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市場調查報告書

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1623207

全球戶外電視市場規模（按技術、分銷管道、螢幕尺寸、應用、地區、範圍和預測）

Global Outdoor TV Market Size By Technology (LCD, OLED ), By Distribution Channel, By Screen Size, By Application, By Geographic Scope And Forecast

出版日期: 2024年09月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

戶外電視市場規模及預測

戶外電視市場規模預計在 2024 年達到 3.9323 億美元，預計到 2031 年將達到 8.8082 億美元，2024 年至 2031 年的複合年增長率為 11.70%。戶外電視經過專門設計和製造，可以承受惡劣的戶外條件，包括極端溫度、濕度、灰塵和陽光。與室內電視不同，戶外電視採用耐用的外殼、專有塗層和卓越的防風雨技術設計，以確保在開放環境中的耐用性和長期性能。這些電視通常具有更高的亮度、防眩光螢幕和寬視角，以確保即使在明亮的陽光下也能清晰觀看。常見的應用包括家庭後院、戶外露臺、體育酒吧以及任何需要戶外娛樂或資訊廣播的公共場所。

由於戶外生活空間越來越受歡迎以及對更多樣化娛樂的需求，戶外電視市場正在成長。隨著人們花更多的時間在戶外進行娛樂和社交，戶外電視市場可能會擴大，尤其是在住宅領域。隨著技術的進步，戶外電視可能會變得更具吸引力，具有更高解析度的顯示器、智慧功能和更節能的設計。

隨著智慧家庭和整合戶外娛樂系統的趨勢日益增長，戶外電視有望成為現代家庭的典型固定裝置。此次擴展預計將透過提高耐用性、連接性和全天氣條件下整體用戶體驗的改進來推動。

戶外電視全球市場動態

影響全球戶外電視市場的關鍵市場動態是：

主要市場驅動因子

戶外生活空間越來越受歡迎：

創造舒適、實用的戶外生活空間（如露臺、甲板和戶外廚房）的需求推動了對戶外電視的需求。根據美國建築師協會的一項調查，戶外生活區是 2020 年住宅設計項目中最受歡迎的元素之一，60% 的建築師注意到需求增加。

戶外接待餐飲的普及率提高：

根據壁爐、露台和燒烤協會 (HPBA) 的數據，到 2022 年，83% 的美國家庭將擁有露台、露台或陽台等戶外生活產品。根據研究，54% 的美國家庭利用戶外生活空間進行用餐和娛樂，推動了戶外電視的需求。

提高耐候性和戶外相容性

Display Daily 發現，戶外電視市場正在見證適合戶外使用的顯示技術的重大發展，包括亮度增強、防眩光塗層和耐候外殼。這些技術進步正在提高戶外電視的使用壽命和性能，使其更受消費者的青睞。

主要問題：

耐候性與耐用性：

戶外電視市場的一個主要問題是確保產品防風雨且堅固耐用。這些電視必須承受各種外部因素，包括雨、雪、極端溫度和紫外線。製造商可能必須使用特定的材料和塗層，這會增加生產成本。在如此惡劣的環境下，不犧牲影像品質或電子元件的長期功能也很困難。持續暴露在戶外會導致磨損，需要經常維護和更換，這可能會讓潛在客戶望而卻步。

電力消耗與效率：

戶外電視需要更高的亮度才能在陽光直射下觀看，這會增加耗電量。能源使用量的增加引起了有環保意識的消費者的擔憂，並增加了長期營運成本。關鍵在於創造一種節能的戶外電視，它耗電更少，但仍然保持出色的性能。解決此問題需要顯示技術的創新，例如更有效率的 LED 和 OLED，但將其整合到耐候設計中既複雜又昂貴。

連線性和智慧功能：

由於天氣幹擾和物理障礙，戶外電視有時會難以保持穩定的連接。無線連接可能會出現訊號強度較低或不穩定的情況，進而影響串流品質和智慧功能。在堅固、耐候的設計中融入語音控制、應用程式支援和物聯網相容性等先進的智慧功能是困難的。製造商必須在提供尖端智慧功能與確保該技術在戶外條件下保持耐用性和功能性之間取得平衡。

主要趨勢：

與智慧家庭系統整合：

戶外電視越來越多地與智慧家庭系統融合，為控制娛樂、照明和安全提供了統一的介面。消費者現在可以透過語音指令或智慧型手機應用程式控制戶外電視，讓戶外生活更加便利、連結。這一趨勢推動了具有串流媒體應用、語音助理和物聯網相容性等智慧功能的戶外電視的發展，使其成為現代科技家庭的重要組成部分。

擴大您的戶外生活空間：

戶外生活空間的擴大是推動戶外電視市場發展的根本因素。房主正在投資戶外廚房、露台和娛樂空間，需要高品質的戶外電視來補充這些區域。這種趨勢在氣候適宜、人們可以全年享受戶外活動的地區尤其明顯。隨著越來越多的人希望創造舒適且實用的戶外環境，對戶外電視的需求可能會成長，從而刺激設計和技術的發展，以滿足廣泛的客戶需求。

戶外活動和娛樂活動日益增加：

看電影、運動比賽和音樂會等戶外活動和娛樂的日益流行，推動了對戶外電視的需求。此類活動通常需要巨大的高品質顯示器，以容納大量人群，同時在各種照明條件下提供出色的圖形。這種趨勢在社區空間、公園和私人住宅中尤其明顯，這些地方的戶外活動越來越普遍。為了滿足這種需求，製造商正在設計更大、更強大的戶外電視，重點是改進的音響系統和活動設定的便攜性等功能。

Outdoor TV Market size was valued at USD 393.23 Million in 2024 and is projected to reach USD 880.82 Million by 2031 , growing at a CAGR of 11.70% from 2024 to 2031. An outdoor television is specifically constructed and built to endure the harsh circumstances found outside, such as extreme temperatures, dampness, dust, and sunshine. Outdoor TVs, unlike indoor TVs, are designed with tough casings, unique coatings, and superior weatherproofing technologies to assure durability and long-term performance in an open environment. These TVs frequently include increased brightness levels, anti-glare screens, and wider viewing angles to provide clear visibility in bright sunshine. Common applications include home backyards, outdoor patios, sports bars, and public venues that require outside entertainment and information broadcasting.

The outdoor TV market is witnessing growth owing to the rising popularity of outdoor living spaces and the demand for more diverse entertainment alternatives. As people spend more time outside for recreation and socializing, the market for outdoor televisions is likely to expand, particularly in the residential sector. Outdoor TVs will become more appealing as technology advances, including higher resolution displays, smart capabilities, and energy-efficient designs.

As the trend toward smart houses and integrated outdoor entertainment systems grows, outdoor televisions are expected to become a typical fixture in modern homes. This expansion will be aided by improvements that improve durability, connectivity, and overall user experience in all-weather situations.

Global Outdoor TV Market Dynamics

The key market dynamics that are shaping the global outdoor TV market include:

Key Market Drivers:

Growing Popularity of Outdoor Living Spaces:

The need to create pleasant and functional outdoor living spaces, such as patios, decks, and outdoor kitchens, is boosting demand for outdoor televisions. According to an American Institute of Architects research, outdoor living areas were one of the most popular elements in house design projects in 2020, with 60% of architects noting an increase in demand for them.

Increasing Adoption of Outdoor Entertaining and Dining:

According to the Hearth, Patio & Barbecue Association (HPBA), 83% of U.S. households will own an outdoor living product, such as a patio, deck, or balcony, by 2022. According to the same poll, 54% of U.S. homes utilize their outdoor living spaces for dining and entertaining, which is increasing demand for outdoor television.

Improving Weatherproof and Outdoor-Friendly Technology

: Display Daily discovered that the market for outdoor TVs is witnessing considerable developments in display technology, such as enhanced brightness, anti-glare coatings, and weatherproof housing, making them more appropriate for outdoor use. These technical advancements have improved the longevity and performance of outdoor televisions, making them more desirable to customers.

Key Challenges:

Weatherproofing and Durability:

The main problem in the outdoor TV market is ensuring the products are weatherproof and robust. These televisions must survive various external circumstances, such as rain, snow, severe temperatures, and UV radiation. Manufacturers must utilize specific materials and coatings, which might increase production costs. It is also difficult to retain functionality in these severe settings for long periods without sacrificing image quality or electronic components. The constant exposure to the outdoors can cause wear and tear, necessitating frequent maintenance or replacement, which may repel potential customers.

Power Consumption and Efficiency:

Outdoor TVs require higher brightness levels to be viewable in direct sunlight, which increases power usage. This increased energy use concerns environmentally aware consumers and raises operational costs over time. Creating energy-efficient outdoor TVs that maintain good performance while using less electricity is a problem. To remedy this issue, display technology innovations such as more efficient LEDs or OLEDs are required, but incorporating these into weatherproof designs can be complex and costly.

Connectivity and Smart Features:

Outdoor TVs sometimes struggle with consistent connectivity owing to interference from weather and physical impediments. Wireless connections may experience lower signal strength or disruptions, compromising streaming quality and smart functions. Including advanced smart features such as voice control, app support, and IoT compatibility in a tough, weatherproof design is difficult. Manufacturers must strike a balance between providing cutting-edge smart features and ensuring that these technologies remain durable and functional in outdoor conditions.

Key Trends:

Integration with Smart Home Systems:

Outdoor TVs are increasingly being integrated with smart home systems, providing a unified interface for controlling entertainment, lighting, and security. Consumers can now manage their outdoor televisions with voice commands or smartphone apps, making outdoor living more convenient and connected. This trend is propelling the development of outdoor TVs with smart capabilities like streaming applications, voice assistants, and IoT compatibility, making them an essential component of modern, tech-savvy houses.

Growth in Outdoor Living Spaces:

The expansion of outdoor living spaces is a fundamental factor driving the outdoor TV market. Homeowners are investing in outdoor kitchens, patios, and entertainment areas, creating a need for high-quality outdoor televisions to complement these locations. This trend is especially evident in areas with pleasant weather that allow for outdoor life all year. As more individuals attempt to create pleasant, functional outdoor settings, demand for outdoor TVs is likely to rise, spurring design and technology developments to fulfill a wide range of customer needs.

Rising Popularity of Outdoor Events and Entertainment:

The growing popularity of outdoor activities and entertainment, including movie nights, sports screenings, and concerts, is driving demand for outdoor TVs. These events frequently necessitate enormous, high-quality displays that can accommodate large crowds while providing excellent graphics in a variety of lighting conditions. This trend is especially evident in community spaces, parks, and private residences, where outdoor events are increasingly common. To accommodate this demand, manufacturers are designing larger, more powerful outdoor televisions, with a focus on features such as improved sound systems and portability for event setup.

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Global Outdoor TV Market Regional Analysis

Here is a more detailed regional analysis of the global outdoor TV market:

North America:

North America's dominance in the outdoor TV market stems from a strong cultural predilection for outdoor life, which is bolstered by the region's strong economy and high disposable income. According to the Outdoor Industry Association, 77% of Americans participate in activities such as gardening, barbecuing, and outdoor parties, demonstrating the region's fondness for outdoor entertainment. With the average American spending 218 days per year outside, there is a clear need to enhance these experiences with outdoor TVs.

This tendency is aided by North America's early adoption of technology and well-established retail infrastructure. Americans' high level of technology ownership, with 85% having smartphones and 77% owning desktop or laptop computers, makes it easier to integrate outdoor televisions into smart home systems. The region's retail ecosystem, with total sales expected to reach $6.2 trillion in 2021 and considerable development in e-commerce, guarantees that these products are easily accessible to customers. These features, together with the region's economic strength, have established North America as the leading market for outdoor TVs, a position that is anticipated to remain for the foreseeable future.

Asia Pacific:

The Asia Pacific region is emerging as a growing outdoor TV market, with China, India, and Australia leading the way. This expansion is being driven by increased urbanization, with the United Nations projecting that Asia's urban population would rise from 2.3 billion in 2018 to 3.5 billion by 2050, a 52% increase. Along with growing urbanization, the region's middle class is expanding rapidly, with the World Bank predicting an 84% increase in the middle-class population by 2030. As more people move to cities and disposable incomes rise-APEC estimates a 5.9% increase in average family income in 2021-there is a growing need for enhanced outdoor living experiences, including the use of outdoor TVs.

This need is further fueled by changing lifestyles, with outdoor leisure activities becoming more popular. According to a study conducted by Asia-Pacific Percept Group, 62% of urban consumers in the region engaged in outdoor leisure activities in 2021, up from 53% in 2019. Furthermore, 43% of these customers stated a desire for outside entertainment, such as barbecues and gatherings, which has increased interest in outdoor TVs. While North America is the major player, the Asia Pacific area is rapidly establishing itself as a vital market for outdoor TVs in the near future.

Global Outdoor TV Market: Segmentation Analysis

The Global Outdoor TV Market is Segmented on the basis of Technology, Distribution Channel, Screen Size, and Application, And Geography.

Outdoor TV Market, By Technology

LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)

Based on Technology, the Outdoor TV Market is bifurcated into LCD (Liquid Crystal Display), LED (Light Emitting Diode), and OLED (Organic Light Emitting Diode). LED technology now dominates the outdoor TV market due to its low cost, durability, and energy economy. While LED TVs provide good picture quality, they are well-suited to the challenges of the outdoor environment, such as harsh sunshine and changing weather conditions. OLED technology is emerging as the most rapidly developing sector. With greater picture quality, such as deep blacks, wide viewing angles, and faster response times, OLED TVs are gaining popularity in the outdoor market. Although currently more expensive, as production prices fall, OLED is likely to become a dominant force in the future.

Outdoor TV Market, By Distribution Channel

Online Retail
Offline Retail

Based on Distribution Channel, the Outdoor TV Market is segmented into Online Retail and Offline Retail. With the product's size and weight, offline retail now dominates the outdoor TV market, allowing customers to personally view it before purchasing. Online retail is growing rapidly. E-commerce platforms provide a broader selection of products, more competitive pricing, and the convenience of home delivery. As customer behavior evolves toward online purchasing and logistics improves, internet retail is primed to become an important channel for outdoor TVs in the future.

Outdoor TV Market, By Screen Size

Less than 40 inches

40-50 inches

50-60 inches

60-70 inches

70 inches and above

Based on Screen Size, the Outdoor TV Market is segmented into Less than 40 inches, 40-50 inches, 50-60 inches, 60-70 inches, and 70 inches and above. The 50-60-inch segment now. leads the outdoor TV market due to its ideal blend of screen size and cost. This size offers an immersive viewing experience without being too big or pricey. The 70-inch and above segment is expanding rapidly as consumers want larger-than-life entertainment alternatives for their outdoor settings. While these larger screens were initially expensive, advances in technology and production are making them more affordable, boosting market growth.

Outdoor TV Market, By Application

Residential
Commercial
Industrial

Based on Application, the Outdoor TV Market is segmented into Residential, Commercial, and Industrial. Residential is now the dominant category in the outdoor TV market, owing to the growing demand for outdoor living and entertainment spaces. Customers are investing in outdoor televisions to improve their backyard experiences, swimming leisure, and patio gatherings. The commercial industry is expanding rapidly as businesses appreciate the importance of outdoor displays in drawing customers, creating atmosphere, and increasing brand recognition. Hotels, restaurants, bars, and retail organizations are putting outdoor TVs into their venues to provide interesting client experiences.

Outdoor TV Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Outdoor TV Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America dominates the outdoor TV market due to its well-established outdoor living culture, high disposable wealth, and early acceptance of technology. The region has a considerable demand for high-quality outdoor entertainment options. Asia Pacific is the world's fastest-growing market, thanks to rapid urbanization, rising disposable incomes, and an expanding middle class. This region is experiencing an increase in demand for outdoor TVs as people look to improve their outdoor spaces.

Key Players

The "Global Outdoor TV Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Seura, Peerless-AV, SunBriteTV, SkyVue, AquaLite TV, Luxurite, MirageVision, and Cinios.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Outdoor TV Market Recent Developments
In January 2024, Sylvox introduced a 75-inch outdoor smart TV at CES, which is portable and waterproof. CES is one of the world's largest technology events. The product attempts to transform every routine event into a dramatic experience.
In August 2023, Samsung announced the release of an 85-inch outdoor terrace TV called the Neo QLED 4K TV. The model is the largest in Samsung's product portfolio, providing optimal outdoor image quality with direct sun protection.