市場調查報告書
商品編碼
1503349
到 2030 年防偽包裝市場預測:按產品類型、技術、最終用戶和地區分類的全球分析Anti-Counterfeiting Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Primary Packaging, Secondary Packaging and Tertiary Packaging), Technology, End User and By Geography |
根據Stratistics MRC的數據,2024年全球防偽包裝市場規模為1,792億美元,預計2030年將達到3,955億美元,預測期內複合年成長率為14.1%。
防偽包裝是一種專門的包裝解決方案,旨在防止詐欺的複製和分銷仿冒品。這些包裝技術結合了各種安全功能,例如全像圖、2D碼、防篡改密封件和 RFID 標籤,以驗證產品並確認其真實性。透過實施防偽包裝,製造商可以保護其品牌聲譽、保護消費者安全並減少與仿冒品相關的經濟損失。
根據美國海關和邊防安全的資料,2022年,美國邊境查獲了價值20億美元的商品和價值2,000萬美元的假藥。
仿冒品增加
假冒產品對消費者安全、品牌聲譽和收益來源構成風險,因此企業正在增加對強力的防偽措施的投資。全像圖、防篡改密封件以及追蹤系統等防偽包裝技術有助於證明產品的真實性並阻止造假者。此外,嚴格的法規和對造假者的打擊進一步推動了防偽包裝解決方案的採用。
生產成本高、投資大
電鍍需要在設備、化學品和熟練勞動力方面進行大量投資。此外,遵守環境法規和安全標準也會增加生產成本。這些高昂的初始成本和持續支出可能會阻止小型企業進入市場或投資升級和擴張。此外,對價格敏感的客戶可能會尋求替代的整理方法或更便宜的供應商,從而影響市場競爭力。
對產品安全和保障的需求不斷成長
電鍍在提高產品耐用性、耐腐蝕和美觀性以及確保其符合嚴格的安全和品質標準方面發揮著重要作用。隨著消費者對產品安全的認知和監管要求的不斷提高,汽車、電子和航太等行業的製造商都依賴電鍍作為可靠的表面處理解決方案。此外,電鍍能夠提供防篡改塗層和耐腐蝕,從而增強產品安全性,防止假冒,並確保客戶信心。
缺乏消費者意識
許多消費者可能不完全了解電鍍在提高產品品質、耐用性和安全性方面的作用。因此,他們可能不會優先考慮具有電鍍飾面的產品,而是選擇較便宜的替代品或表面處理效果較差的產品。這種意識的缺乏可能會導致對電鍍服務和產品的需求下降,從而影響市場成長和製造商的盈利。
COVID-19 的影響
全球供應鏈和製造活動最初受到干擾,導致電鍍服務需求放緩,但醫療設備和電子產品等行業的需求和表面處理解決方案的需求增加。隨著公司適應新的健康和安全通訊協定,電鍍公司在維持營運和滿足客戶要求方面面臨挑戰。但疫情也刺激了電鍍技術的創新,以滿足抗菌塗層等新需求。
預計在預測期內認證技術行業將是最大的
隨著製造商擴大轉向整合到電鍍產品中的認證技術,預計認證技術將在預測期內達到頂峰。這些技術,如RFID標籤、全像圖和2D碼,可以在整個供應鏈中實現產品認證和可追溯性,確保商品的真實性。提供具有內建認證功能的產品的電鍍公司可以透過為關心其產品真實性的客戶提供付加來獲得競爭優勢。
預計製藥業在預測期內複合年成長率最高。
由於藥品監管不善和國際自由貿易的增加,防偽技術在藥品應用中的擴展,預計製藥業在預測期內將出現最高的複合年成長率。該技術可以避免藥品假冒並追蹤供應鏈和儲存中的產品。為了阻止供應鏈中的非法藥品,世界各地對隱蔽技術、公開技術和追蹤追溯等各種防偽技術的需求不斷增加,預計這將在預測期內推動該行業的成長。
由於新技術採用率高以及該地區製造商的高消費能力,預計歐洲在預測期內將佔據最大的市場佔有率。該地區嚴格的政府法律規範預計將成為預測期內行業成長的關鍵驅動力。在歐洲,至少有5%的進口產品是仿冒品的,而且這個數字隨著進口需求的增加而不斷增加。因此,該地區仍需要嚴格打擊假冒產品,預計這將對預測期內的行業成長產生積極影響。
由於食品和飲料、服飾、服裝和家電行業的快速成長,預計亞太地區將在預測期內保持最高的複合年成長率,預計將推動預測期內的行業成長。人均可支配收入的上升和製造業的強勁成長是該地區工業成長的主要驅動力。
According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $179.2 billion in 2024 and is expected to reach $395.5 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Anti-counterfeiting packaging is specialized packaging solutions designed to prevent the unauthorized reproduction and distribution of counterfeit products. These packaging technologies incorporate various security features such as holograms, QR codes, tamper-evident seals, and RFID tags to authenticate products and verify their legitimacy. By implementing anti-counterfeiting packaging, manufacturers can protect their brand reputation, safeguard consumer safety, and mitigate financial losses associated with counterfeit goods.
According to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and USD 20 million worth of counterfeit drugs were seized on the country's border in 2022.
Rising prevalence of counterfeit goods
Counterfeit products posing risks to consumer safety, brand reputation, and revenue streams, companies are increasingly investing in robust anti-counterfeiting measures. Anti-counterfeiting packaging technologies, such as holograms, tamper-evident seals, and track-and-trace systems, help authenticate products and deter counterfeiters. Additionally, stringent regulations and enforcement actions against counterfeiters further drive the adoption of anti-counterfeiting packaging solutions.
High cost of production and investment
Electroplating requires substantial investments in equipment, chemicals, and skilled labor. Additionally, compliance with environmental regulations and safety standards adds to production costs. These high upfront costs and ongoing expenses can deter smaller companies from entering the market or investing in upgrades and expansions. Furthermore, price-sensitive customers may seek alternative finishing methods or cheaper suppliers, impacting market competitiveness.
Growing demand for product safety and security
Electroplating plays a crucial role in enhancing the durability, corrosion resistance, and aesthetic appeal of products, ensuring they meet stringent safety and quality standards. With increasing consumer awareness and regulatory requirements regarding product safety, manufacturers across industries such as automotive, electronics, and aerospace rely on electroplating for reliable surface finishing solutions. Additionally, electroplating's ability to provide tamper-evident coatings and anti-corrosive properties enhance product security, protecting against counterfeiting and ensuring customer trust.
Lack of consumer awareness
Many consumers may not fully understand the role of electroplating in enhancing product quality, durability, and safety. Consequently, they may not prioritize products with electroplated finishes, opting for cheaper alternatives or products with less effective surface treatments. This lack of awareness can result in lower demand for electroplating services and products, impacting market growth and profitability for manufacturers.
Covid-19 Impact
While the initial disruptions in global supply chains and manufacturing activities led to a slowdown in demand for electroplating services, industries such as medical devices and electronics experienced increased demand, driving the need for surface finishing solutions. As businesses adapted to new health and safety protocols, electroplating companies faced challenges in maintaining operations and meeting customer requirements. However, the pandemic also spurred innovation in electroplating technologies to address emerging needs, such as antimicrobial coatings.
The authentication technology segment is expected to be the largest during the forecast period
The authentication technology is expected to be the largest during the forecast period as manufacturers increasingly turn to authentication technologies integrated into electroplated products. These technologies, such as RFID tags, holograms, and QR codes, enable product authentication and traceability throughout the supply chain, ensuring the legitimacy of goods. Electroplating companies offering products with built-in authentication features gain a competitive edge, as they provide added value to customers concerned about product authenticity.
The pharmaceutical segment is expected to have the highest CAGR during the forecast period
The pharmaceutical segment is expected to have the highest CAGR during the forecast period due to the growth of inadequate drug regulation and international free trade have resulted in the expansion of anti-counterfeit technologies in pharmaceutical applications. The technology can avoid drug imitation and track the products in the supply chain and storage. Growing demand for various anti-counterfeit techniques such as covert, overt, and track & trace across the world to detain illegitimate pharmaceutical products in their supply chain is expected to propel industry growth over the projected period.
Europe is projected to hold the largest market share during the forecast period owing to the high adoption of new technologies coupled with the high spending capacities of manufacturers in the region. A stringent government regulatory framework in the region is expected to be a key factor for industry growth over the projected period. In Europe, at least 5% of the products that are imported are counterfeit and registering an increase with growing imports demand. As a result, strict regulations against counterfeit products remain a necessity in the region, which is anticipated to have a positive impact on industry growth over the forecast period.
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the rapid growth of the food & beverage, pharmaceuticals, clothing & apparel, and consumer electronics industry in the region is expected to drive industry growth over the forecast period. Increasing per capita disposable income along with strong manufacturing sector growth are the key drivers for industry growth in the region.
Key players in the market
Some of the key players in Anti-Counterfeiting Packaging market include 3M, Advanced Track & Trace, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc , Avery Dennison Corporation, BrandWatch Technologies, CCL Industries Inc, DuPont, Impinj, Inc., Intelligent Label Solutions, SATO Holdings, SAVI Technology Inc, Sicpa Holding S.A., SML Group, Systech International, Tracelink Inc. and Zebra Technologies Corporation
In May 2024, 3M expands facility in Valley, Nebraska. The $67 million investment includes new production lines, equipment and a warehouse, and will help 3M more quickly meet customer demand for the company's personal safety products.
In May 2024, DuPont Announces Plan to Separate into Three Independent, Publicly Traded Companies. New DuPont will remain a premier diversified industrial company with industry-leading brands and solutions
In April 2024, 3M launches new Verify app to help tackle counterfeit personal protective equipment. A genuine result provides a high degree of certainty that you have an authentic 3M(TM) Disposable Respirator. An inconclusive result means that the package is either not recognized or a potential counterfeit.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.