洗衣機市場規模、佔有率和成長分析（按產品、技術、產能、最終用途、應用、銷售管道和地區）- 2025-2032 年產業預測

預計到 2023 年洗衣機市場規模將達到 603 億美元，並從 2024 年的 638 億美元成長到 2032 年的 1,001.6 億美元，預測期內（2025-2032 年）的複合年成長率為 5.8%。

由於對先進洗衣機的需求不斷增加，商務用洗衣機市場預計將大幅成長。基於卡片的洗衣付款系統等創新解決方案正在顛覆整個產業，為傳統自助洗衣店提供替代方案，為提高自動化程度鋪路。這些數位付款選項不僅最大限度地減少了頻繁收集硬幣的需要，而且還為營運商提供了靈活的支付方式。隨著消費者偏好轉向便利並適應快速變化的生活方式，人們對智慧連網洗衣產品的興趣日益濃厚。市場的這種演變表明，洗衣技術的未來前景光明，能夠滿足消費者對效率和易用性的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

洗衣機市場規模（依產品及複合年成長率） (2025-2032)

• 市場概況
• 全自動
• 前裝
• 頂部裝載
• 半自動
• 烘乾機

洗衣機市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 智慧互聯
• 傳統的

洗衣機市場規模（按容量和複合年成長率） (2025-2032)

• 市場概況
• 6公斤以下
• 6.1～8KG
• 8公斤以上

洗衣機市場規模（按最終用途和複合年成長率分類）（2025-2032 年）

• 市場概況
• 商業的
• 住宅

洗衣機市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 衛生保健
• 飯店業
• 其他

洗衣機市場規模依銷售管道及複合年成長率（2025-2032）

• 市場概況
• 電子商務
• 零售連鎖
• 直接銷售

洗衣機市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Whirlpool Corporation（US）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier（China）
• BSH Hausgerate GmbH（Germany）
• Electrolux（Sweden）
• Midea Group（China）
• Panasonic Corporation（Japan）
• Toshiba Corporation（Japan）
• Hitachi, Ltd.（Japan）
• Godrej Appliances（India）
• IFB Industries Ltd（India）
• Voltas Limited（India）
• Arcelik（Turkey）
• Vestel（Turkey）
• Candy Hoover Group（China）
• Hisense（China）
• Fisher & Paykel（New Zealand）
• Miele（Germany）
• Smeg（Italy）

結論和建議

Washing Machine Market size was valued at USD 60.3 billion in 2023 and is poised to grow from USD 63.8 billion in 2024 to USD 100.16 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The commercial washing machine market is poised for significant growth driven by rising demand for advanced washing equipment. Innovative solutions, such as card-based laundry payment systems, are transforming the industry by providing alternatives to traditional coin-operated laundries, paving the way for increased automation. These digital payment options not only minimize the need for frequent coin collection but also offer operators greater flexibility in payment methods. As consumer preferences shift towards convenience and adapt to rapidly evolving lifestyles, there is an escalating interest in smart, connected laundry products. This market evolution indicates a promising future for laundry technology, aligning with consumer demands for efficiency and ease of use.

Top-down and bottom-up approaches were used to estimate and validate the size of the Washing Machine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Washing Machine Market Segments Analysis

Global Washing Machine Market is segmented by Product, Technology, Capacity, End Use, Application, Sales channel and region. Based on Product, the market is segmented into Fully Automatic, Front Load, Top Load, Semi-Automatic and Dryers. Based on Technology, the market is segmented into Smart Connected and Conventional. Based on Capacity, the market is segmented into Less than 6KG, 6.1-8KG and Above 8KG. Based on End Use, the market is segmented into Commercial and Residential. Based on Application, the market is segmented into Healthcare, Hospitality and Others. Based on Sales channel, the market is segmented into E-Commerce, Retail Chains and Direct Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Washing Machine Market

The rising demand for clothing and fashionable garments is a significant driver of growth in the washing machine market. As per data from World Bank.org published in September 2019, global garment consumption is projected to increase from 62 million metric tons in 2019 to an estimated 102 million metric tons over the next decade. This surge is further fueled by innovative marketing strategies employed by apparel and fashion companies, including promotions like buy one get one free, seasonal discounts, and gift cards, which effectively stimulate consumer purchasing behavior. Consequently, this heightened consumption translates directly into an increased requirement for washing machines, propelling market expansion.

Restraints in the Washing Machine Market

One significant restraint impacting the washing machine market is the high power consumption associated with many models. This excessive energy use not only raises concerns about environmental sustainability but also leads to increased operational costs for consumers. For instance, the Samsung 7 Kg Front Load Fully Automatic J Series WW71J42E0BX consumes 2000 watts, as noted by Reliance Digital. Such high energy demands create a barrier for eco-conscious buyers and hinder the overall growth of the market. As customers seek more energy-efficient appliances, manufacturers face pressure to innovate and develop models that consume less power without compromising performance.

Market Trends of the Washing Machine Market

The washing machine market is experiencing a significant shift towards IoT technology integration, marking a robust trend anticipated to bolster market growth. The increasing adoption of smart technology has led to the development of IoT-enabled washing machines that facilitate enhanced user experiences through monitoring, alerts, and remote control capabilities via smartphones. Such innovations not only streamline the laundry process but also promote energy efficiency and convenience for consumers. Notably, Haier's introduction of cloud-connected, app-controlled washing machines in New Delhi in September 2018 exemplifies this trend, showcasing the potential for smart appliances to revolutionize everyday chores and enhance consumer engagement in the appliance market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Washing Machine Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fully Automatic
• Front Load
• Top Load
• Semi-Automatic
• Dryers

Global Washing Machine Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Smart Connected
• Conventional

Global Washing Machine Market Size by Capacity & CAGR (2025-2032)

• Market Overview
• Less than 6KG
• 6.1-8KG
• Above 8KG

Global Washing Machine Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Washing Machine Market Size by Application & CAGR (2025-2032)

• Market Overview
• Healthcare
• Hospitality
• Others

Global Washing Machine Market Size by Sales channel & CAGR (2025-2032)

• Market Overview
• E-Commerce
• Retail Chains
• Direct Sales

Global Washing Machine Market Size & CAGR (2025-2032)

• North America (Product, Technology, Capacity, End Use, Application, Sales channel)
  • US
  • Canada
• Europe (Product, Technology, Capacity, End Use, Application, Sales channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Technology, Capacity, End Use, Application, Sales channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Technology, Capacity, End Use, Application, Sales channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Technology, Capacity, End Use, Application, Sales channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Appliances (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IFB Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voltas Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candy Hoover Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher & Paykel (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations