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1511247

2030年行動附加價值服務市場分析與預測：按服務類型、部署形式、公司規模、最終用戶和地區

Mobile Value-added Services Market Analysis and Forecast to 2030 - By Service Type, Deployment Mode, Enterprise Size (Small & Medium Enterprises and Large Enterprises), End User and Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球行動付加（MVAS）服務市場規模將達11,552億美元，預測期內複合年成長率為15.8%，預計到2030年將達到27,855億美元。行動附加價值服務是指行動網路業者提供的非核心服務，旨在增強語音通訊和基本通訊以外的使用者體驗。這些服務包括行動銀行、娛樂、定位服務、行動廣告等。 MVAS 利用行動網路基礎設施提供各種功能，以滿足消費者對行動裝置上的便利、娛樂、生產力和資訊存取的需求。

根據GSMA預測，到2023年，全球獨立行動電話用戶將超過66億，其中智慧型手機佔新增連線數的80%以上。智慧型手機用戶的成長為行動加值服務的實施奠定了堅實的基礎。

智慧型手機的普及率提高

全球智慧型手機普及率的快速提高是行動附加價值服務市場的主要驅動力。隨著越來越多的消費者使用智慧型手機，除了基本的語音通話和通訊之外，對行動應用程式、內容和服務的需求也在增加。智慧型手機可實現豐富的多媒體體驗和高級功能，行動附加價值服務可以利用這些體驗。不斷成長的智慧型手機用戶群（尤其是在新興市場）為提供行動付款、定位服務和行動廣告等創新服務的行動增值服務供應商創造了更大的潛在市場。智慧型手機的日益普及將鼓勵各種行動附加價值服務的開發和消費。

設備相容性問題

具有不同作業系統、螢幕大小和硬體功能的行動裝置種類繁多，因此很難在所有平台上開發和提供一致的 MVAS 體驗。確保與高階智慧型手機和低階功能手機的兼容性需要額外的開發工作和成本。相容性問題可能會導致糟糕的用戶體驗並限制某些附加價值服務的採用。支援多種裝置類型和作業系統版本的需求也增加了行動加值服務供應商的複雜性，並可能減緩新服務的創新和上市時間。

擴大物聯網生態系統

不斷發展的物聯網（IoT）生態系統為行動附加價值服務市場帶來了巨大機會。隨著越來越多的設備聯網，利用物聯網資料和功能的創新行動加值服務的潛力不斷增加。行動附加價值服務可以在透過智慧型手機應用程式管理、監控和控制物聯網設備方面發揮重要作用。 MVAS 和物聯網的整合在智慧家庭、聯網汽車和工業IoT等領域實現了新的使用案例。這種融合將使 MVAS 供應商能夠超越傳統的行動服務，進入快速成長的物聯網市場，創造新的收益來源並改善用戶體驗。

安全和隱私問題

安全和隱私問題對行動附加價值服務市場構成了重大威脅。 MVAS經常處理敏感的使用者資料，包括個人和財務資訊，這增加了資料外洩和未授權存取的風險。如果用戶意識到潛在的安全漏洞，他們可能會猶豫是否要採用某些附加價值服務。嚴格的資料保護條例和合規性要求也會增加行動增值服務提供者的營運成本。需要不斷更新安全措施來應對不斷變化的網路威脅，這使得服務開發和維護變得更加複雜。

COVID-19 的影響：

COVID-19 的爆發加速了數位轉型並增加了對行動服務的依賴。這導致對某些行動加值服務（MVAS）的需求增加，例如行動付款、遠端工作工具和娛樂服務。然而，經濟不確定性也影響了消費者在非必要服務上的支出。這次疫情凸顯了行動連線和附加價值服務在業務永續營運和停工期間維持社交聯繫的重要性，並可能加速行動加值服務的長期採用。

通訊服務領域預計將在預測期內成為最大的領域

由於其廣泛採用和多功能性，通訊服務預計將主導行動附加價值服務市場。通訊服務在所有人群中都很受歡迎，因為它們提供了可靠且經濟高效的通訊方式。隨著通訊平台整合了富媒體共用、聊天機器人和業務通訊等高級功能，價值提案進一步加強。隨著通訊不斷發展，包含了更多的互動和交易功能，通訊仍然是行動附加價值服務的核心組成部分，為服務供應商帶來了可觀的收益。

預計中小型企業 (SME) 領域在預測期內複合年成長率最高

由於中小企業不斷加大數位化力度，行動附加價值服務市場的中小企業細分市場可望快速成長。中小型企業正在認知到行動服務在增強業務、客戶參與和競爭方面的潛力。行動附加價值服務為中小型企業描述了實施行動行銷、客戶關係管理和行動付款系統的經濟高效的解決方案。 MVAS 的靈活性和可擴展性使中小型企業能夠採用先進技術，而無需進行大量基礎設施投資。隨著越來越多的中小企業進行數位轉型，該細分市場對客製化行動附加價值服務的需求將激增，預計將保持高成長。

佔比最大的地區：

在不斷成長的行動用戶群、智慧型手機的快速普及和數位優先經濟的推動下，亞太地區預計將保持其在行動附加價值服務市場的主導地位。中國和印度等國家為行動網際網路普及提供了巨大的市場。該地區精通技術的人口和以移動為中心的文化對創新移動增值服務產生了很高的需求。對5G基礎設施和新興技術的大力投資將進一步提振市場。

複合年成長率最高的地區：

預計亞太地區的行動附加價值服務市場複合年成長率最高。該地區新興經濟體的快速都市化和可支配收入的增加正在推動行動服務支出的成長。跨產業的數位轉型正在推動企業行動加值服務的需求。政府數位措施和智慧城市計劃正在為創新行動服務創造機會。這些因素，加上行動基礎設施的改善和智慧型手機價格的下降，正在加速亞太地區行動加值服務市場的成長。

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目錄

第1章執行概述

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 介紹
  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球行動附加價值服務市場：依服務類型

  • 介紹
  • 通訊服務
    • 短訊服務（SMS）
    • 多媒體通訊服務 (MMS)
  • 定位服務
  • 手機電子郵件
  • 行動貨幣
  • 行動廣告
  • 行動資訊娛樂
  • 其他

第6章全球行動附加價值服務市場：依部署模式

  • 介紹
  • 雲端基礎
  • 本地
  • 混合

第7章 全球行動附加價值服務市場：依公司規模分類

  • 介紹
  • 中小企業
  • 主要企業

第8章全球行動附加價值服務市場：依最終用戶分類

  • 介紹
  • 資訊科技和通訊
  • 銀行、金融服務和保險 (BFSI)
  • 醫療保健
  • 教育
  • 媒體和娛樂
  • 製造業
  • 零售/電子商務
  • 政府和公共部門
  • 其他

第9章全球行動附加價值服務市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東/非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • AT&T
  • Apple
  • Mahindra Comviva
  • OnMobile
  • Tencent
  • Kongzhong Corporation
  • MyRepublic Limited
  • Singtel
  • Verizon
  • China Telecom
  • China Unicom
  • China Mobile
  • Reliance Jio
  • Bharti Airtel
  • Vodafone Idea
  • InMobi Pte. Ltd
  • Google
Product Code: SMRC26716

According to Stratistics MRC, the Global Mobile Value-added Services (MVAS) Market is accounted for $1155.2 billion in 2024 and is expected to reach $2785.5 billion by 2030 growing at a CAGR of 15.8% during the forecast period. Mobile value-added services (MVAS) refer to non-core services offered by mobile network operators that enhance the user experience beyond voice communication and basic messaging. These services include mobile banking, entertainment, location-based services, mobile advertising, and more. MVAS leverages the mobile network infrastructure to deliver diverse functionalities, catering to consumer demands for convenience, entertainment, productivity, and information access on mobile devices.

According to the GSMA, there were over 6.6 billion unique mobile phone users globally in 2023, with smartphones accounting for over 80% of new connections. This growing smartphone user base creates a strong foundation for MVAS adoption.

Market Dynamics:

Driver:

Increasing smartphone penetration

The rapid growth in smartphone adoption worldwide is a key driver for the mobile value-added services market. As more consumers gain access to smartphones, there is increased demand for mobile apps, content, and services beyond basic voice and messaging. Smartphones enable rich multimedia experiences and advanced functionalities that mobile value-added services can leverage. The expanding smartphone user base, especially in emerging markets, creates a larger addressable market for MVAS providers to offer innovative services like mobile payments, location-based services, and mobile advertising. This growing smartphone penetration fuels the development and consumption of diverse mobile value-added services.

Restraint:

Device compatibility issues

The wide variety of mobile devices with different operating systems, screen sizes, and hardware capabilities makes it difficult to develop and deliver consistent MVAS experiences across all platforms. Ensuring compatibility with both high-end smartphones and low-end feature phones requires additional development efforts and costs. Compatibility issues can lead to poor user experiences, limiting adoption of certain value-added services. The need to support multiple device types and OS versions also increases complexity for MVAS providers, potentially slowing innovation and time-to-market for new services.

Opportunity:

Expansion of IOT ecosystem

The growing Internet of Things (IoT) ecosystem presents a significant opportunity for the mobile value-added services market. As more devices become connected, there is increased potential for innovative MVAS that leverage IoT data and capabilities. Mobile value-added services can play a crucial role in managing, monitoring, and controlling IoT devices through smartphone apps. The integration of MVAS with IoT enables new use cases in areas like smart homes, connected cars, and industrial IoT. This convergence allows MVAS providers to expand their offerings beyond traditional mobile services and tap into the rapidly growing IoT market, creating new revenue streams and enhancing user experiences.

Threat:

Security and privacy concerns

Security and privacy concerns pose a significant threat to the mobile value-added services market. As MVAS often involve handling sensitive user data, including personal information and financial details, there is an increased risk of data breaches and unauthorized access. Users may be hesitant to adopt certain value-added services if they perceive potential security vulnerabilities. Stringent data protection regulations and compliance requirements can also increase operational costs for MVAS providers. The need to continuously update security measures to combat evolving cyber threats adds complexity to service development and maintenance.

Covid-19 Impact:

The COVID-19 pandemic accelerated digital transformation and increased reliance on mobile services. This led to higher demand for certain MVAS like mobile payments, remote work tools, and entertainment services. However, economic uncertainties also impacted consumer spending on non-essential services. The pandemic highlighted the importance of mobile connectivity and value-added services in maintaining business continuity and social connections during lockdowns, potentially driving long-term MVAS adoption.

The messaging services segment is expected to be the largest during the forecast period

The messaging services segment is estimated to dominate the mobile value-added services market due to their widespread adoption and versatility. Messaging services offer a reliable and cost-effective means of communication, making them popular across all demographics. The integration of advanced features like rich media sharing, chatbots, and business messaging within messaging platforms further enhances their value proposition. As messaging evolves to include more interactive and transactional capabilities, it continues to be a core component of mobile value-added services, driving significant revenue for service providers.

The small & medium enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

The SME segment is poised for rapid growth in the mobile value-added services market due to increasing digitalization efforts among smaller businesses. SMEs are recognizing the potential of mobile services to enhance their operations, customer engagement, and competitiveness. Mobile value-added services offer cost-effective solutions for SMEs to implement mobile marketing, customer relationship management, and mobile payment systems. The flexibility and scalability of MVAS allow SMEs to adopt advanced technologies without significant infrastructure investments. As more SMEs embrace digital transformation, the demand for tailored mobile value-added services in this segment is expected to surge, driving high growth rates.

Region with largest share:

Asia Pacific is set to maintain its dominance in the mobile value-added services market, driven by its large and growing mobile user base, rapid smartphone adoption, and digital-first economies. Countries like China and India offer massive markets with increasing mobile internet penetration. The region's tech-savvy population and mobile-centric culture create a high demand for innovative MVAS. Strong investments in 5G infrastructure and emerging technologies further boost the market.

Region with highest CAGR:

Asia Pacific is expected to experience the highest CAGR in the mobile value-added services market, fueled by several factors. The region's emerging economies are witnessing rapid urbanization and rising disposable incomes, leading to increased spending on mobile services. The ongoing digital transformation across industries is driving demand for business-oriented MVAS. Governments' push for digital initiatives and smart city projects creates opportunities for innovative mobile services. These factors, combined with improving mobile infrastructure and increasing smartphone affordability, position Asia Pacific for accelerated growth in the MVAS market.

Key players in the market

Some of the key players in Mobile Value-added Services (MVAS) market include AT&T, Apple, Mahindra Comviva, OnMobile, Tencent, Kongzhong Corporation, MyRepublic Limited, Singtel, Verizon, China Telecom, China Unicom, China Mobile, Reliance Jio, Bharti Airtel, Vodafone Idea, InMobi Pte. Ltd and Google.

Key Developments:

In May 2024, Apple announced new features for its iMessage service, including enhanced multimedia messaging and integration with Apple Pay for seamless mobile transactions. These updates are part of Apple's strategy to strengthen its MVAS portfolio.

In April 2024, Mahindra Comviva launched a new version of its mobiquity(R) Money platform, which includes advanced features for mobile banking and payments. The platform aims to enhance financial inclusion by providing secure and convenient mobile financial services.

In March 2024, OnMobile introduced ONMO, a cloud gaming platform that leverages AI and cloud streaming technologies. This platform is designed to offer a rich gaming experience on mobile devices, aligning with the growing demand for mobile entertainment services.

Service Types Covered:

  • Messaging Services
  • Location-Based Services
  • Mobile Email
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Other Service Types

Deployment Modes Covered:

  • Cloud-based
  • On-premises
  • Hybrid

Enterprise Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End Users Covered:

  • IT & Telecom
  • Banking, Financial Services & Insurance (BFSI)
  • Healthcare
  • Education
  • Media & Entertainment
  • Manufacturing
  • Retail & E-commerce
  • Government & Public Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Value-added Services (MVAS) Market, By Service Type

  • 5.1 Introduction
  • 5.2 Messaging Services
    • 5.2.1 Short Messaging Service (SMS)
    • 5.2.2 Multimedia Messaging Service (MMS)
  • 5.3 Location-Based Services
  • 5.4 Mobile Email
  • 5.5 Mobile Money
  • 5.6 Mobile Advertising
  • 5.7 Mobile Infotainment
  • 5.8 Other Service Types

6 Global Mobile Value-added Services (MVAS) Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-based
  • 6.3 On-premises
  • 6.4 Hybrid

7 Global Mobile Value-added Services (MVAS) Market, By Enterprise Size

  • 7.1 Introduction
  • 7.2 Small & Medium Enterprises (SMEs)
  • 7.3 Large Enterprises

8 Global Mobile Value-added Services (MVAS) Market, By End User

  • 8.1 Introduction
  • 8.2 IT & Telecom
  • 8.3 Banking, Financial Services & Insurance (BFSI)
  • 8.4 Healthcare
  • 8.5 Education
  • 8.6 Media & Entertainment
  • 8.7 Manufacturing
  • 8.8 Retail & E-commerce
  • 8.9 Government & Public Sector
  • 8.10 Other End Users

9 Global Mobile Value-added Services (MVAS) Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 AT&T
  • 11.2 Apple
  • 11.3 Mahindra Comviva
  • 11.4 OnMobile
  • 11.5 Tencent
  • 11.6 Kongzhong Corporation
  • 11.7 MyRepublic Limited
  • 11.8 Singtel
  • 11.9 Verizon
  • 11.10 China Telecom
  • 11.11 China Unicom
  • 11.12 China Mobile
  • 11.13 Reliance Jio
  • 11.14 Bharti Airtel
  • 11.15 Vodafone Idea
  • 11.16 InMobi Pte. Ltd
  • 11.17 Google

List of Tables

  • Table 1 Global Mobile Value-added Services (MVAS) Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Value-added Services (MVAS) Market Outlook, By Service Type (2022-2030) ($MN)
  • Table 3 Global Mobile Value-added Services (MVAS) Market Outlook, By Messaging Services (2022-2030) ($MN)
  • Table 4 Global Mobile Value-added Services (MVAS) Market Outlook, By Short Messaging Service (SMS) (2022-2030) ($MN)
  • Table 5 Global Mobile Value-added Services (MVAS) Market Outlook, By Multimedia Messaging Service (MMS) (2022-2030) ($MN)
  • Table 6 Global Mobile Value-added Services (MVAS) Market Outlook, By Location-Based Services (2022-2030) ($MN)
  • Table 7 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Email (2022-2030) ($MN)
  • Table 8 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Money (2022-2030) ($MN)
  • Table 9 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Advertising (2022-2030) ($MN)
  • Table 10 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Infotainment (2022-2030) ($MN)
  • Table 11 Global Mobile Value-added Services (MVAS) Market Outlook, By Other Service Types (2022-2030) ($MN)
  • Table 12 Global Mobile Value-added Services (MVAS) Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 13 Global Mobile Value-added Services (MVAS) Market Outlook, By Cloud-based (2022-2030) ($MN)
  • Table 14 Global Mobile Value-added Services (MVAS) Market Outlook, By On-premises (2022-2030) ($MN)
  • Table 15 Global Mobile Value-added Services (MVAS) Market Outlook, By Hybrid (2022-2030) ($MN)
  • Table 16 Global Mobile Value-added Services (MVAS) Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 17 Global Mobile Value-added Services (MVAS) Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
  • Table 18 Global Mobile Value-added Services (MVAS) Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 19 Global Mobile Value-added Services (MVAS) Market Outlook, By End User (2022-2030) ($MN)
  • Table 20 Global Mobile Value-added Services (MVAS) Market Outlook, By IT & Telecom (2022-2030) ($MN)
  • Table 21 Global Mobile Value-added Services (MVAS) Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2022-2030) ($MN)
  • Table 22 Global Mobile Value-added Services (MVAS) Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 23 Global Mobile Value-added Services (MVAS) Market Outlook, By Education (2022-2030) ($MN)
  • Table 24 Global Mobile Value-added Services (MVAS) Market Outlook, By Media & Entertainment (2022-2030) ($MN)
  • Table 25 Global Mobile Value-added Services (MVAS) Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 26 Global Mobile Value-added Services (MVAS) Market Outlook, By Retail & E-commerce (2022-2030) ($MN)
  • Table 27 Global Mobile Value-added Services (MVAS) Market Outlook, By Government & Public Sector (2022-2030) ($MN)
  • Table 28 Global Mobile Value-added Services (MVAS) Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.