條形音箱市場規模、佔有率和成長分析（按類型、性別、安裝方式、配銷通路、應用和地區）- 2025-2032 年行業預測

2023 年全球條形音箱市場規模價值 79 億美元，預計將從 2024 年的 85.6 億美元成長到 2032 年的 161.9 億美元，預測期內（2025-2032 年）的複合年成長率為 8.3%。

由於可支配收入的增加和家庭娛樂投資的增加，全球條形音箱市場預計將實現成長。智慧型電視銷售的激增和音訊技術的進步為條形音箱製造商提供了寶貴的機會。此外，設定條形音箱時無線連接的便利性使其更具吸引力。條形音箱的緊湊和高品質設計有望促進市場擴張。在新興市場，他們需要瞄準價格實惠的價格分佈，而在已開發市場，他們需要提供高級產品並最佳化市場開發。然而，挑戰依然存在，例如高階機型價格高昂、與舊電視的兼容性問題、替代產品的激烈競爭以及消費者對音質的期望不同，這些都可能阻礙預測期及以後的銷售成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析
• 專利分析

長條音箱市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 桌面
• 壁掛式

長條音箱市場規模：依連接類型和複合年成長率 (2025-2032)

• 市場概況
• Wi-Fi
• Bluetooth
• 其他

依安裝方式及複合年成長率分類的條形音箱市場規模（2025-2032 年）

• 市場概況
• 有源條形音箱
• 被動條形音箱
• 其他

條形音箱市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
  • 電子商務網站
  • 公司自有網站
• 離線
  • 大賣場
  • 專賣店
  • 其他線下通路

長條音箱市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 音樂播放器
• 電視機
• 電腦系統
• 其他

長條音箱市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• Sony Corporation（Japan）
• Yamaha Corporation（Japan）
• Bose Corporation（USA）
• Sonos Inc.（USA）
• Vizio Inc.（USA）
• Harman International Industries（USA）
• Pioneer Corporation（Japan）
• Denon（Japan）
• Onkyo Corporation（Japan）
• Polk Audio（USA）
• JBL（USA）
• Klipsch Audio Technologies（USA）
• Sennheiser Electronic GmbH & Co. KG（Germany）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Panasonic Corporation（Japan）
• Focal-JMlab（France）
• KEF（United Kingdom）
• Bowers & Wilkins（United Kingdom）
• Definitive Technology（USA）
• Nakamichi Corporation（Japan）

結論和建議

Global Soundbar Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.56 billion in 2024 to USD 16.19 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The global soundbar market is poised for growth driven by increasing disposable income and heightened investments in home entertainment. The surge in smart TV sales and advancements in audio technology present valuable opportunities for soundbar manufacturers. Additionally, the convenience of wireless connectivity in soundbar installation enhances their appeal. Compact, high-quality soundbar designs are expected to contribute to market expansion. Suppliers should target affordability in emerging markets while offering premium products in developed regions to optimize their reach. However, challenges persist, including the high prices of premium models, compatibility issues with older TVs, intense competition from alternatives, and varying consumer sound quality expectations, which may hinder sales growth throughout the forecast period and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Soundbar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Soundbar Market Segments Analysis

Global Soundbar Market is segmented by Type, Connectivity, Installation Method, Distribution Channel, Application and region. Based on Type, the market is segmented into Tabletop and Wall Mount. Based on Connectivity, the market is segmented into Wi-Fi, Bluetooth and Others. Based on Installation Method, the market is segmented into Active Soundbar, Passive Soundbar and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Music Players, TV Sets, Computer Systems and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Soundbar Market

The global soundbar market is being propelled by consumers' increasing enthusiasm for home entertainment solutions and their preference for sophisticated audio systems designed for high-resolution televisions. As soundbars provide superior audio quality coupled with stylish designs, they are set to become essential components of home entertainment systems in the years ahead. This growing interest in immersive sound experiences is driving the demand for soundbars, making them an integral part of modern home setups. With advancements in technology, consumers are increasingly drawn to soundbars for their ability to deliver a richer audio experience, solidifying their position within the entertainment sector.

Restraints in the Global Soundbar Market

The global soundbar market faces significant constraints due to the availability of traditional home theater systems and advanced wireless speakers, which serve as formidable alternatives. Many consumers favor these options due to their superior sound quality and the familiarity they offer, resulting in a more immersive and cinematic entertainment experience that soundbars cannot match. This preference limits the growth potential of the soundbar industry, as individuals prioritize the enhanced audio capabilities and overall performance of these competing products over soundbars. Consequently, this trend poses challenges for soundbar manufacturers striving to expand their market presence amidst stiff competition.

Market Trends of the Global Soundbar Market

The Global Soundbar market is witnessing a growing trend towards the integration of advanced sound technologies, particularly Dolby Atmos and DTS:X, which cater to the rising consumer demand for immersive audio experiences. As soundbar manufacturers strive to enhance audio quality, these technologies are becoming pivotal in premium models, providing users with a compelling 3D sound landscape. However, the high cost associated with these advanced soundbars may pose a barrier to broader market penetration, potentially limiting growth within the segment. Overall, while the premium soundbar category is set to expand due to innovation, price sensitivity remains a critical factor influencing consumer adoption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Patent Analysis

Global Soundbar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Tabletop
• Wall Mount

Global Soundbar Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• Others

Global Soundbar Market Size by Installation Method & CAGR (2025-2032)

• Market Overview
• Active Soundbar
• Passive Soundbar
• Others

Global Soundbar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce Websites
  • Company-owned Websites
• Offline
  • Hypermarkets
  • Specialty Stores
  • Other Offline Channels

Global Soundbar Market Size by Application & CAGR (2025-2032)

• Market Overview
• Music Players
• TV Sets
• Computer Systems
• Others

Global Soundbar Market Size & CAGR (2025-2032)

• North America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onkyo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polk Audio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch Audio Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser Electronic GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Focal-JMlab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KEF (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bowers & Wilkins (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Definitive Technology (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamichi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations