市場調查報告書
商品編碼
1462668
2030 年水果零食市場預測:按產品類型、水果類型、原產地、分銷管道、應用和地區進行的全球分析Fruit Snacks Market Forecasts to 2030 - Global Analysis By Product Type, Fruit Type, Nature, Distribution Channel, Application and by Geography |
根據Stratistics MRC的數據,2023年全球水果零食市場規模為65.1億美元,預計到2030年將達到161.2億美元,預測期內年複合成長率為12.0%。
水果零食味道鮮美、攜帶方便,深受各年齡層的喜愛。這些耐嚼零食通常由濃縮果汁或食物泥製成,有多種形狀、顏色和口味,從橙子和草莓等傳統水果到芒果和百香果等異國情調。此外,水果零食通常以單份形式出售,非常適合隨身攜帶的零食、學校午餐以及當您想享受甜食而不感到內疚時。
根據美國小兒科會的說法,對於想要在孩子的飲食中加入更多水果的父母來說,水果零食是一個方便的選擇,但為了獲得最佳營養,水果零食應該添加最少的糖分,他說,選擇含有糖分的食物很重要。
對方便、健康零食的需求不斷成長
由於現代消費者正在尋找更健康的零食,對水果零食的需求正在增加。隨著健康和保健變得越來越重要,人們正在尋找適合他們忙碌生活方式的營養零食。由於水果零食含有水果,因此它們被認為比薯片和糖果等傳統零食更健康、無罪惡感。
與替代零食的競爭
水果零食市場競爭激烈,零食種類繁多,包括新鮮水果、堅果、優格和格蘭諾拉麥片棒。儘管水果零食被宣傳為更健康的零食替代品,但它們仍然與其他方便且營養的零食競爭。此外,水果零食在試圖差異化並保持市場佔有率的同時,也面臨著來自各種零食的競爭。為了有效地傳達水果零食優於其他選擇的訊息,製造商必須創新其產品。
配方及品種創新
水果和零食製造商擁有獨特的機會,可以透過不斷創新產品配方和口味,從競爭中脫穎而出並佔領新的市場利基。隨著消費者偏好轉向天然成分和潔淨標示產品,對既強調健康又不犧牲風味的水果零食的需求日益成長。透過嘗試新的水果組合、有機產品和替代甜味劑,公司可以吸引注重健康、尋求無罪惡感的偏好。此外,在食品加工中使用最尖端科技還可以創造出新穎的質地和型態,從而提高客戶滿意度和感官體驗。
原物料價格波動
水果零食尤其是水果生產所用原料價格的波動對製造商的報酬率和營運穩定性構成重大威脅。水果的供應量和成本可能會因多種因素而波動,包括季節性波動、氣候變遷和地緣政治不穩定。此外,製造商依賴特定的水果品種和採購地區,這使得他們容易受到價格衝擊和供應鏈中斷的影響。為了減輕這種風險,公司必須制定強力的採購計劃,使其來源多樣化,並與值得信賴的供應商建立持久的關係,以確保原料的持續且負擔得起的供應。
COVID-19大流行對水果零食市場產生了重大影響。封鎖、限制和勞動力短缺最初導致了供應鏈和製造過程的問題。消費行為轉向必需品和食品儲藏室庫存,導致對水果零食等非必需品的需求波動。封鎖期間,對方便且耐儲存的零嘴零食的需求增加。然而,在大流行期間,消費者變得更加關心自己的健康和福祉,導致免疫力對那些被視為更健康選擇的水果零食等營養成分減少的選擇增加。
水果棒細分市場預計將成為預測期內最大的細分市場
在水果零食市場中,水果棒通常佔最大佔有率。水果棒因其多種口味選擇、易於包裝和吸引人的外觀而成為兒童和成人流行的健康零食選擇。乾果、堅果和種子等健康成分也經常被用來製作填充和健康的零食。由於消費者對攜帶式零食的需求不斷增加以及忙碌的生活方式,它們在各種零售管道廣泛銷售,包括超級市場、便利商店和線上平台。
預計混合細分市場在預測期內年複合成長率最高
在水果零食市場,混合細分市場通常表現出最高的年複合成長率。混合水果零食在一種產品中提供多種口味和質地,滿足廣泛的味蕾並改善零食體驗。這些零食中經常包含蘋果、芒果、鳳梨、香蕉和各種漿果等受歡迎的水果,因為它們的酸味和甜味和諧地結合在一起。尋求多樣化、便利性和營養價值的零食的消費者傾向於混合水果市場。此外,人們越來越認知到吃各種水果對健康的好處,以及對創意和冒險風味組合的日益成長的需求,可能會繼續推動馬蘇水果零食市場的混合水果市場的快速成長。
說到水果零食,北美通常佔據最大的市場佔有率。這一優勢主要是由於消費者對方便、健康的零食選擇的偏好以及對水果類產品在保持均衡飲食方面的優越性的認知不斷加深。由於多種因素,包括忙碌的生活方式、健康意識的增強和可支配收入的增加,北美對水果零食的需求量很大。此外,該地區擁有發達的零售基礎設施,包括雜貨店、便利商店和網路門戶,使得水果零食產品易於取得和廣泛銷售。
亞太地區的水果零食市場年複合成長率通常最高。這一成長是由多種因素推動的,包括該地區龐大且快速成長的人口、都市化的加快、可支配收入的增加以及消費者對健康零食偏好的改變。此外,隨著亞太地區經濟的持續成長,消費者對健康和保健的意識日益增強,推動了對水果零食等方便健康零食的需求。此外,西方飲食習慣和零食文化在中國、印度和日本等國家的廣泛採用也支持了市場的擴張。
According to Stratistics MRC, the Global Fruit Snacks Market is accounted for $6.51 billion in 2023 and is expected to reach $16.12 billion by 2030 growing at a CAGR of 12.0% during the forecast period. Fruit snacks are tasty, portable, and convenient for people of all ages to enjoy. These chewy snacks, which are usually made from concentrated fruit juice or puree, are available in a wide range of shapes, colors, and flavors, from traditional fruits like orange and strawberry to more unusual ones like mango and passion fruit. Moreover, fruit snacks, which are frequently sold in single portions, are a favourite for on-the-go snacking, school lunches, and guilt-free sweet tooth satisfaction.
According to the American Academy of Pediatrics, fruit snacks can be a convenient option for parents looking to incorporate more fruit into their children's diets, but it's important to choose options with minimal added sugars and to balance them with whole fruits for optimal nutrition.
Growing customer need for convenient and healthful snack options
Fruit snacks are in high demand because modern consumers are searching for healthier snack options. People are looking for snacks that are convenient for their on-the-go lifestyles and offer nutritional benefits, as health and wellness become more and more important to them. Because they contain fruit, fruit snacks are viewed as healthier than traditional snacks like chips or candies and offer a guilt-free option.
Competition from alternative snack sources
There is fierce competition in the fruit snack market for a variety of snack options, such as fresh fruit, nuts, yogurt, granola bars, and so on. Fruit snacks are marketed as healthier alternatives, but they are still in competition with other convenient and nutrient-dense snacks. Additionally, fruit snacks face competition from a variety of snack options when trying to differentiate themselves and hold onto market share. In order to effectively communicate the distinct advantages of fruit snacks over other options, manufacturers must innovate their products.
Innovation in the formulations and varieties of products
Fruit snack producers have a great chance to stand out from the competition and seize new market niches with constant innovation in product formulas and flavorings. Consumer tastes are shifting toward natural ingredients and clean-label products, creating a need for fruit snacks that emphasize healthfulness without sacrificing flavor. Businesses can experiment with new fruit pairings, organic products, and substitute sweeteners to attract health-conscious customers looking for guilt-free indulgence. Moreover, utilizing cutting-edge technologies in food processing also makes it possible to create novel textures and formats that improve customer satisfaction and the sensory experience.
Variations in raw material prices
The profitability margins and operational stability of manufacturers are seriously threatened by the price volatility of raw materials, especially fruits, which are used in the production of fruit snacks. The availability and cost of fruit can vary due to a number of factors, including seasonal variations, climate change, and geopolitical unrest. Furthermore, manufacturers are vulnerable to price shocks and supply chain disruptions due to their reliance on particular fruit varieties or sourcing regions. In order to reduce this risk, businesses need to put strong procurement plans in place, diversify their sources, and build enduring relationships with dependable suppliers to guarantee a consistent and affordable raw material supply.
The COVID-19 pandemic had a major effect on the market for fruit snacks. Lockdowns, restrictions, and a labor shortage initially caused problems in the supply chain and manufacturing processes. The shift in consumer behaviour toward necessities and pantry stocking caused fluctuations in the demand for non-essential items such as fruit snacks. During lockdowns, there was an increase in demand for convenient and shelf-stable snacks. However, during the pandemic, consumers placed a higher priority on their health and wellbeing, which led to a rise in interest in nourishing and immune-boosting snacks, such as fruit snacks, which were seen as a healthier choice.
The Fruit Bars segment is expected to be the largest during the forecast period
In the market for fruit snacks, fruit bars usually hold the largest share. Fruit bars are a popular healthy snack option for kids and adults alike because of their versatile flavor selection, easy-to-package design, and appealing appearance. To provide a filling and healthy snack option, these bars frequently include dried fruits, nuts, seeds, and other healthful ingredients. Because of the growing demand for portable snacks and consumers on-the-go lifestyles, they are widely available in a variety of retail outlets, including supermarkets, convenience stores, and online platforms.
The Mixed segment is expected to have the highest CAGR during the forecast period
In the fruit snack market, the mixed segment usually shows the highest CAGR. Indulging a range of tastes and textures in a single product, mixed fruit snacks satisfy a wide range of palates and improve the snacking experience. Popular fruits like apple, mango, pineapple, banana, and different berries are frequently combined in these snacks to create a pleasing harmony of tart and sweet flavors. Customers looking for variety, convenience, and nutrient value in their snacks are drawn to the mixed fruit market. Furthermore, growing awareness of the health benefits of eating a variety of fruits, along with a growing desire for creative and adventurous flavour combinations, will likely drive the mixed fruit segment of the fruit snack market to continue growing rapidly.
When it comes to fruit snacks, North America usually has the largest market share. This dominance is mainly explained by the general consumer preference for quick and healthy snack options, as well as a high level of knowledge about the advantages of fruit-based products in maintaining a balanced diet. Fruit snacks are in high demand in North America due to a number of factors, including busy lifestyles, growing health consciousness, and rising disposable incomes. Moreover, the area has a well-established retail infrastructure that includes grocery stores, convenience stores, and internet portals, making fruit snack products easily accessible and widely distributed.
In the market for fruit snacks, the Asia-Pacific region usually has the highest CAGR. Numerous factors are driving this growth, such as the large and quickly growing population in the region, the growing urbanization, the rise in disposable incomes, and the shift in consumer preferences toward healthier snack options. Additionally, as the economies of the Asia-Pacific region continue to grow, consumer awareness of health and wellness is rising, which is fueling demand for quick and wholesome snack options like fruit snacks. Further driving market expansion is the impact of Western eating habits as well as the widespread snacking culture in nations like China, India, and Japan.
Key players in the market
Some of the key players in Fruit Snacks market include Kellogg Company , Chaucer Foods Ltd., Mount Franklin Foods LLC, Nestle S.A. (Lactalis), Crispy Green Inc, Flaper S.A. , Nutty Goodness LLC , Seneca Foods Corporation, General Mills Inc., Sunkist Growers, Inc., Tropical Foods, Ltd., Pioneer Food Groups, Crunchies Food Company, SunOpta Inc. and Welch Foods Inc.
In October 2023, Kreol Group will distribute famed snack brand Pringles in travel retail as part of an agreement with Kellogg Company. The agreement concerns select travel retail markets in the Middle East, a statement confirmed. Dubai-headquartered Kreol Travel Retail, which does business with major duty free operators in the Arabian Gulf countries, India and Africa, will leverage its extensive network and expertise to grow Pringles' presence and visibility across the region.
In October 2023, Lactalis will enter a dairy licensing deal in Brazil under a regulatory condition permitting the purchase of a Fonterra-Nestle joint-venture company. Brazil's competition regulator - the Administrative Council for Economic Defense (CADE) - cleared the drawn-out acquisition yesterday for French dairy major Lactalis to acquire Dairy Partners Americas, or DPA Brasil. Lactalis first struck a deal for DPA in December in a 700m reais agreement after partners Fonterra and Nestle had put the venture on the market in 2019.
In May 2022, General Mills, Inc announced that it has entered into a definitive agreement to sell its Helper main meals and Suddenly Salad side dishes businesses to Eagle Family Foods Group, a portfolio company of Kelso & Company, in a cash transaction valued at approximately $610 million. The proposed transaction is expected to close in the first quarter of fiscal 2023, subject to regulatory approval.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.