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市場調查報告書
商品編碼
1681536

互動電視牆市場:現狀分析與未來預測 (2024年～2032年)

Interactive Video Wall Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計預測期內互動式視訊牆市場將以 9.4% 的強勁複合年增長率成長。這是因為企業、零售和教育等行業對動態和引人注目的視覺體驗的需求不斷增長，以增強觀眾互動。最近的併購對互動式視訊牆市場的競爭格局產生了重大影響，使公司能夠擴大其技術能力和市場範圍。例如，2024 年 8 月，領先的視覺通訊供應商 Imagine Group 宣布已從 Myers 收購大型臨時展示和標牌業務。 Myers 是一家受人尊敬的印刷和包裝公司，而 Imagine 則被廣泛認為是一家領先的視覺傳達公司。

互動式視訊牆領域顯示出巨大的成長潛力，因為中國、印度和東南亞將成為未來數位看板產業發展的關鍵參與者。城市擴張、基礎設施改善和技術進步正在推動這些地區對數位顯示器的需求。中國不斷擴大的零售和運輸市場正在推動對各種顯示解決方案的需求。隨著這些新興國家繼續建立智慧城市和實施先進的數位基礎設施，推動互動式視訊牆的成長，它們將成為未來幾年成長最快的市場之一。

互動式視訊牆市場根據佈局分為標準佈局和自訂佈局。標準佈局佔據了互動式視訊牆市場的大部分佔有率，預計在預測期內將呈現顯著成長。在互動式視訊牆市場，使用標準佈局的主要推動因素是成本效益和易於安裝。標準佈局為企業提供了一個基本但可靠且經濟的系統來創建大型顯示器，避免了昂貴的客製化設定的課題。這些顯示器廣泛應用於零售商店、企業設施和交通中心，因為它們具有靈活的擴展性、幾乎不需要維護，並且能夠提供出色的視覺呈現。對於商業應用，標準佈局被評為首選解決方案。這是因為它以適合您預算的成本提供實用的性能，使其成為商業環境中的首選。

根據最終用戶，互動式視訊牆市場分為零售、企業、運輸、醫療保健和其他。預計零售業在預測期內將顯著成長。互動式視訊牆市場的零售部分主要由零售需求驅動，以增強店內視覺效果並創造身臨其境的客戶互動。由於這些數位平台提供了更具互動性的客戶體驗，企業正在轉向互動式視訊牆作為展示產品和行銷內容的零售策略。這些顯示器提供即時互動性，讓購物者可以探索產品並存取補充產品數據，同時客製化他們的購物旅程，吸引顧客的注意。商店可以使用視訊牆將教育內容與娛樂活動結合起來，以增加客流量、銷售額和客戶參與度。

根據顯示類型，互動式視訊牆市場分為 LCD、LED 和其他。目前，LED是互動式視訊牆市場最大的市場區隔。由於對高品質、明亮且節能的顯示解決方案的持續需求，互動式視訊牆市場主要依賴 LED。儘管安裝在光線明亮的地方，LED 視訊牆仍能產生出色的亮度水平，從而能夠在零售空間、公司辦公室、控制室等場所實現有效的視覺創造。大規模應用受益於 LED 技術，因為這些設備透過無縫邊框設計提供高解析度影像。 LED 技術的發展為企業提供了耐用、高效且使用壽命長的顯示器，適合長期顯示系統投資。

為了更了解互動式視訊牆產業的市場滲透率，我們根據其在北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度、澳洲和亞太其他地區）和世界其他地區的全球影響力對市場進行了分析。由於零售和企業數位轉型的快速整合以及教育和娛樂領域的應用，亞太地區互動式視訊牆市場正在經歷強勁成長。互動式視訊牆已成為區域市場不可或缺的商業工具。這是因為企業正在尋找創意的解決方案來增加客戶參與度以及品牌技術和數據呈現。中國、日本和印度正專注於智慧城市發展和先進基礎設施項目以及數位零售計劃，這推動了對互動式和大幅面顯示解決方案的需求。由於 LED 和 OLED 技術的改進以及公共和私營部門對營運數位化的投資不斷增加，亞太市場正在成長。

市場的主要參與者包括Christie Digital Systems Inc.，Barco，ViewSonic Corporation，Eyefactive GmbH，Leyard，Koninklijke Philips N.V.，Delta Electronics，Planar Systems, Inc.，LG Electronics，Samsung Electronics等。

目錄

第1章 市場概要

  • 市場定義
  • 主要目的
  • 相關利益者
  • 限制事項

第2章 分析方法或前提條件

  • 分析流程
  • 分析方法
  • 受訪者簡介

第3章 摘要整理

  • 產業摘要
  • 各市場區隔預測
    • 市場成長的強度
  • 地區展望

第4章 市場動態

  • 促進因素
  • 機會
  • 阻礙因素
  • 趨勢
  • PESTEL分析
  • 需求面分析
  • 供給面分析
    • 企業合併·收購 (M&A)
    • 投資情勢
    • 產業洞察：領先的新創公司及其獨特的策略

第5章 價格分析

  • 價格分析:各地區
  • 價格的影響因素

第6章 全球互動電視牆的市場收益 (2022～2032年)

第7章 市場分析:設計

  • 標準型設計
  • 自訂設計

第8章 市場分析:各終端用戶

  • 零售業
  • 企業
  • 交通
  • 醫療
  • 其他

第9章 市場分析:顯示器

  • 液晶
  • LED
  • 其他

第10章 市場分析:各地區

  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 西班牙
    • 法國
    • 義大利
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 其他亞太地區
  • 全球其他地區

第11章 價值鏈分析

  • 限制分析
  • 市場參與企業一覽

第12章 競爭情形

  • 競爭儀表板
  • 競爭市場定位分析
  • 波特的五力分析

第13章 企業簡介

  • Christie Digital Systems Inc.
    • 企業概要
    • 主要的財務指標
    • SWOT分析
    • 產品系列
    • 近幾年趨勢
  • Barco
  • ViewSonic Corporation
  • Eyefactive GmbH
  • Leyard
  • Koninklijke Philips N.V.
  • Delta Electronics
  • Planar Systems, Inc.
  • LG Electronics
  • Samsung Electronics

第14章 縮寫與前提條件

第15章 附錄

簡介目錄
Product Code: UMSE213179

Large public display technology in corporate offices and retail stores and other dynamic spaces fall under the Interactive Video Wall Market category. Businesses use interactive and digital signage solutions to attract customers because this market benefits from growing customer demands for immersive engaging experiences. The market progresses because of introducing 4K and 8K display resolution capabilities and implementing touch-screen interactions and modular display constructions. Market growth primarily occurs because businesses increasingly implement digital signage and digital display technology and personalize interactive content for retail and other sectors including corporate, healthcare and transportation.

The Interactive Video Wall Market is expected to grow at a robust CAGR of 9.4% during the forecast period, owing to the increasing demand for dynamic, engaging visual experiences across industries like corporate, retail, and education to enhance audience interaction. Recent mergers and acquisitions are significantly influencing the competitive landscape of the interactive video wall market, allowing companies to expand their technological capabilities and market reach. For instance, in August 2024, The Imagine Group, a leading provider of visual communications, announced the acquisition of a large set of temporary display and signage business from Meyers. Meyers is a highly regarded print and packaging company with a strong reputation, whereas Imagine is widely recognized as a leading visual communications company.

The Interactive Video Wall sector demonstrates strong growth potential because China along with India and Southeast Asia will dominate future digital signage industry developments. The expansion of cities and expanding infrastructure together with technological advancement leads to rising digital display requirements throughout these regions. An escalating retail and transportation market in China drives demand for expansive display solutions while India expands its digital signage sector because of its thriving commercial sector and growing tourism sector. These developing countries will continue to construct smart cities and implement advanced digital infrastructure which will drive the growth of interactive video walls so they become among the speediest growing markets during the upcoming years.

Based on Layout, the Interactive Video Wall market is segmented into Standard Layout and Custom Layout. The Standard Layout segment acquired a substantial share of the Interactive Video Wall market and is expected to showcase a substantial growth rate during the forecast period. Cost-effectiveness along with easy installation serves as the main factor for utilizing the Standard Layout within the Interactive Video Wall Market. Standard layouts serve businesses as a basic yet dependable and economical system to generate large displays that avoid expensive custom setup challenges. These displays find applications in retail stores and corporate facilities and transportation centers because they allow flexible expansions and require little maintenance to produce exceptional visual presentations. Commercial applications value standard layouts as their preferred solution because they offer practical performance at budget-friendly costs thus making them the leading selection in commercial environments.

Based on End Users, the Interactive Video Wall market is divided into Retail, Corporate, Transportation, Healthcare, and Others. The Retail segment is expected to showcase a substantial growth rate during the forecast period. The Retail segment of the Interactive Video Wall Market experiences its main growth from retail requirements for creating immersive customer interactions combined with store visual prominence. Businesses are using interactive video walls as their retail strategy for displaying products and marketing content because these digital platforms deliver more interactive customer experiences. These displays attract customer focus apart from enabling instant interactivity which lets buyers explore products while customizing their shopping journey and getting access to supplementary product data. stores use video walls to combine educational content with entertainment activities thus generating Increased foot traffic, sales, and customer engagement occurs as a result.

Based on Display, the Interactive Video Wall market is divided into LCD, LED, and Others. The LED is currently the largest segment in the Interactive Video Wall Market. The Interactive Video Wall Market relies mainly on LED for ongoing demand of high-quality bright and energy-efficient display solutions. LED video walls produce superior brightness levels that enable effective visual creations throughout retail spaces and corporate offices as well as control rooms although they are situated in well-lit areas. Large-scale applications benefit from LED technology because these devices deliver high-resolution images with seamless bezel design. The development of LED technology enabled businesses to access displays that are durable, efficient and provide extended operational life for long-term display system investments.

For a better understanding of the market adoption of the Interactive Video Wall industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Rest of World. The Interactive Video Wall Market in APAC experiences strong growth because different sectors quickly integrate digital transformation in retail and corporate while also implementing it in education and entertainment settings. The regional market sees interactive video walls emerging as essential operational tools because businesses want inventive solutions to boost customer engagement along with their branding methods and data presentation. Interactive and large-scale display solutions experience increasing demand because China along with Japan and India focus strongly on smart cities development and advanced infrastructure projects in addition to retail digitization initiatives. The APAC market grows due to improved versions of LED and OLED technologies and rising investment from public and private sectors to digitize operations.

Some of the major players operating in the market include Christie Digital Systems Inc., Barco, ViewSonic Corporation, Eyefactive GmbH, Leyard, Koninklijke Philips N.V., Delta Electronics, Planar Systems, Inc., LG Electronics, and Samsung Electronics.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Interactive Video Wall Market
  • 2.2. Research Methodology of the Interactive Video Wall Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL INTERACTIVE VIDEO WALL MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY LAYOUT

  • 7.1. Standard Layout
  • 7.2. Custom Layout

8.MARKET INSIGHTS BY END USER

  • 8.1. Retail
  • 8.2. Corporate
  • 8.3. Transportation
  • 8.4. Healthcare
  • 8.5. Others

9.MARKET INSIGHTS BY DISPLAY

  • 9.1. LCD
  • 9.2. LED
  • 9.3. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. USA
    • 10.1.2. Canada
    • 10.1.3. Rest of NA
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. United Kingdom
    • 10.2.3. Spain
    • 10.2.4. France
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia Pacific
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Australia
    • 10.3.5. Rest of APAC
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. Christie Digital Systems Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Barco
  • 13.3. ViewSonic Corporation
  • 13.4. Eyefactive GmbH
  • 13.5. Leyard
  • 13.6. Koninklijke Philips N.V.
  • 13.7. Delta Electronics
  • 13.8. Planar Systems, Inc.
  • 13.9. LG Electronics
  • 13.10. Samsung Electronics

14.ACRONYMS & ASSUMPTION

15.ANNEXURE