市場調查報告書
商品編碼
1439211
全球洗手液市場評估:按類型、劑型、包裝類型、包裝尺寸、分銷管道、最終用戶、地區、機會、預測(2017-2031)Hand Sanitizer Market Assessment, By Type, By Formulation, By Packaging Type, By Pack Size, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球洗手液市場規模預計在 2023 年達到 53 億美元,2031 年達到 88.4 億美元,2024-2031 年預測期間複合年增長率為 6.6%。 近年來,由於手部衛生意識的增強,特別是在大流行之後,市場出現了顯著增長。 此外,出於對消費者健康和安全的考慮,洗手液在醫院、學校和家庭等各個行業中廣泛使用。
人們對植物性和有機個人護理產品的日益青睞也刺激了洗手液市場的創新。 考慮到人們對健康日益關注,2022年3月,PURELL推出了一款新型泡沫洗手液,以擴大其消費產品組合。 該產品由 91% 的植物乙醇配製而成,旨在幫助消費者消滅手上的細菌。 此外,該產品最初採用美國農業部認證的生物基配方,使用可再生乙醇。 Walmart、Target 和 CVS 有售可回收的 10 盎司洗手液泵瓶。
市場上的主要參與者正在擴大其產品範圍,並開發凝膠、液體和泡沫形式的消毒劑,以適應不同的偏好。 非接觸式分配器和環保包裝等創新產品的需求正在增加。 市場正在轉向天然材料和有機設計,反映出人們對永續和親膚產品的日益偏好。
歐洲在洗手液市場上佔有第二大份額,隨著環保意識的不斷增強,人們開始選擇替換裝、環保包裝、使用可持續天然成分的配方,以及消費者健康的改善。英國和德國由於人們的興趣日益濃厚,預計將主導市場
例如,2022 年 5 月,英國 i Love Cosmetics Ltd. 推出了一款新型洗手液,旨在對抗感染和保護使用者。 它的酒精濃度為70%,聲稱可以殺死99.9%的細菌。 本產品含有維生素E和保濕劑,可確保雙手柔軟光滑。 有多種尺寸可供選擇,包括 100 毫升旅行裝、500 毫升和 5 公升家用補充裝。
健康和衛生意識的提高推動了洗手液的需求
由於個人衛生意識的增強,對洗手液的需求正在增加。 COVID-19 大流行使全球更加重視清潔和健康,手衛生的價值已被廣泛認識。 消毒劑提供了一種簡單、高效的消毒方法,隨著人們對預防措施的日益關注,消毒劑已成為人們日常生活中必不可少的工具。 即時手部消毒的需求已成為公共場所、工作場所和家庭的常態。 全球對洗手液的持續需求顯示了面對健康挑戰時維護個人和社會健康的共同承諾。
例如,2023年6月,LYSOL推出了新型Lysol Air Sanitizer,這是首款可殺死空氣中99.9%病毒和細菌的空氣護理產品。 傳統的空氣清新劑可以清新空氣,傳統的消毒噴霧可以殺死表面的病毒,而Lysol Air Sanitizer是空氣護理類別中的首創,旨在幫助想要在家中創造無菌環境的消費者。新產品組
便攜式設計促進使用並推動市場
洗手液之所以受歡迎,是因為其方便、便攜的設計,使其成為快速手部衛生的首選,尤其是在肥皂和水有限的環境中。 消毒劑的易用性使個人能夠輕鬆地優先考慮衛生問題,從而推動了在公共場所、交通和活動等不同環境中的廣泛採用。 緊湊的尺寸讓您可以將其放入口袋或包中,方便在旅途中使用。 便利性鼓勵一致的手部消毒做法,並與現代生活方式保持一致。 因此,洗手液已成為在各種情況和環境下保持有效個人衛生的重要工具。
本報告研究和分析了全球洗手液市場,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global hand sanitizer market size was valued at USD 5.3 billion in 2023, expected to reach USD 8.84 billion in 2031, with a CAGR of 6.6% for the forecast period between 2024 and 2031. The hand sanitizer market has experienced significant growth in recent years, driven by increasing awareness of hand hygiene, especially post pandemic. Furthermore, health and safety concerns of the consumer have led to the widespread use of hand sanitizer in various industries such as hospitals, schools, households, and others.
Increasing preference for plant based and organic personal care products also adds to the growing innovations in hand sanitizers market. Considering the increasing health concerns among people, in March 2022, PURELL introduced new foam hand sanitizers to expand its consumer portfolio. The product is designed with a 91% plant-based ethanol formula to help consumers eradicate germs from their hands. Furthermore, the product has a USDA-Certified Biobased Formulation made with naturally renewable ethanol. Recyclable 10 oz hand sanitizer pump bottles are available at Walmart, Target, and CVS.
Major players in the market have expanded their product offerings to cater to diverse preferences, leading to the formulation of gel, liquid, and foam sanitizers. Innovations like touchless dispensers and eco-friendly packaging have gained demand. The market shifted towards natural and organic designs, reflecting a growing preference for sustainable and skin-friendly products.
Europe accounts for the second largest share in the hand sanitizer market, with the United Kingdom and Germany expected to dominate the market owing to the growing health concerns of the consumers in addition to the refillable options, eco-friendly packaging, or formulations that use sustainable and natural materials due to growing environmental consciousness.
For instance, in May 2022, UK-based, I Love Cosmetics Ltd introduced a new Hand Sanitizer designed to combat infections and safeguard users. With 70% alcohol content, it claims to eradicate 99.9% of bacteria. The product includes Vitamin E and moisturizers, ensuring soft and smooth hands. It is available in various sizes, including a 100ml travel-friendly options and 500ml and 5-litre refill packs for home use.
Growing Health and Hygiene Awareness Drive the Demand for Hand Sanitizers
The need for hand sanitizers has increased due to the growing awareness of personal hygiene. The COVID-19 pandemic has increased the emphasis on cleanliness and health worldwide, which has led to a widespread understanding of the value of hand hygiene. Sanitizers provide an easy and efficient way to disinfect and have become essential tools in people's daily routines as people place a greater emphasis on preventive measures. In public areas, workplaces, and homes, the necessity of instant hand sanitization has become standard. The continuing need for hand sanitizers globally indicates the shared commitment of maintaining both individual and societal health in the face of health challenges.
For instance, in June 2023, LYSOL launched its new Lysol Air Sanitizer, which is the first air-care product that kills 99.9% of airborne viruses and bacteria. Traditional air fresheners freshen the air and traditional disinfectant sprays kill viruses on surfaces, but Lysol air sanitizer is the first ever product in the air-care category, creating a new range of products for consumers who want to create sanitized environments in their homes.
Convenient and Portable Design Promotes its Use and Drives the Market
Hand sanitizers' popularity is attributed to their convenient and portable design, making them the preferred choice for swift hand hygiene, particularly in environments with restricted access to soap and water. The ease of use of sanitizers allows individuals to prioritize hygiene effortlessly, fostering widespread adoption in diverse settings such as public spaces, transportation, and events. Their compact size enables easy carriage in pockets or bags, ensuring accessibility on the move. The convenience factor encourages consistent hand sanitization practices and aligns with modern lifestyles. As a result, hand sanitizers have become an essential tool in maintaining effective personal hygiene across various situations and environments.
For instance, in June 2023, the US-based personal care brand Touchland, collaborated with Blackpink, the viral K-pop group, for a signature Blackpink take on the highly popular product Power Mist Hydrating Hand Sanitizer. The product was a limited-edition made for consumers preferring veganism and was made with 70% ethyl alcohol formula owing to the brand's best-selling Blue Sandalwood scent, containing important fragrance notes like lemon, velvet peach, and gold amber, to lessen any lingering alcohol smell. The product came in a 30ml easy-to-carry sleek packaging with transparent black glass and outer pink borders for USD 10.
Hospitals are the Largest End-user of Hand Sanitizers
Based on end-users, hospitals dominate due to the vital need to maintain a hygienic environment in medical facilities, prompting a consistent demand for sanitizers. Given the constant influx of patients, healthcare professionals recognize hand hygiene as essential in preventing the spread of infections. Therefore, hospitals maintain a high demand for hand sanitizers to ensure a sterile environment and minimize the risk of cross-contamination. Additionally, strict regulatory requirements require hospitals to adhere to rigorous sanitation protocols, resulting in the adoption of hand sanitizers. Also, the ongoing global health crisis has heightened awareness regarding infection control measures, enhancing the importance of hand hygiene in healthcare settings. Thus, hospitals remain the root of the hand sanitizer market, continuously driving innovation and demand for effective sanitization solutions.
For instance, in October 2023, SpectrumX participated as an exhibitor at IP2023, the yearly conference organized by the Infection Prevention Society (IPS). The company presented its revolutionary alcohol-free hand sanitizer product, Spectricept Care+ Hand, which exceeds the effectiveness of alcohol-based hand rubs, effectively eliminating Norovirus and C. difficile. Additionally, its skin-friendly formula is gentle on medical practitioners' skin during continuous patient care.
Impact of COVID-19
The COVID-19 pandemic has impacted the global hand sanitizer market, causing an increasing demand. With an emphasis on personal hygiene to manage virus transmission, consumers globally look for hand sanitizers as a convenient and effective preventive measure. The surge led to supply chain challenges, prompting industry players to ramp up production and innovate formulations to meet the demand. Regulatory changes were implemented swiftly to ensure product quality and safety.
The market witnessed a shift in consumer preferences towards trusted brands and formulations with higher alcohol content. While the initial spike was pronounced, the market continues to evolve as hygiene consciousness persists. The pandemic is a medium for long-term behavioral changes, embedding hand sanitizers into everyday routines. As global health dynamics shift, the sanitizer market remains dynamic, reflecting ongoing adaptation to new norms and sustained demand for effective hygiene solutions.
Key Players Landscape and Outlook
The global hand sanitizer market features a competitive landscape with several key players influencing trends and dynamics. Prominent companies such as Procter & Gamble, Reckitt Benckiser Group, and Unilever dominate the market, leveraging extensive product portfolios and global distribution networks. These industry giants have played a pivotal role in shaping consumer preferences by introducing diverse formulations tailored to different needs, including gels, liquids, and foams.
Innovation has been a driving force, with companies like 3M introducing touchless dispensers and sustainable packaging solutions. Additionally, the market has witnessed the rise of niche players focusing on organic and natural formulations. Regional players contribute to market diversity with localized offerings, especially in Asia-Pacific and Europe.
For instance, in Nov 2022, Reckitt and ESSITY collaborated to introduce a line of co-branded disinfection products for customers in the professional hygiene market. The products combine the strength of their respective brands across four European countries. The new range includes hand sanitizer gel in recyclable and collapsible bottles.
All segments will be provided for all regions and countries covered
Companies mentioned above DONOT hold any order as per market share and can be changed as per information available during research work