男士泳裝市場規模、佔有率和成長分析（按產品類型、布料類型、價格、分銷管道和地區）- 2025-2032 年產業預測

預計 2023 年男士泳裝市場規模將達到 4.1 億美元，並從 2024 年的 4.2435 億美元成長到 2032 年的 5.5879 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 3.5%。

受時尚潮流變化、人們對積極生活方式的興趣日益濃厚以及對多樣化泳裝選擇的認知不斷提高的推動，全球男士泳裝市場正在持續成長。人們對性能驅動的設計、永續材料和創新功能的需求日益成長，以吸引廣泛的消費者。電子商務的興起讓人們可以接觸到更多款式和尺寸的產品，擴大了市場覆蓋範圍。此外，休閒和從海灘到街頭的美學風格的影響也激發了適合各種場合的多功能泳裝的創作。隨著消費者不僅注重款式，也注重舒適性，市場不斷發展，提供從經典到前沿設計的廣泛選擇，從而形成充滿活力和競爭激烈的行業格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 原料分析

男士泳裝市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 賽車服飾
• 拖曳服
• 速度
• 方腿套裝
• 腿部皮膚
• 男士比基尼
• 泳褲
• 其他

男士泳裝市場規模（依布料類型及複合年成長率） (2025-2032)

• 市場概況
• 尼龍
• 聚酯纖維
• 棉布
• 氨綸
• 其他

男士泳裝市場規模（按價格和複合年成長率） (2025-2032)

• 市場概況
• 價格低廉
• 中價位
• 優惠價格

男士泳裝市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場/超級市場
• 體育用品經銷店
• 專賣店
• 線上
• 其他

男士泳裝市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Speedo（United Kingdom）
• Nike（United States）
• Adidas（Germany）
• Quiksilver（United States）
• Billabong（Australia）
• O'Neill（United States）
• Arena（Italy）
• Calvin Klein（United States）
• Tommy Hilfiger（United States）
• Perry Ellis International（United States）
• Ralph Lauren（United States）
• Diesel（Italy）
• Jack & Jones（Bestseller）（Denmark）
• H&M（Hennes & Mauritz）（Sweden）
• Patagonia（United States）
• Abercrombie & Fitch（United States）

結論和建議

Men's Swimwear Market size was valued at USD 410.0 million in 2023 and is poised to grow from USD 424.35 million in 2024 to USD 558.79 million by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global men's swimwear market is experiencing consistent growth, fueled by shifting fashion trends, a heightened focus on active lifestyles, and increased awareness of diverse swimwear options. There is a growing demand for performance-driven designs, sustainable materials, and innovative features that appeal to a wide range of consumers. The rise of e-commerce has improved accessibility to various styles and sizes, enhancing market reach. Additionally, the influence of athleisure and beach-to-street aesthetics has prompted the creation of versatile swimwear, ideal for different occasions. As consumers prioritize comfort alongside style, the market is evolving to provide a spectrum of choices, from classic to cutting-edge designs, contributing to a vibrant and competitive industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Swimwear Market Segments Analysis

Global Men's Swimwear Market is segmented by Product Type, Fabric type, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Racing Suits, Drag Suits, Speedos, Square Leg Suits, Leg Skin, Men's Bikinis, Swim Trunks and Others. Based on Fabric type, the market is segmented into Nylon, Polyester, Cotton, Spandex and Others. Based on Pricing, the market is segmented into Low Price, Mid Price and Premium Price. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Sports Outlets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Swimwear Market

The demand for men's swimwear is significantly influenced by shifting fashion trends and the changing preferences of consumers who seek both style and comfort in their swimwear choices. As individuals increasingly focus on their appearance and lifestyle, they are more likely to choose swimwear that reflects their personal fashion sense. This heightened awareness of style and the desire for aesthetically pleasing and functional swimwear are key factors driving the men's swimwear market, as consumers look for options that not only provide practicality but also enhance their overall look while enjoying leisure activities by the water.

Restraints in the Men's Swimwear Market

The Men's swimwear market faces significant challenges due to economic uncertainties and fluctuations that can influence consumer spending behaviors. In times of economic downturn, individuals tend to focus on essential purchases, often sidelining non-essential items such as swimwear. This shift in priorities may lead to a decrease in demand for Men's swimwear, as consumers become more cautious and selective in their spending habits. As a result, brands within this segment may experience difficulty in maintaining sales volume and growth, indicating that economic conditions play a crucial role in shaping the market landscape for men's swimwear.

Market Trends of the Men's Swimwear Market

The Men's swimwear market is experiencing a notable shift towards sustainability and ethical practices, mirroring trends in the broader fashion sector. As consumers become increasingly aware of the environmental and social implications of their purchases, there's a heightened demand for swimwear crafted from eco-friendly materials, including recycled plastics and organic fabrics. This conscious consumerism is prompting brands to adopt sustainable production methods and transparent supply chains, leading to a competitive advantage for those who prioritize these values. Consequently, the market is witnessing a surge in innovation as brands incorporate sustainable practices, reflecting a transformative movement toward responsible fashion choices in men's swimwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Raw Material Analysis

Global Men's Swimwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Racing Suits
• Drag Suits
• Speedos
• Square Leg Suits
• Leg Skin
• Men's Bikinis
• Swim Trunks
• Others

Global Men's Swimwear Market Size by Fabric type & CAGR (2025-2032)

• Market Overview
• Nylon
• Polyester
• Cotton
• Spandex
• Others

Global Men's Swimwear Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Low Price
• Mid Price
• Premium Price

Global Men's Swimwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Sports Outlets
• Specialty Stores
• Online
• Others

Global Men's Swimwear Market Size & CAGR (2025-2032)

• North America (Product Type, Fabric type, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Fabric type, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Fabric type, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Fabric type, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Fabric type, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Speedo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quiksilver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billabong (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O'Neill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perry Ellis International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack & Jones (Bestseller) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Hennes & Mauritz) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations