市場調查報告書
商品編碼
1355223
衛生紙市場-全球產業規模、佔有率、趨勢、機會和預測,2018-2028F 按類型、最終用戶、配銷通路(大賣場/超市、百貨公司、線上等)、地區、競爭細分Toilet Paper Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By End User, By Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, and Others ), By Region, By Competition |
2022年全球衛生紙市場價值為301.2億美元,預計在預測期內將出現強勁成長,到2028年複合年成長率為4.7%。家庭護理產品,包括廁所護理,廣泛用於家庭維護和會議個人的健康要求。細菌、污垢、微生物和其他污染物在表面上的繁殖導致了各種疾病和病症。因此,新產品的創新和開發引入了保持家庭衛生的新方法。引入包含廁所護理消毒劑和清潔劑的先進技術設備,簡化了家庭護理產品的清潔過程和使用。這些因素促進了預測期內衛生紙市場的成長。
新興經濟體人口的成長、都市化和生活水準的提高是推動衛生紙產品需求的關鍵促進因素。此外,人們對衛生和環境衛生的意識不斷增強,特別是在新冠肺炎 (COVID-19) 大流行的背景下,導致全球衛生紙消耗量增加。衛生紙產品可分為多種類型,包括一層、兩層、香味、再生和優質衛生紙。雖然單層衛生紙因其價格實惠而佔有重要的市場佔有率,但優質衛生紙和再生衛生紙等其他細分市場因其環保特性而受到關注。
主要市場促進因素:
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 301.2億美元 |
2028 年市場規模 | 380.1億美元 |
2023-2028 年複合年成長率 | 4.7% |
成長最快的細分市場 | 兩層 |
最大的市場 | 北美洲 |
人口成長和都市化
全球人口不斷成長,加上快速城市化,導致衛生紙需求激增。隨著越來越多的人搬到城市和市區,對衛生紙等衛生、方便的浴室產品的需求不斷成長。此外,生活水準的提高和消費者偏好的變化進一步刺激了對衛生紙的需求。
個人衛生和環境衛生意識不斷增強
隨著人們更加重視個人衛生和清潔,人們對使用衛生紙重要性的認知也有所提高。衛生紙為保持浴室清潔提供了方便且衛生的解決方案。此外,對傳染病的日益擔憂以及保持適當衛生習慣的需求也增加了對衛生紙的需求。
改變生活方式和消費者偏好
生活方式的改變,包括對便利性和舒適性的日益關注,對全球衛生紙市場產生了重大影響。消費者正在尋找柔軟、吸水性強且環保的衛生紙選擇。製造商正在創新並推出迎合這些偏好的新產品,例如可回收和永續的衛生紙。
提高可支配收入
各地區可支配收入水準的不斷成長促進了衛生紙市場的擴大。隨著消費者購買力增強,他們願意花錢購買優質、高品質的衛生紙產品。
轉向線上零售通路
電商平台和線上零售管道的興起對於擴大衛生紙產品的覆蓋範圍發揮了至關重要的作用。消費者可以輕鬆地線上購買衛生紙,這增加了可及性和可用性。線上平台也提供更廣泛的品牌和產品選擇,讓消費者可以根據自己的喜好進行選擇。
主要市場挑戰
供應鏈中斷
衛生紙市場受到供應鏈中斷的嚴重影響。 COVID-19 大流行凸顯了供應鏈的脆弱性,導致恐慌性搶購和囤積衛生紙。製造商在滿足突然激增的需求方面面臨挑戰,導致短缺和分銷瓶頸。
原物料供應情況
衛生紙產業嚴重依賴原料的穩定供應,特別是木漿。然而,由於對森林砍伐和永續性的環境擔憂日益增加,市場正面臨挑戰。這些擔憂導致對伐木行為的監管更加嚴格,影響了衛生紙生產原料的可用性和成本。
價格波動
由於原料成本、運輸費用和市場需求的波動,衛生紙市場出現了價格波動。這些因素的快速變化可能會嚴重影響製造商和供應商的獲利能力,從而難以維持市場穩定的定價。
激烈的比賽
全球衛生紙市場競爭激烈,許多廠商爭奪市場佔有率。這種激烈的競爭給公司帶來了壓力,要求他們的產品脫穎而出並提供有競爭力的價格。較小的參與者可能會發現很難與較大的、知名的品牌競爭,導致市場整合。
消費者偏好的轉變
不斷變化的消費者偏好和不斷變化的生活方式趨勢給衛生紙市場帶來了挑戰。消費者擴大選擇環保和永續的替代品,例如再生衛生紙或坐浴盆。這種偏好的轉變要求製造商調整其產品供應並投資於永續實踐,以滿足不斷變化的消費者需求。
營運成本上升
衛生紙製造商面臨不斷上升的營運成本,包括勞動力、能源和包裝材料。這些領域的成本波動可能會影響利潤率並阻礙市場成長。此外,製造商需要投資先進技術和機械,以提高效率並降低成本,進一步增加營運費用。
環境問題
衛生紙產業因其對環境的影響而面臨審查。衛生紙的生產和處理會導致森林砍伐和廢棄物產生。有關永續實踐的意識和法規不斷增強,迫使製造商採用環保生產流程、使用回收材料並探索傳統衛生紙的替代品。
已開發地區市場飽和
北美和歐洲等已開發市場的衛生紙消費正經歷市場飽和。高市場滲透率、緩慢的人口成長和定價壓力給製造商在這些地區實現大幅成長帶來了挑戰。為了解決這個問題,公司正在專注於產品創新、行銷策略以及向新興市場的擴張。
衛生和健康問題
COVID-19 大流行凸顯了衛生和健康習慣的重要性,包括洗手和消毒。雖然衛生紙是重要的衛生產品,但如果消費者優先考慮其他衛生習慣或轉向坐浴盆或濕紙巾等替代解決方案,市場可能會面臨挑戰。
主要市場趨勢
需求增加
由於消費者在封鎖和限制期間囤積必需品,COVID-19 大流行導致衛生紙需求激增。這種前所未有的需求凸顯了衛生紙作為主要產品的重要性,推動了市場成長。
永續發展和環保產品
隨著環保意識的增強,對環保和永續衛生紙產品的需求不斷增加。消費者選擇由回收材料或竹纖維製成的產品,與傳統衛生紙相比,它們對環境的影響較小。
優質和加值產品
製造商正在推出優質和增值的衛生紙產品,以滿足不同消費者的喜好。其中包括具有額外優點的產品,例如增強柔軟度、香味、乳液注入和抗菌特性。
網路零售與電子商務
衛生紙市場已經發生向線上零售平台和電子商務銷售的重大轉變。便利性、更廣泛的產品範圍以及送貨上門的選擇使得網上購物越來越受歡迎。
包裝創新
公司正在專注於創新的包裝解決方案,以提高產品的便利性和永續性。拋棄式和旅行包裝選擇越來越受歡迎,使消費者在旅途中更容易攜帶衛生紙。
可支配所得的增加與都市化
發展中地區可支配收入的增加和城市化促進了衛生紙市場的成長。隨著越來越多的人遷移到城市地區並經歷生活方式的改變,對衛生紙等便利衛生用品的需求持續成長。
新興經濟體的市場擴張
由於人口成長、城市化和消費者偏好變化等因素,新興經濟體的衛生紙市場正在擴大。製造商瞄準這些市場,以利用不斷成長的需求並獲得競爭優勢。
細分洞見:
類型見解:
全球衛生紙市場確實是由單層衛生紙市場推動的,該市場佔有重要的市場佔有率。有幾個因素導致了對單層衛生紙的需求。可負擔性和成本效益是消費者和企業的關鍵促進因素。與兩層或更厚的衛生紙相比,一層衛生紙通常更經濟,這使其成為對價格敏感的消費者的有吸引力的選擇。此外,飯店、餐廳和辦公大樓等企業通常選擇單層衛生紙,因為其成本較低且需要大量供應。
最終用途見解:
住宅領域在推動衛生紙市場方面發揮著重要作用。隨著全球人口的成長和都市化進程的加快,對衛生紙的需求持續成長。住宅領域,包括家庭和住宅大樓,構成衛生紙產品的主要消費群。生活水準的提高、可支配收入的增加和消費者偏好的變化等因素導致了住宅環境對衛生紙的持續需求。此外,隨著人們囤積衛生用品等必需品,COVID-19 大流行進一步加劇了對衛生紙的需求。衛生紙製造商和零售商透過提供多種選擇來滿足這一需求,包括不同的層數、柔軟度和環保替代品。他們也推出了創新的包裝解決方案和便利的格式,以滿足住宅消費者的需求。
配銷通路見解:
線上上分銷管道日益普及的推動下,全球衛生紙市場正經歷顯著成長。隨著越來越多的消費者接受網路購物的便利性和可近性,網路購買衛生紙的需求激增。這一趨勢已成為產業擴張的主要動力,與超市、大賣場、便利商店等傳統線下分銷管道形成補充。線上配銷通路提供了廣泛的選擇和具有競爭力的價格,吸引了更大的客戶群並進一步推動了市場的成長。隨著技術的不斷進步和電子商務的日益普及,線上配銷通路預計將在塑造全球衛生紙市場的未來方面發揮更關鍵的作用。
區域見解:
北美目前主導全球衛生紙市場,其次是歐洲和亞太地區。然而,亞太地區的新興經濟體,特別是中國和印度,正在經歷顯著的市場成長。北美衛生紙市場完善且成熟,與其他地區相比,產品滲透率和消費水準較高。受高生活水準和注重衛生的消費者等因素的推動,歐洲在市場上也佔有重要地位。
近年來,亞太地區衛生紙市場大幅成長。快速的城市化、可支配收入的增加以及不斷變化的消費者偏好促成了這一成長。中國和印度等國家人口眾多,中產階級不斷壯大,為衛生紙製造商提供了巨大的市場機會。此外,這些地區的衛生意識運動和衛生基礎設施的改善進一步刺激了對衛生紙產品的需求。
主要市場參與者
報告範圍:
競爭格局
公司簡介:全球衛生紙市場主要公司的詳細分析。
可用的客製化:
全球衛生紙市場報告根據給定的市場資料,技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
公司資訊
The global toilet paper market was valued at USD 30.12 billion in 2022 and is anticipated to experience robust growth in the forecast period, with a CAGR of 4.7% through 2028. Home care products, including toilet care, are extensively used for household maintenance and meeting individuals' health requirements. The proliferation of germs, dirt, microorganisms, and other contaminants on surfaces has led to various diseases and conditions. Consequently, the innovation and development of new products have introduced novel approaches to maintaining home hygiene. The introduction of advanced technology devices that incorporate toilet care disinfectants and cleaners has simplified the cleaning process and utilization of home care products. These factors contribute to the growth of the toilet paper market during the forecast period.
The increasing population, urbanization, and improvements in living standards in emerging economies are among the key drivers fueling the demand for toilet paper products. Additionally, growing awareness of hygiene and sanitation, especially in light of the COVID-19 pandemic, has contributed to the increased consumption of toilet paper globally. Toilet paper products can be categorized into various types, including one-ply, two-ply, scented, recycled, and premium toilet paper. While one-ply toilet paper holds a significant market share due to its affordability, other segments such as premium and recycled toilet paper are gaining traction due to their eco-friendly features.
Key Market Drivers:
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 30.12 billion |
Market Size 2028 | USD 38.01 Billion |
CAGR 2023-2028 | 4.7% |
Fastest Growing Segment | Two-ply |
Largest Market | North America |
Rising Population and Urbanization
The increasing global population, coupled with rapid urbanization, has led to a surge in demand for toilet paper. As more people move to cities and urban areas, the need for hygienic and convenient bathroom products like toilet paper grows. Additionally, improving living standards and changing consumer preferences have further fueled the demand for toilet paper.
Growing Awareness of Hygiene and Sanitation
With a greater emphasis on personal hygiene and cleanliness, awareness about the importance of using toilet paper has increased. Toilet paper provides a convenient and hygienic solution for maintaining cleanliness in the bathroom. Moreover, rising concerns about infectious diseases and the need to maintain proper sanitation practices have also boosted the demand for toilet paper.
Changing Lifestyles and Consumer Preferences
Changing lifestyles, including an increased focus on convenience and comfort, has significantly impacted the global toilet paper market. Consumers are looking for soft, absorbent, and eco-friendly toilet paper options. Manufacturers are innovating and introducing new products that cater to these preferences, such as recycled and sustainable toilet paper.
Improving Disposable Income
The growing disposable income levels across various regions have contributed to the expansion of the toilet paper market. As consumers have more purchasing power, they are willing to spend on premium and high-quality toilet paper products.
Shift Towards Online Retail Channels
The rise of e-commerce platforms and online retail channels has played a crucial role in expanding the reach of toilet paper products. Consumers can conveniently purchase toilet paper online, which has increased accessibility and availability. Online platforms also provide a wider variety of brands and product options, allowing consumers to choose according to their preferences.
Key Market Challenges
Supply Chain Disruptions
The toilet paper market has been significantly affected by disruptions in the supply chain. The COVID-19 pandemic highlighted the vulnerabilities in the supply chain, leading to panic buying and stockpiling of toilet paper. Manufacturers faced challenges in meeting the sudden surge in demand, resulting in shortages and distribution bottlenecks.
Raw Material Availability
The toilet paper industry heavily relies on a steady supply of raw materials, particularly wood pulp. However, the market is facing challenges due to the increasing environmental concerns surrounding deforestation and sustainability. These concerns have led to stricter regulations on logging practices, impacting the availability and cost of raw materials for toilet paper production.
Price Volatility
The toilet paper market has experienced price volatility due to fluctuations in raw material costs, transportation expenses, and market demand. Rapid changes in these factors can significantly impact the profitability of manufacturers and suppliers, making it challenging to maintain stable pricing in the market.
Intense Competition
The global toilet paper market is highly competitive, with numerous manufacturers vying for market share. This intense competition puts pressure on companies to differentiate their products and offer competitive pricing. Smaller players may find it difficult to compete with larger, well-established brands, leading to market consolidation.
Shift in Consumer Preferences
The evolving consumer preferences and changing lifestyle trends pose challenges to the toilet paper market. Consumers are increasingly opting for eco-friendly and sustainable alternatives, such as recycled toilet paper or bidets. This shift in preference requires manufacturers to adapt their product offerings and invest in sustainable practices to meet changing consumer demands.
Rising Operational Costs
Toilet paper manufacturers face rising operational costs, including labor, energy, and packaging materials. Fluctuating costs in these areas can impact profit margins and hinder market growth. Additionally, manufacturers need to invest in advanced technologies and machinery to improve efficiency and reduce costs, further adding to operational expenses.
Environmental Concerns
The toilet paper industry faces scrutiny due to its impact on the environment. The production and disposal of toilet paper contribute to deforestation and waste generation. Increasing awareness and regulations regarding sustainable practices are pressuring manufacturers to adopt environmentally friendly production processes, use recycled materials, and explore alternatives to traditional toilet paper.
Market Saturation in Developed Regions
Developed markets, such as North America and Europe, are experiencing market saturation in terms of toilet paper consumption. High market penetration, slow population growth, and pricing pressures pose challenges for manufacturers to achieve substantial growth in these regions. To combat this, companies are focusing on product innovation, marketing strategies, and expanding into emerging markets.
Hygiene and Health Concerns
The COVID-19 pandemic has highlighted the importance of hygiene and health practices, including handwashing and sanitization. While toilet paper is an essential hygiene product, the market may face challenges if consumers prioritize other hygiene practices or switch to alternative solutions like bidets or wet wipes.
Key Market Trends
Increased Demand
The COVID-19 pandemic led to a surge in demand for toilet paper as consumers stockpiled essential items during lockdowns and restrictions. This unprecedented demand highlighted the importance of toilet paper as a staple product, driving market growth.
Sustainability and Eco-Friendly Products
With growing environmental awareness, there is a rising demand for eco-friendly and sustainable toilet paper products. Consumers are opting for products made from recycled materials or bamboo fibers, which have a lower environmental impact compared to traditional toilet paper.
Premium and Value-added Products
Manufacturers are introducing premium and value-added toilet paper products to cater to diverse consumer preferences. These include products with added benefits such as enhanced softness, fragrance, lotion-infused, and antibacterial properties.
Online Retail and E-commerce
The toilet paper market has witnessed a significant shift towards online retail platforms and e-commerce sales. Convenience, a wider product range, and doorstep delivery options have contributed to the increasing popularity of online purchasing.
Innovation in Packaging
Companies are focusing on innovative packaging solutions to enhance product convenience and sustainability. Single-use and travel-sized packaging options are gaining traction, making it easier for consumers to carry toilet paper while on the go.
Rising Disposable Income and Urbanization
Increasing disposable income and urbanization in developing regions have contributed to the growth of the toilet paper market. As more people transition to urban areas and experience lifestyle changes, the demand for convenient hygiene products like toilet paper continues to rise.
Market Expansion in Emerging Economies
The toilet paper market is expanding in emerging economies due to factors such as population growth, urbanization, and changing consumer preferences. Manufacturers are targeting these markets to tap into the growing demand and gain a competitive edge.
Segmental Insights:
Type Insights:
The global toilet paper market is indeed driven by the one-ply segment, which holds a significant market share. Several factors contribute to the demand for one-ply toilet paper. Affordability and cost-effectiveness are key drivers for both consumers and businesses. One-ply toilet paper is generally more economical compared to two-ply or thicker varieties, making it an attractive option for price-conscious consumers. Additionally, businesses such as hotels, restaurants, and office buildings often opt for one-ply toilet paper due to its lower cost and the need to supply large quantities.
End Use Insights:
The residential sector plays a significant role in fueling the toilet paper market. With a growing global population and increasing urbanization, the demand for toilet paper continues to rise. The residential sector, which includes households and residential buildings, constitutes a major consumer base for toilet paper products. Factors such as improving standards of living, increasing disposable income, and changing consumer preferences have contributed to the consistent demand for toilet paper in residential settings. Additionally, the COVID-19 pandemic further escalated the demand for toilet paper as people stocked up on essential items, including hygiene products. Toilet paper manufacturers and retailers have responded to this demand by offering a wide range of options, including different ply counts, softness levels, and eco-friendly alternatives. They have also introduced innovative packaging solutions and convenient formats to cater to the needs of residential consumers.
Distribution Channel Insights:
The global toilet paper market is experiencing significant growth, propelled by the increasing popularity of online distribution channels. With more consumers embracing the convenience and accessibility of online shopping, the demand for purchasing toilet paper online has surged. This trend has become a major driving force behind the expansion of the industry, complementing traditional offline distribution channels such as supermarkets, hypermarkets, convenience stores, and more. The online distribution channel offers a wide range of options and competitive prices, attracting a larger customer base and further fueling the market's growth. As technology continues to advance and e-commerce becomes more prevalent, the online distribution channel is expected to play an even more pivotal role in shaping the future of the global toilet paper market.
Regional Insights:
North America currently dominates the global toilet paper market, followed by Europe and the Asia-Pacific region. However, emerging economies in the Asia-Pacific region, particularly China and India, are experiencing significant market growth. The North American market for toilet paper is well-established and mature, with a higher level of product penetration and consumption compared to other regions. Europe also has a strong presence in the market, driven by factors such as a high standard of living and hygiene-conscious consumers.
In recent years, the Asia-Pacific region has witnessed substantial growth in the toilet paper market. Rapid urbanization, increasing disposable incomes, and evolving consumer preferences have contributed to this growth. Countries like China and India, with their large populations and rising middle class, present significant market opportunities for toilet paper manufacturers. Additionally, hygiene awareness campaigns and improved sanitation infrastructure in these regions have further fueled the demand for toilet paper products.
Key Market Players
Report Scope:
In this report, the global toilet paper market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global toilet paper market.
Available Customizations:
Global Toilet Paper Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information