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市場調查報告書
商品編碼
1462772
寵物肉乾市場至2030年的預測:按產品類型、寵物類型、包裝類型、分銷管道和地區分類的全球分析Pet Jerky Treat Market Forecasts to 2030 - Global Analysis By Product Type (Beef, Chicken, Fish, Pork and Other Product Types), Pet Type (Cats, Dogs, Guinea Pigs and Other Pet Types), Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的資料,全球寵物肉乾零食市場在預測期內將以 5.2%的年複合成長率成長。
寵物肉乾是一種深受狗和貓歡迎的零食,通常由優質肉類製成,如雞肉、牛肉、火雞和魚。這些零食經過脫水和煙燻等過程,形成耐嚼的質地,吸引寵物。許多肉乾產品都是由天然成分製成,不含人工添加劑或防腐劑,這對注重健康的飼主很有吸引力。它具有高蛋白質含量,這對於肌肉生長、能量水準和寵物的整體健康非常重要。
健康與保健趨勢
隨著消費者對自己生活方式的健康意識越來越強,這種趨勢也延伸到了他們的寵物身上,要求不含人工添加劑、填充劑或防腐劑的天然食品。肉乾零食通常符合這些偏好。透過提供富含蛋白質、低脂的選擇,可以滿足寵物的營養需求,同時促進牙齒健康和整體健康。此外,隨著人們越來越認知到預防性寵物保健的重要性以及飲食在寵物健康中的作用,對健康肉乾的需求持續成長,推動了市場擴張和創新。
價格和負擔能力
定價和承受能力是寵物乾食品市場的限制因素。這是因為優質原料和特殊配方通常會導致更高的製造成本和更高的零售價格。這可能會阻礙對價格敏感的消費者定期或大量購買肉乾,限制市場滲透。製造商還面臨平衡品質和承受能力的挑戰,以保持盈利並吸引廣泛的消費者群。
擴大電子商務
電子商務的擴張為寵物飼主和製造商帶來了更多的可及性和便利性。透過開設網路商店或與電子商務平台合作,品牌可以覆蓋傳統零售管道以外的更廣泛受眾。這可以實現有針對性的行銷、個人化推薦和簡化的購買體驗,以滿足不斷變化的消費者偏好。此外,線上平台允許品牌展示產品透明度、評論和營養訊息,培養寵物飼主的信任和忠誠度。因此,它有助於市場的成長。
產品安全問題
寵物肉乾的銷售受到產品安全問題的嚴重威脅,因為污染和召回會對客戶的信任和聲譽產生負面影響。與肉乾相關的寵物疾病或傷害可能會導致廣泛的負面宣傳和法律責任,導致受影響品牌的銷售和市場佔有率下降。此外,隨著寵物飼主尋求替代品和自製食品,消費者對寵物食品安全問題意識的提高可能會進一步減少對商業肉乾食品的需求。
COVID-19 的影響
COVID-19 最初擾亂了寵物乾零食市場,供應鏈問題和恐慌性購買導致暫時短缺。然而,長期影響是正面的。寵物數量的增加、與毛茸茸的朋友待在家裡的時間增加以及可支配收入的增加增加了對肉乾等優質食品的需求。電子商務蓬勃發展,居家寵物飼主利用網路購物的便利性。儘管人們對原料品質和採購持續存在擔憂,但在人類與動物之間牢固聯繫的推動下,寵物肉乾零食市場預計將繼續成長。
預計雞肉區隔在預測期內將是最大的市場
雞肉區隔估計佔最大佔有率。雞肉是一種容易取得且價格實惠的蛋白質來源,使其成為寵物食品製造商和飼主的經濟高效的選擇。此外,淺色肉質是許多寵物的首選,並且通常被認為是低過敏性的,因此適合敏感的小狗。此外,雞肉乾食品方便、攜帶且富含蛋白質,對注重健康的飼主很有吸引力。因此,預計該行業將加速成長。
貓細分市場預計在預測期內年複合成長率最高
預計貓細分市場在預測期內將出現良好的成長。該細分市場專門針對貓科動物,提供富含蛋白質的零食,口味包括雞肉、魚和火雞,以吸引貓科動物的口味。這些零食的配方是為了滿足貓獨特的營養需求,並且通常注重天然成分和最少的加工。該細分市場致力於提供滿意度和健康益處,例如牙科護理和藥丸控制,反映了對高品質、特定物種寵物產品不斷成長的需求。
由於寵物數量不斷成長、可支配收入增加以及消費者對天然營養寵物零食偏好的改變,亞太地區在預測期內佔據了最大的市場佔有率。中國、日本、澳洲和韓國等國家是由於都市化和寵物人性化趨勢而經歷顯著成長的著名市場。此外,該地區的寵物飼主擴大為他們的寵物尋求高品質、富含蛋白質的零食,導致對肉乾零食的需求激增。這些因素都有助於亞太地區的市場擴張。
預計北美在預測期內將實現盈利成長。美國和加拿大是主要市場,由於寵物人性化程度的提高、寵物健康意識的提高以及向有機和無穀物選擇的轉變,推動了寵物市場的穩定成長。消費者優先考慮透明度和安全性,並偏好本地採購的原料和在經過認證的工廠生產的產品。對品質和品種的關注推動北美寵物乾零食市場的持續擴張。
According to Stratistics MRC, the Global Pet Jerky Treat Market is growing at a CAGR of 5.2% during the forecast period. Pet jerky treats are popular snacks for dogs and cats, typically made from high-quality meats such as chicken, beef, turkey, or fish. These treats undergo processes such as dehydration or smoking to create a chewy texture that appeals to pets. Many jerky treats use natural ingredients, free from artificial additives and preservatives, appealing to health-conscious pet owners. It boasts a high protein content, which is crucial for muscle growth, energy levels, and overall pet health.
Health and wellness trends
As consumers become more health-conscious in their own lifestyles, they extend this focus to their pets, seeking out treats made with natural ingredients, free from artificial additives, fillers, and preservatives. Jerky treats often align with these preferences; offering protein-rich, low-fat options that cater to pets' nutritional needs while also promoting dental health and overall well-being. Moreover, with a rising awareness of the importance of preventive pet care and the role of diet in pet health, the demand for health-focused jerky treats continues to grow, driving market expansion and innovation.
Pricing and affordability
Pricing and affordability pose restraints in the Pet Jerky Treat Market, as premium-quality ingredients and specialised formulations often result in higher production costs, reflecting elevated retail prices. This can deter price-sensitive consumers from purchasing jerky treats regularly or in large quantities, limiting market penetration. Also, manufacturers face the challenge of balancing quality with affordability to attract a broader consumer base while maintaining profitability.
E-commerce expansion
E-commerce expansion offers enhanced accessibility and convenience for both pet owners and manufacturers. By establishing online storefronts or partnering with e-commerce platforms, brands can reach a broader customer base beyond traditional retail channels. This allows for targeted marketing, personalised recommendations, and streamlined purchasing experiences, catering to evolving consumer preferences. Additionally, online platforms enable brands to showcase product transparency, reviews, and nutritional information, fostering trust and loyalty among pet owners. Therefore, it contributes to market growth.
Product safety concerns
Pet jerky treat sales are seriously threatened by product safety issues, as contamination or recalls can negatively affect customer trust and reputation. Instances of pet illness or injury linked to jerky treats can lead to widespread negative publicity and legal liabilities, resulting in decreased sales and market share for affected brands. Additionally, heightened consumer awareness of pet food safety issues may prompt pet owners to seek alternative treat options or homemade alternatives, further dampening demand for commercial jerky treats.
Covid-19 Impact
COVID-19 initially disrupted the Pet Jerky Treat Market, with supply chain issues and panic buying leading to temporary shortages. However, the long-term impact proved positive. Increased pet ownership, more time spent at home with furry companions, and rising disposable income fuelled demand for premium treats like jerky. E-commerce boomed, with homebound pet owners turning online for convenient purchases. While concerns about ingredient quality and sourcing persist, the Pet Jerky Treat Market is expected to continue growing, fuelled by the strong bond between humans and their animal companions.
The chicken segment is expected to be the largest during the forecast period
The chicken segment is estimated to hold the largest share. Chicken is a readily available and affordable protein source, making it a cost-effective option for both pet food manufacturers and owners. Also, its light meat is preferred by many pets and often considered hypoallergenic, catering to sensitive pups. Furthermore, chicken jerky treats are convenient, portable, and packed with protein, appealing to health-conscious pet owners. Thus, it will accelerate segment growth.
The cats segment is expected to have the highest CAGR during the forecast period
The cats segment is anticipated to have lucrative growth during the forecast period. This segment caters specifically to feline companions, offering protein-rich treats in flavours like chicken, fish, and turkey, appealing to their discerning palates. These treats are formulated to meet cats' unique nutritional needs, often emphasizing natural ingredients and minimal processing. With a focus on providing both satisfaction and health benefits, such as dental care or hairball control, this segment reflects the growing demand for high-quality, species-specific pet products.
Asia Pacific commanded the largest market share during the extrapolated period due to an increasing pet population, rising disposable income, and changing consumer preferences towards natural and nutritious pet snacks. Countries like China, Japan, Australia, and South Korea are prominent markets witnessing significant growth due to urbanisation and pet humanization trends. Moreover, the region's pet owners are increasingly seeking high-quality, protein-rich treats for their pets, leading to a surge in demand for jerky treats. These factors are contributing to the market's expansion in the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The United States and Canada are the primary markets, witnessing steady growth fuelled by increased pet humanization, heightened awareness of pet health, and a shift towards organic and grain-free options. Consumers prioritize transparency and safety, leading to a preference for locally sourced ingredients and products made in certified facilities. This emphasis on quality and variety propels the continual expansion of the Pet Jerky Treat Market in North America.
Key players in the market
Some of the key players in the Pet Jerky Treat Market include Mars Petcare Inc., Big Heart Pet Brands, Nestle, Dogswell, Rocco & Roxie Supply, TDBBS, Blue Buffalo Co., Ltd., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., WellPet LLC, Merrick Pet Care, Inc., Diamond Pet Foods, Inc., Nutro Products, Inc., Natural Balance Pet Foods, Inc., Zuke's LLC, Plato Pet Treats, Redbarn Pet Products, LLC and True Chews (Tyson Pet Products, Inc.).
In November 2023, Blue Buffalo launched holiday dog treats. The treats are available in crunchy biscuit and soft formats. Blue Buffalo Santa Snacks Oatmeal & Cinnamon are crunchy treats made with oatmeal, cinnamon, pumpkin, flaxseed and carrots.
In November 2022, Blue Buffalo has partnered with Veterinarian Evan Antin, DVM, to help pet parents address digestive health and skin sensitivities in their dogs.