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市場調查報告書
商品編碼
1324330
到 2030 年汽車貼膜市場預測:按膜類型、車型、配銷通路、用途和地區進行全球分析Automotive Wrap Films Market Forecasts to 2030 - Global Analysis By Film Type, Vehicle Type, Distribution Channel, Application and By Geography |
根據Stratistics MRC的數據,2023年全球汽車包裹膜市場規模為69.7億美元,預計在預測期內將以20.2%的年複合成長率成長,到2030年達到252.7億美元。
汽車包裹膜是一種乙烯基圖形,直接塗在車輛的原始油漆上。這些薄膜主要用於改變或增強車輛的外觀,並保護原漆免受生鏽和灰塵的影響。汽車薄膜包裝通常用於廣告,因為它們比其他類型的廣告便宜。
據3M介紹,3M汽車貼膜在垂直用途中的耐用性為5至7年。耐紫外線、高溫和潮濕。
預計全球汽車包裝膜市場在預測期內將加速成長。與傳統噴漆相比,汽車貼膜更便宜,施工更容易、更快捷,而且總體上使用的時間和材料更少。與傳統噴漆相比,應用汽車包裝膜通常需要更少的工作,傳統噴漆可能需要幾天的時間,並且需要專門的設備。對於車主來說,這意味著安裝成本的降低。保養良好的汽車貼膜將有助於保持汽車的市場價值。隨著時間的推移,車主將能夠賣掉自己的汽車,賺更多的錢,省錢。但是,車主無需花費大量資金進行新的油漆工作,就可以使用汽車保鮮膜來改變汽車的顏色和外觀。它的適應性使車主能夠以實惠的價格徹底改變他們的汽車的外觀。
預計全球汽車包裝膜市場在預測期內成長緩慢。根據設計的複雜程度和品質水平,汽車包裹膜的成本可能會有所不同。因此,一些客戶可能會發現很難證明價格合理,特別是當他們只需要臨時解決方案時。例如,如果用於製造乙烯基薄膜的原料成本上漲,汽車包裝膜的價格也可能上漲,從而使消費者難以承受。如果勞動力和運輸成本上升,汽車纏繞膜的價格也可能會波動。
汽車包裝膜的主要市場機會是來自各行各業的公司向賽車隊提供的讚助,包括汽車原始OEM、消費品、電氣和電子設備以及其他企業。此外,隨著 F1、NASCAR 和其他汽車賽事越來越受歡迎,公司正在增加在這些場館的廣告支出。公司通過贊助車隊和賽車手來投資廣告,並使用汽車包裝膜將其徽標印在車輛上。
預計全球汽車包裝膜市場在預測期內成長緩慢。使用汽車貼膜的汽車可能比使用普通汽車油漆的汽車需要更多的維護。隨著時間的推移,可能需要定期清潔以及潛在的維修和重新包裝,從而增加擁有成本。如果包裹膜損壞或者車主想改變汽車的顏色或款式,很容易去除並更換包裹膜。然而,與重新噴漆整個汽車相比,這可能是一種更便宜的替代方案,因為重新噴漆既耗時又昂貴。
2020 年,COVID-19 大流行已在全球蔓延。塗料和塗料產品極大地提高了對消費者資產的保護。塗料和塗料業務和行業受到嚴格停工的影響。受疫情影響和大面積停工,國內塗料塗料行業技術純熟勞工和技術純熟勞工嚴重短缺。由於停工,許多工人被迫返回家鄉。塗料公司尚未公佈四月份的銷售情況。然而,所有基材都受到塗料的保護,免受微生物腐爛和自然風化的影響,從而延長了產品和結構的壽命、功能和安全性。
預計廣告領域在預測期內將佔據最大佔有率。這是由於車輛廣告和品牌推廣的盛行。客製化車輛需求的增加和消費者生活方式的改變將顯著影響這一類別的成長。包裝廣告因其便利性和合理的價格而變得越來越受歡迎,促進了該行業的快速成長。近年來,行動廣告已發展成為一種強大且經濟實惠的行銷策略。為了維護公共安全和交通秩序,警察現在使用汽車包裹膜,也稱為幽靈乙烯基。
由於可支配收入的增加和消費者生活方式的改變,預計乘用車領域在預測期內將出現最快的年複合成長率。乘用車包括 GWVR 低於 10,000 磅的貨車、皮卡車和 SUV,分為 1 類和 2 類。最初,汽車貼膜的主要用途是小型汽車的廣告。此外,汽車包裝膜的普及以及各種顏色和紋理的可用性迅速增加了對車輛客製化的需求。
預計在預測期內,北美將佔據全球最大的汽車包裝膜市場佔有率。為了吸引不同的受眾,廣告活動經常使用包裝好的車輛。使用 GPS 衛星的車輛追蹤系統提供有關車輛的詳細資訊,並用於評估這些活動的成功。因此,汽車包裝膜在該地區的行動廣告中大量使用。此外,北美現代化進程較早,新技術快速引進,客製化汽車需求增加,汽車貼膜市場不斷擴大。
塗料修補和車輛改色膜在歐洲是相對較新的趨勢,預計歐洲在預測期內將呈現最高的年複合成長率。然而,由於其低成本和優越的性能,促進因素更喜歡汽車包裹膜而不是油漆。歐洲汽車包裝膜成長最快的用途之一是改變車輛的顏色。艾利丹尼森、Isee2、KPMF、Orafol、Hexis 和 3M 等公司正在開發各種顏色和紋理,以滿足該地區不斷成長的需求。
According to Stratistics MRC, the Global Automotive Wrap Films Market is accounted for $6.97 billion in 2023 and is expected to reach $25.27 billion by 2030 growing at a CAGR of 20.2% during the forecast period. Automotive wrap film is a vinyl graphic that is directly applied over the factory paint of the vehicle. These films are primarily used to alter or enhance a vehicle's appearance and to shield the original paint from rust and dust. Automotive film wraps are also frequently used for advertising because they are less expensive than other types of advertising.
According to 3M Company, 3M car wrap films can last from 5 to 7 years for vertical applications. They are durable against UV rays, high temperatures and humidity.
The global Automotive Wrap Films market expected to drive growth during the forecast period. In comparison to traditional painting, automotive wrap films are more reasonably priced, easier, and quicker to install, and they use less time and materials overall. Installation of automotive wrap films frequently requires less work than traditional painting, which can take several days and requires specialized equipment. For owners of cars, this means lower installation costs. A well-kept car wrap can aid in preserving a vehicle's market value. Over time, car owners may save money by allowing them to sell their vehicles for more money. However, without having to spend a sizable sum of money on a new paint job, car owners can change the color and appearance of their vehicles with automotive wrap film. Due to its adaptability, car owners can completely transform the appearance of their vehicles with affordable prices.
The global Automotive Wrap Films market expected to hinder growth during the forecast period. Depending on the level of complexity and quality of the design, automotive wrap film costs may change. As a result, some customers might find it difficult to justify the price, especially if they only require a temporary solution. For instance, as the cost of the raw materials used to make vinyl films rises, the price of automobile wrap film may too, making it less affordable for consumers. If labor or transportation costs increase, the cost of car wrap film may also change.
The main market opportunity for automotive wrap films is represented by the sponsorships given to racing teams by companies from a variety of industries, including automotive OEMs, consumer goods, electrical and electronics, and other businesses. Moreover, the growing popularity of Formula 1, NASCAR, and other automotive events has businesses spending more on advertising at these occasions. Businesses invest in advertising by sponsoring a team or racer, and they use automotive wrap films to brand the vehicles with their logo.
The global Automotive Wrap Films market expected to hamper growth during the forecast period. It might be harder to maintain a car with an automotive wrap film than one with regular automotive paint. Over time, it might become necessary to perform routine cleanings, potential repairs, or reapply the wrap, which would increase the cost of ownership. It is simple to remove and replace them if they are damaged or if the owner wants to change the color or style of their car. However, this could be a less expensive alternative to repainting the entire car, which can be a time-consuming and expensive process.
COVID-19 pandemic was spread across the globe in 2020. Paint and coating products have significantly increased the protection of consumer assets. The operations and industries of paint and coatings have been impacted by strict shutdowns. Due to the pandemic and widespread lockdowns, the domestic paint and coatings industry is suffering from a severe labor shortage of skilled and unskilled workers. Many of the workers had to go back to their hometowns as a result of the lockdown. Paint companies did not report any sales for the month of April. However, all substrates are protected by paint from microbial decay and natural weathering, extending the life, functionality, and safety of products and structures.
The advertising segment is expected to be the largest share during the forecast period. This is because vehicle advertising and brand promotion are becoming more popular. Growth in the category will be significantly impacted by the increasing demand for customized vehicles and changing consumer lifestyles. Wrap advertisements are becoming more and more popular because they are useful and reasonably priced, which is contributing to the industry's quick industrial growth. In recent years, mobile advertising has developed into a potent and affordable marketing tactic. In order to maintain public safety and traffic order, police officers now use vehicle wrap films, also known as ghost vinyl.
The passenger cars segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising disposable income and changing consumer lifestyles. Passenger cars include vans, pickup trucks, and SUVs with GWVR less than 10,000 lb. These falls into the class 1 and class 2 vehicle categories. Light-duty vehicle advertising was initially the main use for automotive wrap films. Moreover, the popularity of automotive wrap films and the availability of a wide variety of colors and textures have quickly increased demand for car customization.
During the forecast period, North America is anticipated to hold the largest market share for automotive wrap films worldwide. To reach a variety of audiences, advertising campaigns often use wrapped vehicles. Systems that track vehicles using GPS satellites provide detailed information about the vehicle and are used to evaluate the success of these campaigns. As a result, mobile advertising in the area makes extensive use of automotive wrap films. Additionally, the market for automotive wrap films is growing as a result of the early modernization and quick adoption of new technologies in North America, which has led to a high demand for customized cars.
Europe is projected to have the highest CAGR over the forecast period In Europe, paint-replacement or vehicle color-changing films are a relatively new trend. However, drivers prefer automotive wrap films over paint because of their low cost and superior performance. One of the applications for automotive wrap films that is expanding the fastest in Europe is changing the color of a vehicle. Businesses like Avery Dennison, Isee2, KPMF, Orafol, Hexis, and 3M have been developing a variety of colors and textures to meet the region's rising demand.
Some of the key players in Automotive Wrap Films market include 3M Company, Ads Window Films Limited, Arlon Graphics LLC, Avery Dennison Corporation, AXEVINYL Industrial Co.,Ltd, Eastman Chemical Company, Fedrigoni S.P.A., Foliatec Bohm Gmbh & Co. Vertriebs Kg, Garware HI-Tech Films Limited, Guangzhou Carbins Film Co.LTD, HEXIS S.A.S., JMR Graphics, Inc., Kay Premium Marking Films Ltd., Lucent Graphic Solutions, Madico, Inc, Nexfil Co, Ltd., Orafol Group, Prestige Film Technologies, Ritrama S.p.A and Vvivid Vinyl Inc.
In February 2023, according to Report Linker research, global market leaders, encompassing Hexis, Orafol, 3M, and Avery Dennison, are providing innovative products in response to ever-growing needs.
In July 2022, ORAFOL submitted other PVC-free films and laminates as substitutes to the standard range at the Berlin FESPA Global Print Expo 2022. Innovative and emerging new goods were specially developed for the high needs in the advertising and automotive fields.
In July 2020, a French firm formulated a thin-film solar cell that utilizes semiconductor mixtures from organic polymers printed on flexible films. The purpose is that it can be assembled on curved surfaces, which is not possible in standard solar panels.