情感分析市場規模、佔有率和成長分析（按類型、部署模式、公司規模、應用、最終用戶和地區）- 2025-2032 年產業預測

情緒分析市場規模預計到 2023 年將達到 18.4 億美元，並從 2024 年的 24.7 億美元成長到 2032 年的 258 億美元，預測期內（2025-2032 年）的複合年成長率為 34.1%。

全球情感分析市場正在經歷顯著成長，這得益於各領域對情感對人類行為的影響的認知不斷提高。面部表情辨識、語音分析、生物感測器和自然語言處理等技術對於理解情緒至關重要。關鍵的終端用戶應用包括用於增強客戶體驗的零售和電子商務、用於改善患者治療效果的醫療保健、用於衡量投資者情緒的金融服務以及用於將情緒智商融入人才管理的人力資源。北美在地理上領先市場，並且是市場擴張的主要參與者。競爭格局充滿活力，Affectiva、Beyond Verbal、IBM Corporation 和 Microsoft Corporation 等領先公司處於技術創新的前沿並塑造著行業的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• 專利分析

情緒分析市場規模（按類型）

• 市場概況
• 文字分析
• 臉部分析
• 語音分析
• 影片分析

情緒分析市場規模（依部署模式）

• 市場概況
• 本地
• 雲

情緒分析市場規模（依公司規模）

• 市場概況
• 大型企業
• 中小型企業

情緒分析市場規模（按應用分類）

• 市場概況
• 客戶體驗管理
• 銷售與行銷管理
• 競爭資訊
• 公共和執法
• 人才管理

情緒分析市場規模（以最終用戶分類）

• 市場概況
• 零售
• 資訊科技和通訊
• BFSI（銀行金融服務保險）
• 政府
• 國防和安全
• 其他

情感分析市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Kairos AR, Inc.（USA）
• Eyeris（USA）
• Realeyes（UK）
• Noldus Information Technology（Netherlands）
• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Tobii AB（Sweden）
• Amazon Web Services, Inc.（USA）
• Apple Inc.（USA）
• NEC Corporation（Japan）
• Cognitec Systems GmbH（Germany）
• Sentiance（Belgium）
• Clarabridge（USA）
• NVISO SA（Switzerland）
• Adoreboard（UK）

結論和建議

Emotion Analytics Market size was valued at USD 1.84 billion in 2023 and is poised to grow from USD 2.47 billion in 2024 to USD 25.8 billion by 2032, growing at a CAGR of 34.1% during the forecast period (2025-2032).

The global emotion analytics market is witnessing significant growth, driven by an increased recognition of the impact of emotions on human behavior across various sectors. Technologies like facial expression recognition, speech analytics, biometric sensors, and natural language processing are pivotal for understanding emotions. Key end-user applications include retail and eCommerce for enhancing customer experiences, healthcare for improving patient outcomes, financial services for gauging investor sentiment, and human resources for integrating emotional intelligence in talent management. North America leads the market geographically, serving as a key player in its expansion. The competitive landscape is dynamic, with major companies such as Affectiva, Beyond Verbal, IBM Corporation, and Microsoft Corporation spearheading innovation and shaping the future of the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Emotion Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Emotion Analytics Market Segments Analysis

Global Emotion Analytics Market is segmented by Type, Deployment Mode, Enterprise Size, Application, End User and region. Based on Type, the market is segmented into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on End User, the market is segmented into Retail, IT and Telecom, BFSI (Banking, Financial Services, and Insurance), Government, Defense and Security and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Emotion Analytics Market

A key catalyst for the growth of the emotion analytics market is the heightened emphasis on enhancing customer experience. Businesses across various sectors recognize that emotions significantly influence customer preferences and loyalty. Technologies such as facial expression recognition and speech analytics enable organizations to better comprehend and respond to customer emotions, facilitating personalized interactions. This tailored approach not only boosts customer satisfaction but also fosters long-term relationships. Consequently, industries like retail, e-commerce, and customer service are increasingly turning to emotion analytics solutions as part of their strategy to achieve exceptional customer experiences and stand out in a competitive landscape.

Restraints in the Emotion Analytics Market

A significant obstacle impacting the global emotion analytics market is the concern regarding data privacy and security. The process of emotion analytics heavily relies on the utilization and interpretation of personal data, including facial expressions, vocal tones, and physiological indicators. As these technologies become more widespread, both consumers and regulatory authorities are increasingly apprehensive about the potential for misuse or unauthorized access to sensitive emotional information. Companies in the emotion analytics sector must navigate stringent data protection laws, such as the GDPR in Europe, as well as emerging global privacy regulations. Striking a balance between extracting valuable insights from emotional data while ensuring robust privacy safeguards is essential for the market's long-term viability.

Market Trends of the Emotion Analytics Market

The Emotion Analytics market is witnessing a significant trend with the increasing integration of these technologies within Human Resources (HR) practices. Organizations are recognizing the critical role that employee emotional health plays in fostering a positive workplace environment, leading to enhanced productivity and job satisfaction. Emotion analytics tools are being leveraged for employee engagement, sentiment analysis, and talent management, allowing HR professionals to gain valuable insights into employee sentiments. This enables the identification of cultural improvement areas and the implementation of targeted strategies focused on enhancing overall employee well-being, making emotion analytics an essential element of modern HR functions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Emotion Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

Global Emotion Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Emotion Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Emotion Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Sales and Marketing Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

Global Emotion Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail
• IT and Telecom
• BFSI (Banking, Financial Services, and Insurance)
• Government
• Defense and Security
• Others

Global Emotion Analytics Market Size & CAGR (2025-2032)

• North America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • US
  • Canada
• Europe (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Enterprise Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Enterprise Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kairos AR, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eyeris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realeyes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noldus Information Technology (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitec Systems GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentiance (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVISO SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adoreboard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations