市場調查報告書
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1351132
2030 年肉乾零食市場預測:依產品、口味、配銷通路和地區分類的全球分析Jerky Snacks Market Forecasts to 2030 - Global Analysis By Product (Poultry, Pork, Beef and Other Products), Flavor (Maple, Babanero, Pepper, Barbecue, Sriracha, Pineapple and Teriyaki), Distribution Channel (Online and Offline) and By Geography |
根據 Stratistics MRC 的數據,2023 年全球肉乾零食市場規模將達到 51 億美元,預計到 2030 年將達到 93 億美元,預測期內年複合成長率為 8.7%。
一種叫做肉乾的肉類零食是把肉切成薄片,用香料醃製,然後風乾或煙燻。牛肉、火雞和豬肉只是製作肉乾的一些肉類。也可以使用其他異國肉類。將其乾燥或燻製以去除水分,然後包裝成耐儲存的富含蛋白質的零食。近年來,肉乾零食作為高砂糖、高鹽和壞脂肪的其他類型零食的健康替代品越來越受歡迎。
根據西蒙斯全國消費者調查 (NHCS) 和美國人口普查,約 50.0% 的美國人口(約 1.6 億人)經常食用肉類零食和牛肉乾。
消費者的偏好正在從富含碳水化合物的營養零食轉向富含蛋白質的零食。吃零食已經比坐下來用餐更常見了。消費者對富含健康脂肪、鐵和 B 群維生素的營養豐富零食的需求不斷成長,正在推動食品工業公司生產營養豐富的肉類零食。隨著與肉類相關的疾病變得越來越普遍,消費者的健康意識也越來越強,對肉乾零食等健康替代品的需求可能會增加。
對純素食和素食飲食的接受度不斷提高預計將限制市場擴張。對於有用餐限制或健康問題的人來說,一些肉乾零食的高鈉含量可能是一個問題。道德問題可能會阻礙一些國家的市場成長,尤其是印度。消費者對植物來源牛肉替代越來越感興趣,產業擴張可能會放緩。
肉乾零食深受尋找快速美味零食的忙碌人士的歡迎,因為它們可以方便地在旅途中食用。由於包裝技術的進步、各種口味的產品的可得性以及實惠的價格,肉乾現在被大量消費。有多種口味和肉類可供選擇,包括牛肉、雞肉、火雞和豬肉,可滿足各種顧客的偏好。由於紅肉價格下降和肉乾人均消費量穩定,市場正在擴大。
肉乾零食通常比普通零食更貴,這可能會阻止對價格敏感的消費者採用肉乾零食。影響消費者購買決策的產品製造商面臨牛、豬肉和雞肉等原料成本波動的課題。有用餐限制或健康問題的人可能會擔心肉乾零食的高鈉含量。因此,高成本已成為市場成長的主要阻礙因素。
COVID-19 大流行正在加速消費者遠離肉類的趨勢。雖然牲畜肉類不是疾病傳播的原因,但社交媒體的影響以及未經證實的謠言對肉類和肉品消費的普遍恐懼導致消費者變得更加衛生和營養。您可以開始考慮肉乾等肉類替代零食作為一種選擇。這些情況導致大流行期間肉類零食攝取量的增加可以忽略不計。
預計牛肉市場在預測期內將是最大的市場。這些食品富含蛋白質、礦物質和維生素。它的保存期限很長,並且有多個品種可供選擇。它通常在加油站和便利商店出售,是一種便宜、方便、美味的小吃。它富含鐵,這是紅血球形成及其在體內作為氧載體的功能所必需的。草飼牛肉越來越受到消費者的歡迎。
預計線下部門市場在預測期內的年複合成長率最高。大量消費者轉向線下零售商購買雜貨,預計將對肉乾零食的擴張產生重大影響。顧客傾向於實體店鋪型零售店,因為可以輕鬆購買各種品牌和購買選擇。由於快速的服務和便捷的支付方式,離線銷售不斷成長。
預計北美在預測期內將佔據最大的市場佔有率。肉乾是美國流行的牛肉開胃菜。健康生活方式的日益普及正在推動市場擴張並增加對營養和富含蛋白質的零食的需求。肉乾零食是美國第四大最受歡迎的零食,僅次於洋芋片和杏仁。消費者被肉乾零食所吸引,因為它們可以在便利商店輕鬆買到各種品牌的產品。消費者需求的成長進一步推動了加拿大市場的擴張。
由於肉香腸的日益普及,預計亞太地區在預測期內將保持最高的年複合成長率。新興國家的人口擴張預計將增加對肉類零食的需求,從而促使市場擴張。長時間的工作和對營養零食的需求不斷增加,以抵消垃圾食物對健康的負面影響,是預計推動市場擴張的一些要素。健康意願的提高、生活方式的改變以及富含蛋白質的食品的好處正在促進市場的擴張。
According to Stratistics MRC, the Global Jerky Snacks Market is accounted for $5.1 billion in 2023 and is expected to reach $9.3 billion by 2030 growing at a CAGR of 8.7% during the forecast period. A meat snack known as jerky is made from meat that has been marinated in spices, thinly sliced, and dried or smoked. Beef, turkey, and pork are just a few of the meats that can be used to make jerky. Other, more exotic meats can also be used. After being dried or smoked to remove moisture, the strips are then packaged to create a shelf-stable, protein-rich snack. In recent years, jerky snacks have become increasingly popular as a healthier substitute for other types of snacks that are high in sugar, salt, and bad fats.
According to the Simmons National Consumer Survey (NHCS) and the US Census, approximately 50.0% of the US population, or nearly 160 million people, consume meat snacks and beef jerky on a regular basis.
Consumer preferences are shifting away from nutrient-rich snacks high in carbohydrates and toward snacks higher in protein. Rather to eating a sit-down meal, snacking is more common. Growing consumer demand for snacks that are nutrient-dense, that are high in healthy fats, iron, and B vitamins, is driving businesses in the food industry to produce nutrient-dense meat snacks. Demand for healthy substitutes like jerky snacks will rise as meat-related ailments become more prevalent and as customers' awareness of their own health increases.
The growing acceptance of vegan and vegetarian diets is anticipated to restrain market expansion. For people with dietary restrictions or medical issues, some jerky snacks may contain more sodium than others, which might be a worry. Some nations, particularly India, may experience market growth obstructions due to ethical issues. Consumers are becoming more and more interested in plant-based beef alternatives, which will likely slow industry expansion.
Jerky snacks are popular among busy people who want a quick and tasty snack since they are convenient for on-the-go consumption. A large amount of jerky is now consumed thanks to advances in packaging technology, the availability of goods with various flavors, and affordable prices. Numerous flavors and meat options, including beef, chicken, turkey, and hog, are readily available, appealing to a variety of client preferences. The market has expanded because to the decreasing cost of red meat and the consistent per-person consumption of jerky.
Jerky snacks frequently cost more than regular snacks, which can prevent price-conscious consumers from embracing them. Manufacturers of goods that affect consumers' purchase decisions have challenges from volatile costs for raw materials including cattle, pork, and chicken. People with dietary restrictions or medical problems may be concerned about the higher salt level of some jerky snacks. As a result, high costs are a substantial impediment to market growth.
The COVID-19 epidemic has accelerated the trend among consumers away from meat. Although livestock meat is not the cause of disease transmission, the widespread apprehension caused by social media influence and unfounded rumours surrounding the consumption of meat and meat products may encourage consumers to choose meat substitutes like jerky snacks, which are thought to be more hygienic and nutritious options. The intake of meat snacks during the pandemic is very slightly increased by these circumstances.
The beef segment is expected to be the largest during the forecast period. These foods are rich sources of protein, minerals, and vitamins. It has a lengthy shelf life and is offered in several varieties. At petrol stations and convenience stores, it was typically offered as a cheap, handy, and tasty snack. It contains a lot of iron, which is necessary for the formation of red blood cells and their function as the body's oxygen carrier. Grass-fed beef is becoming more and more popular among consumers.
The offline segment is expected to have the highest CAGR during the forecast period. The huge customer reliance on offline retailers for grocery purchases is anticipated to have a substantial impact on the expansion of jerky snacks. The accessibility of a wide range of brands and purchasing alternatives draws customers to traditional brick and mortar retailers. Offline sales are growing as a result of quick service and simple payment options.
North America is projected to hold the largest market share during the forecast period. Jerky is a popular beef appetizer in the United States. A healthy lifestyle is becoming more and more popular, which is fueling the market's expansion and increasing demand for nutritious protein-rich snacks. After chips and almonds, jerky snacks rank fourth in terms of popularity among American snack foods. The easy availability of different brands of jerky snacks in convenience stores attracts consumers to jerky snacks. A further factor driving market expansion in Canada is rising consumer demand.
Asia Pacific is projected to hold the highest CAGR over the forecast period, due to the growing popularity of meat sausages. Due to the expanding populations in emerging nations, the demand for meat snacks is predicted to increase, leading to market expansion. Long working hours and the rising demand for nutritious snacks to counteract the harmful health consequences of junk food are some of the factors projected to propel market expansion. A surge in health consciousness, altered lifestyles, and the advantages of protein-rich foods all contribute to the market's expansion.
Some of the key players in Jerky Snacks market include: Old Trapper Beef Jerky, PepsiCo, Inc., General Mills Inc., Bridgford Foods Corporation, The Hershey Company, Oberto Snacks Inc., Chef's Cut Real Jerky, Werner Gourmet Meat Snacks, OmahaSteaks.com, Inc., Hi-Country Snack Foods Inc., Conagra Brands, Tillamook Country Smoker, Kubisch Sausage Co., The Meatsnacks Group, New Braunfels Smokehouse, Jack Link's, LLC, Nature Gnaws by Torito Brands LLC, Meatsnacks Group and Beyond Meat, Inc.
In April 2023, PepsiCo's has announced that its Doritos brand is moving into jerky with a new product launch as part of its partnership with Jack Link's. The offering includes two flavors, Jack Link's Doritos Spicy Sweet Chili and Flamin' Hot flavored Original beef jerky and meat sticks.
In January 2023, Næra® award winning, innovative dairy snacks were showcased and their newest line of sustainable fish jerky snacks were launched at the show. Næra® has developed the gold standard for cheese snacks with the highest protein content and the first popped crunchy skyr snack on the market. Fish Jerky Crunch is the first dried fish snack to contain real butter, cheese and sustainable seafood.
In March 2022, Beyond Meat, Inc., a plant-based meat company, and PepsiCo, Inc. announced the invention of the first plant-based jerky in their joint venture. This step aims to expand the product portfolio and increase its reach among consumers.