瑜珈旅遊市場規模、佔有率、成長分析（按瑜珈靜修地、按性別、按服務類型、按地點、按旅行者類型、按地區）－2025-2032 年產業預測

2023 年全球瑜珈旅遊市場規模價值 1,739.5 億美元，預計將從 2024 年的 1,842.1 億美元成長到 2032 年的 2,914 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

隨著健康旅遊趨勢的日益流行，強調整體的健康方法，瑜珈旅遊也越來越受到人們的歡迎。瑜珈被定義為身心靈的融合，其益處日益受到認可，包括減輕壓力、改善呼吸、鍛鍊肌肉和提高靈活性。根據瑜珈聯盟等機構最近的研究，美國人在瑜珈上的花費從三年前的 100 億美元增加到 160 億美元。值得注意的是，瑜珈練習者的課程和服裝支出分別達到了58億美元和46億美元。根據調查，瑜珈、運動和水療體驗佔據了健康療養的大部分內容。此外，大量被稱為「瑜珈遊客」的瑜珈愛好者正在定期練習，進一步凸顯了市場成長和創新的潛力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

瑜珈旅遊市場規模（依瑜珈靜修地分類）及複合年成長率（2025-2032）

• 市場概覽
• 排毒療養
• 心靈靜修
• 其他

瑜珈旅遊市場規模：性別與複合年成長率（2025-2032）

• 市場概覽
• 男性
• 女士

瑜珈旅遊市場規模（按服務類型和複合年成長率）（2025-2032）

• 市場概覽
• 運輸
• 住宿
• 飲食
• 購物
• 活動和導覽
• 其他

瑜珈旅遊市場規模（依地區分類）及複合年成長率（2025-2032）

• 市場概覽
• 國內瑜珈旅遊
• 國際瑜珈旅遊

瑜珈旅遊市場規模（依旅行者類型分類）及複合年成長率（2025-2032）

• 市場概覽
• 初級瑜珈旅行
• 二次性瑜珈旅行

瑜珈旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Gaia, Inc.（United States）
• CorePower Yoga（United States）
• YogaWorks（United States）
• Yoga International（United States）
• Yoga Journal（United States）
• Yoga Alliance（United States）
• YogaGlo（United States）
• Yoga Download（United States）
• Wanderlust（United States）
• Pure Yoga（Hong Kong）
• BookYogaRetreats（Netherlands）
• Tripaneer（Netherlands）
• Liforme（United Kingdom）
• Ananda in the Himalayas（India）
• Sivananda Ashram Yoga Retreat（Bahamas）
• Yogaville（United States）
• Yoga retreats Spain（Spain）
• Iyengar Yoga Institute of San Francisco（United States）
• YogaSix（United States）
• Power Yoga Canada（Canada）

結論和建議

Global Yoga Tourism Market size was valued at USD 173.95 billion in 2023 and is poised to grow from USD 184.21 billion in 2024 to USD 291.4 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Yoga tourism has gained significant momentum alongside the growing trend of wellness travel, emphasizing a holistic approach to well-being. Defined as the integration of body, mind, and soul, yoga is increasingly recognized for its benefits, including stress reduction, improved breathing, muscle building, and enhanced flexibility. Recent research by Yoga Alliance and others indicates that Americans invested $16 billion in yoga-related expenses, a marked increase from $10 billion three years prior. Notably, expenditures on courses and apparel for yoga practitioners reached $5.8 billion and $4.6 billion, respectively. Surveys show that yoga, exercise, and spa experiences represented a large portion of wellness retreats. Additionally, many yoga enthusiasts, dubbed "yoga travellers," engage in regular practice, further emphasizing the market's potential for growth and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Tourism Market Segments Analysis

Global Yoga Tourism Market is segmented by Yogo Retreats, Gender, Service Type, Location, Travellers Type and region. Based on Yogo Retreats, the market is segmented into Detox Retreats, Spiritual Retreats and Others. Based on Gender, the market is segmented into Male and Female. Based on Service Type, the market is segmented into Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions and Others. Based on Location, the market is segmented into Domestic Yoga Tourism and International Yoga Tourism. Based on Travellers Type, the market is segmented into Primary Yoga Travel and Secondary Yoga Travel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Tourism Market

The increasing awareness of yoga's holistic advantages, encompassing physical, mental, and emotional well-being, is fueling the growth of the global yoga tourism market. More travelers are seeking opportunities to merge their passion for travel with wellness practices, specifically yoga. Recognized for its extensive health benefits, yoga aids in stress management, enhances flexibility and strength, improves posture, and bolsters immune system function. Moreover, it offers significant mental health advantages, helping alleviate anxiety and depression while promoting overall mental well-being. This rising interest in wellness-oriented travel is propelling the popularity of yoga tourism around the globe.

Restraints in the Global Yoga Tourism Market

The Global Yoga Tourism market faces challenges as it competes with an increasing array of wellness activities, including spa retreats, fitness programs, and meditation sessions. While yoga frequently serves as a central element of various wellness retreats, these establishments often provide numerous additional services and treatments, such as massages, facials, fitness classes, and nutritional guidance. Consequently, this diverse offering can make it difficult for yoga tourism to differentiate itself amidst a saturated wellness marketplace, as potential participants may opt for retreats that incorporate a broader spectrum of wellness experiences rather than those focusing solely on yoga.

Market Trends of the Global Yoga Tourism Market

The Global Yoga Tourism market is witnessing a transformative trend as online yoga classes and apps gain traction, driving increased accessibility and participation in yoga across diverse demographics. As travelers seek holistic wellness experiences, platforms like YogaGlo, YogaDownload, and Glo offer flexible options to practice yoga anytime, anywhere, thus redefining traditional tourism models. This shift not only enables practitioners to engage with various yoga styles tailored to their skill levels but also encourages destination retreats to integrate digital offerings into their services. Consequently, this convergence of technology and wellness tourism is expected to fuel growth and innovation within the yoga sector, catering to a growing demand for adaptable, immersive experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yoga Tourism Market Size by Yogo Retreats & CAGR (2025-2032)

• Market Overview
• Detox Retreats
• Spiritual Retreats
• Others

Global Yoga Tourism Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Yoga Tourism Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Transport
• Lodging
• Food & Beverage
• Shopping
• Activities & Excursions
• Others

Global Yoga Tourism Market Size by Location & CAGR (2025-2032)

• Market Overview
• Domestic Yoga Tourism
• International Yoga Tourism

Global Yoga Tourism Market Size by Travellers Type & CAGR (2025-2032)

• Market Overview
• Primary Yoga Travel
• Secondary Yoga Travel

Global Yoga Tourism Market Size & CAGR (2025-2032)

• North America (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • US
  • Canada
• Europe (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Yogo Retreats, Gender, Service Type, Location, Travellers Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Gaia, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CorePower Yoga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaWorks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Journal (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaGlo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Download (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanderlust (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Yoga (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BookYogaRetreats (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tripaneer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ananda in the Himalayas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sivananda Ashram Yoga Retreat (Bahamas)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogaville (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga retreats Spain (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iyengar Yoga Institute of San Francisco (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaSix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Yoga Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations