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市場調查報告書
商品編碼
1511334
到 2030 年全球全尺寸皮卡車市場預測:按類型、燃料類型、最終用戶、地區Full-size Pickup Trucks Market Analysis and Forecast to 2030 - By Type (Single Cab, Double Cab and Crew Cab), Fuel Type (Gasoline, Diesel, Electric and Hybrid), End User (Commercial Use and Personal Use) and Geography |
根據Stratistics MRC的數據,2024年全球全尺寸皮卡市場規模為922億美元,預計在預測期內將以5.8%的複合年成長率成長,到2030年達到1293億美元。
全尺寸皮卡車是大型多功能車輛,專為重型作業而設計,具有堅固的車架、強大的引擎以及強大的牽引和負載容量。它們深受個人的歡迎,提供寬敞的內部空間、先進的安全和技術功能以及各種床和駕駛室配置。這些卡車非常適合運輸貨物和越野,並且是建築、農業和其他高要求行業的可靠主力。
根據汽車產業領先分析公司標準普爾全球移動的報告,美國全尺寸皮卡市場銷售強勁,2023年銷售超過750萬輛。
對實用性和多功能性的需求
全尺寸皮卡車因其無與倫比的實用性和多功能性而需求量很大。這些車輛兼具乘客舒適度、貨物空間和牽引能力,對私人和商業用戶都有吸引力。它們能夠執行從日常通勤到拖運重物等各種任務,這使得它們吸引了廣泛的消費者。戶外活動和 DIY計劃的日益普及也推動了需求,因為全尺寸卡車可以輕鬆運輸休閒設備和建材。
安全問題
安全問題是全尺寸皮卡市場的主要限制因素。美國公路安全保險美國(IIHS) 最近進行的碰撞測試揭示了一些流行車型在保護後座乘員方面的缺陷。這些車輛的尺寸和重量雖然被一些消費者認為更安全,但在機動性和停車距離方面提出了挑戰。此外,人們越來越擔心這些大型車輛在發生碰撞時可能對行人安全以及小型車輛造成的影響。這些安全問題影響消費者的購買決策,並可能導致監管加強,進而影響市場成長。
拓展新市場
全尺寸皮卡市場有很大的機會拓展新市場,特別是在傳統上這些車輛較不受歡迎的地區。隨著全球消費者偏好的變化和生活方式的變化,全尺寸卡車可能會被引入傳統上青睞小型車輛的市場。新興經濟體都市化的加速、中產階級人口的成長以及勞動力模式的變化可能會促進這種擴張。此外,電動車和混合全尺寸卡車的發展為排放法規嚴格的市場帶來了機會。
與 SUV 和跨界車的競爭
全尺寸皮卡市場面臨SUV和跨界車日益普及的重大威脅。這些車輛具有許多與皮卡車相同的優點,例如更多的內部空間、更高的座椅位置和安全性,並且通常具有更好的燃油經濟性和操控性。隨著 SUV 和跨界車車型在性能和舒適性方面不斷提高,它們有可能從全尺寸皮卡車市場吸引潛在客戶。這種競爭可能會導致市場佔有率下降,並對皮卡車製造商的價格和盈利造成壓力。
COVID-19 大流行最初擾亂了全尺寸皮卡車市場,導致生產停頓和供應鏈問題。然而,該領域表現出了韌性,需求迅速恢復。疫情加速了有利於個人交通和戶外活動的趨勢,有利於卡車銷售。經濟獎勵策略和低利率也支持了消費者在大型車輛上的支出。長期影響包括更重視國內生產和供應鏈的彈性。
預計在預測期內,乘員艙部分將是最大的
由於其多功能性和廣泛的消費者吸引力,乘員艙細分市場預計將主導全尺寸皮卡車市場。乘員艙型號提供寬敞的內部空間、全尺寸後門和充足的座椅,適合家庭使用和工作應用。這種配置在乘客舒適度和貨物空間之間提供了良好的平衡,使其對將卡車用於個人和工作目的的買家具有吸引力。此外,增加的內部空間可以整合更多豪華功能和技術,吸引追求舒適性和實用性的消費者。
預計電氣領域在預測期內複合年成長率最高
預計全尺寸皮卡市場的電動細分市場在預測期內複合年成長率最高。這種快速成長是由日益成長的環境問題、促進電動車的政府法規以及電池技術的進步所推動的。電動皮卡車具有降低營業成本、減少排放氣體和高性能的潛力,對傳統卡車購買者和具有環保意識的新消費者都有吸引力。各大製造商都在大力投資電動卡車的研發,多款車型已經在銷售或正在籌備中。電動卡車的新穎性和技術吸引力,加上充電基礎設施的改進,預計將推動該領域的強勁成長。
由於其悠久的卡車文化和消費者偏好,北美預計將主導全尺寸皮卡車市場。該地區幅員遼闊、氣候多樣、戶外活動傳統濃厚,這些因素都促進了這些車輛的流行。全尺寸卡車在美國人的工作和生活方式中根深蒂固,滿足商業和個人需求。主要製造商在北美的存在及其廣泛的經銷商網路進一步鞏固了該地區的市場主導地位。此外,相對較低的燃油價格和對大型車輛的強烈偏好也促進了該地區對全尺寸皮卡車的持續需求。
亞太地區預計將在全尺寸皮卡市場中經歷最高的複合年成長率。這一成長是由中國和印度等國家的都市化加快、可支配收入增加以及消費者偏好的變化所推動的。隨著這些經濟體的發展,對能夠滿足個人和商業性需求的多功能車輛的需求不斷成長。該地區電子商務和最後一哩送貨服務的擴張也促進了皮卡車的普及。此外,隨著全球製造商尋求市場多元化,他們正在推出更多適合亞洲偏好的全尺寸卡車車型,進一步刺激該地區的市場成長。
According to Stratistics MRC, the Global Full-size Pickup Trucks Market is accounted for $92.2 billion in 2024 and is expected to reach $129.3 billion by 2030 growing at a CAGR of 5.8% during the forecast period. Full-size pickup trucks are large, versatile vehicles designed for heavy-duty tasks, featuring robust frames, powerful engines, and substantial towing and payload capacities. Popular for both personal and commercial use, they offer spacious interiors, advanced safety and tech features, and various bed and cab configurations. These trucks are perfect for transporting goods, going off-road, and serving as reliable workhorses in construction, farming, and other demanding industries.
According to a report by S&P Global Mobility, a leading automotive industry analyst firm, the full-size pickup truck market in the United States witnessed strong sales in 2023, with over 7.5 million units sold.
Demand for utility and versatility
Full-size pickup trucks are experiencing growing demand due to their unmatched utility and versatility. These vehicles offer a combination of passenger comfort, cargo capacity, and towing capability that appeals to both personal and commercial users. Their ability to handle diverse tasks, from daily commuting to heavy-duty hauling, makes them attractive to a wide range of consumers. The increasing popularity of outdoor activities and DIY projects further drives demand, as full-size trucks can easily transport recreational equipment and building materials.
Safety concerns
Safety concerns pose a significant restraint for the full-size pickup truck market. Recent crash tests conducted by the Insurance Institute for Highway Safety (IIHS) have revealed shortcomings in rear-seat passenger protection for several popular models. The large size and weight of these vehicles, while perceived as safer by some consumers, can also present challenges in terms of maneuverability and stopping distance. Additionally, there are growing concerns about the impact of these larger vehicles on pedestrian safety and smaller vehicles in collisions. These safety issues may influence consumer purchasing decisions and potentially lead to stricter regulations, affecting market growth.
Expansion into new markets
The full-size pickup truck market has significant opportunities for expansion into new markets, particularly in regions where these vehicles have traditionally been less popular. As consumer preferences evolve and lifestyles change globally, there is potential to introduce full-size trucks to markets that have historically favored smaller vehicles. This expansion could be driven by increasing urbanization, growing middle-class populations, and changing work patterns in emerging economies. Additionally, the development of electric and hybrid full-size trucks opens up opportunities in markets with strict emissions regulations.
Competition from SUVs and crossovers
The full-size pickup truck market faces a significant threat from the growing popularity of SUVs and crossovers. These vehicles offer many of the same benefits as pickup trucks, including spacious interiors, high seating positions, and perceived safety, often with better fuel efficiency and handling. As SUV and crossover models continue to improve in capability and comfort, they may siphon potential customers away from the full-size pickup truck segment. This competition could lead to market share erosion and pressure on pricing and profitability for pickup truck manufacturers.
The COVID-19 pandemic initially disrupted the full-size pickup truck market, causing production halts and supply chain issues. However, the segment showed resilience, with demand rebounding quickly. The pandemic accelerated trends favoring personal transportation and outdoor activities, benefiting truck sales. Economic stimulus measures and low interest rates also supported consumer spending on larger vehicles. Long-term impacts include an increased focus on domestic production and supply chain resilience.
The crew cab segment is expected to be the largest during the forecast period
The crew cab segment is poised to dominate the full-size pickup truck market due to its versatility and appeal to a wide range of consumers. Crew Cab models offer spacious interiors with full-size rear doors and ample seating, making them suitable for both family use and work applications. This configuration balances passenger comfort with cargo capacity, appealing to buyers who use their trucks for both personal and professional purposes. Additionally, the increased interior space allows for more luxury features and technology integration, attracting consumers seeking comfort alongside utility.
The electric segment is expected to have the highest CAGR during the forecast period
The electric segment in the full-size pickup truck market is anticipated to experience the highest CAGR during the forecast period. This rapid growth is driven by increasing environmental concerns, government regulations promoting electric vehicles, and advancements in battery technology. Electric pickup trucks offer the potential for lower operating costs, reduced emissions, and high-performance capabilities that appeal to both traditional truck buyers and new environmentally conscious consumers. Major manufacturers are investing heavily in electric truck development, with several models already launched or in the pipeline. The novelty and technological appeal of electric trucks, combined with improving charging infrastructure, are expected to drive significant growth in this segment.
North America is expected to dominate the full-size pickup truck market due to a long-standing truck culture and consumer preferences. The region's vast geography, diverse climate, and strong tradition of outdoor activities contribute to the popularity of these vehicles. Full-size trucks are deeply ingrained in American work and lifestyles, serving both commercial and personal needs. The presence of major manufacturers and their extensive dealer networks in North America further solidifies the region's market dominance. Additionally, relatively lower fuel prices and a preference for larger vehicles contributes to the sustained demand for full-size pickup trucks in this region.
The Asia Pacific region is expected to experience the highest CAGR in the full-size pickup truck market. This growth is driven by increasing urbanization, rising disposable incomes, and changing consumer preferences in countries like China and India. As these economies develop, there's a growing demand for versatile vehicles that can serve both personal and commercial needs. The expansion of e-commerce and last-mile delivery services in the region also contributes to the increased adoption of pickup trucks. Additionally, as global manufacturers seek to diversify their markets, they are introducing more full-size truck models tailored to Asian preferences, further stimulating market growth in the region.
Key players in the market
Some of the key players in Full-size Pickup Trucks market include Ford Motor Company, General Motors Company, Toyota Motor Corporation, Stellantis N.V., Nissan Motor Co. Ltd., Volkswagen Group, Tata Motors Ltd., Ashok Leyland Ltd., Hyundai Motor Company, Suzuki Motor Corporation, Kia Corporation, Mahindra & Mahindra Ltd., Honda Motor Co., Ltd., Isuzu Motors Ltd., Mitsubishi Motors Corporation, Mazda Motor Corporation and Rivian Automotive, Inc.
In April 2024, Chevrolet confirmed that the 2024 Chevrolet Silverado RST First Edition-that's the top-of-the-line model and the first version of the electric Chevy pickup available to individual buyers-is still coming and it will be a better deal than it what was originally announced. The Silverado RST First Edition will arrive "by mid-year," according to Chevrolet, at a price of $96,495, including the mandatory $1,995 destination charge, with an EPA range of 440 miles from a battery pack that appears to be the same 205 kwh as used in the GMC Hummer EV.
In April 2024, Nissan is collaborating with Mitsubishi to develop next-gen one-ton pickup trucks, including electric and plug-in hybrid variants.
In April 2024, Japanese manufacturer Isuzu announced the launch of its first electric car next year, initially in Europe. The D-MAX BEV pickup truck will initially launch in selected countries, such as Norway, in 2025.