野生動物旅遊市場規模、佔有率和成長分析（按旅遊群體、類型、旅遊年齡層、預訂方式和地區）—2025-2032 年產業預測

野生動物旅遊市場規模預計將在 2023 年達到 1,643 億美元，並從 2024 年的 1,766.2 億美元成長到 2032 年的 3,150 億美元，在預測期內（2025-2032 年）的複合年成長率為 7.5%。

隨著人們對大自然和野生動物體驗的興趣日益濃厚，野生動物旅遊市場正在經歷強勁成長。這一趨勢是由人們對野生動物保護和永續旅遊實踐的認知不斷增強所推動的。社群媒體正在激發人們的興趣並鼓勵遊客尋找真實的野生動物邂逅。這對於旅遊業的企業來說是一個巨大的機會，可以讓企業脫穎而出並吸引有環保意識的消費者。然而，該市場也面臨挑戰，包括過度旅遊可能對野生動物棲息地、當地文化和動物福利產生負面影響。為了解決這些問題，轉向永續的實踐和虛擬實境等創新技術主導的解決方案可以幫助教育遊客，同時最大限度地減少對環境的影響。最終，平衡旅遊業擴張與保育工作可能是實現市場永續成長的關鍵。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 監管分析

野生動物旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 市場概況
• 群組/好友
• 夫妻
• 家庭
• 獨奏

野生動物旅遊市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 森林野生動物之旅
• 海洋野生動物之旅

野生動物旅遊市場規模（依遊客年齡層別分類）及複合年成長率（2025-2032 年）

• 市場概況
• 20 歲以下
• 20 至 40 歲
• 年齡 40 歲或以上

野生動物旅遊市場規模（按預訂模式和複合年成長率） (2025-2032)

• 市場概況
• 直接預訂
• 旅行社
• 市集預訂

野生動物旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• TUI Group（Germany）
• G Adventures（Canada）
• Lindblad Expeditions（US）
• Natural Habitat Adventures（US）
• Ecoventura（Ecuador）
• Exodus Travels（UK）
• Micato Safaris（Kenya）
• Tauck（US）
• World Expeditions（Australia）
• African Travel, Inc.（US）
• Wildlife Safari（US）
• Discover Corps（US）
• Road Scholar（US）
• Steppes Travel（UK）
• Wildland Adventures（US）
• Audley Travel（UK）
• Ker & Downey（US）
• Jacada Travel（UK）

結論和建議

Wildlife Tourism Market size was valued at USD 164.3 billion in 2023 and is poised to grow from USD 176.62 billion in 2024 to USD 315.0 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The Wildlife Tourism Market is experiencing significant growth, fueled by an increasing interest in nature and wildlife experiences. This trend is bolstered by heightened awareness of wildlife conservation and sustainable tourism practices. Social media has amplified interest, encouraging travelers to seek authentic wildlife encounters. This represents a substantial opportunity for businesses within the travel sector to differentiate themselves and attract environmentally conscious consumers. However, the market faces challenges, including the potential detrimental effects on wildlife habitats, community cultures, and animal welfare due to over-tourism. To counter these issues, a shift towards sustainable practices and innovative, technology-driven solutions like virtual reality can help educate tourists while minimizing environmental impact. Ultimately, balancing tourism expansion with conservation efforts will be critical for sustainable market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wildlife Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wildlife Tourism Market Segments Analysis

Global Wildlife Tourism Market is segmented by Group, Type, Tourist Age Group, Booking Mode and region. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Type, the market is segmented into Forest Wildlife Tour and Marine Wildlife Tour. Based on Tourist Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Booking Mode, the market is segmented into Direct, Travel Agent and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wildlife Tourism Market

The Wildlife Tourism market is being significantly influenced by a growing awareness of environmental conservation and sustainability among travelers. As more individuals recognize the importance of preserving natural ecosystems, there is a heightened interest in ecotourism, which focuses on responsible travel to natural areas. This shift in mindset encourages tourists to engage with wildlife conservation initiatives actively, allowing them to gain insights into preservation efforts while having memorable and unique experiences in nature. Consequently, this trend not only enhances the appeal of wildlife tourism but also fosters a deeper appreciation for biodiversity and the essential role that ethical tourism plays in safeguarding wildlife and habitats.

Restraints in the Wildlife Tourism Market

The wildlife tourism market faces significant constraints due to its potential negative effects on the environment. The disruption of ecosystems and wildlife habitats can result from irresponsible tourism practices, including excessive noise and littering. Such behaviors contribute to environmental degradation, which can have detrimental consequences for wildlife populations. The delicate balance of nature can be disturbed when tourists do not engage responsibly, leading to a decline in both the health of ecosystems and the welfare of various species. This highlights the need for sustainable practices in wildlife tourism to preserve natural habitats while allowing for wildlife observation and appreciation.

Market Trends of the Wildlife Tourism Market

The Wildlife Tourism market is witnessing a significant trend towards sustainable practices fueled by rising awareness of environmental issues among travelers. As eco-conscious consumers seek authentic experiences, the popularity of sustainable wildlife tourism is surging. Tour operators are increasingly implementing eco-tourism initiatives, emphasizing low-impact travel and responsible wildlife watching to minimize ecological footprints. This shift not only caters to the demand for environmentally friendly options but also aligns with global conservation efforts. As a result, destinations are adapting their offerings to include educational experiences and conservation activities, thus appealing to a new generation of tourists who prioritize sustainability in their travel choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Wildlife Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Wildlife Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Forest Wildlife Tour
• Marine Wildlife Tour

Global Wildlife Tourism Market Size by Tourist Age Group & CAGR (2025-2032)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Wildlife Tourism Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct
• Travel Agent
• Marketplace Booking

Global Wildlife Tourism Market Size & CAGR (2025-2032)

• North America (Group, Type, Tourist Age Group, Booking Mode)
  • US
  • Canada
• Europe (Group, Type, Tourist Age Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Group, Type, Tourist Age Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Group, Type, Tourist Age Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Group, Type, Tourist Age Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micato Safaris (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tauck (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• African Travel, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildlife Safari (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover Corps (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Scholar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildland Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ker & Downey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations