市場調查報告書
商品編碼
1447064
2030 年牛肉乾市場預測:按類型、包裝、應用和地區分類的全球分析Beef Jerky Market Forecasts to 2030 - Global Analysis By Type (Original Flavored, Spicy, Peppered, Barbecue and Other Types), Packaging (Single Serve Packs, Resealable Packaging and Bulk Packs), Application and By Geography |
根據 Stratistics MRC 的數據,全球牛肉乾市場在預測期內將以 8.7% 的年複合成長率成長。
牛肉乾是一種流行的鹹味小吃,最初是一種保存肉類的方法。通常由瘦牛肉製成,將肉切成薄片並用香辛料、鹽(有時還砂糖)的美味混合物醃製。然後慢慢乾燥以除去水分,形成耐儲存、富含蛋白質的零食。脫水過程不僅增加了肉的保存期限,而且使風味濃縮,賦予牛肉乾獨特的口感和嚼勁。這種隨身攜帶的零食已成為戶外愛好者、健身愛好者和尋求富含蛋白質的隨身攜帶食品的人們的最愛。
根據美國人口普查和 NHCS 的數據,超過 1.6 億人(約占美國總人口的 50%)經常食用牛肉乾和肉類零食。
創新和風味多樣性
創新和風味多樣性是消費者興趣和需求的關鍵驅動力。該市場上的公司不斷推出新穎的製造技術、包裝創新和獨特的風味特徵,以吸引和留住客戶。對新的、令人興奮的產品的不斷追求使市場保持活力並吸引不同的消費者偏好。引入創新配料、調味料混合物和烹飪方法可改善整體消費者體驗,培養忠誠度並推動市場成長。
健康問題
牛肉乾的健康問題主要與其高鈉含量有關,如果過量食用,可能會導致高血壓和心血管問題。此外,在某些肉乾產品中用作防腐劑的硝酸鹽和亞硝酸鹽在大量食用時可能與某些癌症有關。此外,製作牛肉乾的加工方法可能會產生潛在有害的化合物,例如雜環胺(HCA)和多環芳烴(PAH),這些都是已知的致癌性。
優質化和工藝
牛肉乾市場的優質化是指消費者尋求更高品質和更精緻的選擇的趨勢,並且通常願意為優質的口味、原料和工藝支付溢價。這為品牌提供了手工產品的機會,重點是手工製作的食譜、優質的肉塊和獨特的風味。透過迎合重視真實性和美食體驗的挑剔消費者,品牌可以在擁擠的市場中脫穎而出,並獲得更高的淨利率。工匠牛肉乾也滿足了對天然、最低限度加工的零嘴零食不斷成長的需求,並可以吸引尋求富含零嘴零食的傳統零嘴零食替代品的注重健康的消費者。
原物料價格波動
牛肉等原料價格波動對牛肉乾市場構成重大威脅。牛肉是肉乾生產的主要原料,其價格的快速上漲直接影響生產成本。這可能會導致零售價格上漲並疏遠對價格敏感的消費者。此外,價格波動可能會擾亂供應鏈和生產計劃,從而造成市場不穩定。為了減輕這種威脅,公司可能需要多樣化籌資策略,投資替代蛋白質來源,並調整其定價策略,以在原料成本變化時保持盈利。
最初,由於消費者囤積了牛肉乾等新鮮農產品,因此恐慌性搶購導致銷售量激增。然而,供應鏈中斷,包括肉類加工廠關閉和運輸問題,導致暫時短缺和價格上漲。此外,消費行為的變化,例如由於人們留在家中而導致吃零食的機會減少以及經濟不確定性,導致需求下降。儘管面臨這些挑戰,市場已經做出了調整,重點關注線上銷售管道,並推出新口味和包裝尺寸,以滿足不斷變化的消費者偏好。
預計原味細分市場在預測期內將是最大的
在永恆的吸引力和消費者對經典口味的偏好的推動下,原味類別正在經歷強勁成長。該細分市場的穩定擴張是由於其能夠滿足廣泛的人群需求,包括具有傳統飲食習慣的人群和尋求高蛋白零食的注重健康的人群。憑藉良好的聲譽和穩定的品質,原味肉乾在零售和線上通路中擁有強大的影響力,以吸引和留住客戶。
線上零售商領域預計在預測期內年複合成長率最高。
由於多種因素,線上零售商正在經歷顯著成長。首先,網路購物的便利性和可近性使消費者更容易在家中舒適地購買牛肉乾。此外,電子商務平台的興起和線上市場的普及為消費者在牛肉乾方面提供了廣泛的選擇。線上零售商通常提供各種口味、品牌和包裝尺寸。此外,輕鬆比較價格和線上閱讀評論的能力也有助於消費者做出更明智的購買決定,從而促進該細分市場的成長。
由於多種因素,北美牛肉乾市場正在顯著成長。消費者對方便、富含蛋白質的零食的需求不斷成長,這是牛肉乾背後的推動力,因為它提供了一種攜帶且耐儲存的選擇。越來越注重健康的消費者比傳統選擇更青睞更健康的零食。牛肉乾因其多功能性而變得更加受歡迎,使其成為戶外活動、公路旅行和去健身房的多功能零食。此外,風味和有機品種等創新產品也吸引了廣泛的消費者。此外,有效的行銷策略和北美零售通路的廣泛分銷也推動了市場的成長。
由於多種因素,亞太地區牛肉乾市場正在顯著成長。可支配收入的增加、生活方式的改變以及對方便、富含蛋白質的零食的需求增加正在推動這一成長。此外,西式零食在中國、日本和澳洲等國家越來越受歡迎,消費者對牛肉乾健康益處的認知也不斷增強,也推動了市場的擴張。此外,主要企業擴大在產品系列和分銷網路的存在進一步加速了市場的成長軌跡。
According to Stratistics MRC, the Global Beef Jerky Market is growing at a CAGR of 8.7% during the forecast period. Beef jerky is a popular and savory snack that originated as a method of preserving meat. Typically made from lean cuts of beef, the meat is sliced into thin strips and marinated in a flavorful blend of spices, salt, and sometimes sugar. The marinated strips are then slowly dried to remove moisture, resulting in a shelf-stable and protein-packed snack. The dehydration process not only enhances the meat's shelf life but also concentrates its flavors, giving beef jerky its distinctive taste and chewy texture. This convenient and portable snack has become a favorite among outdoor enthusiasts, fitness enthusiasts, and those seeking a protein-rich on-the-go option.
According to the US Census and NHCS, around 50% or over 160 million people of the total United States population eat beef jerky and meat snacks frequently.
Innovation and flavor varieties
Innovation and flavor varieties are key drivers, fueling consumer interest and demand. Companies in this market continuously introduce novel production techniques, packaging innovations, and unique flavor profiles to attract and retain customers. The constant pursuit of new and exciting offerings keeps the market dynamic and appeals to diverse consumer preferences. The introduction of innovative ingredients, seasoning blends, and cooking methods enhances the overall consumer experience, fostering loyalty and driving market growth.
Health concerns
Health concerns surrounding beef jerky primarily revolve around its high sodium content, which can contribute to hypertension and cardiovascular issues when consumed excessively. The presence of nitrates and nitrites, used as preservatives in some jerky products, has been linked to certain cancers when consumed in large amounts. Furthermore, the processing methods involved in making beef jerky can result in the formation of potentially harmful compounds such as heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs), which are known carcinogens.
Premiumization and artisanal offerings
Premiumization in the beef jerky market refers to the trend of consumers seeking higher-quality, more sophisticated options, often willing to pay a premium for superior taste, ingredients, and craftsmanship. This presents an opportunity for brands to offer artisanal offerings, focusing on handcrafted recipes, premium cuts of meat, and unique flavor profiles. By catering to discerning consumers who value authenticity and gourmet experiences, brands can differentiate themselves in a crowded market and capture higher margins. Artisanal beef jerky also taps into the growing demand for natural, minimally processed snacks, appealing to health-conscious consumers looking for protein-rich alternatives to traditional snacks.
Price fluctuations in raw materials
Price fluctuations in raw materials, such as beef, pose a significant threat to the beef jerky market. Beef is the primary ingredient in jerky production, and any sudden increase in its price can directly impact production costs. This can lead to higher retail prices, potentially driving away price-sensitive consumers. Moreover, fluctuating prices can disrupt supply chains and production schedules, causing instability in the market. To mitigate this threat, companies may need to diversify their sourcing strategies, invest in alternative protein sources, or adjust pricing strategies to maintain profitability amidst changing raw material costs.
Initially, panic-buying led to a surge in sales as consumers stocked up on non-perishable items, including beef jerky. However, disruptions in the supply chain, including meat processing plant closures and transportation challenges, caused temporary shortages and increased prices. Additionally, changes in consumer behavior, such as reduced snacking occasions due to stay-at-home orders and economic uncertainty, led to a decline in demand. Despite these challenges, the market adapted by emphasizing online sales channels and introduced new flavors and packaging sizes to cater to evolving consumer preferences.
The original flavoured segment is expected to be the largest during the forecast period
The Original Flavored segment has seen robust growth driven by its timeless appeal and consumer preference for classic flavors. This segment's steady expansion can be attributed to its ability to cater to a wide demographic, including traditionalists and health-conscious individuals seeking high-protein snacks. The Original Flavored Jerky maintains a strong presence in both retail and online channels, leveraging its established reputation and consistent quality to attract and retain customers.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailer segment has experienced significant growth due to several factors. Firstly, the convenience and accessibility of online shopping have made it easier for consumers to purchase beef jerky from the comfort of their homes. Additionally, the rise in e-commerce platforms and the proliferation of online marketplaces have provided a vast array of options for consumers to choose from. Online retailers often offer a wider variety of flavors, brands, and packaging sizes. Furthermore, the ability to compare prices and read reviews easily online also contributes to the segment's growth, as consumers can make more informed purchasing decisions.
North America has witnessed significant growth in the beef jerky market due to several factors. Increasing consumer demand for convenient, protein-rich snacks has been a driving force, as beef jerky offers a portable and shelf-stable option. Rising health consciousness among consumers has led to a preference for snacks perceived as healthier alternatives to traditional options. The versatility of beef jerky as a snack for various occasions, such as outdoor activities, road trips, and gym sessions, has further fueled its popularity. Moreover, innovative product offerings, including flavored and organic varieties, have attracted a broader consumer base. Additionally, the market's growth has also been supported by effective marketing strategies and widespread availability in retail channels across North America.
The Asia-Pacific region has witnessed significant growth in the beef jerky market due to several factors. Rising disposable incomes, changing lifestyles, and increasing demand for convenient and protein-rich snacks are driving this growth. Moreover, the growing popularity of Western-style snacks and increasing awareness about the health benefits of beef jerky among consumers in countries like China, Japan, and Australia have fueled market expansion. Additionally, the presence of key players expanding their product portfolios and distribution networks in the region has further accelerated the market's growth trajectory.
Key players in the market
Some of the key players in Beef Jerky market include Bai Cao Wei, Country Archer Jerky Co., Dollar General, Jack Link's Beef Jerky, JerkyXP, Jurassic Jerky, Liang Pin Pu Zi, Marks & Spencer, Old Trapper , Three Squirrels and Wild Bill's Food.
In January 2024, Country Archer, a manufacturer of meat snacks, is launching a line of high-protein meat sticks. The product is designed as an on-the-go source of protein that combines nutrients from grass-fed beef and organ meats, such as liver and heart, to deliver a variety of functional benefits. Country Archer developed the formulation in response to rising interest in the nutrition and sustainability benefits of organ meats, with offal being named one of 2024's key ingredient trends by Tastewise.
In January 2024, Dollar General has taken important step toward becoming a major player in the produce department. The discount grocer is partnering with AI technology provider Shelf Engine as the two roll out automated AI ordering technology for produce. By the end of fiscal year 2023, the AI technology will be in about 3,000 Dollar General stores.