市場調查報告書
商品編碼
1454058
POS展示裝置市場至2030年的預測:按類型、材料類型、風格、應用和地區的全球分析Point Of Sale Display Market Forecasts to 2030 - Global Analysis By Type (Countertop Displays, Pallet Displays, Floor Displays, Sidekick Displays, Endcap Displays and Other Types), Material Type, Style, Application and By Geography |
根據Stratistics MRC預測,2023年全球POS展示裝置市場規模將達139.2億美元,預計2030年將達到275.3億美元,預測期內年複合成長率為10.2%。
銷售點(POS)展示是一種行銷工具,策略性地放置在收銀台和零售商店內其他人流量大的區域。緊湊、引人注目的展示通常目的是吸引顧客對特定產品或促銷活動的注意,並鼓勵衝動購買。這些展示有多種形式,包括檯面支架、架式單元和落地式架。 POS展示裝置目的是補充品牌形象並提高產品知名度,在影響購買決策和推動消費者旅程結束時的銷售方面發揮關鍵作用。
消費者對個人化的需求不斷成長
當今的消費者擴大尋求符合他們偏好、興趣和價值觀的客製化購物體驗。因此,POS展示裝置不斷發展以滿足這種個人化需求。此外,個人化使零售商能夠在競爭激烈的市場中脫穎而出,加強品牌與消費者的關係,並建立長期的客戶忠誠度。零售商可以透過在銷售點提供相關的個人化內容來增強消費者參與度、培養品牌忠誠度並推動銷售,幫助塑造 POS展示裝置市場。
零售空間有限
可見度競爭是零售空間限制引起的關鍵問題之一。這項限制迫使零售商優先考慮某些產品,確保 POS展示裝置佔據顯著位置成為一項挑戰。此外,零售空間有限限制市場的另一個因素是小店型態的成長趨勢,這進一步阻礙了市場的成長。
展示技術的創新
數位指示牌、互動式展示和擴增實境(AR)等展示技術的不斷進步,為吸引消費者和提高 POS展示裝置效率提供了新途徑。互動式展示可讓消費者與產品進行虛擬互動、探索功能並接收個人化推薦,將消費者參與度提升到一個新的水準。因此,這種身臨其境的體驗增強了購物旅程,培養品牌忠誠度,並推動衝動購買,推動這個市場。
初始成本高
POS展示裝置所使用的材料通常是品質優良且耐用。 POS展示裝置的生產數量往往相對較小,導致單位生產成本較高,沒有充分利用大規模生產和節省成本的措施。此外,該市場競爭激烈,許多供應商爭奪業務,這阻礙了該市場的成長。
COVID-19 的影響
COVID-19 的爆發對 POS展示裝置市場產生了一些負面影響。隨著封鎖和社交疏離措施的廣泛普及,許多零售商店被迫暫時關閉或減少營業容量,減少了人流並減少了對 POS展示裝置的需求。結果,行銷宣傳活動被取消或推遲,促銷材料的支出減少。此外,製造商在採購原料和零件方面面臨挑戰,阻礙了該市場的規模。
托盤展示區隔預計將在預測期內成為最大的區隔
托盤展示區隔估計佔據最大佔有率。這些展示架目的是展示托盤上的產品,通常放置在人流量大的區域,例如走道盡頭或商店入口附近。調色板展示的用途非常廣泛,可以容納各種產品類型和尺寸,這對於希望最大限度提高知名度和銷售效率的品牌來說是一個有吸引力的選擇。此外,托盤展示可以使用品牌元素、圖形和通訊進行客製化,以符合行銷策略並增強品牌形象。
預計永久 POP 展示產業在預測期內年複合成長率最高
永久性 POP 展示領域預計在預測期內年複合成長率最高,因為它為品牌和零售商提供了多種優勢。這些展示通常由金屬、木材和塑膠等耐用材料製成,以確保較長的使用壽命和耐磨性。此外,它還提供了一個可靠的平台,以視覺吸引力和組織性的方式展示產品,改善消費者的整體購物體驗,逐步推動該細分市場的成長。
由於零售環境和消費者偏好多樣化,歐洲在預測期內佔據最大的市場佔有率。歐洲擁有傳統實體店、現代超級市場、專賣店和線上零售商,是 POS展示裝置解決方案的一個充滿活力的市場。此外,永續性考量在歐洲 POS展示裝置市場中發揮越來越重要的作用,重點是環保材料、可回收性和節能設計。
由於數位電子看板、互動式展示和擴增實境(AR)等創新重塑了品牌在購買時與消費者互動的方式,預計北美地區在預測期內的年複合成長率將最高。該地區的主要企業包括Panasonic Corporation、Dell Technologies Inc.、Fujitsu Limited、Innolux Corporation。此外,資料分析和人工智慧在最佳化 POS展示裝置的有效性方面發揮關鍵作用,推動了該地區的擴張。
According to Stratistics MRC, the Global Point of Sale Display Market is accounted for $13.92 billion in 2023 and is expected to reach $27.53 billion by 2030 growing at a CAGR of 10.2% during the forecast period. A Point of Sale (POS) display is a marketing tool strategically positioned at checkout counters or other high-traffic areas within retail stores. Typically compact and eye-catching, it aims to draw customers' attention to specific products or promotions, encouraging impulse purchases. These displays can take various forms, such as countertop stands, shelf-mounted units, or floor-standing racks. Designed to complement branding and enhance product visibility, POS displays play a vital role in influencing purchasing decisions and driving sales at the final stage of the consumer journey.
Rising consumer demand for personalization
Modern consumers increasingly seek tailored shopping experiences that align with their preferences, interests, and values. As a result, POS displays are evolving to cater to this demand for personalization. Furthermore, personalization allows retailers to differentiate themselves in a competitive market, strengthen brand-consumer relationships, and build long-term customer loyalty. By delivering relevant and personalized content at the point of sale, retailers can enhance consumer engagement, foster brand loyalty, and drive sales, driving the POS display market.
Limited retail space
The competition for visibility is one of the key issues arising from limited retail space. This limitation forces retailers to prioritize certain products over others, making it challenging for POS displays to secure prominent positions. Moreover, another factor contributing to the limited retail space restraint is the increasing trend towards smaller store formats, which is further hampering this market growth.
Innovations in display technology
The continuous advancement of display technologies such as digital signage, interactive displays, and augmented reality (AR) offers new avenues for engaging consumers and enhancing the effectiveness of POS displays. Interactive displays take consumer engagement to the next level by allowing shoppers to interact with products virtually, explore features, and receive personalized recommendations. Therefore, this immersive experience enhances the shopping journey, fosters brand loyalty, and encourages impulse purchases, which is driving this market.
High initial costs
The materials used in POS displays are typically high-quality and durable, which adds to the cost as premium materials tend to be more expensive. POS displays are often produced in relatively small quantities, resulting in higher production costs per unit as the benefits of large-scale production and cost-saving measures are not fully realized. Additionally, the market is highly competitive, with many suppliers vying for business, which deters the growth of this market.
Covid-19 Impact
The COVID-19 pandemic has had several negative effects on the point-of-sale (POS) display market. Widespread lockdowns and social distancing measures forced many retail outlets to close temporarily or operate with reduced capacity, leading to decreased foot traffic and lower demand for POS displays. This resulted in canceled or postponed marketing campaigns and reduced spending on promotional materials. Furthermore, manufacturers faced challenges sourcing raw materials and components, which impeded this market size.
The pallet displays segment is expected to be the largest during the forecast period
The pallet displays segment is estimated to hold the largest share. These displays are designed to showcase products on pallets, usually positioned in high-traffic areas like the ends of aisles or near store entrances. They are versatile, accommodating various product types and sizes, making them an attractive option for brands seeking to maximize visibility and sales impact. Additionally, pallet displays can be customized with branding elements, graphics, and messaging to align with marketing strategies and reinforce brand identity, which are driving this segment's growth.
The permanent POP displays segment is expected to have the highest CAGR during the forecast period
The permanent POP displays segment is anticipated to have highest CAGR during the forecast period due to the fact that they offer several advantages for brands and retailers. These displays are typically constructed from durable materials such as metal, wood, or plastic, ensuring longevity and resistance to wear and tear. Additionally, they provide a reliable platform for showcasing products in a visually appealing and organized manner, enhancing the overall shopping experience for consumers and thereby gradually propelling this segment's growth.
Europe commanded the largest market share during the extrapolated period, owing to a diverse landscape of retail environments and consumer preferences. With a mix of traditional brick-and-mortar stores, modern supermarkets, specialty shops, and online retailers, Europe offers a dynamic market for POS display solutions. Moreover, sustainability considerations play an increasingly important role in the European POS display market, with a growing emphasis on eco-friendly materials, recyclability, and energy-efficient designs, which drives this region's size.
North America is expected to witness highest CAGR over the projection period, owing to innovations such as digital signage, interactive displays, and augmented reality that are reshaping the way brands engage with consumers at the point of purchase. This region is home to some of the key players, such as Panasonic Corporation, Dell Technologies Inc., Fujitsu Limited, and Innolux Corporation. Furthermore, data analytics and artificial intelligence play a crucial role in optimizing POS display effectiveness, which is boosting this region's expansion.
Key players in the market
Some of the key players in the Point Of Sale Display Market include Toshiba Corporation, NEC Corporation, Square Inc., Elo Touch Solutions Inc., LG Display., Samsung Electronics, Diebold Nixdorf Inc., NCR Corporation, Fujitsu Limited, Posiflex Technology Inc, Dell Technologies Inc., Verifone Systems Inc., Panasonic Corporation, and Innolux Corporation.
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