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市場調查報告書
商品編碼
1511277
到 2030 年隨按即說市場預測:按網路類型、組件、公司規模、最終用戶和地區進行的全球分析Push to Talk Market Forecasts to 2030 - Global Analysis By Network Type (Cellular and Land Mobile Radio (LMR)), Component, Enterprise Size, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球隨按即說市場規模將達到 387 億美元,預計到 2030 年將達到 806 億美元,預測期內複合年成長率為 13.0%。隨按即說(PTT) 是一種通訊方法,雙向無線對講機或類似系統上的參與者必須按下按鈕才能傳輸音訊。這與全雙工通訊形成鮮明對比,全雙工通訊允許參與者同時講話和聆聽。 PTT 常見於公共等行業,模仿數位環境中的傳統對講機通訊協定,透過防止多人同時講話來確保清晰有序的通訊。
英國財政部的數據顯示,英國在公共秩序和安全方面的支出約為386億英鎊,其中支出最高的部分是警察部門,達214.9億英鎊。
堅固耐用設備的普及
市場上加固型設備的激增,顯示了向耐用性和可靠性的轉變。這些設備旨在承受惡劣的環境,是建築、製造和公共安全等行業的理想選擇。這款堅固耐用的設備具有堅固的機殼、防水防塵和長壽命電池等特點,即使在惡劣的環境下也能實現無縫通訊,在需要堅固可靠的通訊工具的專業人士中越來越受歡迎。
缺乏意識
許多個人和企業不了解 PTT 技術的優勢和功能,導致採用率低且市場滲透率有限。為了解決這個問題,需要進行有針對性的教育和行銷宣傳活動,以突顯 PTT 解決方案提供的效率、成本效益和即時通訊優勢,最終擴大我們的用戶群和市場範圍。因此,由於潛在用戶缺乏意識,市場面臨重大挑戰。
從類比到數位 LMR 的轉變仍在繼續
地面行動無線(LMR)系統正在經歷從類比到數位的重大轉變。這種轉變是由數位技術不斷提高的效率、可靠性和先進功能所推動的。數位 LMR 提供更清晰的音訊、更好的覆蓋範圍和更好的安全措施,使其對公共、交通和公共等需要即時通訊的行業越來越有吸引力。隨著組織優先考慮無縫連接和資料整合,PTT 解決方案的數位發展勢頭強勁。
安全問題
由於即時通訊是一項關鍵功能,因此資料加密和防止未授權存取至關重要。資料外洩、竊聽和設備漏洞等問題始終令人擔憂。強大的身份驗證機制和安全基礎設施的需求增加了複雜性。有效解決這些問題對於 PTT 提供者獲得信任並保持市場競爭力至關重要。
市場受到 COVID-19 的嚴重影響。隨著疫情增加遠距工作和通訊需求,醫療保健、物流和公共等產業對 PTT 解決方案的需求激增。這項需求是由遠端團隊和第一線員工之間即時、可靠的通訊需求所推動的。因此,PTT 市場呈現加速成長和採用的趨勢,從而導致後疫情時代的創新進步和使用案例擴展。
預計蜂窩業務在預測期內將是最大的
預計蜂窩細分市場在預測期內將是最大的。這些服務允許使用者模仿傳統雙向無線對講機的功能,同時利用蜂巢式網路的廣泛覆蓋範圍和功能來快速連接個人和團體。這種整合提高了效率、協調性和應對力,使得基於蜂窩的解決方案在公共、交通和公共等行業中至關重要。
能源和公共產業領域預計在預測期內複合年成長率最高。
能源和公共產業領域預計在預測期內複合年成長率最高。強大的能源解決方案對於確保在嚴苛環境中持續通訊而不中斷服務至關重要。公共產業具有使用者友善的介面和高效的功能,可提高採用率並改善使用者體驗。能源和公共產業共同構成了可靠服務的支柱,為公共、交通和物流等產業提供無縫、即時的通訊能力。
預計北美在預測期內將佔據最大的市場佔有率。由於行動裝置的激增以及公共、交通和物流等各行業對即時通訊的需求不斷成長,對 PTT 解決方案的需求持續成長。推動該市場的主要趨勢包括與寬頻網路的整合、增強的安全功能以及採用雲端基礎的服務進行無縫通訊。
預計亞太地區在預測期內的複合年成長率最高。公共、交通、物流、製造和建築等行業正在積極採用這些解決方案。這些細分市場需要並有效地促進團隊之間即時、可靠的溝通。該地區的流動勞動力顯著成長,特別是在物流、現場服務和建築等行業。這些解決方案滿足了這些行動團隊的溝通需求,並有助於市場成長。
According to Stratistics MRC, the Global Push to Talk Market is accounted for $38.7 billion in 2024 and is expected to reach $80.6 billion by 2030 growing at a CAGR of 13.0% during the forecast period. Push to Talk (PTT) is a communication method where a participant in a two-way radio or similar system must press a button to transmit their voice. This contrasts with full-duplex communication, where parties can speak and listen simultaneously. PTT is common in industries like public safety, where it ensures clear and orderly communication by preventing multiple people from speaking simultaneously, mimicking traditional walkie-talkie protocols in digital environments.
According to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.
Proliferation of rugged devices
The market has seen a proliferation of rugged devices, marking a shift towards durability and reliability. These devices are designed to withstand harsh environments, making them ideal for industries like construction, manufacturing, and public safety. With features such as reinforced casing, water and dust resistance, and long-lasting batteries, rugged devices ensure seamless communication in challenging conditions, driving their adoption among professionals who require robust and dependable communication tools.
Lack of awareness
Many individuals and businesses are unfamiliar with the benefits and functionalities of PTT technology, leading to slower adoption rates and limited market penetration. Addressing this issue requires targeted education and marketing campaigns to highlight the efficiency, cost-effectiveness, and real-time communication advantages offered by PTT solutions, ultimately expanding its user base and market reach. Thus, the market faces a significant challenge due to a lack of awareness among potential users.
Increasing shift from analog to digital LMR
The market is witnessing a notable transition from analog to digital land mobile radio (LMR) systems. This shift is driven by the digital technology's enhanced efficiency, reliability, and advanced features. Digital LMR offers clearer audio, improved coverage, and better security measures, making it increasingly attractive to industries relying on instant communication like public safety, transportation, and utilities. As organizations prioritize seamless connectivity and data integration, the digital evolution of PTT solutions continues to gain momentum.
Security concerns
With real-time communication being a critical feature, ensuring data encryption and protection against unauthorized access becomes paramount. Issues such as data breach, eavesdropping, and device vulnerabilities are constant worries. Additionally, the need for robust authentication mechanisms and secure infrastructure adds complexity. Addressing these concerns effectively is crucial for PTT providers to gain trust and maintain a competitive edge in the market.
The market experienced a significant impact due to COVID-19. With the pandemic driving remote work and communication needs, PTT solutions surged in demand across various industries such as healthcare, logistics, and public safety. This demand was fueled by the need for instant and reliable communication among remote teams and frontline workers. As a result, the PTT market witnessed accelerated growth and adoption, leading to innovative advancements and expanded use cases in the post-pandemic era.
The cellular segment is expected to be the largest during the forecast period
The cellular segment is expected to be the largest during the forecast period. With these services, users can quickly connect with individuals or groups, mimicking the functionality of traditional two-way radios but leveraging the broader coverage and capabilities of cellular networks. This integration enhances efficiency, coordination, and responsiveness, making cellular-based solutions indispensable in industries such as public safety, transportation, and utilities.
The energy & utility segment is expected to have the highest CAGR during the forecast period
The energy & utility segment is expected to have the highest CAGR during the forecast period. Robust energy solutions are crucial for uninterrupted services, ensuring constant communication even in demanding environments. Utility encompasses user-friendly interfaces and efficient functionalities, driving adoption and enhancing user experience. Together, energy and utility form the backbone of reliable services, empowering industries like public safety, transportation, and logistics with seamless, instant communication capabilities.
North America is projected to hold the largest market share during the forecast period. With the proliferation of mobile devices and the increasing need for instant communication in various industries like public safety, transportation, and logistics, the demand for PTT solutions continues to grow. Key trends driving this market include the integration with broadband networks, enhanced security features, and the adoption of cloud-based services for seamless communication
Asia Pacific is projected to hold the highest CAGR over the forecast period. Industries such as public safety, transportation, logistics, manufacturing, and construction are actively adopting these solutions. These sectors require instant and reliable communication among teams, which facilitates effectively. The region has a significant and growing mobile workforce, especially in industries like logistics, field services, and construction. These solutions cater well to the communication needs of these mobile teams, contributing to market growth.
Key players in the market
Some of the key players in Push to Talk market include Verizon Communications, Iridium Communications, Inmarsat, Hytera, Cobham, Global Beam Telecom, Samsung Electronics, Motorola Solutions, AT&T, Verizon Communications, Zello Inc., Qualcomm, Kyocera Corporation, Sonim Technologies, Bell Canada and Ericsson.
In May 2023, Qualcomm's subsidiary, Qualcomm Technologies, Inc., acquired Autotalks. Through the acquisition, the Autotalks standalone safety solution was expected to be incorporated into Qualcomm Technologies' expanding Snapdragon Digital Chassis product.
In July 2022, Ericsson acquired Vonage, This acquisition was expected to support Ericsson's strategy to leverage technology leadership to grow its mobile network business and expand into enterprise.