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市場調查報告書
商品編碼
1438224
2030 年硝基茶市場預測:按類型、包裝類型、口味變化、分銷管道、最終用戶和地區進行的全球分析Nitro-Infused Tea Market Forecasts to 2030 - Global Analysis By Type (Green Tea, Black Tea, Herbal Tea and Other Types), Packaging Type (Cans, Bottles, Kegs and Other Packaging Types), Flavor Variant, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球硝基茶市場規模為 2,490 萬美元,預計到 2030 年將達到 8,170 萬美元,預測期內年複合成長率為 18.5%。
硝基茶是一種將傳統紅茶與氮氣結合的飲料,創造出獨特且創新的飲用體驗。注入氮氣增強了茶的整體感官體驗,使其具有濃稠的奶油狀黏度和泡沫狀的頂層。作為額外的好處,茶因其潛在的健康益處而聞名,例如抗氧化劑和多酚,這使得硝基茶對注重健康的消費者更具吸引力。
健康與保健趨勢
健康和保健趨勢在塑造硝基茶市場方面發揮關鍵作用,推動了消費者對具有保濕和健康功效的天然機能飲料的需求。消費者越來越尋找不僅味道好,而且支持整體的飲料。此外,硝基茶提供了一種清爽可口的含糖軟性飲料和人工調味飲料的替代品,吸引了注重健康、希望做出更健康選擇的人。
保存期限短
硝基茶經過特殊的氮氣注入過程,會影響穩定性和新鮮度,導致保存期限比傳統的瓶裝或罐裝飲料更短。有限的保存期限給分銷、庫存管理和零售帶來了挑戰,因為零售商和消費者可能不願意儲存和購買保存期限短的產品。此外,硝基茶葉容易腐爛,增加了產品變質和浪費的風險,這可能會對製造商、經銷商和零售商造成經濟損失。這些因素都阻礙了市場的擴張。
專門食品茶文化的興起
由於人們對獨特風味、優質原料和手工沖泡方法的日益欣賞,精品茶文化在全球範圍內蓬勃發展。這種文化轉變導致消費者要求更高品質的茶葉和創新的製備方法,將茶從單純的飲料提升為精緻的烹飪體驗。此外,硝基茶非常適合專門食品茶領域,為傳統的飲茶方式帶來了新穎而奢華的變化。
口味偏好
硝基茶的獨特風味受氮氣注入過程的影響,可能不會引起所有消費者的共鳴,並可能使他們猶豫或不願意嘗試該產品。此外,人們對咖啡、傳統茶和碳酸飲料等熟悉飲料的根深蒂固的偏好可能會對硝基茶的廣泛普及構成挑戰。對傳統茶和其他飲料的偏好可能會限制硝基茶的市場潛力。
COVID-19 的影響
COVID-19 大流行對硝基茶市場產生了各種影響。最初,市場面臨關門、行動限制以及咖啡館和餐廳等外食網點關閉的挑戰,而這些是硝基茶的重要銷售管道。此外,隨著人們對健康和保健的日益關注,對以其天然成分和潛在健康益處而聞名的硝基茶的需求激增。此外,電子商務和線上訂購平台的興起使得硝基茶產品更容易獲得。
花草茶業務預計將成為預測期內最大的業務
預計涼茶業將佔最大佔有率。花草茶為尋求清爽、健康飲料的消費者提供了獨特且有吸引力的選擇。將氮氣注入花草茶可增加奶油質感和順滑口感,增強感官體驗並增加這些天然飲料的吸引力。此外,花草茶通常因其藥用特性而備受推崇,例如放鬆、促進消化、支持免疫系統和緩解壓力。
水果填充市場預計在預測期內年複合成長率最高
預計水果餡料市場在預測期內將出現良好的成長。水果硝基茶是一種有趣、美味的變體,結合了紅茶的天然精華和活潑、清爽的水果精髓。這種沖泡過程在沖氮氣之前將漿果、柑橘和熱帶水果等新鮮和乾果添加到紅茶基底中,產生一陣果香和香氣。此外,硝基水果茶天然的甜味和鮮豔的顏色使其成為含糖軟性飲料的有吸引力的替代品。
在估計期間,北美佔據了最大的市場佔有率。該地區擁有多樣化且充滿活力的飲料文化,是茶業創新和實驗的沃土。硝基茶深受城市中心、時尚咖啡館和注重健康社區的挑剔消費者的歡迎,並被定位為傳統茶和咖啡飲料的優質替代品。此外,北美對健康和保健的關注正在推動對天然和功能性飲料的需求,進一步增加了硝基茶的吸引力。
隨著都市化的加快、可支配收入的增加以及消費者對更健康飲料選擇的偏好的改變,預計硝基茶產品的採用率將會成長,亞太地區將在預測期內繼續保持良好成長。此外,中國、日本和印度等國家擁有完善的點心文化,為硝基茶產品的接受和採用提供了堅實的基礎。
According to Stratistics MRC, the Global Nitro-Infused Tea Market is accounted for $24.90 million in 2023 and is expected to reach $81.70 million by 2030 growing at a CAGR of 18.5% during the forecast period. Nitro-infused tea is a beverage that combines traditional tea with nitrogen gas to create a unique and innovative drinking experience. The infusion of nitrogen enhances the overall sensory experience of the tea, imparting a rich and creamy consistency with a frothy top layer. Additionally, tea itself is known for its potential health benefits, such as antioxidants and polyphenols, further enhancing the appeal of nitro tea to health-conscious consumers.
Health and wellness trends
Health and wellness trends have played a significant role in shaping the nitro infused tea market, driving consumer demand for natural, functional beverages that offer both hydration and health benefits. Consumers are increasingly seeking beverages that not only taste good but also support their overall well-being. Moreover, nitro infused tea offers a refreshing and flavourful alternative to sugary soft drinks and artificially flavoured beverages, appealing to health-conscious individuals looking to make healthier choices.
Short shelf life
Nitrogen-infused tea undergoes a specialized nitrogen infusion process, which can affect its stability and freshness, resulting in a shorter shelf life compared to traditional bottled or canned beverages. This limited shelf life poses challenges for distribution, inventory management, and retail sales, as retailers and consumers may hesitate to stock or purchase products with a shorter expiration window. Moreover, the perishable nature of nitro-infused tea increases the risk of product spoilage and waste, leading to potential financial losses for manufacturers, distributors, and retailers. These factors hinder the market's expansion.
Rise of specialty tea culture
Specialty tea culture has gained momentum globally, driven by a growing appreciation for unique flavour profiles, premium ingredients, and artisanal brewing methods. This cultural shift has elevated tea from a simple beverage to a sophisticated culinary experience, with consumers seeking out high-quality teas and innovative preparations. Furthermore, nitro infused tea has emerged as a natural progression within the specialty tea landscape, offering a novel and indulgent twist on traditional tea consumption.
Perceived taste preferences
The distinct flavour profile of nitro-infused tea, influenced by the nitrogen infusion process, may not resonate with all consumers, leading to hesitation or reluctance to try the product. Moreover, entrenched preferences for familiar beverages, such as coffee, traditional tea, or carbonated drinks, may pose a challenge to the widespread adoption of nitro-infused tea. Preferences for traditional tea or other beverages may limit the market potential for nitro-infused tea.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the nitro-infused tea market. Initially, the market faced challenges due to lockdowns, restrictions on movement, and the closure of foodservice outlets such as cafes and restaurants, which are significant channels for nitro tea sales. Moreover, with an increased focus on health and wellness, nitro tea, known for its natural ingredients and potential health benefits, saw a surge in demand. Additionally, the rise of e-commerce and online ordering platforms facilitated the accessibility of nitro tea products.
The herbal tea segment is expected to be the largest during the forecast period
The herbal tea segment is estimated to hold the largest share. Herbal tea offers a unique and enticing option for consumers seeking a refreshing and health-conscious beverage choice. The infusion of nitrogen gas into herbal teas adds a creamy texture and smooth mouth feel, enhancing the sensory experience and elevating the appeal of these natural beverages. Moreover, herbal teas are often prized for their purported medicinal properties, including relaxation, digestion aid, immune support, and stress relief.
The fruit-infused segment is expected to have the highest CAGR during the forecast period
The fruit-infused segment is anticipated to have lucrative growth during the forecast period. Fruit-infused nitro tea represents a delightful and flavourful variation, combining the natural goodness of tea with the vibrant and refreshing essence of fruits. This infusion process involves adding fresh or dried fruits, such as berries, citrus, or tropical fruits, to the tea base before nitrogen infusion, resulting in a burst of fruity flavors and aromas. Moreover, the natural sweetness and vibrant colors of fruit-infused nitro teas make them an attractive alternative to sugary soft drinks.
North America commanded the largest market share during the extrapolated period. With a diverse and dynamic beverage culture, the region serves as a fertile ground for innovation and experimentation in the tea industry. Nitro-infused tea has found favour among discerning consumers in urban centers, trendy cafes, and health-conscious communities, where it is often positioned as a premium alternative to traditional tea or coffee-based drinks. Moreover, the emphasis on health and wellness trends in North America has propelled the demand for natural and functional beverages, further boosting the appeal of nitro-infused tea.
Asia Pacific is expected to witness profitable growth over the projection period, owing to the region's increasing urbanization, rising disposable incomes, and changing consumer preferences towards healthier beverage choices are driving the adoption of nitro-infused tea products. Furthermore, the presence of established tea-drinking cultures in countries like China, Japan, and India provides a solid foundation for the acceptance and adoption of nitro-infused tea products.
Key players in the market
Some of the key players in the Nitro-Infused Tea Market include Starbucks, BonaFied Nitro Coffee & Tea, Caveman Coffee Company, East Forged, Rise Brewing Co., Califia Farms, PepsiCo and Lucky Jack.
In May 2022, East Forged unveils first-of-its-kind nitrogen-infused iced tea. A nitrogen-infused iced tea that mimics the style of beer has been released by Australian craft-tea brand East Forged.
In Jul 2021, Starbucks and Nestle announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America.
In May 2020, Caveman Coffee Co announces functional sparkling hibiscus tea just in time for summer. This refreshing, low calorie, sugar & caffeine free, herbal beverage is brewed cold with hibiscus flowers and lemongrass to deliver bold and natural flavor notes with a hint of sweet.