電動Scooter市場規模、佔有率及成長分析（按驅動方式、電池、產品、電池配件、最終用途和地區）－2025-2032 年產業預測

預計 2023 年電動Scooter市場價值將達到 303 億美元，從 2024 年的 334.8 億美元成長到 2032 年的 744.2 億美元，預測期內（2025-2032 年）的複合年成長率為 10.5%。

隨著人們對溫室氣體排放的擔憂日益加劇，以及向更省油的交通方式轉變的勢頭增強，電動機車和Scooter市場有望實現大幅成長。在環保意識的推動下，以及叫車公司對超小型移動解決方案的投資，電動Scooter的普及率不斷提高，凸顯了其日益成長的受歡迎程度。此外，連網電動自行車的趨勢以及OEM製造商開發輕量級車型的努力正在為市場參與者創造巨大的商機。共乘和租賃服務的普及為尋求靈活交通方式而又無需承擔所有權義務的用戶提供了更多便利。電池效率和馬達性能的技術進步進一步提高了消費者的興趣，使電動Scooter成為傳統汽油動力汽車的可行替代品，為市場的持續發展鋪平了道路。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

電動Scooter市場規模（按驅動類型和複合年成長率） (2025-2032)

• 市場概覽
• 皮帶傳動
• 鏈條傳動
• 輪轂式馬達

電動Scooter市場規模（按電池類型和複合年成長率） (2025-2032)

• 市場概覽
• 鉛酸電池
• 鋰離子
• 其他

電動Scooter市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 標準
• 折疊式的
• 自平衡
• 大的
• 三輪車

電動Scooter市場規模（按電池配件和複合年成長率） (2025-2032)

• 市場概覽
• 可拆卸的
• 固定

電動Scooter市場規模（按最終用途和複合年成長率） (2025-2032)

• 市場概覽
• 個人的
• 商業的

電動Scooter市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Hero Electric（India）
• OLA Electric（India）
• Gogoro（Taiwan）
• NIU International（China）
• Askoll EVA SpA（Italy）
• BMW Group（Germany）
• Honda Motor Co., Ltd.（Japan）
• KTM AG（Austria）
• Ather Energy（India）
• YADEA Technology Group Co., Ltd.（China）
• TVS Motor Company（India）
• Piaggio Group（Italy）
• Harley-Davidson（United States）

結論和建議

Electric Scooter Market size was valued at USD 30.3 billion in 2023 and is poised to grow from USD 33.48 billion in 2024 to USD 74.42 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The electric motorbike and scooter market is poised for significant growth as rising concerns over greenhouse gas emissions and a shift towards fuel-efficient transportation gain momentum. The increasing adoption of electric scooters, propelled by environmental awareness and investments from ride-hailing companies in micro-mobility solutions, highlights their emerging popularity. Moreover, the trend of connected e-bikes and efforts from OEMs to develop lightweight models create robust opportunities for market players. The surge in ride-sharing and rental services enhances accessibility for users seeking flexible travel options without the commitment of ownership. Technological advancements in battery efficiency and electric motor performance further elevate consumer interest, positioning electric scooters as a viable alternative to traditional gasoline vehicles and paving the way for continued market evolution.

Top-down and bottom-up approaches were used to estimate and validate the size of the Electric Scooter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Electric Scooter Market Segments Analysis

Global Electric Scooter Market is segmented by Drive, Battery, Product, Battery Fitting, End-use and region. Based on Drive, the market is segmented into Belt Drive, Chain Drive and Hub Motors. Based on Battery, the market is segmented into Lead Acid, Li-Ion and Other. Based on Product, the market is segmented into Standard, Folding, Self-Balancing, Maxi and Three wheeled. Based on Battery Fitting, the market is segmented into Detachable and Fixed. Based on End-use, the market is segmented into Personal and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Electric Scooter Market

The global rise in air pollution, road congestion, and a lack of parking space in numerous cities has resulted in an increasing demand for sustainable and efficient transportation options. Electric scooters have emerged as a compelling solution, as they are powered entirely by renewable energy and produce no emissions during operation. They offer an accessible and cost-effective way for urban residents to navigate short distances quickly while skillfully maneuvering through crowded streets. As urbanization and city populations continue to grow, the need for compact, nimble transportation methods that can efficiently navigate congested areas has become more pronounced, further driving the electric scooter market.

Restraints in the Electric Scooter Market

A major obstacle hindering the growth of the electric scooter market is the complex regulatory landscape. Regulations governing electric scooter usage differ significantly across regions, potentially limiting their adoption and commercial viability. In several cities, stringent rules concerning safety, speed restrictions, and designated riding areas can diminish their attractiveness compared to other locales with more lenient regulations. Additionally, such regulations can escalate manufacturing costs, as companies must invest heavily in compliance with design and technological requirements. Constantly evolving regulations foster uncertainty, complicating market strategies and investments for businesses, which may contribute to slower acceptance and growth in the electric scooter sector as both consumers and enterprises navigate these challenges.

Market Trends of the Electric Scooter Market

The Electric Scooter market is experiencing significant growth driven by enhanced global reach and increased revenue streams, catalyzed by government initiatives aimed at promoting electric vehicles (EVs). For instance, India's FAME initiative, launched in 2019 with a substantial budget of USD 100 billion, exemplifies this trend by supporting the adoption of one million e-two-wheelers, e-buses, and e-passenger cars. As of now, over 124,415 cars have benefited from this initiative, highlighting the effectiveness of such policies in encouraging consumer uptake. This momentum is expected to further accelerate as countries globally invest in infrastructure and incentivize electric mobility, making the electric scooter market increasingly robust and competitive.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Electric Scooter Market Size by Drive & CAGR (2025-2032)

• Market Overview
• Belt Drive
• Chain Drive
• Hub Motors

Global Electric Scooter Market Size by Battery & CAGR (2025-2032)

• Market Overview
• Lead Acid
• Li-Ion
• Other

Global Electric Scooter Market Size by Product & CAGR (2025-2032)

• Market Overview
• Standard
• Folding
• Self-Balancing
• Maxi
• Three wheeled

Global Electric Scooter Market Size by Battery Fitting & CAGR (2025-2032)

• Market Overview
• Detachable
• Fixed

Global Electric Scooter Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial

Global Electric Scooter Market Size & CAGR (2025-2032)

• North America (Drive, Battery, Product, Battery Fitting, End-use)
  • US
  • Canada
• Europe (Drive, Battery, Product, Battery Fitting, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Drive, Battery, Product, Battery Fitting, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Drive, Battery, Product, Battery Fitting, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Drive, Battery, Product, Battery Fitting, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hero Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OLA Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gogoro (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIU International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Askoll EVA S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ather Energy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YADEA Technology Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations