市場調查報告書
商品編碼
1453955
到 2030 年互動式電視牆市場預測:按類型、顯示單元、技術、應用、最終用戶和地區進行的全球分析Interactive Video Wall Market Forecasts to 2030 - Global Analysis By Type, Display Unit (Laser Phosphor Display, Light-emitting Diode, Liquid-crystal Display and Other Display Units), Technology, Application, End User and By Geography |
根據Stratistics MRC預測,2023年全球互動式電視牆市場規模將達193億美元,預計2030年將達到398億美元,預測期內年複合成長率為10.9%。
互動式電視牆是強大的顯示選項,可以使資訊和訊息看起來比生活更宏大。以人們不習慣且令人驚訝的水平呈現內容的有效方法是結合了許多顯示器的互動式電視牆。教育機構在動態學習環境中使用互動式電視牆來實現互動式課程和視覺化,從而吸引學生並提高理解。
根據國際民航組織統計,2022年1月至4月航空旅客數量較去年同期增加65%,飛機起降架次增加30%。
數位指示牌的需求不斷成長
在互動式電視牆的推動下,數位電子看板提供了一個多功能平台,以視覺上有吸引力的方式傳遞有針對性的訊息、促銷和品牌體驗。憑藉觸控螢幕、手勢姿態辨識和擴增實境等互動功能,這些電視牆增強了用戶體驗並鼓勵積極參與和互動。此外,數位電子看板的彈性允許即時更新和客製化,使您能夠快速響應不斷變化的市場趨勢和消費者偏好。
初始投資高
與安裝互動式電視牆系統相關的初始成本可能很高,包括顯示面板、硬體組件、軟體許可證、安裝和整合成本。對於預算有限的中小型企業來說,此類費用可能令人望而卻步,並且會延遲實施或完全阻止實施。此外,互動式電視牆實施起來很複雜,通常需要專門的知識和資源,進一步增加了整體投資成本。因此,這些因素阻礙了市場的成長。
技術進步
顯示技術不斷創新,解析度、亮度、對比、色彩準確度顯著提升,增強了拼接電視牆的視覺體驗。具有更薄邊框的顯示面板的進步可實現無縫多螢幕配置,從而實現無縫、身臨其境的影像。此外,軟體解決方案的進步使內容管理、即時資料整合、互動性等變得更加順暢,從而將互動式電視牆的功能擴展到顯示系統之外。
內容創作能力有限
專門專用電視牆開發引人入勝的互動式內容需要專門的技能和資源,包括圖形設計、動畫、程式設計和使用者體驗專業知識。許多公司最終都會得到通用或較差的內容,無法有效地吸引受眾,這要么是因為他們沒有必要的內部能力,要么是因為外包內容製作的成本過高。但是,如果沒有引人入勝的互動式內容,互動式電視牆的價值提案就會減弱,其吸引客戶、傳達訊息和推動期望結果的有效性也會受到限制。
對聚會和活動的限制大大減少了對互動式電視牆,互動式視訊牆通常用於公共場所、展覽和會議。供應鏈中斷和製造延誤阻礙了互動式電視牆組件的生產和分銷,導致延誤和成本增加。然而,在這場危機期間,對虛擬通訊和協作工具的需求激增,部分市場開始轉向為零售和醫療保健環境中的遠距會議和虛擬活動提供互動式電視牆解決方案。
雷射磷光體顯示(LPD)產業預計在預測期內規模最大
與 Masu 等傳統顯示技術相比,雷射磷光體顯示 (LPD) 領域由於其亮度高、能源效率高且使用壽命長,預計將在預測期內佔據最大佔有率。這使得 LPD 顯示器特別適合大型電視牆安裝,提供清晰的影像,同時降低功耗和維護成本。此外,LPD 顯示器還提供無縫的擴充性,使您能夠創建具有最小邊框的寬廣電視牆,從而獲得更身臨其境的觀看體驗。
預計觸摸細分市場在預測期內年複合成長率最高。
基於觸控的細分市場預計將在預測期內實現盈利成長,因為它可以提高用戶參與度和互動性。基於觸控的互動式電視牆為用戶提供了與內容的觸覺和直覺互動,從而在各種環境(包括娛樂和企業環境)中實現更身臨其境的體驗。此外,觸控技術的進步促進了響應靈敏且耐用的觸控螢幕的發展,可以支援多個用戶同時輸入,進一步擴展了觸控式互動式電視牆的潛在應用。
在整個預測期內,亞太地區佔據最大的市場佔有率。該地區的醫生正在認知到互動式電視牆在醫學教育、培訓和病人參與的好處。互動式電視牆有助於複雜的醫療概念、手術和程序的可視化,從而使醫療保健專業人員之間能夠進行更有效的溝通和知識普及。隨著醫生尋求創新工具來加強臨床實踐和改善患者治療效果,亞太地區對互動式電視牆的需求正在迅速成長。
隨著旅客對基本數位內容和資訊的需求不斷成長,互動式電視牆廣告比傳統廣告方法資訊更豐富、更省時。此外,這些互動式顯示器可以實現動態內容傳送、互動式產品展示和引人入勝的故事講述,以吸引消費者的注意力和興趣。此外,在全通路零售和體驗式行銷時代,互動式電視牆是拉近線上線下差距、帶動店鋪客流量、提高轉換率的有力工具。
According to Stratistics MRC, the Global Interactive Video Wall Market is accounted for $19.3 billion in 2023 and is expected to reach $39.8 billion by 2030 growing at a CAGR of 10.9% during the forecast period. An interactive video wall is a powerful display option that gives the impression that your information or message is larger than life. An effective way to present your content with a big wow factor at a level that people are not used to viewing is with an interactive video wall, which combines many monitors. Education institutions utilize interactive video walls for dynamic learning environments, enabling interactive lessons and visualizations that captivate students' attention and improve comprehension.
According to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
Increasing demand for digital signage
Digital signage, facilitated by interactive video walls, offers a versatile platform for delivering targeted messages, promotions, and brand experiences in a visually appealing manner. With interactive features such as touchscreens, gesture recognition, and augmented reality, these video walls elevate the user experience, encouraging active engagement and interaction. Furthermore, the flexibility of digital signage allows for real-time updates and customization, enabling businesses to adapt quickly to changing market trends and consumer preferences.
High initial investment
The upfront costs associated with implementing interactive video wall systems can be substantial, encompassing expenses for display panels, hardware components, software licenses, installation, and integration. For small and medium-sized enterprises with limited budgets, these expenses may be prohibitive, delaying or deterring adoption altogether. The complexity of interactive video wall deployments often requires specialized expertise and resources, further contributing to the overall investment. As a result, these elements are hampering the market growth.
Technological advancements
Continuous innovations in display technologies have led to significant improvements in resolution, brightness, contrast, and color accuracy, enhancing the visual experience delivered by video walls. The evolution of display panels with thinner bezels enables seamless multi-screen configurations, creating immersive and seamless visuals. Furthermore, advancements in software solutions enable smoother content management, real-time data integration, and interactive functionalities, expanding the capabilities of interactive video walls beyond mere display systems.
Limited content creation capabilities
Developing engaging and interactive content tailored specifically for video walls requires specialized skills and resources, including graphic design, animation, programming, and user experience expertise. Many businesses may lack the necessary in-house capabilities or find outsourcing content creation cost-prohibitive, resulting in generic or subpar content that fails to captivate audiences effectively. However, without compelling and interactive content, the value proposition of interactive video walls diminishes, limiting their effectiveness in engaging customers, conveying messages, and driving desired outcomes.
With restrictions on gatherings and events, demand for interactive video walls, commonly used in public spaces, exhibitions, and conferences, plummeted. Supply chain disruptions and manufacturing slowdowns hindered the production and distribution of interactive video wall components, causing delays and increased costs. However, amidst the crisis, there emerged a surge in demand for virtual communication and collaboration tools, leading some segments of the market to pivot towards providing interactive video wall solutions for remote meetings and virtual events in retail and healthcare settings.
The Laser Phosphor Display (LPD) segment is expected to be the largest during the forecast period
Laser Phosphor Display (LPD) segment is expected to hold the largest share during the forecast period as it offers high brightness, energy efficiency, and long lifespan compared to traditional display technologies like LCD or LED. This makes LPD displays particularly suitable for large-scale video wall installations, providing crisp visuals with reduced power consumption and maintenance costs. Additionally, LPD displays offer seamless scalability, allowing for the creation of expansive video walls with minimal bezels, enhancing the immersive viewing experience.
The Touch-Based segment is expected to have the highest CAGR during the forecast period
Due to its ability to enhance user engagement and interactivity, Touch-Based segment is poised to witness profitable growth throughout the extrapolated period. Touch-based interactive video walls offer users a tactile and intuitive way to interact with content, allowing for more immersive experiences in various settings such as entertainment and corporate environments. Moreover, advancements in touch technology have led to the development of highly responsive and durable touchscreens capable of supporting simultaneous inputs from multiple users, further expanding the potential applications of touch-based interactive video walls.
Asia Pacific region commanded the largest market share throughout the projection period. Physicians across the region are recognizing the benefits of interactive video walls in medical education, training, and patient engagement. Interactive video walls facilitate the visualization of complex medical concepts, surgeries, and procedures, enabling more effective communication and knowledge dissemination among medical professionals. As physicians increasingly seek innovative tools to enhance their clinical practices and improve patient outcomes, the demand for interactive video walls in the Asia Pacific region is witnessing a sharp uptick.
Due to travelers' growing need for essential digital content and information, interactive video wall commercials are more informed and time-efficient than traditional advertising methods, Europe region is estimated to witness profitable growth over the dominance period. Furthermore, these interactive displays allow for dynamic content delivery, interactive product showcases, and engaging storytelling, capturing the attention and interest of consumers. Additionally, in the era of omnichannel retail and experiential marketing, interactive video walls serve as powerful tools for bridging the gap between online and offline experiences, driving foot traffic to brick-and-mortar stores, and increasing conversion rates.
Key players in the market
Some of the key players in Interactive Video Wall market include Samsung, Planar Systems, Panasonic Corporation, Omnivex Corporation, NEC Display Solutions, eyefactive GmbH, Christie Digital Systems Inc, AU Optronics Corp and ADFLOW Networks.
In February 2024, Hamburg, Germany-based digital signage and software solutions provider eyefactive GmbH has announced the debut of touchscreen, software and object recognition solutions as part of its product announcements at ISE 2024 in Barcelona. Product launches include a 55-inch high-brightness touchscreen with PCAP object recognition, which features 40 touch points and eyefactive simultaneous touchscreen object recognition for up to 10 objects, along with 4K resolution and contrast ratio of 4000:1.
In September 2022, Samsung launched the Wall-All-In-One and Flip Pro interactive display. The Wall-All-In-One comes with 110-inch and 146-inch sizes and optimized for corporate office places.