瑜珈市場規模、佔有率、按年齡層、交付類型、最終用戶和地區進行的成長分析 - 2025 年至 2032 年的產業預測

預計到 2023 年瑜珈市場規模將達到 1,013 億美元，並從 2024 年的 1,112.3 億美元成長到 2032 年的 2,349.8 億美元，預測期內（2025-2032 年）的複合年成長率為 9.8%。

截至 2023 年 10 月，由於人們對身心健康的興趣日益濃厚，全球瑜珈市場將有望經歷顯著成長。這種快速成長的動力源於人們對瑜伽健康益處的認知不斷提高，以及由於其在社交媒體上越來越受歡迎而成為一種主流生活方式。此外，隨著生活節奏的加快和人們減壓的意識增強，瑜伽很可能被納入企業健康計劃。瑜珈館和靜修所的激增吸引了越來越多的參與者，而與生活方式相關的健康問題的普遍性凸顯了養成更健康習慣的必要性。然而，合格教練的短缺、文化偏見、其他健身趨勢的競爭以及與不當行為相關的風險等挑戰可能會為這個不斷變化的環境中的服務提供者帶來障礙。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

瑜珈市場規模（依年齡層和複合年成長率） (2025-2032)

• 市場概況
• 18 歲以下
• 18-29歲
• 30-50年
• 年齡 50 歲或以上

瑜珈市場規模（按交付類型和複合年成長率） (2025-2032)

• 市場概況
• 線上瑜珈課程
• 線下瑜珈課程
• 瑜珈認證培訓項目
• 其他

瑜珈市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

瑜珈市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Lululemon Athletica（Canada）
• Technogym（Italy）
• Shenzhou International（China）
• Six Deuce（USA）
• Sareen Sports Industries（India）
• Rogue Fitness（USA）
• BowFlex, Inc.（USA）
• Gildan（Canada）
• Manduka（USA）
• Jade Yoga（USA）
• PrAna（USA）
• Alo Yoga（USA）
• Yoga Design Lab（USA）
• Gaiam（USA）
• Hugger Mugger（USA）
• Liforme（UK）
• Yogi Bare（UK）
• YogaAccessories（USA）
• Dragonfly Yoga（USA）
• Barefoot Yoga Co.（USA）

結論和建議

Yoga Market size was valued at USD 101.3 billion in 2023 and is poised to grow from USD 111.23 billion in 2024 to USD 234.98 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

As of October 2023, the global yoga market is poised for significant growth driven by a heightened focus on mental and physical well-being. This surge is fueled by increased awareness of yoga's health benefits and its rising popularity on social media, leading to its adoption as a mainstream lifestyle. Additionally, fast-paced living and stress reduction efforts are likely to see yoga integrated into corporate wellness programs. The proliferation of yoga studios and retreats further attracts participants, while the growing prevalence of lifestyle-related health issues underscores the need for healthier habits. However, challenges such as a shortage of qualified instructors, cultural biases, competition from other fitness trends, and risks associated with improper practice may pose barriers for providers in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Yoga market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Yoga Market Segments Analysis

Global Yoga Market is segmented by Age Group, Delivery Mode, End-user and region. Based on Age Group, the market is segmented into Below 18 Years, 18-29 Years, 30-50 Years and Above 50 Years. Based on Delivery Mode, the market is segmented into Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs and Others. Based on End-user, the market is segmented into Male and Female. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Yoga Market

The growing incidence of stress-related disorders has heightened global awareness of mental and physical health, making yoga a favored option for individuals seeking to enhance their overall wellness. As people strive to manage stress, improve posture, increase flexibility, and cultivate mindfulness, yoga has gained significant popularity. This trend reflects a broader cultural shift towards prioritizing mental well-being and physical fitness. Consequently, the demand for yoga as an effective tool for maintaining balance and health continues to rise, driven by the desire for holistic self-care practices that address both body and mind.

Restraints in the Yoga Market

The yoga market faces certain limitations due to its deep ties to specific cultural and religious traditions, which may create apprehension for some individuals. While yoga is widely regarded as a holistic approach to health and mindfulness, the association with particular cultural values and beliefs can deter potential practitioners from engaging in the practice. This reluctance to embrace yoga, influenced by concerns regarding cultural appropriation or religious connotations, is anticipated to hinder the overall growth and expansion of the global yoga market both during the study period and in the future.

Market Trends of the Yoga Market

The yoga market is experiencing a significant shift towards digitalization, driven by the popularity of virtual classes. This trend has made yoga more accessible to diverse audiences, allowing practitioners to engage with instructors and communities worldwide from the comfort of their homes. Companies and individual instructors are increasingly adopting online platforms to offer classes, workshops, and wellness programs, catering to varying skill levels and preferences. The integration of technology not only enhances engagement but also broadens market reach, positioning yoga as a globally embraced wellness practice. As this trend continues to evolve, it is set to redefine traditional yoga practices and expand its demographic appeal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Yoga Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 18 Years
• 18-29 Years
• 30-50 Years
• Above 50 Years

Global Yoga Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online Yoga Course
• Offline Yoga Course
• Yoga Accreditation Training Programs
• Others

Global Yoga Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Yoga Market Size & CAGR (2025-2032)

• North America (Age Group, Delivery Mode, End-user)
  • US
  • Canada
• Europe (Age Group, Delivery Mode, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Delivery Mode, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Delivery Mode, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Delivery Mode, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhou International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Six Deuce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sareen Sports Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BowFlex, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrAna (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Design Lab (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaiam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Bare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaAccessories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dragonfly Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Yoga Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations