教育旅遊市場規模、佔有率及成長分析（依年齡層、教育程度、職業、課程類型、目的和地區）－2025-2032 年產業預測

2023 年教育旅遊市場規模價值 4,126 億美元，預計將從 2024 年的 4,654.1 億美元成長到 2032 年的 12,198.6 億美元，預測期內（2025-2032 年）的複合年成長率為 12.8%。

全球教育旅遊市場正在經歷強勁成長，這得益於對優質教育和獨特旅遊體驗的需求不斷成長。這在很大程度上是由於人們越來越重視教育和職業發展，導致個人和家庭尋求豐富的教育旅行機會。越來越多的國際學生和專業人士湧入國外尋求更好的教育和培訓，進一步加強了這一趨勢。此外，中階的擴大，尤其是在中國、印度和巴西等新興國家，正在推動對教育體驗的投資。科技的進步和廉價的交通途徑正在促進以教育為目的的全球旅行。線上學習和遠距工作的激增也使得教育旅遊變得更加容易，為旅遊和教育領域的相關人員創造了巨大的成長機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術分析
• 監管分析

按年齡分類的教育旅遊市場規模

• 市場概覽
• 少於15年
• 16-25歲
• 26-40歲
• 41-55歲

教育旅遊市場規模：依教育類型分類

• 市場概覽
• 小學
• 國中
• 大學
• 研究所

各職業教育旅遊市場規模

• 市場概覽
• 學生
• 老師
• 政府相關人員
• 企業主
• 業主
• 勞動者
• 其他

按課程類型分類的教育旅遊市場規模

• 市場概覽
• 碩士課程
• 中學教育
• 初等教育

教育旅遊市場規模（依目的分類）

• 市場概覽
• 學術的
• 專門
• 歷史文化
• 其他

教育旅遊市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• ACIS Educational Tours（United States）
• Explorica, Inc.（United States）
• The Experiment in International Living（United States）
• Rustic Pathways（United States）
• Walking Tree Travel（United States）
• STA Travel Ltd.（United Kingdom）
• AFS Intercultural Programs（United States）
• The Road Less Traveled（United States）
• The Experiment Digital（United States）
• CET Academic Programs（United States）
• GoAbroad.com（United States）
• Travel For Teens（United States）
• School Tours of America（United States）
• New York Language Center（United States）
• GLA（Global Leadership Adventures）（United States）
• Projects Abroad（United Kingdom）
• GEEO（Global Exploration for Educators Organization）（United States）
• CIEE（Council on International Educational Exchange）（United States）

結論和建議

Educational Tourism Market size was valued at USD 412.6 billion in 2023 and is poised to grow from USD 465.41 billion in 2024 to USD 1219.86 billion by 2032, growing at a CAGR of 12.8% during the forecast period (2025-2032).

The Global Educational Tourism Market is experiencing robust growth driven by the rising demand for quality education and unique travel experiences. A significant catalyst is the heightened focus on education and professional development, prompting individuals and families to seek enriching educational travel opportunities. This trend is further bolstered by an increasing influx of international students and professionals exploring superior educational and training prospects abroad. Additionally, the expanding middle class in emerging economies, notably in nations like China, India, and Brazil, is boosting investment in educational experiences. Enhanced technology and affordable transportation options are facilitating global travel for educational purposes. The surge in online learning and remote work is also making educational tourism more accessible, presenting significant growth opportunities for stakeholders in the travel and education sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Tourism Market Segments Analysis

Educational Tourism Market is segmented by Age Group, Education, Occupation, Course Type, Purpose and region. Based on Age Group, the market is segmented into Less than 15 Years, 16-25 Years, 26-40 Years and 41-55 Years. Based on Education, the market is segmented into Primary, Secondary, College and Post-Graduation. Based on Occupation, the market is segmented into Students, Teachers, Government Officials, Corporate Managers, Enterprise Owners, Workers and Others. Based on Course Type, the market is segmented into Master's Degree, Secondary Education and Primary Education. Based on Purpose, the market is segmented into Academic, Professional, History and Cultural and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Tourism Market

The growing interconnectivity of the global workforce and economy has led to an escalating demand for international education among both students and professionals. Educational tourism caters to this need by offering unique opportunities for individuals to immerse themselves in different cultures, hone their language abilities, and bolster their resumes. As the world becomes more interconnected, the appeal of gaining hands-on, cross-cultural experiences through educational travel has never been stronger, making it a key driver in the educational tourism sector. This trend reflects the increasing recognition of the benefits that come from learning in diverse global environments.

Restraints in the Educational Tourism Market

One significant restraint in the educational tourism market is the high expense associated with various programs, especially those that are longer-term, such as study abroad opportunities or specialized courses like language immersion. The financial burden linked to these programs can deter many prospective students and professionals, as not everyone possesses the necessary financial means to afford such experiences. This economic constraint can limit access to valuable educational opportunities, thereby impacting overall participation in the educational tourism sector. As a result, the market may face challenges in attracting a more diverse demographic of learners who could benefit from these enriching experiences.

Market Trends of the Educational Tourism Market

The educational tourism market is witnessing a notable trend toward experiential learning, as travelers increasingly prioritize hands-on, immersive experiences that enhance their understanding of new cultures and languages. This rising demand is manifesting in the popularity of language immersion programs, cultural exchange initiatives, and internships abroad, which facilitate deeper engagement and practical knowledge acquisition. Consumers are shifting away from traditional sightseeing towards interactive learning opportunities that foster personal growth and skill development. As a result, educational institutions and travel companies are adapting their offerings to cater to this market demand, ultimately reshaping the landscape of educational tourism into a more enriching and participatory experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Educational Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Less than 15 Years
• 16 - 25 Years
• 26 - 40 Years
• 41 - 55 Years

Global Educational Tourism Market Size by Education & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary
• College
• Post-Graduation

Global Educational Tourism Market Size by Occupation & CAGR (2025-2032)

• Market Overview
• Students
• Teachers
• Government Officials
• Corporate Managers
• Enterprise Owners
• Workers
• Others

Global Educational Tourism Market Size by Course Type & CAGR (2025-2032)

• Market Overview
• Master Degree
• Secondary Education
• Primary Education

Global Educational Tourism Market Size by Purpose & CAGR (2025-2032)

• Market Overview
• Academic
• Professional
• History and Cultural
• Others

Global Educational Tourism Market Size & CAGR (2025-2032)

• North America (Age Group, Education, Occupation, Course Type, Purpose)
  • US
  • Canada
• Europe (Age Group, Education, Occupation, Course Type, Purpose)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Education, Occupation, Course Type, Purpose)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Education, Occupation, Course Type, Purpose)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Education, Occupation, Course Type, Purpose)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ACIS Educational Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Explorica, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment in International Living (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rustic Pathways (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walking Tree Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STA Travel Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFS Intercultural Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Road Less Traveled (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment Digital (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CET Academic Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoAbroad.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel For Teens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• School Tours of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Language Center (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLA (Global Leadership Adventures) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Projects Abroad (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GEEO (Global Exploration for Educators Organization) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIEE (Council on International Educational Exchange) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations