2032 年

2023 年全球教育和學習分析市場規模價值 355 億美元，預測期內（2025-2032 年）的複合年成長率為 23.3%，從 2024 年的 437.7 億美元成長到 2032 年的 2338.3 億美元。至1000 萬美元。

全球教育和學習分析市場正在迅速擴張，這得益於對客製化教育體驗、學生保留和改善成果的需求不斷成長，尤其是高等教育機構和 MOOC 提供者。教育機構擴大使用資料來改進教學方法、監控學生的進步並發現挑戰。政府致力於教育現代化的重大舉措進一步推動了這一成長。然而，挑戰依然存在，例如教育機構對資料衛生實踐和分析標準缺乏了解。此外，對分析解決方案的誤解以及對資料隱私的擔憂正在阻礙市場的成長。值得注意的是，遠距學習的興起和雲端基礎的分析的採用等趨勢繼續影響該行業，而人工智慧和機器學習的融合帶來了新的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• Start-Ups分析
• 專利分析

教育和學習分析市場規模（按組成部分）

• 市場概況
• 軟體
  • 學習管理系統（LMS）
  • 學生資訊系統（SIS）
  • 分析和資料視覺化工具
  • 自適應學習平台
• 服務
  • 專業服務
  • 諮詢
  • 執行
  • 培訓和支持
  • 託管服務

按部署模式分類的教育與學習分析市場規模

• 市場概況
• 本地
• 雲端基礎

按分析類型分類的教育和學習分析市場規模

• 市場概況
• 說明分析
• 預測分析
• 指示性分析

按最終用戶分類的教育和學習分析市場規模

• 市場概況
• 學術機構
  • K-12
  • 高等教育
• 企業
• 政府

教育和學習分析市場規模（按應用分類）

• 市場概況
• 人才招募與保留
• 課程發展與介入
• 績效管理
• 預算與財務管理
• 營運管理

教育與學習分析市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Alteryx Inc.（USA）
• Blackboard Inc.（USA）
• G-Cube（India）
• Inetsoft Technology Corp.（USA）
• Information Builders Inc.（USA）
• iSpring Solutions Inc.（USA）
• MicroStrategy Incorporated（USA）
• Saba Software Inc.（Cornerstone OnDemand Inc.）（USA）
• SAP SE（Germany）
• SAS Institute Inc.（USA）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Amazon Web Services（USA）
• D2L Corporation（Canada）
• Pearson PLC（UK）
• Adobe Inc.（USA）

結論和建議

Global Education and Learning Analytics Market size was valued at USD 35.5 billion in 2023 and is poised to grow from USD 43.77 billion in 2024 to USD 233.83 billion by 2032, growing at a CAGR of 23.3% during the forecast period (2025-2032).

The global Education and Learning Analytics Market is experiencing rapid expansion, particularly in higher education and MOOC providers, driven by the increasing demand for tailored educational experiences, student retention, and performance improvement. Educational institutions are increasingly leveraging data to enhance teaching methodologies, monitor student progress, and identify challenges. This growth is further fueled by significant government initiatives focused on educational modernization. However, challenges persist, including a lack of understanding of data hygiene practices and analytics standards among institutions. Additionally, misconceptions about analytics solutions, alongside data privacy concerns, pose obstacles to market growth. Notably, the integration of AI and machine learning presents new opportunities, while trends such as the rise of remote learning and the adoption of cloud-based analytics continue to shape the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education And Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Education And Learning Analytics Market Segmental Analysis

Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market is poised for significant growth driven by rapid advancements in the education sector. As educational institutions increasingly adopt e-learning tools, they generate vast amounts of data on student performance, courses, and faculty effectiveness. This wealth of information allows organizations to implement innovative strategies to engage current and prospective students while enabling informed, data-driven decisions on student retention, graduation rates, and faculty productivity. Governments worldwide are recognizing the value of education and learning analytics, launching initiatives to enhance educational outcomes and accessibility. For instance, Ontario's investment of $50 million in educational technology exemplifies the trend towards supporting data-driven educational strategies, further fueling market expansion.

Restraints in the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market faces significant challenges that could impede its growth, primarily due to security threats. The processes of collecting, storing, and analyzing data are pivotal, yet any compromise in this data could lead to serious implications. To develop accurate models, access to high-quality and diverse data that extends beyond typical learner data is essential. Furthermore, analytics must be adaptable to various academic fields rather than applied universally across institutions. This necessitates a tailored approach that addresses specific environments, contributing to the ongoing obstacles the Educational and Learning Analytics market will encounter throughout the projected growth period.

Market Trends of the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market is experiencing robust growth, fueled by the booming education sector and the increasing integration of machine learning technologies. Key drivers include the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational delivery and engagement. The proliferation of e-learning tools has further allowed students to access knowledge more efficiently within traditional frameworks. Additionally, advancements in digital platforms that aggregate and analyze student performance data are propelling market demand. As awareness of the benefits of education analytics for developing effective training programs rises, the market is poised for continued expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Education and Learning Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
  • Learning Management Systems (LMS)
  • Student Information Systems (SIS)
  • Analytics and Data Visualization Tools
  • Adaptive Learning Platforms
• Services
  • Professional Services
  • Consulting
  • Implementation
  • Training and Support
  • Managed Services

Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Education and Learning Analytics Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Academic Institutions
  • K-12
  • Higher Education
• Corporate
• Government Agencies

Global Education and Learning Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management

Global Education and Learning Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alteryx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Cube (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inetsoft Technology Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Solutions Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations