市場調查報告書
商品編碼
1494786
2030 年洗手液市場預測:按產品、成分、包裝、香味、最終用戶和地區分類的全球分析Hand Sanitizer Market Forecasts to 2030 - Global Analysis By Product (Gel, Foam, Spray, Liquid, Wipes and Other Products), Ingredient, Packaging, Fragrance, End User and By Geography |
根據Stratistics MRC的數據,2024年全球洗手液市場規模為62.7億美元,預計2030年將達到113.2億美元,預測期內年複合成長率為7.8%。
洗手液是含有酒精或其他抗菌劑的液體、凝膠或泡沫,用於殺死或抑製手上微生物的生長。其主要目的是降低透過手與手指接觸傳播感染疾病的風險,特別是在不可能或不方便用肥皂和水洗手的情況下。當將洗手液塗布在手上並徹底揉搓時,它可以有效殺死細菌和病毒,使其成為保持手部衛生的方便且便攜的選擇。
根據消費者新聞與商業頻道(CNBC)發表的報導,2020 年 3 月美國洗手液銷量與 2019 年同周相比成長了 300%。
人們對感染疾病的擔憂與日俱增
對感染疾病的日益關注,特別是考慮到最近的全球健康危機,極大地推動了洗手液市場的擴張。人們對衛生意識的不斷增強和手部消毒的重要性導致世界各地對洗手液產品的需求增加。隨著消費者優先採取預防措施來保護自己免受細菌和病毒的侵害,洗手液在家庭、醫療機構和公共場所等各種環境中的使用量激增,刺激了市場的成長。
環境危害
洗手液可以有效殺死細菌,但其化學成分和處理方法會對環境產生負面影響。三氯生和酒精等成分會污染水源並危害水生生物和生態系統。處置不當會導致污染和垃圾掩埋場堆積。此外,生產過程常常涉及能源消耗和二氧化碳排放。針對永續性議題的監管行動也可能限制某些配方和包裝,這可能會進一步阻礙市場擴張。
採取企業衛生舉措
企業衛生舉措的採用在推動洗手液市場的成長中發揮關鍵作用。隨著公司優先考慮員工的健康和安全,職場對洗手液的需求激增。這一趨勢不僅促進了更清潔、更健康的環境,也強調了預防傳染病措施的重要性。因此,在企業部門致力於維持衛生標準和保護員工健康的推動下,洗手液市場正在大幅擴大。
與替代衛生用品的競爭
洗手液的替代衛生用品包括肥皂和水、消毒濕紙巾和抗菌洗手液。雖然這些替代衛生產品可能對皮膚較溫和,對環境的危害也較小,但它們在殺菌方面的效果各不相同。這些產品的可用性和易用性可以引導消費者遠離洗手液,特別是在首選或強制執行傳統衛生習慣的環境中。因此,洗手液市場面臨維持市場佔有率和成長的挑戰。
COVID-19 的影響
COVID-19大流行大大增加了對洗手液的需求,導致洗手液市場迅速擴大。消費者優先考慮衛生習慣,銷售量和產量大幅成長。製造商增加產量以滿足不斷成長的需求,導致一些地區出現短缺。市場也見證了非接觸式分配器和新配方等創新。然而,隨著大流行的消退和疫苗接種率的提高,市場成長雖然仍高於疫情前的水平,但由於衛生習慣意識的增強,可能會放緩。
凝膠細分市場預計將在預測期內成為最大的細分市場
凝膠領域預計將出現良好的成長。凝膠洗手液是一種方便、便攜的手部衛生解決方案。它們通常含有酒精,在沒有肥皂和水的情況下可以有效殺死細菌。它呈凝膠狀,因此易於塗布,並且可以均勻地分佈在您的手上。非常適合在旅途中使用,可快速乾燥,不會留下黏性殘留物。在緊湊的包裝中,它是保持清潔和防止疾病傳播的必備品。
在預測期內,醫院/診所產業預計年複合成長率最高
預計醫院和診所產業在預測期內將出現最高的年複合成長率。洗手液對於醫院和診所的感染控制至關重要。醫護人員在與病人接觸前後用它來消毒雙手,以防止病菌(包括細菌和病毒)的傳播。它們被策略性地放置在各種易於到達的位置,包括靠近病床、走廊和入口。適當的手部衛生,包括經常使用洗手液,是醫療機構中降低醫療相關感染風險的重要措施。
由於 COVID-19 大流行等公共衛生問題,預計亞太地區將在預測期內佔據最大的市場佔有率。推動市場成長的主要因素包括都市化、人口密度和嚴格的衛生法規。此外,電子商務平台的普及使產品更容易獲得。製造商正專注於產品創新和行銷策略,以利用這個不斷成長的市場,預計在可預見的未來,這種上升趨勢將持續下去。
由於消費者對健康和衛生的日益關注以及嚴格的法規,預計北美在預測期內將呈現最高的年複合成長率。該地區擁有先進的醫療基礎設施和普及的手部消毒實踐,進一步增加了市場需求。製造商正專注於產品創新,包括環保和親膚配方,以應對不斷變化的消費者偏好。由於衛生仍然是人們關注的焦點,北美洗手液市場預計將持續成長。
According to Stratistics MRC, the Global Hand Sanitizer Market is accounted for $6.27 billion in 2024 and is expected to reach $11.32 billion by 2030 growing at a CAGR of 7.8% during the forecast period. Hand sanitizer is a liquid, gel, or foam containing alcohol or other antimicrobial agents used to kill or inhibit the growth of microorganisms on the hands. Its primary purpose is to reduce the risk of transmitting infectious diseases by hand contact, especially in situations where hand washing with soap and water is unavailable or inconvenient. When applied to the hands and rubbed thoroughly, hand sanitizer effectively kills bacteria and viruses, making it a convenient and portable option for maintaining hand hygiene.
According to an article published by Consumer News and Business Channel (CNBC), in March 2020, hand sanitizer sales in the U.S. went up by 300% as compared to the same week in the year 2019.
Rising concerns about infectious diseases
Growing concerns about infectious diseases, especially in light of recent global health crises, have significantly driven the expansion of the hand sanitizer market. This heightened awareness of hygiene and the importance of hand sanitization have led to increased demand for hand sanitizer products worldwide. Consumers are increasingly prioritizing preventative measures to protect against germs and viruses, leading to a surge in the adoption of hand sanitizers across various settings such as households, healthcare facilities, and public spaces, thereby fueling market growth.
Environmental hazards
Hand sanitizers, while effective in killing germs, pose environmental hazards due to their chemical composition and disposal. Ingredients like triclosan and alcohol can contaminate water sources, harming aquatic life and ecosystems. Improper disposal contributes to pollution and landfill accumulation. Additionally, the production process often involves high energy consumption and carbon emissions. Regulatory measures addressing sustainability concerns may also restrict certain formulations or packaging, further impeding market expansion.
Adoption of corporate hygiene initiatives
The adoption of corporate hygiene initiatives plays a pivotal role in driving the growth of the hand sanitizer market. As companies prioritize employee health and safety, there's a surge in demand for hand sanitizers in workplaces. This trend not only fosters a cleaner and healthier environment but also underscores the importance of preventive measures against contagious illnesses. Consequently, the hand sanitizer market experiences significant expansion, fuelled by the corporate sector's commitment to maintaining hygiene standards and safeguarding employee well-being.
Competition from alternative hygiene products
Alternative hygiene products to hand sanitizers include soap and water, disinfectant wipes, and antimicrobial hand lotions. These alternatives offer varying levels of effectiveness in killing germs while potentially being gentler on the skin and less harmful to the environment. Their availability and ease of use can divert consumers away from hand sanitizers, particularly in settings where traditional hygiene practices are preferred or mandated. As a result, the hand sanitizer market face challenges in maintaining market share and growth.
Covid-19 Impact
The covid-19 pandemic drastically increased demand for hand sanitizers, leading to a surge in the hand sanitizer market. Consumers prioritized hygiene practices, causing a significant uptick in sales and production. Manufacturers ramped up production to meet the heightened demand, resulting in shortages in some regions. The market also witnessed innovations such as touchless dispensers and new formulations. However, as the pandemic wanes and vaccination rates rise, the market may experience a slowdown in growth, albeit remaining higher than pre-pandemic levels due to heightened awareness of hygiene practices.
The gel segment is expected to be the largest during the forecast period
The gel segment is estimated to have a lucrative growth. Hand sanitizer in gel form is a convenient, portable solution for hand hygiene. Typically containing alcohol, it effectively kills germs and bacteria when soap and water aren't readily available. Its gel consistency ensures easy application, spreading evenly across the hands for thorough coverage. Ideal for on-the-go use, it dries quickly without leaving a sticky residue. With its compact packaging, it's a must-have for maintaining cleanliness and preventing the spread of illness.
The hospitals & clinics segment is expected to have the highest CAGR during the forecast period
The hospitals & clinics segment is anticipated to witness the highest CAGR growth during the forecast period. Hand sanitizer is crucial in hospitals and clinics for infection control. Healthcare workers use it to sanitize their hands before and after patient contact to prevent the spread of germs, including bacteria and viruses. It's strategically placed in various locations for easy access, such as near patient beds, in corridors, and at entrances. Proper hand hygiene, including frequent use of hand sanitizer, is an essential measure in healthcare settings to reduce the risk of healthcare-associated infections.
Asia Pacific is projected to hold the largest market share during the forecast period due to public health concerns such as the COVID-19 pandemic. Key factors contributing to market growth include urbanization, population density, and stringent hygiene regulations. Additionally, the proliferation of e-commerce platforms has facilitated product accessibility. Manufacturers are focusing on product innovation and marketing strategies to capitalize on this growing market, which is expected to continue its upward trajectory in the foreseeable future.
North America is projected to have the highest CAGR over the forecast period, owing to increased consumer focus on health and sanitation, coupled with stringent regulations. The region's advanced healthcare infrastructure and widespread adoption of hand sanitizing practices have further propelled market demand. Manufacturers are emphasizing product innovation, including eco-friendly and skin-friendly formulations, to cater to evolving consumer preferences. With sustained emphasis on hygiene, the North American Hand sanitizer market is poised for continued growth.
Key players in the market
Some of the key players profiled in the Hand Sanitizer Market include Unilever PLC, Henkel AG and Company, The Himalaya Drug Company, Procter and Gamble, Bacardi Limited, Reckitt Benckiser Group, CVS Health, The 3M Company, Sanofi S.A., Godrej Consumer Products Limited, SC Johnson, Ecolab, GOJO Industries, L Brands, Vi-Jon, Clorox, Cadila Pharmaceuticals, Marico Limited, Dukes India and Zydus Wellness.
In March 2022, The GOJO Industries brand PURELL(R) launched its latest innovative solutions for consumers - PURELL(R) Advanced Hand Sanitizer Naturals Foam and PURELL(R) Advanced Hand Sanitizer 2in1 Moisturizing Foam. These new formulas are perfect enough to kill 99.99% of most common germs that may cause illness while being gentle on skin - even clinically proven to maintain skin health.
In June 2020, Cadila Pharmaceuticals has launched a range of hand sanitizers, the first batch of the sanitizers will be distributed to health workers, government officials and local community in order to promote safety precautions required in the new normal.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.