市場調查報告書
商品編碼
1446991
到 2030 年數位印刷壁紙市場預測:按產品、壁紙類型、印刷技術、最終用戶和地區進行的全球分析Digitally Printed Wallpaper Market Forecasts to 2030 - Global Analysis By Product (Fabric, Nonwoven, Vinyl, Fiberglass, Paper and Other Products), Wallpaper Type, Printing Technology, End User, and By Geography |
根據 Stratistics MRC 的數據,2023 年全球數位印刷壁紙市場規模將達到 32 億美元,預計到 2030 年將達到 118 億美元,預測期內年複合成長率為 20.2%。
數位印刷壁紙是指採用先進印刷技術生產的壁紙。此過程將數位影像和設計轉移到壁紙材料上,提供廣泛的客製化選項。它們用途廣泛,適用於各種空間,包括家庭、辦公室和商業設施。科技與美學的無縫融合,為室內裝潢提供了創新的解決方案,讓個人能夠輕鬆、精準地表達自己的風格偏好。
根據 NAR Realtors 的數據,美國的典型住宅有 39 年的歷史,其中超過 50% 的住宅建於 1980 年之前。
生態意識不斷增強
隨著消費者環保意識的增強,對環保和永續住宅裝飾選擇的需求不斷成長。數位印刷壁紙旨在透過提供傳統壁紙製造技術的環保替代壁紙來滿足這一需求。此外,它們通常遵守嚴格的環境標準和認證,讓擔心其購買決策對環境影響的消費者放心,這是推動市場規模的因素。
初始投資高
投資數位列印設備,如印表機、墨水系統和軟體,需要大量的前期成本,這對小型企業和新興企業來說是一種負擔。此外,建立具有必要基礎設施的生產設施的成本增加了初始投資負擔。此外,對於預算緊張的公司來說,資金籌措和資本投資來支付這些成本很困難,從而逐漸抑制了市場成長。
都市化的進步和室內設計的趨勢
都市化趨勢正在增加居住在都市區的人口數量,而空間限制則增加了對創新室內解決方案的需求。我們透過提供各種設計、顏色和印花來應對這些趨勢,消費者可以根據自己的品味進行客製化。此外,數位印刷壁紙的便利性和實惠性對於居住在出租住宅或狹小空間的都市區消費者特別有吸引力,進一步推動了這個市場的發展。
對環境造成的影響
數位印刷使用溶劑型油墨,在印刷和乾燥過程中會向大氣中釋放揮發性有機化合物(VOC),對人類健康和環境產生負面影響。數位印刷壁紙在生命週期結束時的處理給廢棄物管理和環境永續性帶來了挑戰。此外,大量能源和水資源的使用造成二氧化碳排放和水污染,阻礙了市場的拓展。
COVID-19 的影響
由於 COVID-19 大流行,數位印刷壁紙市場經歷了一些負面影響。由於許多消費者優先購買必需品並推遲或取消家居裝飾計劃的可自由支配支出,對這些壁紙的需求下降。此外,供應鏈和製造業務的中斷導致數位印刷壁紙的生產和分銷延遲,使製造商和消費者都感到沮喪,並阻礙了該市場的擴張。
玻璃纖維領域預計將在預測期內成為最大的領域
玻璃纖維領域估計佔最大佔有率,因為基本材質玻璃纖維以其耐用性、彈性、防潮性和抗撕裂性而聞名。此外,先進的印刷技術與彈性玻璃纖維材料的結合創造出具有令人驚嘆的視覺效果的優質壁紙,逐漸推動了這一領域的擴展。
預計噴墨產業在預測期內年複合成長率最高
噴墨領域預計在預測期內將呈現最高的年複合成長率,因為它是製造具有出色細節和色彩精度的高品質壁紙的關鍵技術。噴墨印刷壁紙提供了多功能的客製化功能,可以創建客製化設計、個人化圖案,甚至逼真的圖像。此外,這種彈性使其受到住宅、室內設計師和商業裝飾師的歡迎,極大地推動了這一領域的成長。
由於室內客製化和個人化趨勢的上升,歐洲在預測期內佔據了最大的市場佔有率。數位印刷技術的進步正在提高印刷品質、效率和成本效益。此外,許多歐洲國家對環境影響有嚴格的規定,鼓勵環保壁紙的開發。
由於技術創新、消費者偏好的變化以及住宅、商業和酒店行業的多樣化用途,預計北美在預測期內將呈現最高的年複合成長率。該地區的主要企業包括Canon Inc.、Epson公司和惠普公司。此外,隨著室內設計中對個人化和客製化的日益重視,數位印刷壁紙在北美越來越受歡迎。
According to Stratistics MRC, the Global Digitally Printed Wallpaper Market is accounted for $3.2 billion in 2023 and is expected to reach $11.8 billion by 2030 growing at a CAGR of 20.2% during the forecast period. Digitally printed wallpaper refers to wall coverings produced using advanced printing technology. This process involves transferring digital images or designs onto wallpaper material, offering a wide array of customization options. These are versatile and suitable for various spaces, including homes, offices, and commercial establishments. Its seamless integration of technology and aesthetics provides an innovative solution for interior decoration, allowing individuals to express their unique style preferences with ease and precision.
According to NAR Realtors, the typical age of a home in the United States is 39 years, and over 50% of houses in the country were constructed before 1980.
Growing preference for eco-friendly
Demand for eco-friendly and a sustainable home decor option is rising as consumers become more conscious of environmental issues. By providing environmentally friendly substitutes for conventional wallpaper production techniques, digitally printed wallpapers aim to satisfy this demand. Further, they often adhere to stringent environmental standards and certifications, providing assurance to consumers concerned about the environmental impact of their purchasing decisions, which thereby drives this market size.
High initial investment
Investing in digital printing equipment, such as printers, ink systems, and software, entails substantial upfront costs that can be prohibitive for small to medium-sized enterprises (SMEs) or startups. The cost of setting up a production facility equipped with the necessary infrastructure further adds to the initial investment burden. Moreover, for businesses operating on tight budgets, securing financing or capital investment to cover these expenses can be challenging, which gradually hinders market growth.
Rising urbanization and interior design trends
Urbanization trends have led to an increasing number of people living in urban areas, where space constraints often drive the demand for innovative interior decor solutions. They cater to these trends by offering an extensive range of designs, colors, and patterns, allowing consumers to personalize according to their preferences. Furthermore, the convenience and affordability of digitally printed wallpapers make them particularly appealing to urban consumers who may be renting or living in smaller spaces, which significantly boost this market further.
Environmental impacts
The use of solvent-based inks in digital printing can emit volatile organic compounds (VOCs) into the atmosphere during printing and drying processes, which causes adverse effects on human health and the environment. The disposal of digitally printed wallpapers at the end of their lifecycle poses challenges in terms of waste management and environmental sustainability. Additionally, using significant amounts of energy and water resources contributes to carbon emissions and water pollution, thereby impeding this market expansion.
Covid-19 Impact
The digitally printed wallpaper market experienced several negative impacts due to the COVID-19 pandemic. Many consumers prioritized essential purchases, delaying or canceling discretionary spending on interior decoration projects, leading to decreased demand for these wallpapers. Additionally, disruptions in supply chains and manufacturing operations caused delays in the production and distribution of digitally printed wallpapers, frustrating both manufacturers and consumers, which is hampering this market expansion.
The fiberglass segment is expected to be the largest during the forecast period
The fiberglass segment is estimated to hold the largest share due to the base material of fiberglass, known for its durability, flexibility, and resistance to moisture and tearing. find applications in both residential and commercial settings, offering a solution for interior decoration that balances aesthetic appeal with practicality. Furthermore, this combination of advanced printing techniques with resilient fiberglass material results in good wallpapers with stunning visuals, which gradually propel this segment's expansion.
The inkjet segment is expected to have the highest CAGR during the forecast period
The inkjet segment is anticipated to have highest CAGR during the forecast period due to a leading technology for producing high-quality wallpapers with exceptional detail and color accuracy. Inkjet-printed wallpapers offer versatility in customization, allowing for the creation of bespoke designs, personalized patterns, and even photo-realistic imagery. Furthermore, this flexibility makes them a popular choice among homeowners, interior designers, and commercial decorators, significantly driving this segment's growth.
Europe commanded the largest market share during the extrapolated period, owing to a growing trend towards interior customization and personalization. Advancements in digital printing technology have led to improvements in print quality, efficiency, and cost-effectiveness. Additionally, many European countries have stringent regulations regarding environmental impact, prompting the development of eco-friendly wallpaper options, which are boosting this segment's size.
North America is expected to witness highest CAGR over the projection period, owing to a combination of technological innovation, shifting consumer preferences, and a diverse range of applications across residential, commercial, and hospitality sectors. This region is home to some of the key players, such as Canon Inc., Epson Corporation, and HP Inc. Moreover, with a growing emphasis on personalization and customization in interior design, digitally printed wallpapers have gained significant traction in North America.
Key players in the market
Some of the key players in the Digitally Printed Wallpaper Market include Muraspec Decorative Solutions, A.S. Creation Tapeten, Graham & Brown, Flavor Paper, The Printed Wallpaper Company, Moonavoor Sisustus, Arte International, Tecnografica, Astek, Momentum Textiles & Wallcovering and Grandeco Wallfashion Group Belgium NV.
In February 2024, Astek announces the acquisition of Simelabs, an Indian software engineering company. This is astrategic step in Astek's global growth: Astek establishes a foothold in India and significantly strengthens its presence in the United States.
In July 2021, Grandeco Wallfashion Group is pleased to announce the acquisition of the entire shareholder equity in Wall!Supply, the market leader in decorative 3D panels.
In June 2021, Grandeco Wallfashion Group - Belgium is delighted to announce its acquisition of the entire share capital of Holden Decor Limited, one of the leading wallcovering companies in the UK, from D&V Holden Limited for an undisclosed consideration.