國內旅遊市場規模、佔有率及成長分析（依目的、預算、旅行方式、住宿類型及地區）－2025-2032 年產業預測

預計到 2023 年國內旅遊業市場規模將達到 15,767.1 億美元，從 2024 年的 17,879.9 億美元成長到 2032 年的 48,895.5 億美元，預測期內（2025-2032 年）的複合成長率為 13.4%。

國內旅遊市場在一個國家的經濟狀況中發揮著至關重要的作用，為酒店、交通和景點等各個行業帶來收益，促進當地發展和創造就業機會。中國是國內旅遊業快速成長的例子，在中產階級的不斷壯大和政府的大力支持下，國內消費不斷成長。由於國際旅行限制，許多新興市場的個人正在利用其增加的可支配收入，將注意力轉向國內旅行。此舉將消除簽證麻煩，鼓勵與當地社區的文化交流並提升遊客體驗。在過去的一個世紀裡，在媒體和技術進步的支持下，國內旅遊業取得了長足的發展，促進了旅遊和酒店服務的發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

國內旅遊產業市場規模：依目的分類

• 市場概覽
• 休閒
• 工作
• 教育
• 藥品
• 宗教

國內旅遊業市場規模：依預算

• 市場概覽
• 低的
• 中等的
• 高的

國內旅遊產業市場規模：依旅遊方式

• 市場概覽
• 航空
• 鐵路
• 公路（自駕）
• 公路（含駕駛）

國內旅遊產業市場規模：依住宿類型

• 市場概覽
• 飯店/度假村
• 賓館/B
• 寄宿家庭/愛彼迎
• 露營/房車

國內旅遊業市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Indian Hotels Company Limited（India）
• EIH Limited（India）
• Lemon Tree Hotels Limited（India）
• Mahindra Holidays & Resorts India Limited（India）
• Royal Orchid Hotels Limited（India）
• On the Beach Group plc（United Kingdom）
• Trip.com Group Limited（China）
• Expedia Group, Inc.（United States）
• Booking Holdings Inc.（United States）
• Marriott International, Inc.（United States）
• Hilton Worldwide Holdings Inc.（United States）
• InterContinental Hotels Group plc（United Kingdom）
• Accor SA（France）
• TUI AG（Germany）
• Airbnb, Inc.（United States）
• Wyndham Hotels & Resorts, Inc.（United States）
• Choice Hotels International, Inc.（United States）
• Hyatt Hotels Corporation（United States）
• MakeMyTrip Limited（India）
• Aitken Spence Hotel Holdings PLC（Sri Lanka）

結論和建議

Domestic Tourism Market size was valued at USD 1576.71 billion in 2023 and is poised to grow from USD 1787.99 billion in 2024 to USD 4889.55 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The domestic tourism market plays a vital role in a country's economic landscape, driving revenue for various sectors including hospitality, transportation, and attractions, while also fostering community development and job creation. China exemplifies the surge in domestic tourism, fueled by a burgeoning middle class and robust government support, resulting in increased local spending. In the wake of international travel restrictions, many individuals in emerging markets are shifting their focus to domestic travel, capitalizing on greater disposable income. This trend eliminates the hassles of visas and encourages cultural exchanges with local communities, enhancing visitor experiences. Over the last century, the domestic tourism sector has evolved significantly, supported by advancements in media technology that promote travel and hospitality offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Domestic Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Domestic Tourism Market Segments Analysis

Global Domestic Tourism Market is segmented by Purpose, Budget, Mode of Travel, Accommodation Type and region. Based on Purpose, the market is segmented into Leisure, Business, Educational, Medical and Religious. Based on Budget, the market is segmented into Low, Mid and High. Based on Mode of Travel, the market is segmented into Air, Rail, Road (Self-driving) and Road (Chauffeured). Based on Accommodation Type, the market is segmented into Hotel/Resort, Guest House/B, Homestay/AirBnB and Camping/RV. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Domestic Tourism Market

A significant factor driving the domestic tourism market is the rise in disposable income and the evolving lifestyles of individuals across the globe. With more people able to allocate funds for leisure activities, there is a growing tendency to engage in travel, whether for vacations, business purposes, or personal endeavors. This trend reflects a shift toward prioritizing experiences and exploration, leading to increased domestic travel as individuals seek to discover their own country's attractions and offerings. Consequently, the correlation between higher disposable incomes and changing lifestyle choices is fostering a vibrant domestic tourism sector, promoting exploration and travel within national borders.

Restraints in the Domestic Tourism Market

A significant challenge facing the domestic tourism market is the impact of natural disasters, pandemics, and unforeseen events that can severely disrupt travel arrangements and result in considerable financial setbacks for tourists as well as businesses. Such incidents often result in travel restrictions, border closures, and flight cancellations, which can substantially diminish travel demand. As a consequence, both the tourism industry and travelers find themselves grappling with unexpected cancellations and altering plans, highlighting the vulnerability of the market to sudden disruptions that can hinder growth and recovery efforts. This uncertainty makes it essential for stakeholders to develop strategies to mitigate such risks.

Market Trends of the Domestic Tourism Market

The domestic tourism market is witnessing a significant shift towards sustainable tourism practices, driven by an increasingly eco-conscious consumer base. As travelers prioritize experiences that resonate with their personal values, there is a heightened demand for eco-friendly accommodations, local cultural engagements, and activities that minimize environmental impact. This trend reflects a broader awareness of sustainability issues and aligns with the desire to support local economies. Tourism businesses are responding by implementing greener practices and promoting responsible travel options, ensuring that offerings not only cater to this growing segment but also contribute positively to the communities and ecosystems they operate within.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Domestic Tourism Market Size by Purpose & CAGR (2025-2032)

• Market Overview
• Leisure
• Business
• Educational
• Medical
• Religious

Global Domestic Tourism Market Size by Budget & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Domestic Tourism Market Size by Mode of Travel & CAGR (2025-2032)

• Market Overview
• Air
• Rail
• Road (Self-driving)
• Road (Chauffeured)

Global Domestic Tourism Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Hotel/Resort
• Guest House/B
• Homestay/AirBnB
• Camping/RV

Global Domestic Tourism Market Size & CAGR (2025-2032)

• North America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • US
  • Canada
• Europe (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Purpose, Budget, Mode of Travel, Accommodation Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Purpose, Budget, Mode of Travel, Accommodation Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Indian Hotels Company Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EIH Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemon Tree Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra Holidays & Resorts India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Orchid Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On the Beach Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aitken Spence Hotel Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations