皮卡市場規模、佔有率和成長分析（按車型、燃料類型、應用和地區）- 2025-2032 年產業預測

預計到 2023 年全球皮卡市場規模將達到 2,185.1 億美元，從 2024 年的 2,300.9 億美元成長到 2032 年的 3,478.0 億美元，預測期內（2025-2032 年）的複合年成長率為 5.3%。

皮卡車是建築和物流行業必不可少的車輛，其特點是尺寸範圍廣泛，可以適應工作的複雜性。就2020年美國銷量而言，福特F系列以787,422輛的銷量佔據主導地位，緊隨其後的是雪佛蘭Silverado的594,094輛和Ram皮卡的563,676輛。這些車輛主要被歸類為小型車，具有出色的載重量能力，是運輸業的重要組成部分。消費者對兼具燃油效率與運輸必需品能力的多功能車輛的偏好日益成長，推動了該領域的需求不斷成長。隨著企業尋求多功能解決方案來滿足商業性需求，皮卡車市場預計將繼續擴大，反映出向更具適應性、更有效率的運輸方式的轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 專利分析

皮卡車市場規模（按車型）

• 市場概況
• 袖珍的
• 大的

皮卡市場規模（依燃料類型分類）

• 市場概況
• 柴油引擎
• 汽油
• 電

皮卡車市場規模（按應用分類）

• 市場概況
• 商業的
• 工業的
• 個人的

皮卡市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Ford Motor Company（USA）
• General Motors（USA）
• Toyota Motor Corporation（Japan）
• Fiat Chrysler Automobiles（USA）
• Nissan Motor Co., Ltd.（Japan）
• Honda Motor Company, Ltd.（Japan）
• Isuzu Motors Ltd.（Japan）
• Tata Motors（India）
• Mahindra & Mahindra Ltd.（India）
• Volkswagen AG（Germany）
• Daimler AG（Germany）
• Great Wall Motors（China）
• Mitsubishi Motors Corporation（Japan）
• Hyundai Motor Company（South Korea）
• Mazda Motor Corporation（Japan）
• Subaru Corporation（Japan）
• Renault SA（France）
• Peugeot SA（France）
• Suzuki Motor Corporation（Japan）
• SAIC Motor Corporation Limited（China）

結論和建議

Global Pickup Truck Market size was valued at USD 218.51 billion in 2023 and is poised to grow from USD 230.09 billion in 2024 to USD 347.8 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The pickup truck market, crucial for construction and logistics, is characterized by varying sizes tailored to job complexity. The Ford F-Series dominated sales in the U.S. in 2020, with 787,422 units sold, followed closely by the Chevrolet Silverado at 594,094 units and the Ram Pickup with 563,676 units. These vehicles, primarily classified as light-duty, boast impressive cargo capacity, making them indispensable in the transport sector. Growing consumer preference for multi-purpose vehicles that combine fuel efficiency with the capability to transport essential items is driving heightened demand in this segment. As companies seek versatile solutions for commercial needs, the pickup truck market is poised for continued expansion, reflecting a shift toward more adaptable and efficient transportation options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pickup Truck market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pickup Truck Market Segments Analysis

Global Pickup Truck Market is segmented by Vehicle Type, Fuel Type, Application and region. Based on Vehicle Type, the market is segmented into Light-duty and Heavy-duty. Based on Fuel Type, the market is segmented into Diesel, Petrol and Electric. Based on Application, the market is segmented into Commercial, Industrial and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pickup Truck Market

The increasing popularity of online shopping and e-commerce has led to a significant rise in home delivery orders worldwide. As a result, there is a growing demand for mid-sized and full-sized pickup trucks to facilitate these deliveries efficiently. The versatility and capacity of these trucks make them ideal for handling a wide range of cargo, thus driving their demand in the global market. As consumers continue to embrace online shopping, the reliance on pickup trucks for transportation of goods is expected to enhance their significance in the logistics and delivery sector, further contributing to the expansion of the global pickup truck market.

Restraints in the Global Pickup Truck Market

The increasing awareness of carbon emissions and their detrimental impact on the environment has compelled governments globally to implement stringent automotive regulations aimed at reducing these emissions. This heightened focus on environmental sustainability poses significant challenges for the global pickup truck market, as manufacturers must adapt to these evolving policies. Compliance with these regulations often requires costly investments in research and development, as well as the adoption of cleaner technologies. Consequently, this can lead to increased production expenses and may limit the availability of certain models, ultimately hindering the growth prospects of the global pickup truck market in the face of environmental concerns.

Market Trends of the Global Pickup Truck Market

The Global Pickup Truck market is experiencing a significant shift toward electric vehicles (EVs), driven by rising fuel prices and heightened environmental awareness. With consumers seeking more sustainable alternatives, the demand for electric pickup trucks is surging, evidenced by the EV market's impressive growth rate of 39% CAGR over the past two years. Major automotive manufacturers are investing heavily in the development of electric pickup models, further propelling market dynamics. This trend not only reflects a changing consumer preference but also a broader industry pivot towards greener technologies, positioning electric pickup trucks as key players in the overall automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Pickup Truck Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Light-duty
• Heavy-duty

Global Pickup Truck Market Size by Fuel Type & CAGR (2025-2032)

• Market Overview
• Diesel
• Petrol
• Electric

Global Pickup Truck Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Industrial
• Personal

Global Pickup Truck Market Size & CAGR (2025-2032)

• North America (Vehicle Type, Fuel Type, Application)
  • US
  • Canada
• Europe (Vehicle Type, Fuel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle Type, Fuel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle Type, Fuel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle Type, Fuel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ford Motor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat Chrysler Automobiles (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu Motors Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Wall Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Motors Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazda Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAIC Motor Corporation Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations