電視市場規模、佔有率和成長分析（按類型、螢幕大小、解析度、價格分佈、最終用戶和地區）- 2025-2032 年產業預測

預計到 2023 年全球電視市場規模將達到 5,120 億美元，並從 2024 年的 5,519.4 億美元成長到 2032 年的 1,0656 億美元，預測期內（2025-2032 年）的複合年成長率為 7.8%。

根據市場洞察，隨著勞動力的成長、都市化和可支配收入的提高正在重塑消費者的生活方式，全球電視市場正在蓬勃發展。資金籌措選擇的改善和電視更換週期的延長進一步促進了市場的擴張。降低關稅和稅收等政府支持政策正在刺激這一成長。網路零售的爆炸性成長使企業能夠接觸到更廣泛的消費者群體，並且透過在創新技術和產品發布上進行大量投資，他們有望實現銷售額的成長。然而，智慧型電視面臨的資料安全風險和內容盜版等挑戰威脅著收益和永續性。此外，技術的快速進步要求製造商不斷適應和創新以保持競爭力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

電視市場規模（按類型）

• 市場概況
• LCD
• OLED
• QLED
• 微型 LED

螢幕大小的電視市場規模

• 市場概況
• 最大 32 英寸
• 33 至 43 英寸
• 44 至 55 英寸
• 56 至 65 英寸
• 65 英吋或以上

按解析度分類的電視市場規模

• 市場概況
• 高品質（720p）
• 全高清 (1080p)
• 4K UHD（2160p）
• 8K UHD（4320p）

按價格分佈的電視市場規模

• 市場概況
• 低於 500 美元
• 500 至 1000 美元
• 1,000 至 2,000 美元
• 2,000 至 5,000 美元
• 超過 5,000 美元

電視市場規模（按最終用戶分類）

• 市場概況
• 非住宅
• 住宅
• 其他

電視市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• TCL Technology（China）
• Hisense（China）
• Sony Corporation（Japan）
• Vizio Inc.（USA）
• Panasonic Corporation（Japan）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Skyworth（China）
• Toshiba Corporation（Japan）
• Changhong（China）
• Konka Group（China）
• Haier Group（China）
• JVC Kenwood Corporation（Japan）
• Mitsubishi Electric Corporation（Japan）
• Sanyo Electric Co., Ltd.（Japan）
• Grundig（Germany）
• Loewe Technology（Germany）
• Vestel（Turkey）

結論和建議

Global Television Market size was valued at USD 512 billion in 2023 and is poised to grow from USD 551.94 billion in 2024 to USD 1006.56 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that the global television market is thriving, fueled by a rising working population, urbanization, and increasing disposable incomes, which are reshaping consumer lifestyles. Enhanced financing options and longer replacement cycles for televisions further contribute to market expansion. Supportive government policies, such as reduced customs duties and taxes, are facilitating this growth. The surge in online retailing enables companies to capture a broader consumer base, while significant investments in innovative technologies and product launches are poised to enhance sales. However, challenges like data security risks associated with smart TVs and content piracy threaten revenue and sustainability. Additionally, rapid technological advancements necessitate constant adaptation and innovation from manufacturers to remain competitive.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Television Market Segments Analysis

Global Television Market is segmented by Type, Screen size, Resolution, Price Range, End-User and region. Based on Type, the market is segmented into LCD, OLED, QLED and MicroLED. Based on Screen size, the market is segmented into Up to 32 inches, 33-43 inches, 44-55 inches, 56-65 inches and 65 inches and above. Based on Resolution, the market is segmented into HD (720p), Full HD (1080p), 4K UHD (2160p) and 8K UHD (4320p). Based on Price Range, the market is segmented into Below $500, $500-$1000, $1000-$2000, $2000-$5000 and $5000 and above. Based on End-User, the market is segmented into Non-Residential, Residential and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Television Market

The growth in disposable income is driving consumers to spend more on premium home entertainment goods, leading to a surge in demand for high-end televisions. This trend encompasses advanced models featuring 4K and 8K resolutions, larger screen dimensions, and superior display technologies such as QLED and OLED. Additionally, as purchasing power rises, households are increasingly opting for multiple television screens, facilitating enhanced viewing experiences for all family members. This shift towards investing in cutting-edge television sets reflects a broader desire for quality entertainment options at home, fueling further expansion in the global television market.

Restraints in the Global Television Market

A major challenge confronting the global television market is the pronounced price sensitivity among consumers, particularly within the lower and middle-income brackets. While there is an increasing demand for high-end television models, financial constraints frequently impede the purchase of premium products. Data from the Reserve Bank of India reveals that inflation averaged 4.97% from 2012 to 2021, exerting additional strain on household budgets. Consequently, both manufacturers and retailers must focus on providing cost-effective alternatives and appealing financing options to successfully engage these consumer segments and enhance market penetration. This necessity underscores the importance of affordability in driving sales and adoption.

Market Trends of the Global Television Market

The global television market is witnessing a notable trend towards home theatre systems, driven by a growing preference among consumers for immersive cinematic experiences within their own homes. High-end residential spaces are increasingly equipped with premium home entertainment setups, diminishing the necessity of visiting physical theatres. Notable innovations, such as Sony's BRAVIA Theatre-U, launched in September 2024, exemplify this shift with advanced connectivity to Bravia TVs, delivering vibrant 4K HDR images and rich sound. This surge in demand for enhanced audio-visual experiences is expected to bolster television market revenues significantly over the long term, reflecting a transformative consumer lifestyle change.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Television Market Size by Type & CAGR (2025-2032)

• Market Overview
• LCD
• OLED
• QLED
• MicroLED

Global Television Market Size by Screen size & CAGR (2025-2032)

• Market Overview
• Up to 32 inches
• 33-43 inches
• 44-55 inches
• 56-65 inches
• 65 inches and above

Global Television Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• HD (720p)
• Full HD (1080p)
• 4K UHD (2160p)
• 8K UHD (4320p)

Global Television Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Below $500
• $500-$1000
• $1000-$2000
• $2000-$5000
• $5000 and above

Global Television Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Non-Residential
• Residential
• Others

Global Television Market Size & CAGR (2025-2032)

• North America (Type, Screen size, Resolution, Price Range, End-User)
  • US
  • Canada
• Europe (Type, Screen size, Resolution, Price Range, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Screen size, Resolution, Price Range, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Screen size, Resolution, Price Range, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Screen size, Resolution, Price Range, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changhong (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konka Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC Kenwood Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo Electric Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grundig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loewe Technology (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations