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市場調查報告書
商品編碼
1423652
2030 年硝基飲料市場預測:按產品、包裝、分銷管道和地區進行的全球分析Nitro-Infused Beverages Market Forecasts to 2030 - Global Analysis By Product (Nitro Coffee, Nitro Soft Drinks, Nitro Tea and Other Products), Packaging (Cans, Bottles and Draft Dispensing), Distribution Channel and By Geography |
根據Stratistics MRC的數據,2023年全球硝基飲料市場規模為1.0203億美元,預計到2030年將達到3.5592億美元,預測期內複合年成長率為19.5%。
注入氮氣以產生小發泡氣泡以增強風味並賦予更新鮮、更甜的香氣的飲料稱為硝基飲料。常見的含硝基飲料有啤酒、咖啡、茶、無酒精飲品。濃密的奶油泡沫和豐富絲滑的質地是注入氮氣過程的結果。與傳統飲料相比,含氮飲料的酸性較低,因此您不太可能出現腸胃不適。
對健康、低糖飲料的需求不斷成長
硝基飲料通常由注氮技術製成,可提供獨特的飲用體驗,具有奶油般的質感和順滑的口感,且不添加糖。這些飲料(通常是冷泡咖啡或茶)吸引了注重健康的消費者,他們尋求低糖或無糖選擇,同時享受豐富、美味的飲用體驗。這一趨勢與消費者對更健康替代品不斷變化的偏好相一致,推動了硝基飲料的成長,並滿足了對更健康、低糖飲料選擇不斷成長的需求。
原物料價格上漲
由於原料價格急劇上升,硝基飲料市場面臨抑制因素。由於供應鏈中斷和需求增加等多種因素,優質咖啡豆、特色茶和氮氣等基本原料的價格正在急劇上升。這些成本增加對生產成本有直接影響,並可能導致硝基飲料的生產成本更高。因此,企業可能在維持市場競爭和維持報酬率面臨挑戰,從而阻礙市場成長。
創新口味和品種
硝基飲料提供了一個實驗各種口味、輸液和飲料類型的平台,從富氮冷泡咖啡和茶到水果飲料甚至酒精飲料。這種彈性使飲料製造商和工匠能夠滿足廣泛的消費者偏好和偏好,促進新的和令人興奮的口味的開發。此外,硝基飲料能夠提供獨特、有吸引力和不尋常的風味,這為在不斷變化的飲料行業中吸引消費者和增加市場佔有率提供了明顯的機會。
環境問題
由於與包裝、製造方法和廢棄物產生相關的潛在永續性問題,環境問題對硝基飲料市場構成了威脅。氮氣是含氮飲料的主要成分,如果處理不當,可能會對環境造成影響。此外,如果這些飲料使用的包裝材料不環保,可能會引起人們對浪費和環境足跡的擔憂。結果,它將阻礙市場成長。
COVID-19 的影響
COVID-19 大流行對硝基飲料市場產生了各種影響。最初,酒店和食品和飲料行業的關閉和限制導致了景氣衰退,咖啡館、餐廳和特色飲料店面臨關閉和客流量減少。然而,家庭消費的增加以及向方便的即飲選擇的轉變為罐裝或瓶裝硝基飲料創造了機會。整體而言,市場已經適應了消費習慣的變化,疫情帶來的消費行為變化帶來了通路和產品型態的改變。
硝基軟性飲料市場預計將在預測期內成為最大的市場
預計硝基軟性飲料領域將佔據最大佔有率。硝基軟性飲料將氮氣注入蘇打水和調味飲料等非酒精碳酸飲料。該過程用氮氣對飲料進行加壓,使其在倒出時具有光滑的奶油質地和細膩的泡沫。硝基無酒精飲品可增強飲料的口感和風味,並提供獨特的感官體驗。氮氣注入創造了天鵝絨般的質感,增強了飲料的整體奶油感,使其受到尋求創新、愉悅的無酒精飲品選擇以及獨特的視覺和味覺體驗的消費者的歡迎,其吸引力正在與日俱增。
預計超級市場/大賣場領域在預測期內將呈現最高的複合年成長率。
超級市場/大賣場領域預計在預測期內將出現良好的成長。超級市場和大賣場是消費者獲得各種硝基飲料的重要管道,包括罐裝和瓶裝飲料,例如硝基咖啡、茶、無酒精飲品和其他特色飲料。這些零售環境提供了便利性和多樣性,使顧客可以考慮併購買硝基飲料和其他飲料。超級市場和大賣場貨架上的硝基飲料增加了可及性和曝光度,吸引了消費者的興趣並滿足了對創新和優質飲料選擇不斷變化的偏好。
由於消費者偏好的不斷變化和對創新飲料體驗的需求不斷增加,亞太地區在估計期間佔據了最大的市場佔有率。中國、日本和韓國等國家的專門食品咖啡消費量正在上升,推動了硝基咖啡和其他含氮飲料的流行。此外,主要城市的都市化和蓬勃發展的咖啡文化正在推動市場擴張。該地區充滿活力的飲料格局,加上對優質和體驗式飲料日益成長的偏好,使亞太地區成為硝基飲料市場成長的一個充滿希望的中心。
由於複雜的飲料文化以及對優質和創新飲料選擇的強烈傾向,預計北美在預測期內將實現盈利成長。成熟的咖啡館連鎖店的存在和特色飲料零售商的快速擴張正在增加可及性和消費者的興趣。北美對獨特、高品質飲料的偏好鞏固了其作為硝基飲料市場中心的地位。
According to Stratistics MRC, the Global Nitro-Infused Beverages Market is accounted for $102.03 million in 2023 and is expected to reach $355.92 million by 2030 growing at a CAGR of 19.5% during the forecast period. Drinks that have been injected with nitrogen gas to produce small, effervescent bubbles that improve their flavour and give them a fresher, sweeter aroma are known as nitro-infused drinks. Beer, coffee, tea, and soft drinks are some of the commonly available nitro-infused beverages. A thick, creamy foam head and a rich, silky texture are the results of the nitrogen infusion process. Beverages infused with nitrogen have less acidity than conventional drinks, which reduces the possibility of experiencing gastrointestinal discomfort.
Rising demand for healthy and low-sugar drinks
Nitro-infused beverages, often crafted with nitrogen-infusion technology, offer a unique drinking experience characterised by a creamy texture and smooth taste without added sugars. These beverages, typically cold-brew coffee or teas, appeal to health-conscious consumers seeking low-sugar or sugar-free options while enjoying a rich, flavourful drinking experience. This trend aligns with evolving consumer preferences for healthier alternatives, driving the growth of nitro-infused beverages and catering to this rising demand for healthier, low-sugar drink options.
Escalating raw material prices
The nitro-infused beverage market faces restraint due to escalating raw material prices. Essential components like premium coffee beans, specialty teas, and nitrogen gas are witnessing price hikes attributed to various factors, including supply chain disruptions and increased demand. These elevated costs directly impact production expenses, potentially leading to higher manufacturing costs for nitro-infused beverages. As a result, businesses may face challenges in maintaining competitive pricing or sustaining profit margins, hindering market growth.
Innovative flavours and varieties
Nitro-infused beverages offer a platform for experimentation with various flavours, infusions, and beverage types, ranging from nitrogen-infused cold-brew coffee and teas to fruit-based drinks and even alcoholic beverages. This flexibility allows beverage manufacturers and artisans to cater to a wide range of consumer tastes and preferences, encouraging the development of new and exciting flavours. Furthermore, the ability to offer creative, enticing, and unusual flavours in nitro-infused beverages becomes a distinct opportunity to captivate consumers and expand market share within the constantly changing beverage industry.
Environmental concerns
Environmental concerns pose a threat to the nitro-infused beverage market due to potential sustainability issues related to packaging, production methods, and waste generation. Nitrogen gas, a key component in nitrogen-infused beverages, may contribute to environmental impacts if not handled responsibly. Also, the packaging materials used for these beverages, if not eco-friendly, could raise concerns about their disposal and environmental footprint. Thereby, it will hamper market growth.
Covid-19 Impact
The COVID-19 pandemic had mixed effects on the nitro-infused beverage market. Initially, lockdowns and restrictions on the hospitality and food service sectors led to a downturn as cafes, restaurants, and specialty beverage outlets faced closures or reduced foot traffic. However, the rise in at-home consumption and the shift towards convenient, ready-to-drink options provided opportunities for canned or bottled nitro-infused beverages. Overall, the market adapted to changing consumption habits, witnessing shifts in distribution channels and product formats due to pandemic-induced consumer behaviour changes.
The nitrosoft drinks segment is expected to be the largest during the forecast period
The nitrosoft drinks segment is estimated to hold the largest share. Nitrosoft drinks involve the infusion of nitrogen gas into non-alcoholic carbonated beverages like sodas or flavoured drinks. This process involves pressurising the drink with nitrogen, imparting a smooth and creamy texture with fine bubbles upon pouring. Nitro Soft Drinks offer a unique sensory experience, enhancing the beverage's mouthfeel and flavour profile. The nitrogen infusion creates a velvety texture and enhances the drink's overall creaminess, elevating its appeal among consumers seeking innovative and enjoyable soft drink options with a distinctive visual and taste experience.
The supermarket/ hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarket/ hypermarkets segment is anticipated to have lucrative growth during the forecast period. Supermarkets and hypermarkets serve as crucial channels for consumers to access a diverse range of nitro-infused beverages, including canned or bottled options such as nitro coffee, teas, soft drinks, and other specialty beverages. These retail environments offer convenience and variety, enabling customers to explore and purchase nitro-infused drinks alongside other beverage choices. The presence of nitro-infused beverages on supermarket and hypermarket shelves enhances accessibility and exposure, capturing consumer interest and catering to evolving preferences for innovative and premium beverage options.
Asia Pacific commanded the largest market share during the extrapolated period due to evolving consumer tastes and increasing demand for innovative drink experiences. Countries like China, Japan, and South Korea witness a rising trend in specialty coffee consumption, propelling the popularity of nitro coffee and other nitrogen-infused beverages. Moreover, urbanisation and a burgeoning cafe culture in major cities fuel the market's expansion. This region's dynamic beverage landscape, coupled with a growing preference for premium and experiential drinks, positions Asia-Pacific as a promising hub for the nitro-infused beverage market's growth.
North America is expected to witness profitable growth over the projection period, a sophisticated beverage culture and a strong inclination towards premium and innovative drink options. The presence of established cafe chains and the rapid expansion of retail outlets catering to specialty beverages enhance accessibility and consumer interest. North America's penchant for unique, high-quality drinks solidifies its position as a thriving hub for the nitro-infused beverage market.
Key players in the market
Some of the key players in the Nitro-Infused Beverages Market include Rise Brewing Co., Lucky Jack, Starbucks Corporation, Califia Farms, Left Hand Brewing Co., Caveman Coffee Co., Monster Energy Company, Quivr, PepsiCo, Bona Fide Nitro Coffee and Tea, Funkin Cocktails, Nitro Beverage Co., Beanly Beverages Private Limited, Cruise Beverages, East Forged, H&H Products Company, La Colombe Coffee Roasters, King's Row Coffee and Lucky Jack Cold Brew Coffee.
In November 2023, Starbucks Coffee Company announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, strengthen and scale digital, further expand globally, identify opportunities within and outside the store for efficiencies, and reinvigorate the partner (employee) culture.
In September 2021, RISE Brewing Co., the organic nitro cold brew and oat milk company, announced their latest collaboration with a newly launched New York-based Thai Iced Tea and Coffee company, Emshika's. The collaboration products include the Emshika's x RISE Brewing Co. Oat Milk Thai Coffee Latte and Thai Tea Latte.