乾洗手劑市場規模、佔有率和成長分析（按類型、內容、包裝類型、分銷管道、最終用戶和地區）—2025-2032 年行業預測

2023 年乾洗手劑市場規模價值 65 億美元，預計將從 2024 年的 69.6 億美元成長到 2032 年的 119.5 億美元，預測期間（2025-2032 年）的複合年成長率為 7.0%。

隨著全球對衛生和清潔意識的不斷增強，乾洗手劑市場正在經歷顯著的成長。越來越多的消費者開始尋求不僅能清洗，還能抵抗有害細菌和病毒的皮膚消毒解決方案。為了應對這種情況，製造商正在進行創新，加入蘆薈和茶油等有益成分來增強這些產品的保護性能。該公司還透過推出不同類型的皮膚清洗（包括泡沫、凝膠、液體和噴霧）來多樣化其產品陣容，以滿足不同消費者的偏好。聯合利華和寶潔等主要企業正在利用合併、收購和有針對性的行銷策略來加強其品牌影響力並擴大其市場範圍，從而進一步推動整個預測期內該行業的成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價策略分析
• 監管分析
• 專利分析
• 原料分析

乾洗手劑市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 凝膠
• 液體
• 表格
• 其他

乾洗手劑市場規模（按成分和複合年成長率） (2025-2032)

• 市場概況
• 酒精類
• 非酒精基料

乾洗手劑市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 泵浦瓶
• 分發包

乾洗手劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 網路商店
• 百貨公司
• 藥局
• 其他

乾洗手劑市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 餐廳
• 學校
• 醫院
• 依目的
• 其他

乾洗手劑市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Reckitt Benckiser（UK）
• 3M（US）
• GOJO Industries（US）
• SC Johnson & Son（US）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Chattem, Inc.（US）
• Kimberly-Clark Corporation（US）
• Ecolab Inc.（US）
• Stepan Company（US）
• Zevo Health（US）
• Vi-Jon（US）
• Best Sanitizers, Inc.（US）
• Deb Group（UK）
• GOJO Professional Solutions（US）
• Medline Industries, LP（US）
• Cardinal Health（US）

結論和建議

Hand Sanitizer Market size was valued at USD 6.5 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 11.95 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

The hand sanitizing products market is experiencing significant growth, driven by heightened global awareness surrounding hygiene and cleanliness. Consumers are increasingly seeking skin sanitization solutions that not only cleanse but also protect against harmful germs and viruses. In response, manufacturers are innovating by incorporating beneficial ingredients like Aloe Vera and Tea Oil into their formulations, enhancing the protective qualities of these products. Companies are also diversifying their product offerings, introducing various types of skin cleansers like foam, gel, liquid, and spray to cater to different consumer preferences. Prominent players like Unilever and P&G are leveraging mergers, acquisitions, and targeted marketing strategies to strengthen their brand presence and expand their market reach, further fueling growth in this sector throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hand Sanitizer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hand Sanitizer Market Segments Analysis

Global Hand Sanitizer Market is segmented by Type, Content, Packaging Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Gel, Liquid, Foam and Other. Based on Content, the market is segmented into Alcohol Based and Non-Alcohol Based. Based on Packaging Type, the market is segmented into Pump Bottles and Dispensing Packets. Based on Distribution Channel, the market is segmented into Online Store, Departmental Store, Pharmacy Store and Others. Based on End User, the market is segmented into Restaurants, Schools, Hospitals, Purpose and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hand Sanitizer Market

The rapid growth of the hand sanitizer market can largely be attributed to governmental initiatives that promote hygiene products. Numerous state-sponsored programs aimed at enhancing personal cleanliness and hygiene are playing a pivotal role in driving market expansion. For instance, the World Health Organization (WHO) initiated the "Seconds Save Lives, Clean Your Hands!" campaign in May 2021 to boost public awareness regarding hand hygiene. Additionally, increasing recommendations from healthcare professionals and associations regarding cleanliness practices are elevating awareness and demand for handwashing products. Enhanced infrastructure in schools, hospitals, hotels, and retail spaces is also facilitating the distribution of personal care items, while consumers' growing preference for fragrant hand sanitizers further stimulates market growth.

Restraints in the Hand Sanitizer Market

The growth of the hand sanitizer market is significantly restrained by the widespread availability of alternative hygiene products, including soaps, shampoos, and oils, which diminishes the demand for sanitizers and washing agents. Additionally, concerns regarding the potential harmful effects of synthetic ingredients used in hand sanitizers further impede market expansion. Unpredictable weather conditions, such as excessive moisture and heavy rainfall, may also adversely affect the quality and efficacy of skincare products, creating an additional barrier to market growth. These factors combined present substantial challenges to the hand sanitizer industry's ability to thrive in a competitive landscape.

Market Trends of the Hand Sanitizer Market

The global hand sanitizer market is witnessing a transformative trend towards sustainable and eco-friendly products, fueled by consumer preferences for natural ingredients such as aloe vera and ocimum sanctum to mitigate skin irritations associated with traditional alcohol-based sanitizers. This shift is accompanied by an increasing inclination towards organic personal care items, including naturally formulated washes and sanitizers, thus driving demand in the organic sector. Moreover, the growing prevalence of e-commerce enables small businesses to enhance their market presence, providing greater accessibility to innovative hand sanitizing solutions. This convergence of sustainability and digital commerce is reshaping consumer choices and expanding market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Strategy Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Hand Sanitizer Market Size by Type & CAGR (2025-2032)

• Market Overview
• Gel
• Liquid
• Foam
• Other

Global Hand Sanitizer Market Size by Content & CAGR (2025-2032)

• Market Overview
• Alcohol Based
• Non-Alcohol Based

Global Hand Sanitizer Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Pump Bottles
• Dispensing Packets

Global Hand Sanitizer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Store
• Departmental Store
• Pharmacy Store
• Others

Global Hand Sanitizer Market Size by End User & CAGR (2025-2032)

• Market Overview
• Restaurants
• Schools
• Hospitals
• Purpose
• Others

Global Hand Sanitizer Market Size & CAGR (2025-2032)

• North America (Type, Content, Packaging Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Content, Packaging Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Content, Packaging Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Content, Packaging Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Content, Packaging Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Industries (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chattem, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stepan Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zevo Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Best Sanitizers, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deb Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Professional Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, LP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cardinal Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations