市場調查報告書
商品編碼
1462753
GWB(一般健康)營養食品的全球市場至2030年的預測:按產品、形式、成分、分銷管道、應用、最終用戶和地區的分析General Well-being Dietary Supplement Market Forecasts to 2030 - Global Analysis By Product, Form, Ingredient, Distribution Channel, Application, End User and By Geography |
根據Stratistics MRC預測,2023年全球GWB(一般健康)營養補充食品規模將達到473.6億美元,預測期內年複合成長率為5.1%,預計到2030年將達到670.9億美元。
GWB(一般健康)營養補充食品目的是支持整體健康和活力的配方。這些補充品通常含有維生素、礦物質、抗氧化劑和植物萃取物,以促進身心健康。它的目的是補充飲食中經常缺乏的營養素,並支持各種身體功能,包括免疫系統健康、能量產生和壓力管理。
根據疾病管制與預防中心的資料,2009年至2010年,約有一半的美國成年人服用營養補充。
健康意識不斷增強
隨著人們對預防保健和整體健康意識的不斷增強,消費者擴大尋求支持其整體健康的補充品。這一趨勢是由對個人化健康解決方案的渴望所推動的,例如維生素、礦物質和草藥補充品,以解決營養不足和增強活力。此外,自我護理實踐的興起以及對天然、非藥物健康方法的渴望也導致食品對營養補充的需求不斷成長。
科學依據有限
一般健康(GWB)營養補充食品缺乏科學證據,通常是由於缺乏研究經費、調查方法的限制以及評估對一般健康的長期影響的複雜性。缺乏確鑿證據會損害消費者的信任,並阻礙醫療保健專業人員的推薦。如果沒有明確的功效和安全性資料,消費者可能會猶豫是否要購買補充品。總體而言,缺乏科學支持造成了不確定性並限制了營養補充食品的擴張。
電子商務平台的興起
電子商務平台的興起將大幅提高消費者的可及性和便利性。線上平台提供大量產品,讓消費者可以輕鬆比較選項、閱讀評論並做出明智的購買決定。此外,電子商務有助於直接面對消費者的銷售,繞過傳統零售通路並降低製造商的管理成本。這種影響力的擴大使得較小的品牌能夠進入市場並與老牌企業競爭,提高市場滲透率。
醫療保健專業人員的懷疑
醫生、藥劑師和其他醫療保健專業人員在指導患者的健康選擇方面發揮著重要作用。這些專家對營養補充的功效、安全性和必要性的懷疑食品阻止患者使用補充品。此外,持懷疑態度的專家可能會反對使用補充品,這會影響公眾的看法,並可能導致監管審查和收緊。如果沒有醫療保健建議,消費者信心可能會下降,導致銷售和市場成長下降。
COVID-19 的影響
COVID-19 大流行對 GWB(一般健康)營養補充食品產生了重大影響,消費者對健康和保健的興趣日益濃厚,推動了需求。人們越來越認知到免疫支持的重要性,導致含有維生素 C、D、鋅等的補充品銷售激增。封鎖和旅行限制也促進了線上銷售,促使企業加強其數位業務。然而,供應鏈中斷和經濟不確定性帶來了挑戰。總體而言,大流行加速了營養補充的採用,食品主動健康管理策略的一部分。
預計軟糖細分市場在預測期內將是最大的
軟糖市場預計將出現良好的成長。 軟糖狀GWB(一般健康)營養補充食品提供了一種方便而有趣的方式,將必需營養素融入日常生活中。軟糖吸引了廣泛的消費者,包括吞嚥錠劑有困難的兒童和成人。由於軟糖可以咀嚼食用,因此吸收率高,可以有效吸收營養。此外,各種口味和形狀使它們很有吸引力,促進補充品攝入的一致性,並為整體健康提供有趣的支持。
能量和活力產業預計在預測期內年複合成長率最高
由於身體和精神表現的改善,預計能量和活力產業在預測期內將出現最高的年複合成長率。透過提供飲食中經常缺乏的必需營養素,這些補充品可以對抗疲勞、提高精神警覺性並支持身體耐力。此外,它還可以減輕壓力、改善情緒並支持身體對日常挑戰的自然恢復能力,有助於更健康、更有活力的生活方式。
由於消費者健康意識的增強,預計亞太地區在預測期內將佔據最大的市場佔有率。可支配收入增加、都市化和人口老化等因素推動對促進整體健康的補充品的需求。主要企業致力於產品創新和策略合作夥伴關係,以在這個快速擴張的市場中獲得競爭優勢。憑藉其多樣化的消費者基礎和不斷擴大的分銷管道,亞太地區為 GWB(一般健康)營養補充食品的進一步市場擴張和成長提供了充足的機會。
由於尋求預防性醫療保健的健康意識不斷增強,預計北美在預測期內將呈現最高的年複合成長率。人口老化、人們對營養重要性的認知不斷提高以及可支配收入的增加等因素都促進了市場的擴張。該地區的公司正致力於天然成分和有機配方等產品創新,以滿足消費者對安全有效補充品的需求。此外,策略行銷舉措和電子商務平台推動北美市場的進一步成長。
According to Stratistics MRC, the Global General Well-being Dietary Supplement Market is accounted for $47.36 billion in 2023 and is expected to reach $67.09 billion by 2030 growing at a CAGR of 5.1% during the forecast period. General well-being dietary supplements are formulations designed to support overall health and vitality. These supplements often contain a blend of vitamins, minerals, antioxidants, and botanical extracts aimed at promoting physical and mental well-being. They are intended to fill potential nutrient gaps in the diet and support various bodily functions such as immune system health, energy production, and stress management.
According to the Centre for Disease Control and Prevention, nearly half of all U.S. adults were consuming dietary supplements between 2009 and 2010.
Increasing health consciousness
With growing awareness about preventive healthcare and holistic wellness, consumers are actively seeking supplements to support their overall well-being. This trend is fuelled by a desire for personalized health solutions, including vitamins, minerals, and herbal supplements, to address nutritional gaps and enhance vitality. Additionally, the rise of self-care practices and the desire for natural, non-pharmaceutical approaches to health contribute to the expanding demand for dietary supplements in the market.
Limited scientific evidence
Limited scientific evidence in general well-being dietary supplements often stems from insufficient research funding, methodological limitations in studies, and the complexity of assessing long-term effects on general well-being. This dearth of robust evidence undermines consumer confidence and inhibits healthcare professional endorsement. Without clear efficacy and safety data, consumers may hesitate to purchase supplements. Overall, the lack of scientific support creates uncertainty, constraining the expansion of the dietary supplements market.
Rise of e-commerce platforms
The rise of e-commerce platforms significantly enhances accessibility and convenience for consumers. Online platforms offer a vast array of products, enabling consumers to easily compare options, read reviews, and make informed purchasing decisions. Moreover, e-commerce facilitates direct-to-consumer sales, bypassing traditional retail channels and reducing overhead costs for manufacturers. This expanded reach allows smaller brands to enter the market and compete alongside established players, thereby raises market penetration.
Healthcare professional skepticism
Physicians, pharmacists, and other healthcare professionals play influential roles in guiding patient health choices. Skepticism among these professionals regarding the efficacy, safety, and necessity of dietary supplements can deter patients from using them. Furthermore, skeptical professionals may advocate against supplement use, influencing public perception and potentially leading to regulatory scrutiny or tighter restrictions. Without healthcare endorsement, consumer confidence may diminish, leading to reduced sales and market growth.
Covid-19 Impact
The covid-19 pandemic has significantly impacted the general well-being dietary supplements market, with increased consumer interest in health and wellness driving demand. Heightened awareness of the importance of immune support has led to a surge in sales of supplements containing vitamins C, D, and zinc, among others. Lockdowns and restrictions on movement have also fuelled online sales, prompting companies to enhance their digital presence. However, supply chain disruptions and economic uncertainties have presented challenges. Overall, the pandemic has accelerated the adoption of dietary supplements as part of proactive health management strategies.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is estimated to have a lucrative growth. General well-being dietary supplements in gummy form offer a convenient and enjoyable way to incorporate essential nutrients into daily routines. Gummies appeal to a wide range of consumers, including children and adults who may have difficulty swallowing pills. Their chewable format enhances absorption, ensuring efficient delivery of nutrients. Moreover, the variety of flavours and shapes makes them appealing, promoting consistency in supplementation and supporting overall well-being in a delightful manner.
The energy and vitality segment is expected to have the highest CAGR during the forecast period
The energy and vitality segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced physical and mental performance. By providing essential nutrients that may be lacking in diet, these supplements help combat fatigue, promote mental alertness, and support physical endurance. Additionally, they can aid in reducing stress, enhancing mood, and supporting the body's natural resilience to daily challenges, ultimately contributing to a healthier and more energized lifestyle.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing health consciousness among consumers. Factors such as rising disposable income, urbanization, and aging populations have fuelled demand for supplements promoting overall health and wellness. Key players are focusing on product innovation and strategic partnerships to gain a competitive edge in this rapidly expanding market. With a diverse consumer base and expanding distribution channels, the Asia Pacific region presents ample opportunities for further market expansion and growth in the general well-being dietary supplements sector.
North America is projected to have the highest CAGR over the forecast period, driven by a health-conscious population increasingly seeking preventive healthcare solutions. Factors such as the aging demographic, growing awareness of the importance of nutrition, and rising disposable income have contributed to the market's expansion. Companies in the region are focusing on product innovation, including natural and organic formulations, to meet consumer demand for safe and effective supplements. Additionally, strategic marketing initiatives and e-commerce platforms are further market growth in North America's sector.
Key players in the market
Some of the key players profiled in the General Well-being Dietary Supplement Market include Amway, Nature's Bounty, Herbalife, Garden of Life, NOW Foods, Carlson Laboratories, Nordic Naturals, Gaia Herbs, MegaFood, Source Naturals, Nutricircle Limited, Thorne Research, Solgar, Pure Encapsulations, Acutia, Twinlab and Nature Made.
In February 2024, Nutricircle, BSE listed R & D and science-based company, introduced My45Nutrients, under its nutraceutical category. My45Nutrients-Daily Dose of Goodness, made of plant extracts, tablets are designed to provide a comprehensive range of essential nutrients, including 8 vitamins, 29 amino acids + bio nutrients and 8 minerals. These nutrients are formulated to support various aspects of overall well-being.
In November 2023, Acutia launched Acutia Gut Health. The daily supplement combines the synergistic power of a postbiotic, a prebiotic and L-glutamine to relieve digestive upset quickly and promote good gut health over time.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.