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市場調查報告書
商品編碼
1423752
到 2030 年運動卡市場預測:按球員/球隊、年齡層、卡分級和地區進行全球分析Sports Card Market Forecasts to 2030 - Global Analysis By Player/Team-Based (Baseball Cards, Football Cards, Soccer Cards, Hockey Cards and Basketball Cards), Era/Year, Card Grading and By Geography |
根據Stratistics MRC預測,2023年全球體育卡市場規模將達138億美元,預計2030年將達到266億美元,預測期內複合年成長率為9.8%。
體育卡市場是指帶有運動員圖像的收藏卡的買賣和交易,通常附有運動員的親筆簽名或比賽期間佩戴的一些紀念品。這些卡片是體育明星的明顯代表,因其稀有性、狀況和歷史意義而受到重視。體育卡市場是一個多層面的平台,結合了懷舊、投資機會和充滿活力的收藏者社群。
體育運動的普及
隨著運動激發了全世界的想像力,相應的運動員成為文化偶像,愛好者和收藏家尋找他們最喜歡的運動員成就的有形代表。重大體育賽事、聯賽和錦標賽對市場動態做出了重大貢獻,包括人們對冠軍賽季的興趣增加。媒體在擴大運動的受歡迎程度、圍繞運動員創造故事、推動卡片收集趨勢方面發揮著重要作用。此外,隨著人們對體育的熱情越來越高,並與體育產生情感聯繫,體育卡變得更具吸引力並成為珍貴的紀念品。
球員表現的風險
由於運動的不可預測性,傷害、表現不佳和意外退休都會迅速降低球員卡的價值。收藏家和投資者很容易受到球員職業生涯固有的不確定性的影響,狀態的突然下降或改變職業生涯的事件可能會導致卡牌的價值大幅下降。然而,這些風險凸顯了運動卡市場固有的波動性,這取決於個人玩家的持續表現和受歡迎程度。
線上平台和交易社群的興起
線上市場透過促進全球互動並連接來自不同地理位置的買家和賣家來擴大市場範圍和流動性。這些平台提供豐富的資訊、價格透明度和即時市場趨勢,幫助市場參與企業做出明智的決策。社群媒體和專用論壇進一步培養了社區意識,愛好者可以共用見解、展示他們的收藏並協商交易。此外,這些數位空間實現了訪問民主化,使收藏家、投資者和愛好者比以往任何時候都更容易購買、出售和參與交易。
卡片生產過剩
在大規模生產的歷史時期,市場上出現了大量的某些卡片,這使得它們的稀有度和價值降低。這種飽和狀態往往會導致稀有性的缺乏,而稀有性是增加卡牌收藏價值的關鍵因素。隨著製造商試圖利用運動卡的日益普及,市場變得飽和狀態,出現了眾多版本、子集和變體,導致供應過剩。因此,收藏家和投資者面臨著區分真正稀有和有價值的卡片與普通卡片的挑戰。
最初的影響擾亂了生產和分銷,導致供應鏈問題和延誤。隨著封鎖和限制鼓勵了新的愛好和投資,人們對運動卡的興趣激增。數位存在和虛擬交易社群的擴張導致線上交易顯著增加。但由於體育賽事直播暫時停止,收藏家轉而懷念現有的卡片並進行投機交易。
在預測期內,棒球卡產業預計將是最大的。
由於歷史意義、玩家成功以及不斷變化的收藏趨勢,棒球卡細分市場在預測期內佔據最大的市場佔有率。棒球深深植根於美國文化,有著悠久的歷史,它的卡片對收藏者來說具有情感價值。此外,資深明星和新秀的出色表現也增加了這張卡的吸引力。此外,對新秀卡、親筆簽名和限量版的重視也增加了尋求獨特性和稀有性的收藏家的需求。
預計生卡領域在預測期內複合年成長率最高。
由於為收藏家提供更真實的 DIY 體驗的熱潮,原卡產業預計將在預測期內呈現顯著成長。原始卡牌是指身份不明、未拆封的卡牌,由於收藏家偏好的變化,它們的受歡迎程度直線上升。發現隱藏的寶石、可能值得評分的卡片或只是欣賞卡片本身的吸引力引起了越來越多的愛好者的共鳴。此外,這一細分市場的蓬勃發展得益於收藏的實用和個人方面,允許個人在不依賴第三方評估服務的情況下評估和保存卡片。
在強大的體育文化,特別是棒球、籃球和美式足球的推動下,北美地區預計將在可預見的時期內保持最大的市場佔有率。該地區對體育運動的熱愛,加上強大的交易平台、競標行和會議基礎設施,創造了有利於市場擴張的環境。此外,線上平台和數位社群的興起使收藏家更容易跨越地理障礙進行聯繫、交易和共用見解。
預計歐洲地區在預測期內將出現良好的成長。足球世界的魅力和歐洲人才在各大聯賽中的崛起進一步激發了人們對運動卡收集的興趣。線上上論壇和社交媒體平台培養的社區意識促進了歐洲收藏家之間的見解和熱情交流,促進了該地區體育卡市場的蓬勃發展。
According to Stratistics MRC, the Global Sports Card Market is accounted for $13.8 billion in 2023 and is expected to reach $26.6 billion by 2030 growing at a CAGR of 9.8% during the forecast period. The sports card market refers to the buying, selling, and trading of collectible cards featuring images of athletes, often accompanied by their autographs or pieces of game-worn memorabilia. These cards serve as tangible representations of sports stars and are valued for their rarity, condition, and historical significance. The sports card market serves as a multifaceted platform, blending nostalgia, investment opportunities, and a vibrant collector's community.
Popularity of sports
As sports capture the global imagination, the corresponding athletes become cultural icons, driving enthusiasts and collectors to seek tangible representations of their favorite players' achievements. Major sporting events, leagues, and tournaments contribute significantly to the market's dynamics, with heightened interest during championship seasons. The media plays a crucial role in amplifying the popularity of sports, creating narratives around athletes that fuel card collecting trends. Moreover, the widespread fandom and emotional connections people develop with sports further propel the appeal of sports cards, turning them into cherished memorabilia.
Player performance risk
The unpredictable nature of sports means that injuries, declines in performance, or unexpected retirements can swiftly diminish the perceived value of an athlete's cards. Collectors and investors are susceptible to the inherent uncertainties surrounding player careers, and a sudden dip in form or a career-altering event can result in a substantial depreciation of card values. However, this risk underscores the inherent volatility of the sports card market, as it is contingent on the ongoing achievements and popularity of individual players.
Rise of online platforms and trading communities
Online marketplaces facilitate a global exchange, connecting buyers and sellers from diverse geographic locations, thereby expanding the market's reach and liquidity. These platforms offer a wealth of information, price transparency, and real-time market trends, empowering participants to make informed decisions. Social media and dedicated forums have further fostered a sense of community, where enthusiasts share insights, showcase collections, and negotiate deals. Moreover, these digital spaces have democratized access, enabling collectors, investors, and enthusiasts to engage in buying, selling, and trading with unprecedented ease.
Overproduction of cards
Historical periods of mass production have flooded the market with an abundance of certain cards, diluting their rarity and diminishing their perceived value. This oversaturation has led to a lack of scarcity, a key factor that often drives the collectible value of cards. As manufacturers sought to capitalize on the growing popularity of sports cards, the market became saturated with numerous editions, subsets, and variations, contributing to a glut of supply. Consequently, collectors and investors face challenges in distinguishing between genuinely rare and valuable cards and those that are more commonplace.
The initial impact saw disruptions in production and distribution, leading to supply chain issues and delays. As lockdowns and restrictions prompted individuals to explore new hobbies and investments, there was a surge in interest in sports cards. The market witnessed a notable uptick in online transactions, facilitated by a growing digital presence and virtual trading communities. However, with live sports events temporarily halted, collectors turned to the nostalgia of existing cards and engaged in speculative trading.
The baseball cards segment is expected to be the largest during the forecast period
Due to a combination of historical significance, player performances, and evolving collecting trends, Baseball Cards segment is dominating the largest share of the market throughout the extrapolated period. Baseball, deeply entrenched in American culture, boasts a rich history, and its cards hold sentimental value for collectors. The surge in interest is further fueled by standout performances from both seasoned stars and emerging talents, elevating the desirability of their cards. Furthermore, the emphasis on rookie cards, autographs, and limited editions has added a layer of exclusivity, fostering increased demand among collectors seeking unique and rare items.
The raw cards segment is expected to have the highest CAGR during the forecast period
Owing to its boom by offering collectors a more authentic and DIY experience, Raw Cards segment is projected to witness substantial growth over the estimation period. Raw cards refer to ungraded, untouched cards in their original condition, and their popularity has surged due to a shift in collector preferences. The allure of discovering hidden gems, potential grading-worthy cards, or simply appreciating the card in its organic state has resonated with a growing number of enthusiasts. Moreover, this segment thrives on the hands-on, personal aspect of collecting, allowing individuals to assess and preserve their cards without relying on third-party grading services.
As it is fuelled by a deep-rooted sports culture, particularly in baseball, basketball, and American football, North America region is poised to hold the largest market share throughout the feasible time frame. The region's affinity for sports, combined with a robust infrastructure of trading platforms, auction houses, and conventions, has created a conducive environment for the market's expansion. Additionally, the rise of online platforms and digital communities has made it easier for collectors to connect, trade, and share insights, transcending geographical barriers.
Europe region is expected to have lucrative growth over the prediction period. The global appeal of football (soccer) and the rise of European talents in major leagues have further stimulated interest in sports card collecting. The sense of community fostered by online forums and social media platforms has facilitated the exchange of insights and enthusiasm among collectors across Europe, contributing to the vibrant growth of the sports card market in the region.
Key players in the market
Some of the key players in Sports Card market include Professional Sports Authenticator, Topps Company, Inc, Steel City Collectibles, Leaf Trading Cards, Panini Group, Onyx Authenticated, Upper Deck Company and Fanatics, Inc.
In July 2023, Upper Deck signed an agreement with Connor Bedard, the number one overall NHL Draft pick. Through this agreement, the company will produce autographed trading cards and be the sole owner of the player's trading cards.
In February 2023, the National Basketball Association (NBA) signed a new exclusive trading card deal with Panini America, Inc., worth over $1 billion.
In February 2021, Topps announced to enter into an agreement with Athletes Unlimited, to create an online exclusive trading card set honouring the inaugural Athletes Unlimited Volleyball league. The Athletes Unlimited Volleyball limited edition trading will feature 44 of the world's best professional players including six Olympians from five different countries.