保險分析市場規模、佔有率和成長分析（按部署模式、組件、應用、最終用戶和地區）- 產業預測 2025-2032

2023 年全球保險分析市場規模價值 141 億美元，預計將從 2024 年的 156.8 億美元成長到 2032 年的 366.6 億美元，預測期內（2025-2032 年）的複合年成長率為 11.2%。

全面化、個人化服務需求推動了先進保險科技的採用，迫使保險公司全天候提供線上報價和客製化解決方案。這一趨勢加劇了產業競爭，同時也刺激了保險分析的發展。然而，最近對 68 家 EMEA 保險公司的調查顯示，85-90% 的保險公司缺乏投資資料分析的強大財務基礎。保險公司擴大被要求快速創新以保持競爭力，這推動了對強大資料分析能力的需求。隨著美國人壽保險公司提高承保流程的自動化程度並鼓勵更多的人壽保險在線投保，美國保險分析市場預計將在未來幾年呈現成長軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• 專利分析

保險分析市場規模（依實施模式和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

保險分析市場規模（按組成部分和複合年成長率） (2025-2032)

• 市場概況
• 軟體
• 硬體
• 服務

保險分析市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 投訴管理
• 風險管理
• 客戶分析
• 詐欺偵測
• 價格最佳化
• 銷售與行銷
• 承保
• 監理合規性
• 其他

保險分析市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 人壽和健康保險
• 產物保險
• 再保險
• 政府

保險分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（USA）
• SAS Institute Inc.（USA）
• Accenture（Ireland）
• Oracle Corporation（USA）
• SAP SE（Germany）
• Microsoft Corporation（USA）
• Guidewire Software, Inc.（USA）
• LexisNexis Risk Solutions（USA）
• CoreLogic（USA）
• Aon plc（Ireland）
• Willis Towers Watson（UK）
• Swiss Re（Switzerland）
• Munich Re（Germany）
• TIBCO Software Inc.（USA）
• Teradata Corporation（USA）
• Salesforce（USA）
• Pegasystems Inc.（USA）
• Pitney Bowes Inc.（USA）

結論和建議

Global Insurance Analytics Market size was valued at USD 14.1 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 36.66 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The adoption of advanced insurance technologies is driven by the demand for integrated and personalized services, compelling insurers to offer online quotes and customized solutions around-the-clock. This trend intensifies competition within the industry while simultaneously propelling the growth of insurance analytics. However, a recent study of 68 EMEA insurance firms reveals that 85 to 90% lack a strong economic foundation for investing in data analytics, as they face various obstacles preventing them from leveraging its full potential. Insurers are increasingly pressured to innovate swiftly to maintain a competitive edge, underscoring the need for robust data analytics capabilities. In the US, life insurers have enhanced automated underwriting processes, further facilitating online life insurance purchases, which supports the expected growth trajectory of the US insurance analytics market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Insurance Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Insurance Analytics Market Segments Analysis

Global Insurance Analytics Market is segmented by Deployment Model, Component, Application, End-User and region. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Component, the market is segmented into Software, Hardware and Services. Based on Application, the market is segmented into Claims Management, Risk Management, Customer Analytics, Fraud Detection, Pricing Optimization, Sales & Marketing, Underwriting, Regulatory Compliance and Others. Based on End-User, the market is segmented into Life & Health Insurance, Property & Casualty Insurance, Reinsurance and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Insurance Analytics Market

The Global Insurance Analytics market is being significantly driven by the growing recognition among insurers of the importance of data analytics in enhancing decision-making processes. By utilizing sophisticated analytics methodologies, insurance companies can uncover crucial insights related to customer behavior, assess risk more accurately, detect fraudulent activities, and optimize pricing strategies. This rising demand for data-informed decision-making is propelling the widespread implementation of insurance analytics solutions, as firms seek to improve their operational efficiency and competitive edge in the market. Consequently, the reliance on analytics within the insurance sector is fostering an environment conducive to innovation and informed strategic planning.

Restraints in the Global Insurance Analytics Market

The Global Insurance Analytics market is hindered by several significant challenges, particularly those related to data management and integration. Insurance companies struggle to effectively consolidate data from diverse sources, which may include outdated legacy systems, external providers, and various third-party data feeds. Such difficulties can result in inaccurate or incomplete datasets, ultimately compromising the reliability of analytics solutions. This, in turn, can lead to misguided insights and poor decision-making regarding risk assessment and pricing. Consequently, issues related to data quality and the intricate nature of data integration present substantial barriers to the successful adoption and implementation of insurance analytics tools.

Market Trends of the Global Insurance Analytics Market

The Global Insurance Analytics market is witnessing a significant trend towards the adoption of advanced analytics techniques, including machine learning, artificial intelligence, natural language processing, and predictive modeling. This technological shift empowers insurance companies to harness vast amounts of data, facilitating enhanced insights, process automation, and informed decision-making. As insurers integrate these sophisticated methods into their operations, they are not only transforming traditional practices but also significantly improving customer experience. This evolution underscores an ongoing commitment to innovation and efficiency, positioning advanced analytics as a critical component in the evolution of the insurance industry, driving competitive advantage and sustainable growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Insurance Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Insurance Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Hardware
• Services

Global Insurance Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Claims Management
• Risk Management
• Customer Analytics
• Fraud Detection
• Pricing Optimization
• Sales & Marketing
• Underwriting
• Regulatory Compliance
• Others

Global Insurance Analytics Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Life & Health Insurance
• Property & Casualty Insurance
• Reinsurance
• Government

Global Insurance Analytics Market Size & CAGR (2025-2032)

• North America (Deployment Model, Component, Application, End-User)
  • US
  • Canada
• Europe (Deployment Model, Component, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Component, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Component, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Component, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guidewire Software, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis Risk Solutions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreLogic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willis Towers Watson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Re (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Re (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitney Bowes Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations