寵物零食市場規模、佔有率和成長分析（按產品類型、寵物類型、分銷管道和地區）- 2025-2032 年產業預測

2023 年全球寵物零食市場規模價值 83.5 億美元，預計將從 2024 年的 90.1 億美元成長到 2032 年的 165.5 億美元，預測期內（2025-2032 年）的複合年成長率為 7.9%。

受消費者對天然和有機寵物食品需求不斷成長的推動，全球寵物零食市場正在經歷強勁成長。隨著寵物飼主的健康意識越來越強，他們明顯傾向於選擇不含有害化學物質和作物的寵物零食。由於人們在隔離期間尋求陪伴，新冠疫情導致寵物收養數量激增，從而進一步促進了這個市場的發展。值得注意的是，2020年2月至5月，狗糧和貓糧的銷售量成長了6.5%，顯示疫情後的成長趨勢得以延續。到 2022 年，狗的數量將達到 6.045 億隻，而貓的數量則為 4.082 億隻，而且越來越多的飼主將不再食用家常菜，而是選擇食用商業食品。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• 專利分析

寵物零食市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 吃
• 可以咀嚼

寵物零食市場規模（按寵物類型和複合年成長率） (2025-2032)

• 市場概況
• 狗
• 貓
• 其他

寵物零食市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 專賣店
• 網路商店
• 其他

寵物零食市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Mars Petcare（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition（USA）
• The JM Smucker Company（USA）
• General Mills（USA）
• WellPet LLC（USA）
• Big Heart Pet Brands（USA）
• Tyson Foods（USA）
• Saturn Petcare Group（Germany）
• Wellness Pet Company（USA）
• Natural Treats（USA）
• Rush Direct（USA）
• Simmons Pet Food（USA）
• Almo Nature（Italy）
• Aller Petfood（Denmark）
• CJ Foods（USA）
• Deuerer（Germany）
• Canidae Corp.（USA）
• Gimborn（Germany）

結論和建議

Global Pet Treats Market size was valued at USD 8.35 billion in 2023 and is poised to grow from USD 9.01 billion in 2024 to USD 16.55 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global pet treats market is experiencing robust growth fueled by increasing consumer demand for natural and organic food products for pets. As pet owners become more health-conscious, there is a notable shift towards treats free of harmful chemicals and GMOs. The COVID-19 pandemic also drove a surge in pet adoptions as people sought companionship during isolation, further boosting this market. Notably, between February and May 2020, cat and dog treat sales rose by 6.5%, indicating a sustained post-pandemic growth trend. With the dog population reaching 604.5 million compared to 408.2 million cats in 2022, more pet owners are transitioning from home-cooked to commercial food, driven by the higher dietary requirements of dogs, presenting significant market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pet Treats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pet Treats Market Segments Analysis

Global Pet Treats Market is segmented by Product Type, Pet Type, Distribution Channel and region. Based on Product Type, the market is segmented into Eatable and Chewable. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pet Treats Market

The global pet treats market is expected to experience significant growth due to several key drivers, including the rising pet population and enhanced purchasing power. Additionally, the trend of pet humanization is gaining momentum worldwide, prompting pet owners to seek premium food and treats for their beloved animals. Rapid urbanization and an increasing affection for pets are also contributing factors, as individuals are more inclined to invest in high-quality products that cater to their pets' needs. This combination of factors is likely to stimulate the demand for pet treats throughout the forecast period, shaping a vibrant market landscape.

Restraints in the Global Pet Treats Market

The Global Pet Treats market faces significant constraints due to stringent regulatory policies and compliance requirements that dictate the formulation, labeling, and safety standards of pet food products. These regulations pose a considerable challenge for manufacturers, particularly smaller market players who often lack the resources to navigate the complex regulatory landscape effectively. This can limit their ability to compete and innovate, potentially hindering market growth and product availability. As compliance with these regulations becomes increasingly demanding, it creates barriers that may stifle the entry of new players into the market and restrict the overall expansion of the industry.

Market Trends of the Global Pet Treats Market

The Global Pet Treats market has witnessed a remarkable shift in consumer behavior, characterized by a 24.8% surge in pet expenditure from 2017 to 2022. This trend underscores the growing prioritization of pet health and wellness, with dog treats dominating the market share over cat treats. The preference for premium pet foods has become increasingly pronounced, driven by pet owners seeking high-quality, nutritious options for their furry companions. This shift reflects a broader trend of humanization in pet care, leading to innovative product offerings that cater to the evolving tastes and dietary needs of pets, thereby propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Pet Treats Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eatable
• Chewable

Global Pet Treats Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Pet Treats Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Pet Treats Market Size & CAGR (2025-2032)

• North America (Product Type, Pet Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pet Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pet Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pet Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pet Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mars Petcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellPet LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Heart Pet Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saturn Petcare Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Treats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Direct (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simmons Pet Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almo Nature (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aller Petfood (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• C.J. Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deuerer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canidae Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gimborn (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations