市場調查報告書
商品編碼
1454006
骨湯市場至2030年的預測:按類型、原產地、分銷管道、應用、最終用戶和地區的全球分析Bone Broth Market Forecasts to 2030 - Global Analysis By Type (Turkey, Chicken, Beef, Fish and Other Types), Nature (Conventional and Organic), Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球骨湯市場規模將達到 11 億美元,預計到2030年將達到 18.7 億美元,預測期內年複合成長率為 7.9%。
骨湯是將動物骨頭和結締組織在水中長時間煮沸而製成的營養豐富的液體。它通常由牛、雞肉或魚骨等原料製成,並經常輔以蔬菜、香草和香辛料。骨湯因其潛在的健康益處而受到稱讚,包括支持關節健康、改善消化、增強免疫力和促進皮膚健康。它作為一種傳統治療方法和世界各地各種美食的主食而廣受歡迎。
根據政府機構美國農業部(USDA)統計,2020年美國市場牛肉價格上漲8.9%,豬肉價格上漲5.7%。
古式飲食和生酮飲食的興起
強調低碳水化合物、高蛋白和高脂肪食品的古飲食和生酮飲食的流行,導致了對骨湯需求的增加。骨湯碳水化合物含量低,富含膠原蛋白和健康脂肪,因此符合這些飲食原則。隨著越來越多的消費者採用古式和生酮生活方式來實現健康和體重管理,對骨湯作為一種方便且營養的食品選擇的需求持續成長,骨湯市場的持續成長推動骨湯的成長。
生產成本高
生產高品質的骨頭湯需要採購優質原料,例如有機骨頭和蔬菜,這可能會很昂貴。此外,從骨頭和其他成分中提取營養和風味所需的緩慢煮沸過程增加了生產成本。這種緩慢的煨煮過程不僅需要時間,而且還消耗能源,進一步增加了整體成本。因此,高昂的製造成本成為阻礙市場拓展的主要因素。
增加可用性和多樣性
製造商透過提供各種方便型態的骨湯來滿足不斷成長的需求,包括耐儲存的液體、粉末和冷凍。這種擴大的供應量使消費者更容易獲得骨湯,無論他們喜歡從頭開始製作還是購買現成的骨湯。此外,雜貨店、保健食品和線上平台中骨湯的普及使消費者更容易將這種營養飲料納入他們的飲食中。因此,可用性和品種的增加是推動市場需求的主要因素。
保存期限短
骨湯是一種易腐壞的產品,保存期限相對較短,尤其是不含防腐劑的情況。作為生鮮產品,骨湯需要小心處理和儲存,以保持品質和安全。然而,不當的儲存條件,例如暴露在溫度變化或污染下,會加速腐敗並進一步縮短保存期限。這可能會給庫存管理、分銷物流和整體產品可用性帶來挑戰。這些因素都阻礙了市場需求。
COVID-19 的影響
COVID-19 大流行對骨湯市場產生了重大影響。隨著人們希望增強免疫系統和整體健康,消費者對含有骨湯的健康和保健產品的興趣與日俱增。此外,人們對這些健康益處的認知不斷提高,鼓勵一些消費者將骨湯納入飲食中,導致疫情期間需求激增。
預計雞肉市場在預測期內將是最大的市場
雞肉部分估計佔最大佔有率。雞骨湯由雞骨和結締組織加水熬煮而成,味道濃鬱、鮮美,深受廣大消費者的歡迎。其溫和的味道使其適合各種烹飪應用,從湯和燉菜到醬汁和肉汁。它富含膠原蛋白、明膠和氨基酸,對於支持關節健康、調節腸道健康和增加皮膚彈性非常重要。此外,雞骨湯通常富含蔬菜、香草和香辛料,以進一步增強其風味和營養成分。
預計有機細分市場在預測期內將呈現最高的年複合成長率
由於消費者對天然和永續來源食品的偏好不斷增加,因此預計有機市場在預測期內將出現良好的成長。有機骨頭湯由不使用合成農藥、除草劑、肥料或基因改造生物的原料製成。此外,有機骨湯被認為更環保,因為有機農業優先考慮土壤健康、生物多樣性和保護。
在估計期間,北美佔據了最大的市場佔有率。該地區關注健康和保健趨勢,消費者擴大尋求天然和營養食品。古飲食和生酮飲食等流行飲食的興起,強調低碳水化合物、高蛋白食品,進一步增加了對骨湯的需求。此外,北美擁有成熟的健康產業,包括健身中心、健康教練和影響者,並在普及骨湯作為健康生活方式的一部分方面發揮了重要作用。
預計歐洲在預測期內將出現盈利成長。消費者被骨頭湯所吸引,其中含有膠原蛋白,據說可以支持關節健康,促進腸道健康,並增加皮膚彈性。此外,骨湯的濃鬱風味和烹飪多功能性使其受到希望將營養成分融入膳食的歐洲消費者的歡迎。此外,特色食品商店和線上零售商的興起使歐洲消費者更容易獲得骨湯,使其在全部區域越來越受歡迎。
According to Stratistics MRC, the Global Bone Broth Market is accounted for $1.10 billion in 2023 and is expected to reach $1.87 billion by 2030 growing at a CAGR of 7.9% during the forecast period. Bone broth is a nutrient-rich liquid made by simmering animal bones and connective tissues in water for an extended period of time. It is commonly prepared with ingredients such as beef, chicken, or fish bones, often with added vegetables, herbs, and spices. Bone broth is praised for its potential health benefits, including supporting joint health, improving digestion, boosting immunity, and promoting skin health. It has gained popularity as a traditional remedy and a culinary staple in various cuisines worldwide.
According to the U.S. Department of Agriculture (USDA), a government agency, the prices of beef and pork increased significantly by 8.9% and 5.7% in 2020 across the U.S. market.
Rise in paleo and ketogenic diets
The popularity of the paleo and ketogenic diets, which emphasize low-carb, high-protein, and high-fat foods, contributed to the increased demand for bone broth. Bone broth aligns with these diets' principles as it is low in carbohydrates and rich in collagen and healthy fats. As consumers increasingly adopt paleo and keto lifestyles for health and weight management reasons, the demand for bone broth as a convenient and nutritious food option continues to rise, driving growth in the bone broth market.
High production costs
Producing high-quality bone broth involves sourcing quality ingredients, such as organic bones and vegetables, which can be expensive. Additionally, the slow cooking process required to extract the nutrients and flavors from the bones and other ingredients adds to the production costs. This slow simmering process not only requires time but also consumes energy, further contributing to the overall expense. As a result, high production cost is a significant element limiting market expansion.
Increased availability and variety
Manufacturers have responded to the rising demand by offering bone broth in various convenient forms, including shelf-stable liquid, powdered, and frozen options. This expanded availability makes bone broth more accessible to consumers, whether they prefer to make it from scratch or purchase it ready-made. Additionally, the proliferation of bone broth in grocery stores, health food stores, and online platforms has made it easier for consumers to incorporate this nutritious beverage into their diets. Therefore, increased availability and variety are significant factors propelling market demand.
Short shelf life
Bone broth is a perishable product with a relatively short shelf life, especially if it does not contain any preservatives. As a perishable product, bone broth requires careful handling and storage to maintain its quality and safety. However, improper storage conditions, such as exposure to fluctuating temperatures or contamination, can accelerate spoilage and reduce the shelf life even further. This can create challenges in terms of inventory management, distribution logistics, and overall product availability. These factors hinder market demand.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the bone broth market. There has been increased consumer interest in health and wellness products, including bone broth, as people seek to bolster their immune systems and overall well-being. Moreover, this heightened awareness of health benefits has driven some consumers to incorporate bone broth into their diets, leading to a surge in demand during the pandemic.
The chicken segment is expected to be the largest during the forecast period
The chicken segment is estimated to hold the largest share. Made by simmering chicken bones and connective tissues with water, chicken bone broth offers a rich, savory flavour profile that appeals to a wide range of consumers. Its mild taste makes it suitable for various culinary applications, from soups and stews to sauces and gravies. It is rich in collagen, gelatin, and amino acids, which are essential for supporting joint health, promoting gut integrity, and enhancing skin elasticity. Additionally, chicken bone broth is often fortified with vegetables, herbs, and spices, further enhancing its flavour and nutrient profile.
The organic segment is expected to have the highest CAGR during the forecast period
The organic segment is anticipated to have lucrative growth during the forecast period, due to growing consumer preferences for natural, sustainably sourced foods. Organic bone broth is made from ingredients that are produced without the use of synthetic pesticides, herbicides, fertilizers, or genetically modified organisms. Moreover, organic bone broth is also perceived as more environmentally friendly, as organic farming practices prioritize soil health, biodiversity, and conservation.
North America commanded the largest market share during the extrapolated period. The region had a strong emphasis on health and wellness trends, with consumers increasingly seeking out natural and nutrient-dense food options. The rise of popular diets like paleo and ketogenic diets, which emphasize low-carb, high-protein foods, further contributed to the demand for bone broth. Moreover, North America had a well-established wellness industry, including fitness centers, health coaches, and influencers, who played a significant role in promoting bone broth as part of a healthy lifestyle.
Europe is expected to witness profitable growth over the projection period. Consumers are attracted to bone broth for its collagen content, which is believed to support joint health, promote gut health, and enhance skin elasticity. Additionally, bone broth's rich flavor profile and versatility in cooking make it a favourite among European consumers looking to incorporate nutritious ingredients into their meals. Moreover, the rise of specialty food stores and online retailers has made bone broth more accessible to European consumers, contributing to its growing popularity across the region.
Key players in the market
Some of the key players in the Bone Broth Market include Ancient Nutrition, Kettle & Fire, Bare Bones Broth Co., Green Pasture Farms, Fond Bone Broth LLC., Bluebird Provisions, Essentia Proteins, Del Monte Foods, Campbell Soup Company, Bonafide Provisions and Pacific Foods of Oregon LLC.
In May 2023, Fresh Del Monte entered into a partnership with plant-based food company Vertage as part of its ongoing commitment to sustainability and healthy living. The partnership will enable Vertage to expand the reach of its products, which include dairy-free cheeses, to consumers.
In February 2022, Ancient Nutrition entered into a scientific research partnership with Rodale Institute, a purpose driven non-profit and a founder of the modern regenerative organic movement. This partnership will advance Ancient Nutrition's efforts to heal the planet through agricultural transformation.
In July 2021, Kettle & Fire, one of the fastest growing bone broth brands offering a variety of shelf-stable broths, announced the introduction of its first bone broth made using bones sourced exclusively from regenerative farms.