住宅裝修市場規模、佔有率和成長分析（按計劃類型、產品、分銷管道、最終用途和地區）- 行業預測 2025-2032

2023 年住宅裝修市場規模價值 8,676 億美元，預計將從 2024 年的 9,187.9 億美元成長到 2032 年的 1,4533.9 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

全球住宅裝修市場正在經歷由消費者偏好變化所驅動的變化，其特點是改建和翻新活動的活性化。這種變化深受現代生活方式和蓬勃發展的 DIY 文化的影響，而大量的線上教學和隨時可用的住宅產品則推動了這一變化。地板、家具、廚房和浴室升級以及戶外景觀美化等主要產品領域的需求強勁。此外，消費者永續性的意識不斷增強，推動了人們對節能環保住宅解決方案的興趣。電子商務平台的快速成長也使得購買住宅產品變得更加方便，隨著消費者尋求住宅裝修計劃的便利性和選擇性，進一步推動了整個市場的擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 原料分析

住宅裝修市場規模（依計劃類型）

• 市場概況
• Do-it-Yourself （DIY）
• Do-it-for-Me（DIFM）

住宅裝修市場規模（依產品分類）

• 市場概況
• 建材
• 裝飾品和家具
• 家電
• 工具和硬體
• 戶外生活

住宅裝修市場規模（依分銷通路分類）

• 市場概況
• 線上
• 離線

住宅裝修市場規模（依最終用途分類）

• 市場概況
• 廚房升級
• 浴室升級
• 系統升級（暖通空調電氣管道）
• 外部更換（屋頂、牆板、窗戶）
• 室內擴建及維修

住宅市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• The Home Depot（USA）
• Lowe's Companies, Inc.（USA）
• Kingfisher plc（UK）
• Menard, Inc.（USA）
• Ace Hardware Corporation（USA）
• Travis Perkins plc（UK）
• Ferguson plc（UK）
• Fastenal Company（USA）
• Wesfarmers Limited（Australia）
• True Value Company（USA）
• B&Q（UK）
• OBI Group Holding（Germany）
• Leroy Merlin（France）
• Hornbach Holding AG（Germany）
• Bauhaus AG（Germany）
• Mr. Handyman（USA）
• Power Home Remodeling Group（USA）
• FirstService Corporation（Canada）
• Coit Services, Inc.（USA）

結論和建議

Home Improvement Market size was valued at USD 867.6 billion in 2023 and is poised to grow from USD 918.79 billion in 2024 to USD 1453.39 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global home improvement market is witnessing a transformation driven by evolving consumer preferences, characterized by an uptick in renovation and remodeling activities. This shift is largely influenced by modern lifestyles and the burgeoning DIY culture, supported by a wealth of online tutorials and readily available home improvement products. Key product segments such as flooring, furniture, kitchen and bathroom upgrades, and outdoor landscaping are experiencing significant demand. Moreover, the rising consumer awareness around sustainability is propelling interest in energy-efficient and eco-friendly home solutions. The rapid growth of e-commerce platforms has also made shopping for home improvement products more accessible, further fueling the market's overall expansion as consumers seek convenience and choice in their home enhancement projects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Improvement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Improvement Market Segments Analysis

Global Home Improvement Market is segmented by Project Type, Product, Distribution Channel, End Use and region. Based on Project Type, the market is segmented into Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). Based on Product, the market is segmented into Building Materials, Decor & Furnishings, Home Appliances, Tools & Hardware and Outdoor Living. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Kitchen Upgrades, Bathroom Upgrades, System Upgrades (HVAC, Electrical, Plumbing), Exterior Replacements (Roofing, Siding, Windows) and Interior Additions & Alterations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Home Improvement Market

The Home Improvement market is being propelled by a notable rise in homeowners dedicating resources to renovations and remodeling, driven by changing lifestyles and the pursuit of customized living spaces. The pandemic has intensified this trend, as many individuals, increasingly spending time at home, have sought to upgrade and personalize their environments. Furthermore, the surge in popularity of the do-it-yourself (DIY) movement, supported by readily available online tutorials and a vast selection of home improvement products, has played a crucial role in enhancing market demand, encouraging even more homeowners to take on their own projects.

Restraints in the Home Improvement Market

A significant challenge facing the Home Improvement market is the elevated expenses tied to quality materials, skilled labor, and advanced technologies, which can make home improvement projects unaffordable for certain consumers. Additionally, economic uncertainties and variability in real estate markets can impact consumer spending on renovations and remodeling, particularly during economic downturns, thereby restraining market activities. Furthermore, regulatory hurdles, including building codes and zoning laws, introduce additional complexity and costs that can hinder project execution. Together, these factors create considerable limitations on the growth potential of the home improvement sector, affecting both consumers and service providers alike.

Market Trends of the Home Improvement Market

The home improvement market is witnessing a transformative shift towards environmentally friendly practices, as consumers increasingly prioritize sustainability in their purchasing decisions. This trend is coupled with the integration of smart home technology, enhancing the functionality of products like lighting, security systems, and thermostats. The do-it-yourself (DIY) movement continues to flourish, fueled by accessible online tutorials and a wide range of products catering to home projects. Additionally, the surge in online retail makes it easier for consumers to procure home improvement items. Health and wellness considerations are further shaping interior design, driving demand for products that improve indoor air quality, thus reshaping the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Home Improvement Market Size by Project Type & CAGR (2025-2032)

• Market Overview
• Do-it-Yourself (DIY)
• Do-it-for-Me (DIFM)

Global Home Improvement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Building Materials
• Decor & Furnishings
• Home Appliances
• Tools & Hardware
• Outdoor Living

Global Home Improvement Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Home Improvement Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Kitchen Upgrades
• Bathroom Upgrades
• System Upgrades (HVAC, Electrical, Plumbing)
• Exterior Replacements (Roofing, Siding, Windows)
• Interior Additions & Alterations

Global Home Improvement Market Size & CAGR (2025-2032)

• North America (Project Type, Product, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Project Type, Product, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Project Type, Product, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Project Type, Product, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Project Type, Product, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Home Depot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kingfisher plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Menard, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ace Hardware Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travis Perkins plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferguson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fastenal Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wesfarmers Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Value Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&Q (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBI Group Holding (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Merlin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hornbach Holding AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bauhaus AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr. Handyman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Home Remodeling Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FirstService Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coit Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations