市場調查報告書
商品編碼
1308577
2030 年衛生紙市場預測:按類型、層數、應用、最終用戶、分銷渠道和地區進行的全球分析Toilet Paper Market Forecasts to 2030 - Global Analysis By Type, Ply Count, Application, End User, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球衛生紙市場規模將達到 319.3 億美元,2030 年將達到 509.3 億美元,預測期內復合年增長率為 6.9%。
衛生紙(也稱為衛生紙或廁紙)存放在馬桶旁邊的分配器中,並以穿孔條狀包裹在紙板芯上。 衛生紙是一種常見的家庭用品,還有其他用途。 它被稱為一卷或一捆衛生紙。 衛生紙可以吸收和去除汗水。 使用衛生紙代替紙巾可以減少磨損,並且更容易清潔。 與其他盥洗用品和紙巾不同,富裕國家銷售的大多數現代衛生紙都是在化糞池中分解的。 濕衛生紙很快就會被環境降解。 一卷衛生紙有 1 至 6 層(厚層),層數越多,強度和吸水性越好。
根據 QS Supplies 的數據,中國每年使用的衛生紙超過 40 億英裡,比任何其他國家都多。
由於人們普遍認識到為了生產紙漿和紙張而砍伐森林,衛生紙的使用已成為消費者之間有爭議的話題。 然而,生產商不斷尋找替代方案來減少對原生紙漿的需求,並努力適當地採購原材料。 此外,參與公司還致力於在整個產品生產鏈中採用更加環保的做法。 例如,Georgia-Pacific 的緊湊型無芯 2 層衛生紙進一步最大限度地減少了紙巾卷芯中紙漿的使用,有助於保護環境。 同樣,盧卡特集團用消費者回收的飲料紙盒纖維生產這些紙張。 因此,由於日益關注的環境問題,對環保衛生紙的需求不斷增長。
由於保護自然資源的意識不斷增強,減少紙張的使用已成為當務之急。 市場上有許多重要的選擇,包括衛洗麗馬桶,這應該會減少對衛生紙的需求。 此外,原材料紙漿成本的上漲預計將對市場規模產生負面影響。
旅行和旅遊業的日益普及正在推動全球酒店業務的擴張。 這增加了酒店、度假村和餐館對紙巾產品的需求,促進了行業的發展以及更嚴格的清潔標準。 此外,由於工作人口不斷增長,辦公室和商業區域的產品使用量也不斷增加,以滿足員工的需求。 同樣,職業女性數量的增加也增加了辦公室和公共設施保持高衛生標準的需求。 因此,商業機構的擴張預計將帶動該市場的擴張。
在衛生紙行業,原材料供應商是關鍵企業。 原材料價格上漲阻礙了市場擴張。 此外,衛生紙產品的使用受到木材等原材料生產和進口的嚴格限制以及優質木材供應有限的限制。
新冠肺炎 (COVID-19) 疫情的爆發增加了衛生紙的銷量和需求。 在封鎖初期,市場對衛生紙的需求顯著增加。 在富裕國家,衛生紙是基本必需品,因此封鎖引發了公眾的恐慌性購物狂潮。
卷式細分市場預計將有良好的增長。 由於其傳統結構易於使用和產品可再填充,可捲曲類別預計將保持很大的市場份額。 然而,由於消費者的熱烈反響,企業正在開發具有折疊形狀的新產品。 例如,金佰利 (Kimberly-Clark) 銷售的可折疊浴巾一次只能使用一張。 因此,與捲筒紙相比,紙張用量減少約 40%。 因此,由於客戶對可折疊設備的需求不斷增加,這一類別預計將快速增長。
預計住宅領域在預測期內將以最高的複合年增長率增長。 住宅設施的使用量不斷增加,這顯著推動了該領域的增長。 同樣,由於單親家庭和核心家庭的增加,家庭數量也在增加,每戶的紙張消耗量也在增加。 因此,衛生紙市場的很大一部分預計屬於家庭用紙領域。
由於亞洲國家的人均使用量顯著較低,預計亞太地區在預測期內將佔據最大的市場份額。 然而,人口稠密國家的存在、城市化和工業化的不斷發展改善了廁所設施並增加了對該產品的需求。 此外,隨著安裝廁所的家庭和企業數量不斷增加,亞洲文化西化的趨勢預計將維持產品需求。
由於發展中國家的存在及其嚴峻的經濟狀況,以及所有區域市場的平均衛生紙消費量總體較低,預計中東和非洲在預測期內的複合年增長率最高。目前市場份額較小。 然而,個人衛生和護理意識的提高推動了該地區衛生紙產品的需求,預計市場將穩步增長。
2019 年 7 月,Cascades 收購了 Orchid Paper Products Company,預計這將有助於前者加強其在市場上的影響力。
2019年4月,喬治亞太平洋公司宣布向美國Naheola Mill投資約1.2億美元,該公司生產衛生紙。 這項投資預計將增長該公司的衛生紙業務。
According to Stratistics MRC, the Global Toilet Paper Market is accounted for $31.93 billion in 2023 and is expected to reach $50.93 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Toilet paper (also known as bathroom tissue or toilet tissue) for storage in a dispenser next to a toilet, it is often provided as a long strip of perforated paper wrapped around a paperboard core. Toilet paper has additional applications as it is a commonly found home item. It is referred to as a roll or bundle of toilet paper. Sweat may be absorbed or removed using it. One can clean using toilet paper instead of a paper towel since it is less abrasive. The majority of contemporary toilet paper sold in wealthy countries is made to degrade in septic tanks, unlike certain other toiletries and tissues. The environment quickly decomposes wet toilet paper. There are one to six plies (layers of thickness) on a roll of toilet paper, with more back-to-back plies offering better strength and absorbency.
According to QS Supplies China uses over 4 billion miles of toilet paper each year, more than any other country.
The use of toilet paper is becoming a contentious issue among consumers as a result of growing knowledge about the destruction of forests for the manufacturing of paper pulp. However, producers are always looking for alternatives to lessen the demand for virgin paper pulp and are making an effort to properly obtain raw resources. Additionally, participants are committed to using greener practises across the product's full production chain. For instance, Georgia-Pacific's Compact Coreless 2-Ply Bathroom Tissue will further minimise the use of paper pulp for the tissue roll's core and contribute to environmental preservation. Similar to this, Lucart Group manufactures these papers from post-consumer recycled beverage carton fibres. As a result, there is now a greater need for environmentally friendly bath tissues due to rising environmental concerns.
A pressing need to reduce the use of this paper has arisen due to growing awareness about the preservation of natural resources. The market has a number of significant options, including bidet toilets, which should reduce the demand for toilet paper. Additionally, the growing cost of paper pulp as a raw material would have an adverse effect on market size.
The global hospitality business has expanded as a result of the rising popularity of travel and tourism. This has driven the need for tissue products in hotels, resorts, and restaurants, which will help the industry, develop along with the stricter cleanliness standards. In addition, the growing working-class population has increased the use of products in offices and business sectors to meet employee needs. Similar to this, the rise in the number of working women has raised the need for offices and public facilities to maintain high standards of hygiene. Therefore, the expansion of commercial facilities is anticipated to drive this market's expansion.
Suppliers of raw materials are important players in the toilet paper industry. The market's expansion is hampered by rising raw material prices. Additionally, the adoption of toilet paper products is constrained by strict limitations placed on the manufacturing and import of raw materials like wood, are limited supply of high-quality wood.
Sales and demand for toilet paper have increased as a result of the COVID-19 outbreak. In the early stages of the lockdown, there was a noticeable increase in demand for toilet paper in the market. In affluent nations, toilet paper is a basic necessity, therefore the lockdown caused a panicky shopping frenzy among the public.
The rolled segment is estimated to have a lucrative growth, due to its conventional structure, which provides ease of use and the ability to refill products, the rolled category is anticipated to keep a significant share of the market. However, because of the enthusiastic response from consumers, players are developing new product offers in the folded shape. Kimberly-Clark, for instance, sells folded bath tissue, which only enables the use of one tissue at a time. As a result, compared to the rolled form, around 40% less paper is used. Therefore, the category is anticipated to increase quickly because to the rising customer demand for folded form.
The household segment is anticipated to witness the highest CAGR growth during the forecast period, due to paper is a need for everyday use, families utilise it at a higher rate. Residential facilities are increasing their usage, which is considerably boosting the segment's growth. Similar to this, the rise in single-parent homes and nuclear families has increased the number of households and the consumption of these papers per family. As a result, a substantial portion of the toilet paper market is anticipated to belong to the domestic sector.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the Asian nations that have substantially lower per capita use. But the existence of densely populated nations, rising urbanisation, and industrialization have improved lavatory facilities, increasing product demand. Furthermore, given the rise in the number of families and business establishments that have toilets in the restrooms, the trend of westernising Asian cultures is anticipated to sustain product demand.
Middle East & Africa is projected to have the highest CAGR over the forecast period, owing to the existence of less developed nations, their dire economic situations, and the overall lower average volume of tissue consumption across all regional markets, the Middle East and Africa market now has a smaller share. However, the market is anticipated to expand steadily, with the demand for sanitary tissue products in the area being driven by the rising awareness of personal hygiene and care.
Some of the key players profiled in the Toilet Paper Market include Kimberly-Clark, Georgia-Pacific LLC, Essity AB, Procter & Gamble Co., Sofidel Group, Kruger Inc, WEPA Hygieneprodukte GmbH, Empresas CMPC S.A, Unilever, Hengan Group, Asia Pulp and Paper (APP), Wausau Paper Corporation, Svenska Cellulosa Aktiebolaget, Cascades Tissue Group Inc., Absormex CMPC Tissue and Caprice Paper Products Pty. Ltd.
In July 2019, Cascades acquired Orchid Paper Products Company, which is expected to support the former in strengthening its footprint in the market.
In April 2019, Georgia Pacific announced to invest of around USD 120 million in its Naheola Mill, the U.S. which produces bath tissues. This investment is expected to grow the company's bath tissue business.